Oracle Lighting Awarded SEMA 2021 Manufacturer of the Year

METAIRE, LA (11.11.2021) – Oracle Lighting is proud to announce that it won SEMA’s 2021 Manufacturer of the Year award. The SEMA Industry Awards recognize outstanding contributions to the specialty-equipment industry. Winners were announced and recognized during the SEMA Industry Awards Banquet, Thursday, November 4 at The SEMA Show in Las Vegas, Nev. The Awards Gala was hosted by Adam Ferrara and the dance group Light Balance provided entertainment to add to the evening’s festivities.

Shown here after the ceremony are (L-R) John Mitchell (Oracle Lighting Sales Representative), Chris Kersting (SEMA President and CEO), Tiffanie Hartenstein (Oracle Lighting CEO), Justin Hartenstein (Oracle Lighting Director of Product Development), Danny Talbot (Oracle Lighting Sales Representative), and Melissa Parker-Boudreaux (Oracle Lighting National Sales Manager).

“We are honored and humbled to receive this year’s Manufacturer of the Year award as this is a testament to the incredible team we have at Oracle Lighting,” said Tiffanie Hartenstein, Oracle Lighting Chief Executive Officer. “We drive the innovation process every day, and putting people first in our culture while having a good time at what we are doing brings a high vibe energy to our company that helps fuel our passion.”

One of just three awards that the SEMA organization presents at the annual awards gala, the SEMA Manufacturer of the Year Award recipient meets rigorous criteria, including demonstrating outstanding business practices, establishing innovative processes and products, investing in the well-being of employees, exhibiting a high degree of corporate responsibility, protecting company brand equity, and providing exceptional customer service to customers.

During the 2021 SEMA Show, Oracle Lighting displayed new innovative products to the several thousand show attendees. More than a dozen new products were on display in Oracle’s booth and new innovations were also exhibited in SEMA’s New Product Showcase.

In 2021, Oracle Lighting was also ranked as the third fastest growing company in the entire metro New Orleans area, with a three-year growth rate of 56 percent, according to New Orleans CityBusiness magazine.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email

VAIS Technology Received 2 New Product Awards at SEMA

ENGLEWOOD, CO (11.11.2021) – VAIS Technology announces 2 new products at the 2021 SEMA show. Fiber optics ambient lighting – recognized as a runner up for best mobile electronics. SEER Smart Access with Push to Start – recognized with 2 global media awards.

Smart Access System (SEER) with Push to Start incorporates all the benefits of SEER which are proximity keyless entry, walk-away lock, illuminated entry, audible alerts, and adds a Push to Start button. The system will come with a choice of 2 push to start buttons. Plastic OEM looking button and metal button to accommodate the vintage look of a classic. Compatible with any model that doesn’t come with a steering lock system will be available Q1 2022 at $799.99. Pre-orders are taken. Metal push to start button kit can also be purchased from Ididit ( completely integrated into the steering column from them.

Fiber Optics Interior Ambient Lighting kit is designed to be added to any vehicle. The kit adds 6 light sources anywhere in the vehicle. Flexible fiber optics cables can be run to any location in the vehicle where you need light at and then are connected to ECU module. Color and brightness are controlled via a smartphone app. Kit was designed for one of the OEM partners for VAIS but will also be available for aftermarket. This high-quality kit will retail for $199.99 and will ship Q1 2022. Pre-Orders accepted now.

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PowerBass OE Direct Fit Toyota How-To from the SEMA Garage

Follow along with our technical director Dave Myers as he shows off the play by play for a Direct Fit OE Replacement using our Toyota OE Series Co-Axials and Components. With no holes to drill, no wires to cut the installation is streamlined and simple for installers of all skill levels. Installing great sound has never been easier!

Making any stock factory sound system sound fantastic is now a simple task with our OEM drop in replacement speakers for most Lexus, Scion and Toyota cars, trucks and SUV’s. Check out our latest install video on the Auto Revolution 4 Runner at the SEMA Garage!

OE652-TY 6.5″ Coaxial
OE692-TY 6×9″ Coaxial
OE65C-TY 6.5″ Component
OE69C-TY 6×9″ Component
PowerBass OE Series Speakers are available in two different styles.

The co-axials feature an Injection molded PP cone with a 1” silk dome tweeter, while the component system features an inverted molded woofer cone with a separate 1” titanium dome tweeter to deliver the music experience you have always wanted from your factory sound system!

Follow this link to the OE SERIES FITMENT GUIDE or click on the image to open the guide. Find your year, make, and model and the guess work is handled with a list of what fits and even some install tips to help make your OE Direct Fit replacement a breeze.

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SEMA Debuts New Web Series for Annual Launch Pad Competition

DIAMOND BAR, CA (10.05..2021) – The Specialty Equipment Market Association (SEMA) has debuted the first episode in its new five-episode streaming series chronicling the ninth year of its Launch Pad competition. The series showcases the ingenuity of rising entrepreneurs in the automotive industry as they pitch their new product or service to a panel of industry experts.

Fifteen individuals have been selected out of a record number of applicants last spring to advance to the semi-final round. From there, five of them will be chosen to compete for cash and prizes at the SEMA Show in Las Vegas, Nev., where the series finale will be filmed before it airs on the History Channel on a future date.

From left, Jared Hare, Chip Foose, Alex Parker, and Myles Kovacs are judges of the 2021 SEMA Launch Pad competition, which is being chronicled on the SEMA YouTube Channel and on the History Channel on a future date.

One winner will be selected to win the grand-prize package valued at $92,000, which includes $75,000 to help launch their innovative new product. The remaining 14 semi-finalists will also receive prizes that will help them in their entrepreneurial journey.

The semi-finalists are:

  • Cameron Crummie – Owner, MDV
  • Adam Gruener – CEO, Off Road In Mind
  • Jonathan Hurley – Owner, ToolBox Widget
  • Monika Kalenski – President and CEO, MEK Magnet
  • Brendan McGrath – CEO, Dyme Performance Systems Inc.
  • Robert McKeirnan – President and Managing Partner, Stratos Meccanica LLC
  • D.J. Potter – CEO, Sawtooth
  • Alan Reyes – Co-founder and President, Xtrusion Designs LLC
  • Kevin Robinson – President, TRAC LLC
  • Paul Rooprai – CEO, AutoBio LLC
  • Michael Ruhs – Co-founder and CEO, TailHand
  • Tom Sawarynski – Owner, Off-Road Research
  • Michael Sullivan – Owner, Fox Products LLC
  • Edward Tansingco – President, Thinskinz
  • Dustin Woolf – Owner, Woolfpack Racing

“It’s a highlight every year to give up-and-coming entrepreneurs the chance of a lifetime,” says Nathan Ridnouer, VP of Councils and Membership. “This year, we’re even more excited to bring audiences a more comprehensive and personal look at our annual competition; it’s like Shark Tank for the automotive aftermarket industry.”

Past winners of SEMA Launch Pad include Roland Hence of FrontLane, Inc. (2020); Reid Lunde of Kaizen Speed (2019); and Matt Beenen of Builtright Industries (2018).

Click to visit the SEMA YouTube page

The first episode of “2021 SEMA Launch Pad” is available for viewing now on the SEMA Show YouTube channel, with the remaining episodes debuting on each Tuesday from Oct. 5-26. For more information about the 9th annual SEMA Launch Pad Competition, visit

Last Chance to Submit Council and Network Award Nominations

DIAMOND BAR, CA (08.31.2021) – SEMA members have until September 3 to submit nominations for the 2021 SEMA Council and Network Awards.  

SEMA Council and Network Awards honor the dedication and passion that drives the automotive aftermarket industry by recognizing companies and individuals who have made exceptional contributions to the niche automotive aftermarket segments that they represent.  

SEMA Council and Network Awards honor the dedication and passion that drives the automotive aftermarket industry by recognizing companies and individuals who have made exceptional contributions to the niche automotive aftermarket segments that they represent.  

If you know of a council or network member who has significantly enhanced the stature and growth of the industry, nominate them for an award today so that they may have the chance to get the recognition that they deserve.  

Nominations are open for the following councils and networks:

Visit for more.

SEMA Hot Rod Industry Alliance Select Committee Participated in SEMA Leadership Meetings

LAS VEGAS, NV (08.03.2021) – The SEMA Hot Rod Industry Alliance Select Committee participated in the recent SEMA Leadership Meetings in Las Vegas. SEMA Board of Directors and Councils and SEMA staff discussed the critical initiatives the SEMA Board is focused on for our industry. SEMA will be publishing these initiatives in the very near future.

Now the SEMA HRIA select committee is heading to Louisville this week for the NSRA Street Rod Nationals hosting education days for the Hot Rod industry.

Left to Right – Kris Bluntzer-Empire Garage, Joe Kubiak-Wilwood, Tim McCarthy-Chair Elect HUSHMAT/ZyCoat, Danny Agosta-Chair Steele Rubber, Jeff Major- IPC Bed Wood, David Page-Edelbrock Group, Amy Fitzgerald-Cool Hand Customs.

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SEMA Solidifies Detroit Presence; Selects Benjamin Kaminsky as Detroit Operations Manager

DIAMOND BAR, CA (08.02.2021) – SEMA has announced the hiring of Benjamin Kaminsky as the new Detroit operations manager. Earlier this year, SEMA announced the purchase of a 45,000-sq.-ft. building in Detroit to be used as a second SEMA Garage. Kaminsky will be responsible for the overall management of SEMA Garage Detroit services and facilities to assist members with new product development and integration.

“Benjamin Kaminsky will be a great addition to our SEMA Garage team,” said Mike Spagnola, vice president of OEM & product development programs. “He comes to SEMA with over 20 years of experience in the automotive and automotive aftermarket industry as an engineering and project manager having worked at both automakers and tier-one suppliers.”

Benjamin Kaminsky

Kaminsky will work closely with domestic and import OEMs, along with tier-level suppliers and testing facilities to ensure flow of information essential to the industry’s accurate development of new and innovative products. They will also collaborate to develop opportunities that will benefit SEMA-member manufacturers. Kaminsky’s experience will allow him to cultivate these relationships. Prior to joining SEMA, Kaminsky worked at General Motors as a senior design and release engineer. He oversaw the design, development, validation and release of Chevrolet Performance air intakes, exhausts and components for use in performance applications. He also worked closely with GM emissions compliance and legal groups to ensure engineering hardware development and release processes consistently delivered products that met and exceeded regulatory requirements.

Prior to GM, Kaminsky worked at Bosch Motorsport in a variety of roles, from senior technical engineer to hardware development manager. He managed a department of engineers to develop hardware components for the professional racing industry.

“With his experience and solid OEM and tier supplier relationships, Ben will help the SEMA Garage Detroit best serve our manufacturer members,” shared Spagnola.

The SEMA Garage Detroit will offer manufacturers access to advanced product-development tools and equipment, a state-of-the-art emissions testing lab, an ADAS research and development center and expert technicians who will help bring products to market at the SEMA Garage Detroit. The Detroit facility will give aftermarket parts manufacturers access to sophisticated resources that are typically accessible only to large-scale manufacturers. In addition to exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a CARB-recognized emissions lab and a modern training center, the Detroit facility will include expanded services and offer new SEMA benefits through the ADAS Research and Development Center.

“Being part of SEMA Garage provides me the opportunity to combine my engineering background, project management skills and relationships to make a difference in the automotive and automotive aftermarket industry,” said Benjamin Kaminksy. “I look forward to working with SEMA manufacturer members and continuing my relationships with OEMs and tier suppliers.”

The SEMA Garage Detroit facility is scheduled to be open for members in early 2022. For more information, visit

This article was written by Della Domingo for

Nominate SEMA Person, Manufacturer, Warehouse Distributor, and Gen-III Innovator of the Year by July 23rd

DIAMOND BAR, CA (07.23.2021) – It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry.

July 23 is the deadline to submit nominations for the prestigious SEMA Industry Awards and recognize a company or person that has made a significant impact on the specialty-equipment market within the past year. Nominations are open in the following categories:

Person of the Year
Manufacturer of the Year
Warehouse Distributor of the Year
Gen-III Innovator of the Year

For consideration, an honoree must exhibit professionalism, service, integrity and ethics that help propel the industry forward. To nominate an honoree and learn more about the criteria for each award, visit or contact Lindsay Bianco at

Article written by Ashley Reyes for

Businesses Fight Against EPA Overreach

DIAMOND BAR, CA (06.21.2021) – Businesses throughout the country are taking a stand against the U.S. Environmental Protection Agency’s (EPA) claim that it is illegal to modify street vehicles and convert them into dedicated race cars. The $2 billion racing industry is pushing back by seeking passage of the Recognizing the Protection of Motorsports (RPM) Act of 2021 (H.R. 3281), a bipartisan bill which clarifies the motorsports-parts industry’s ability to sell products that enable racers to compete, and protects Americans’ right to convert street vehicles into dedicated race cars.

“The inconsistency of the EPA’s stance around converting street cars to purpose-built track vehicles has not only constrained long-term investment in the industry but it is creating added complexity/concern for our customers,” said Chris Douglas of Edelbrock Group, a company that has been manufacturing performance parts since 1938. “The RPM Act is the first step in protecting and preserving our industry for future generations—now is the time for action.”

In 2015, the EPA endangered the motorsports industry when it introduced a proposal that would have put an end to racers’ ability to modify street vehicles into dedicated race cars, a practice that has taken place for 45 years since the Clean Air Act was introduced. Although the EPA formally withdrew the proposal, the agency has since maintained that street vehicles cannot be converted into race cars—an assertion that has left the motorsports industry in a state of flux. Passage of the RPM Act will make clear that the Clean Air Act does not apply to street vehicles that have been converted into race cars used exclusively in competition, giving the industry the confidence and clarity that it needs.

As advocates for the motorsports industry, Performance Racing Industry (PRI) is also pushing for the RPM Act. “Businesses are at risk,” said Dr. Jamie Meyer, PRI president. “Racers and businesses deserve a law that clarifies that it is legal to convert a street vehicle into a dedicated race car. PRI will continue to fight to preserve what is an American tradition until the RPM Act is passed.”

Introduced by U.S. Representatives Patrick McHenry (R-NC) and Raul Ruiz (D-CA), the RPM Act currently has the support of 65 cosponsors, including 19 Democrats and 46 Republicans. Dedicated race cars, which represent 0.07% of vehicles in operation, are trailered to and from the racetrack and have little effect on the environment. Yet for thousands of amateur racers, starting with a street-legal vehicle and using race products to convert it into a dedicated race car is the only affordable way to get into the sport. In order to protect racers and ensure that racers can continue to legally modify their vehicles into race cars, the RPM Act—which was introduced to Congress last month—must be passed into law.

“Many of our customers and employees are avid racers who build dedicated vehicles for competition,” says Al Noe, Summit Racing Equipment’s chief marketing officer. “Our customers trust us to deliver the parts they need so they are ready to race; they can also trust us to fight for their right to build and race these vehicles. The RPM Act is vital to ensuring a vibrant future for motorsports and our industry as a whole.”

The RPM Act was first introduced as a bill in 2016. Over the years, it received strong legislative support, and although versions of the bill have passed the House Energy & Commerce Committee, it was never fully voted on before the end of any Congressional year. Because the bill has already been subject to committee hearings before the House and the Senate, the 2021 RPM Act is well positioned to become law this legislative year.

The racing community is urged to continue to voice support for the bill by visiting

This article was written by Juan Torres for

Registration Now Open for SEMA Battle of the Builders

DIAMOND BAR, CA (06.11.2021) – Applications are now available for SEMA Battle of the Builders, the coveted competition that unites and recognizes SEMA Show vehicle builders. Open exclusively to those with a car or truck displayed at the annual trade show taking place in November, the competition celebrates and honors top builders for reaching what many consider to be the pinnacle of automotive events. The competition, now in its eighth year, tells the stories behind the builds, and it provides builders with additional exposure and a chance to be recognized and named as the industry’s top builder.

With vehicle space available only to qualified exhibitors, SEMA Show vehicle builders represent an elite group of individuals who have the distinction of superior craftsmanship and proven excellence. Exhibitors are highly selective on the vehicles and builders they choose to showcase their products, capture attention, and drive traffic to their booths.

Registration for SEMA Battle of the Builders, the coveted competition that unites and recognizes SEMA Show vehicle builders, is now open at

“Exhibitors rely on vehicles at the SEMA Show to optimally showcase their products in use and generate buzz,” said Tom Gattuso, SEMA vice president of events. “When an exhibitor chooses to showcase a vehicle, whether it’s in their booth or elsewhere in the Show, that exhibitor is investing in the build and the builder. They’re choosing the best builders to represent their brands and tell their stories.”

The SEMA Battle of the Builders competition will award one winner in four different categories—Hot Rod, Truck/Off-Road, Import/Sport Compact, and Young Guns—before crowning an overall top builder during SEMA Ignited, the official SEMA Show after-party that takes place on Friday after the weeklong trade show ends.

Click here for the online application

As part of SEMA’s initiative to support and encourage the younger generation in the industry, the association will continue its SEMA Young Guns Regional Qualifiers. Applications for the Young Guns Regional Qualifiers are also available online, making the program open to builders who may not already have a vehicle displayed at the SEMA Show, provided they are 27 years and younger. Young Guns Regional Qualifier winners will receive an all-expenses-paid trip for two to the 2021 SEMA Show, transportation of the winner’s vehicle, a designated feature vehicle spot at the Show, and entry into the SEMA Battle of the Builders competition, where they will compete alongside established vehicle builders from the industry.

“Each year, we meet amazing young builders through the Young Guns Program,” said Gattuso. “It’s inspiring to witness the passion they have for all things car-related, and to see the industry embrace them as they build a network of contacts and connections that will fuel a lifelong career.”

To register, or for more information on the SEMA Battle of the Builders competition, log on to The deadline to register is October 15.