Oracle Lighting’s Justin Hartenstein Named Finalist for ‘19 SEMA Gen-III Innovator of the Year

METAIRE, LA (11.01.2019) – Oracle Lighting has announced that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

Justin Hartenstein

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information, visit, call (800) 407-5776, or email

SEER, Smart Entry Exit Recognition, Offers Hands-Free Liftgate, Automatic Locking, Unlocking and More

ENGLEWOOD, CO (10.31.2019) – VAIS Technology presents a high-tech, innovative product for aftermarket and OEM companies at the 2019 SEMA Show. SEER (Smart Entry Exit Recognition) product line combines automated door locking at driver’s departure, automated unlocking when driver is approaching, Hands Free Liftgate opening, illuminated entry, and 4 auxiliary  inputs and outputs that are fully customizable to trigger any electronic accessory in the vehicle – all based on driver proximity.

VAIS Technology uses LF and RF communication to determine the driver’s proximity to the vehicle and to authenticate the user. Proprietary software analyzes the driver’s behavior around the car. Communication to the vehicle is done over CAN bus to execute factory door locking, unlocking, turn headlights, dome, puddle, and sentry lights ON or OFF. SEER recognizes a pre-programmed pattern by the power liftgate to activate factory opening or closing without pressing any buttons.

Click below to enlarge

Click here to enlarge the image above.

The product requires a driver to carry a small tag on the key chain for authentication purposes. Installation includes placing RF antennas and a sensor behind the front and rear bumpers, then connecting it to the VAIS ECU module placed behind a trim panel.

In addition to pre-programmed functions, SEER has 4 AUX inputs and outputs to allow electronic accessories customization based on driver proximity. Popular features include motorized steps, sliding side door, electronically locking compartments & tool boxes, and much more!

SEER can work on brand new vehicles as well as vehicles dating back decades with installed electronic accessories.

“SEER is an automotive grade device designed by our in-house engineering team and manufactured at an automotive certified facility. We plan to ship the product Q1 of 2020 starting at $319.99 for a version without Hands Free Liftgate option and at $449.99 with Hands Free Liftgate option” says Dennis Hopper, EVP at VAIS Technology.

Visit for more.

Race Sport Lighting Showcases a Custom Jeep Gladiator as a Feature Vehicle at SEMA

RINGWOOD, IL (10.31.2019) – Every year, Race Sport Lighting partners with a trendy automotive shop and puts together head turning Feature SEMA Builds for their booth #11879 in the North Hall. For SEMA Show 2019, Race Sport Lighting partnered with professional JEEP outfitter Badgerland Offroad, one of their Premier Jeep and Truck outfitting shops to build a brand new JEEP Gladiator customized to show off at SEMA. The popular Gladiator is the pickup version of the JEEP recently launched and is one of fastest growing customized vehicles on the marketplace for dealers to customize.

Jenny Arnold, Owner of Badgerland Offroad said in her interview, “Our Inspiration for this Jeep Build Comes from EVO Mfg Built Gladiator. We will be installing Beadlock Wheels, 37” Arturo Tires, Front Bumper, and of course a ton of Race Sport Lighting”

Click Here to Watch the Jeep Gladiator Preview Video on Facebook

Steve Jergensen, RSL President says, “Race Sport Lighting is extremely excited to partner with Badgerland Offroad on this build. Badgerland is well known in the JEEP community, and an overall great shop in Wisconsin that is known for high quality work. This JEEP Gladiator is going to be one of our favorite Jeeps yet in our booth and has some exciting new lighting products that we are launching for the Jeep Gladiator that are going to blow customers away. This vehicle is going to be a head turner for sure and is going to get a lot of press coverage at the show.”

For More Info and Image on the Jeep Gladiator Build, click here.

Visit for more.

SounDigital USA Will Exhibit SounDigital and Ground Zero at SEMA 2019

DANIA BEACH, FL (10.30.2019) – SounDigital USA will be exhibiting new products from both SounDigital and Ground Zero during the upcoming SEMA Show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center, booth 12031.

“SEMA is going to be a massive event for us,” said Michael Ventura National Sales Manager. “We will be using this event as a spring board into 2020. The announcement of an entire new line up for SounDigital is going to be huge.”

The Blaze Performance Cycles – Clayton NC Harley-Davidson Road Glide will be featured in the booth.

This new line under the EVOX banner has been in development for the past several years and is currently patent pending. “The power to size ratio is incredible. Never has the market seen such small foot print making the power these new amplifiers will,” said Ventura. SounDigital and Ground Zero have partnered with Blaze Performance Cycles from Clayton, North Carolina to feature their fully customized Harley Davidson Road Glide.

The 1957 Chevy C10 truck built by Mobile Toys Inc. will be showcased in the booth.

“This bike has over of 12,800 watts of clean SounDigital power and it all fits in a tour pack! Rounded out for sound by 25 Ground Zero competition speakers including some top secret black baskets will make it one of the loudest demo vehicles on the show floor.”

The SounDigital booth will also feature a 1957 Chevy C10 truck built by Mobile Toys Inc. from College Station, Texas. This vehicle will feature Ground Zero Plutonium SQ series speakers and SQ amplifiers, as well as its Titanium high quality flat sub woofers. “This truck is going to showcase Ground Zero award winning capability,” said Ventura. “Ground Zero is a major player in the European and Asian markets and we will intent to show the US dealer why.”

SounDigital Dealers who RSVP’d, will be treated to appreciation night hosted at the Hard Rock Cafe on the Las Vegas Strip on Tuesday night. “We are looking forward to provide an amazing night to our US and International dealers,” stated CEO Diogo Iannaccone.

Visit and for more.

Directed Returns to SEMA Show Highlighting Innovative Products

VISTA, CA (10.29.2019) – Directed will be showcasing the company’s full line of Winter 2019 products at the SEMA Show 2019, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

“We always look forward to exhibiting at SEMA, one of the hottest and most important gatherings in our industry,” said Bob Struble, Directed CEO. “We’re here to meet with our longtime 12 Volt retail partners and share with them our latest connected car and DS4 offerings. We’ll also be focused on growing our relationships and building new business in the powersports channel, as we highlight our innovative powersports products.”

Directed is demonstrating its Viper Powersports GPS Recovery and Viper Powersports Security systems installed in a 2018 Can-Am Maverick X3 MAX side-by-side. These products were specifically designed to protect and track popular powersports vehicles – motorcycles, ATVs, side by sides, watercraft and snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including the industry’s first wireless siren DS4WS, will be on display. Booth attendees will also experience the blazing-fast speed of Viper SmartStart Pro, the industry’s fastest connected car solution.

Directed can be found at Booth #37024 located in the Powersports section of South Hall Upper of the Las Vegas Convention Center from November 5th – 8th.

Visit for more.

2019 SEMA Show Mobile App Now Available

DIAMOND BAR, CA (10.29.2019) – The official 2019 SEMA Show Mobile App is now available for download at The free app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the exclusive trade show, held Nov. 5-8 in Las Vegas, NV.

“The SEMA Show Mobile App enables Showgoers to leverage all the Show has to offer,” said Tom Gattuso, SEMA Vice President-Events. “The app has been updated and new features have been added, making it the ideal tool to stay informed on everything happening at the 2019 SEMA Show.”

The free SEMA Show mobile app gives Showgoers access to a comprehensive list of all exhibiting companies, seminars, events and more so users can create a personalized plan and maximize their time at the Show.

New this year is an interactive feature that gives users detailed information on featured vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a Feature Vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2018 and any saved product information.

Other features of the 2019 SEMA Show mobile app include:

  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
  • My Schedule: Create a schedule to keep track of the events you wish to attend.
  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
  • Exhibitors: Look up all 2019 SEMA Show exhibitors by name, Show section or product category.
  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  • eNews: Stay up to date with the latest news before, during and after the Show.

“A lot of planning has gone into making the app a valuable resource for Showgoers and will make navigating the Show and staying informed easy,” said Gattuso. “Attendees should use it in their Show preparation, while experiencing the event onsite and after they return home form the Show.”

The 2019 SEMA Show mobile app can be downloaded at no cost from the Apple App Store, Google Play Store or

Saddle Tramp by Metra Electronics Introduces New Motorcycle Lighting Accessories at SEMA Show

HOLLY HILL, FL (10.29.2019) – Metra Electronics has announced new motorcycle lighting accessories from Saddle Tramp that will be on display at the 2019 SEMA Show. Originally introduced under the Metra PowerSports division, Metra’s Saddle Tramp brand has now grown to include its own catalog to meet the growing demand for aftermarket motorcycle upgrades. Many new universal and vehicle-specific lighting products are included in the product line, with several items designed specifically for a wide range of popular Harley-Davidson models to offer OEM-quality upgrades with the signature “Harley” style in mind.

RGB LED Headlights and Auxiliary Lights
Saddle Tramp has designed new, round addressable RGB LED lights with a full halo and black front face. The BC-706RGBKT kit includes 7” headlights, 4.5” auxiliary lights, an RGB controller and a 7” retaining ring. The headlight has (9) 5-watt LEDs with a 3,600 lumens high beam and 2,400 lumens low beam. The auxiliary lights have (6) 5-watt LEDs with a 1,400-lumen light. With 120 color-changing patterns and DIY pattern functions, the RGB lights can be synced to music through an app controller compatible with Android and iOS devices. Both the headlights and auxiliary lights feature a durable polycarbonate lens and H4 connector.

Replacement LED Taillight for 1999-Up* Harley-Davidson Models
Saddle Tramp has also designed a unique replacement LED taillight with an eagle claw style for 1999-up* Harley-Davidson models. This taillight provides super bright, fast-acting visual alerts with 20 red LEDs for running and braking lights and 6 white LEDs for the license plate. The BC-HDTL9 has a black and red smoke colored lens with a clear protective cover, a contemporary style and color temperature of 6,000K to 6,500K.

Chrome LED Windshield Trim
The new generation II chrome LED windshield trim (BC-WSTSB14) has been upgraded with brighter flat-style LED lights. Made to fit 2014-up* Harley-Davidson models, it comes with 16 amber LED turn and running lights with a dim level for the running lights and bright level for the turning lights. A load equalizer, sold separately, may be required for operation, depending on the application.

Smoke Lens Turn Signals and Brake Lights
Saddle Tramp has designed 3 new pairs of turn signal, running and brake lights with a smoke-colored domed lens for Harley-Davidson models with 3.25” round lights. No additional adapter is needed for these direct replacement lights, making for an easier installation. The BC-PC1157A comes in a single amber color for the turn and running lights, while the BC-PC1157AW comes in a dual-color with amber for the turn signal and white for the running light. Both are sold in pairs and fit the 1157 base. The BC-PC1156R is a single-color brake light that fits the 1156 base with bright red LEDs. All three pairs of lights feature (24) 6-watt LEDs with 720 lumens of illumination to provide a bright yet stylish upgrade for Harley-Davidson motorcycles.

Highway Bar Switchback Lights
Riders will benefit from added visibility with Saddle Tramp’s highway bar switchback lights that come in black (BC-MHBSBB) or chrome (BC-MHBSBC) finishes. Each pair includes (6) 6-watt white LED driving lights and (6) 6-watt amber LED signal lights to fit 1.25” round bars for Harley-Davidson, Indian, Victory or other motorcycle models. The lights illuminate white while driving and amber while turning to ensure that other drivers will see the rider on the road. Rubber inserts are included with every light bar. A load equalizer, sold separately, may be required for 2013 and earlier models.

Metra Electronics will showcase these new products at the SEMA Show in Las Vegas from November 5th – 8th at booth 37017 in the South Hall Upper Level with their off-road, truck and powersports products. They will also be at Metra’s main booth 11639 in the North Hall. A new catalog from Saddle Tramp Motorcycle Accessories will also be released on the opening day of the show and available for download at

Visit for more info.

SSV Works Launching Can-Am Ryker 2-Speaker Audio Kit at SEMA Show

OXNARD, CA (10.28.2019) – SSV Works will launch the Can-am Ryker two-speaker audio kit during SEMA Show 2019, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth S38011. The RKR-2K is now available with an MSRP of $599.99.

“Our new audio kit adds to the excitement of the Can-am Ryker with a premium yet compact audio system that features two full range, four-inch speakers and Bluetooth integration that mounts on the front fairing stylized to match the bike’s body lines and doubles as a windscreen,” explained Trevor Kaplan, SSV Works CEO. “Plug and play wiring for a 15-minute install, the RKR-2K is manufactured out of multiple weatherproof materials, including ASA plastic, aluminum, and silicone gaskets to help make this product a great all-weather premium upgrade solution for the Can-Am Ryker.”

For more information, visit, call 818-991-1SSV (1778), or email

MTX Audio Returns to the North Hall at SEMA 2019

PHOENIX, AZ (10.24.2019) – MTX Audio invites you to visit them this year at the upcoming Specialty Equipment Market Association (SEMA) Show November 5th – November 8th in Las Vegas, NV.

MTX Audio is making its return to the North hall this year and can be found in Booth #11823 in the Las Vegas Convention Center.

The company will have a second booth located outside of the Performance Pavilion in booth #62150. MTX will be showcasing new model specific audio components, current best sellers, and a variety of products that they manufacture for several OEM partners.

In their North hall booth, MTX will be displaying their custom “Junkyard Cat” Wildcat UTV loaded with an audio system featuring the MTX AWMC3 media controller, compression tower speakers, MUD amplifiers, and custom Subwoofer enclosure as well as an assortment of performance upgrades that make this Arctic Cat something you don’t want to miss. Additionally, they will feature a Polaris RZR S model UTV outfitted with their new vehicle specific, plug and play audio kit that also is compatible with the newer “Velocity” models as well as backwards compatible with older generations of RZR vehicles.

Their outside booth will have two Polaris RZR vehicles in it. One featuring their new Turbo S system powered up and ready for demo as well as theircustom XP model featuring multiple MUD65PL cage speakers, four square S65 model woofers in a custom under-seat enclosure and their all new front pod speakers ready to belt out the tunes.

As an additional treat, they’ll also have not one, but two custom drag cars from the Street Outlaws, No Prep Kings TV series on display. Shawn Wilhoit and his car “The Mistress” along with Brad “B-Rad” Eglian and “Luminasty” will be available to take photos and get autographs from the guys throughout the event. They’ll also be hosting a poster signing on Wednesday from 1-3 p.m.”

Visit for more.

Nakamichi Car Audio Adds to Rep Force

ORANGE COUNTY, CA (10.22.2019) – On a recent trip to Southern California, Robin McNeal, Nakamichi Car Audio National Sales Manager, met with newly appointed local rep Jerry Zemming of Sound Sales & Marketing. The two strategized during a breakfast meeting which included talk about the current product and availability, limited distribution philosophy, target accounts and new 2020 models including a foray into Hi Res Audio. Sound Sales & Marketing will service all of Southern California from San Luis Obispo to San Diego and the border.

Robin McNeal (R) and Jerry Zemming strategized during a breakfast meeting which included talk about the current product and availability, limited distribution philosophy, target accounts and new 2020 models including a foray into Hi-Res Audio.

Both McNeal and Zemming are looking forward to the upcoming SEMA Show next month in Las Vegas where the iconic Japanese brand will be on display in the North Hall of the LVCC in booth #11632.

McNeal was also gratified to announce additional representative appointments in these Western territories:

Advanced Marketing—Pacific Northwest (WA, OR and Western ID)
Arrowhead Sales-MINK (MO, IA, NE and KS)
Discovery On Mark Group-Rocky Mountains (AZ, NM, So NV, CO, UT, MT, WY and Eastern ID)

“Nakamichi Car Audio is pleased to welcome Sound Sales & Marketing along with all the other fine representative organizations from coast to coast to our family. It is with great satisfaction that I welcome our freshman rep class as we head into SEMA and CES.”

For additional information about Nakamichi Car Audio you can reach out Robin McNeal directly at (702) 558-4447 or via email at

Visit for more.