SounDigital USA Announces New EVOX Line at SEMA 2019

DANIA BEACH, FL (11.05.2019) – SounDigital USA has announced its new EVOX line for 2020. Under the 2020 line up, all of SounDigital amplifiers will carry the EVOX banner. All models have been totally reformatted.  As with all SounDigital amplifiers these new amplifiers are designed, engineered and built in the SounDigital factory in Brazil.

Using proprietary patent pending technology that has been in development for the past several years, SounDigital engineers have been able to develop a significantly smaller footprint platform, while improving the quality and specifications of the amplifiers. The new platform will retain the same power rating as the current models in a much smaller package.

SounDigital’s 2020 amplifiers line up is currently showing at the SEMA show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center booth 12031.

The EVOX branded amplifiers will begin shipping in Q1 2020.

For more information or to become an authorized SounDigital retailer, email SounDigital at

SEMA 2019 Shaping Up to Be the Best Ever

LAS VEGAS, NV (11.04.2019) – The SEMA Show 2019 is shaping up to be the best ever. The event runs from Tuesday November 5th through Friday the 8th. There are reports that attendance may top 150,000.

On Sunday afternoon, 12volt exhibitors in the North Hall we’re working to get booths set up.

Construction around the Las Vegas Convention Center has eliminated some large parking lots.

If you are headed to SEMA 2019 be sure to ‘PACK YOUR PATIENCE!!’

The Badgerland Offroad Jeep Gladiator will be featured in the Race Sport Lighting North Hall booth.

The North Hall, Central Hall, both levels of the South Hall and the Pavilion will be wall to wall exhibitors from across the automotive aftermarket. Areas out front will be filled with exhibits to the monorail. The West Gate exhibit area will be max’ed s will be several Hotels Ballrooms. Hotel room rates have spiraled up 3 and 4 times the normal rates. Some exhibitors have been working on booth setup for the past week. Wonder how much those hotel bills will be.

Carl Huntington (R) just arrived in Las Vegas from London and PowerBass EU. Erik Harbour welcomed Carl on Sunday afternoon and then both got back to work setting up the North Hall Booth 11971.

The 12volt news will be covering SEMA 2019 from the 12volt Central Studios in Shreveport. Already we have made over 3 dozen SEMA posts on Instagram #12vnn_sema2019. This time next week the total posts will far exceed last years 104 posts.

SEMA Show updates from Vegas throughout the 2019 event. See Instagram #12vnn_sema2019

With today’s technology, and my bad back, covering the SEMA Show and showcasing the activities of exhibitors and friends this had to be the way. I will miss seeing friends, the one-on-one plus the excitement of the show atmosphere.

With the 12volt News STP we can be very quick to market. STP… Snap… Text… Presto. We can post your activities from the SEMA Show 2019.

Let’s have a safe and very productive SEMA Show 2019.

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Nakamichi Debuts DSP at SEMA 2019

LAS VEGAS, NV (11.04.2019) – Nakamichi Car Audio will unveil a stand alone DSP unit during next week’s SEMA tradeshow in Las Vegas. The NDS6120 is a 12-channel processor with state-of-the-art DSP technology sure to raise the bar in car audio. The one-piece extruded aluminum chassis houses the Texas Instruments DSP chipset and other premium quality components on a double sided 4-layer PCB.

Robin McNeal, Nakamichi National Sales Manager, is pictured with the new Nakamichi NDS6120 DSP during booth setup at SEMA 2019.

All functions including an individually configurable input and output assignment, high level mix, parametric 31-band EQ, time delay correction and filter settings can be set optimally via personal computer or smartphone with Nakamichi APP.

The NDS6120 also allows you to connect the optional Bluetooth plug-in outboard module for audio streaming. An optional wired remote controller (AC2) may be added to control basic functions once the system has been dialed in using Nakamichi’s proprietary software download.

12-Channel DSP with PC/APP Control Features

6 x High Level Inputs (switchable to Low Level)
12 x RCA Outputs
1 x Toslink Fiber Optic Input
Dual 32bit, 330 MIPS DSP technology controllable via PC software or APP
External Bluetooth USB-module for audio streaming and smartphone set up (optional NDS10B)
Digital remote control with OLED display for controlling select DP functions (optional AC2)

Be sure to visit Nakamichi at booth #11632 North Hall during the 2019 SEMA Show for this and more premium car audio products.

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Custom Cars and Celebrities at the 2019 SEMA Show KICKER Booth

STILLWATER, OK (11.03.2019) – KICKER has announced a booth filled with custom vehicles and celebrity appearances at the 2019 SEMA Show, November 5-8. KICKER will be located in the Las Vegas Convention Center’s North Hall, booth #11861, and will play host to three groups of prominent racers from Discovery Channel’s “STREET OUTLAWS” hit television series.

To make KICKER’s SEMA experience even more exciting, the 46-year audio brand has packed the booth with several celebrity signings. On Tuesday from 11-12 p.m., True Fire airbrush artist Mike Lavallee stops by the KICKER booth to meet fans and show off his recent custom build.

KICKER’s Joe Gross outlines the 2019 GMC truck, KICKER audio system, including the popular MultiPro™ Tailgate System featuring KICKER audio.

On Wednesday from 1-3 p.m., the stars of “STREET OUTLAWS” and the “405” brandwill be at the KICKER booth. Chuck “Death Trap” Seitsinger, Ryan “Fireball” Martin and Jeff Lutz will meet fans and sign autographs.

On Thursday, more “STREET OUTLAWS” set up, beginning with Farmtruck and AZN from 10-11 a.m., followed at 1-3 p.m. by Justin “Big Chief” Shearer, Shawn “Murder Nova” Ellington and “Daddy Dave” Comstock signing autographs and meeting showgoers.

STREET OUTLAWS sign autographs in the KICKER booth.

KICKER’s hottest original equipment manufacturer (OEM) offering to date, the sound system in GMC’s MultiPro Tailgate is a GM exclusive and will be demonstrated, featuring a 100-watt amplifier, 4-inch weatherproof coaxial speakers, and Bluetooth streaming with 3.5mm audio jack and charging USB plug.

The MultiPro Tailgate System will be shown on a 2020 GMC Sierra 2500HD, which will also feature KICKER’s VSS (Vehicle-Specific Solutions) audio system inside the truck. The VSS system is a plug-and-play kit that includes a powered subwoofer, low power-draw amplifiers with digital signal processing (DSP) and a unique sound signature, all in factory mounting locations with no modifications to the vehicle’s interior.

Returning to the KICKER booth for 2019, Goodguys (Rod and Custom Association) Gold Award-winning shop SicChops will bring a 1951 Oldsmobile Club Coupe, dubbed “Silvia.” Wrapped in upholstery by legendary interior artist Ron Mangus, the ‘51 Olds has a full complement of KICKER’s premier Q-Class audio equipment including an L7QB8 loaded aluminum subwoofer enclosure.

Next to Silvia, Lavallee’s 1951 Mercury will be on display, also sporting a full KICKER Q-Class audio system. The “Dead Sled” will feature four 10-inch, Q-Class subs providing the bass, while four sets of Q-Class component speakers deliver the mid and high range.

Showcasing its powersports business, KICKER will also bring a 2017 Polaris GENERAL to the booth. Using a KICKER/SSV Works Phase 5 audio kit for the front stage, the GENERAL will also include a trio of KICKER TB10 tube subwoofers, four KMTC 9-inch Horn-Loaded Tower Systems, and 2,400 additional watts of KXM-Series all-weather amplification.

More than 30 elite builders throughout the show will use KICKER gear as their audio partner of choice. Classic Car Studio, RMD Garage and the Ring Brothers are among the world-class fabricators that feature KICKER audio products in their builds this year.

Full event details are available on the SEMA Show web page at

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Ground Zero Introduces New Competition Series Neodymium Midrange Speakers

DANIA BEACH, FL (11.03.2019) – SounDigital USA has announced Ground Zero’s new Competition Series Neodymium midrange speakers.

The GZCM 6.5NEO and GZCM 8.0NEO are high-powered midrange speakers with a powerful neodymium motor, aluminum phase plug, gold-plated push terminals and come in 6.5 inch and 8 inch versions. GZCM 6.5NEO has a frequency response of 250 to 10 kHz and a power handling of 120 Watts RMS / 300 Watts Max. GZCM 8.0NEO has a frequency response of 170 Hz to 6 kHz and a power handling of 180 Watts RMS / 420 Watts Max. Both models have a scheduled release date in Q1 2020.

SounDigital and Ground Zero are currently showing at the SEMA Show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center booth 12031. For more information or to become an authorized Ground Zero retailer, email SounDigital at

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SEMA Show Education Expands to the Show Floor, Rewards Power Users

DIAMOND BAR, CA (11.01.2019) – The 2019 SEMA Show Education program includes more than 100 seminars designed to help business owners and industry professionals be more competitive and knowledgeable about how to succeed in the $45 billion automotive aftermarket. Back by popular demand are free professional headshots for all Showgoers and Power User cards that reward those attending three or more seminars. A new feature is the SEMA Education STAGE, where Showgoers will be able to hear from leading experts without leaving the Show floor.

DUB co-founder and entrepreneur Myles Kovacs will conduct interviews on the SEMA Education STAGE, a new 2019 SEMA Show feature where Showgoers will be able to hear from leading experts.

“SEMA Showgoers and their business will benefit from hearing unfiltered, candid insights from business experts and their peers in the industry,” said Zane Clark, SEMA Senior Director of Education. “The seminars are a great resource in helping Show attendees translate the innovation found on the trade show floor to success back in the office.”

Among the features of this year’s SEMA Show Education program:

  • The STAGE, featuring DUB Co-Founder and entrepreneur Myles Kovacs. With interviews hosted multiple times daily, Kovacs will join top industry professionals and personalities as they participate in intimate conversations that will inspire, motivate and cultivate. Produced in partnership with SEMA’s Wheel & Tire Council (WTC), the STAGE will address topics such as wheel and tire trends, best practices, marketing and sales.
  • Free professional headshots to all attendees and exhibitors. Headshots will be taken Nov. 5-8. At the STAGE, where Showgoers will have the opportunity to quickly touch up their photo and have it emailed to them right away. It’s recommended that participants come prepared and dress professionally.
  • The QUAD. At the QUAD, across from the SEMA Members Lounge – North (N251), Showgoers can pick up their Power User Card, earn free SEMA swag, attend educational seminars and learn about career opportunities. To become an Education Power User, Showgoers are required to attend three seminars, where they will receive a card-hole punch from a room ambassador. Once all three seminars are attended, they can return to the QUAD to pick up their limited-edition SEMA swag.
  • New retail learning track: Retail Next. Focusing on the market segment’s critical and ever-evolving role in the automotive distribution channel, Retail Next seminars will provide attendees with practical solutions addressing increased competition, financial management and the path to purchase.
  • Women Driven learning track. Powered by the SEMA Businesswomen’s Network (SBN), the seminars are aimed at building a community of female professionals and allies who can learn from one another’s experiences by highlighting issues that women currently face in their careers and the skills critical for their success.

Also available are learning tracks on tires and collision repair that are created through a partnership with the Society of Collision Repair Specialists (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Tire Industry Association (TIA).

“The SEMA Show is the only place where can you take part in such a valuable and comprehensive learning experience, taught by industry leaders and business experts from all over the world,” said Tom Gattuso, SEMA Vice President of Events. “The seminars are open to all Showgoers with credentials, and most education seminars are available free of charge.”

To view the entire 2019 SEMA Show Education program, which begins the day before the official opening of the SEMA Show, visit

Oracle Lighting’s Justin Hartenstein Named Finalist for ‘19 SEMA Gen-III Innovator of the Year

METAIRE, LA (11.01.2019) – Oracle Lighting has announced that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

Justin Hartenstein

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information, visit, call (800) 407-5776, or email

SEER, Smart Entry Exit Recognition, Offers Hands-Free Liftgate, Automatic Locking, Unlocking and More

ENGLEWOOD, CO (10.31.2019) – VAIS Technology presents a high-tech, innovative product for aftermarket and OEM companies at the 2019 SEMA Show. SEER (Smart Entry Exit Recognition) product line combines automated door locking at driver’s departure, automated unlocking when driver is approaching, Hands Free Liftgate opening, illuminated entry, and 4 auxiliary  inputs and outputs that are fully customizable to trigger any electronic accessory in the vehicle – all based on driver proximity.

VAIS Technology uses LF and RF communication to determine the driver’s proximity to the vehicle and to authenticate the user. Proprietary software analyzes the driver’s behavior around the car. Communication to the vehicle is done over CAN bus to execute factory door locking, unlocking, turn headlights, dome, puddle, and sentry lights ON or OFF. SEER recognizes a pre-programmed pattern by the power liftgate to activate factory opening or closing without pressing any buttons.

Click below to enlarge

Click here to enlarge the image above.

The product requires a driver to carry a small tag on the key chain for authentication purposes. Installation includes placing RF antennas and a sensor behind the front and rear bumpers, then connecting it to the VAIS ECU module placed behind a trim panel.

In addition to pre-programmed functions, SEER has 4 AUX inputs and outputs to allow electronic accessories customization based on driver proximity. Popular features include motorized steps, sliding side door, electronically locking compartments & tool boxes, and much more!

SEER can work on brand new vehicles as well as vehicles dating back decades with installed electronic accessories.

“SEER is an automotive grade device designed by our in-house engineering team and manufactured at an automotive certified facility. We plan to ship the product Q1 of 2020 starting at $319.99 for a version without Hands Free Liftgate option and at $449.99 with Hands Free Liftgate option” says Dennis Hopper, EVP at VAIS Technology.

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Race Sport Lighting Showcases a Custom Jeep Gladiator as a Feature Vehicle at SEMA

RINGWOOD, IL (10.31.2019) – Every year, Race Sport Lighting partners with a trendy automotive shop and puts together head turning Feature SEMA Builds for their booth #11879 in the North Hall. For SEMA Show 2019, Race Sport Lighting partnered with professional JEEP outfitter Badgerland Offroad, one of their Premier Jeep and Truck outfitting shops to build a brand new JEEP Gladiator customized to show off at SEMA. The popular Gladiator is the pickup version of the JEEP recently launched and is one of fastest growing customized vehicles on the marketplace for dealers to customize.

Jenny Arnold, Owner of Badgerland Offroad said in her interview, “Our Inspiration for this Jeep Build Comes from EVO Mfg Built Gladiator. We will be installing Beadlock Wheels, 37” Arturo Tires, Front Bumper, and of course a ton of Race Sport Lighting”

Click Here to Watch the Jeep Gladiator Preview Video on Facebook

Steve Jergensen, RSL President says, “Race Sport Lighting is extremely excited to partner with Badgerland Offroad on this build. Badgerland is well known in the JEEP community, and an overall great shop in Wisconsin that is known for high quality work. This JEEP Gladiator is going to be one of our favorite Jeeps yet in our booth and has some exciting new lighting products that we are launching for the Jeep Gladiator that are going to blow customers away. This vehicle is going to be a head turner for sure and is going to get a lot of press coverage at the show.”

For More Info and Image on the Jeep Gladiator Build, click here.

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SounDigital USA Will Exhibit SounDigital and Ground Zero at SEMA 2019

DANIA BEACH, FL (10.30.2019) – SounDigital USA will be exhibiting new products from both SounDigital and Ground Zero during the upcoming SEMA Show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center, booth 12031.

“SEMA is going to be a massive event for us,” said Michael Ventura National Sales Manager. “We will be using this event as a spring board into 2020. The announcement of an entire new line up for SounDigital is going to be huge.”

The Blaze Performance Cycles – Clayton NC Harley-Davidson Road Glide will be featured in the booth.

This new line under the EVOX banner has been in development for the past several years and is currently patent pending. “The power to size ratio is incredible. Never has the market seen such small foot print making the power these new amplifiers will,” said Ventura. SounDigital and Ground Zero have partnered with Blaze Performance Cycles from Clayton, North Carolina to feature their fully customized Harley Davidson Road Glide.

The 1957 Chevy C10 truck built by Mobile Toys Inc. will be showcased in the booth.

“This bike has over of 12,800 watts of clean SounDigital power and it all fits in a tour pack! Rounded out for sound by 25 Ground Zero competition speakers including some top secret black baskets will make it one of the loudest demo vehicles on the show floor.”

The SounDigital booth will also feature a 1957 Chevy C10 truck built by Mobile Toys Inc. from College Station, Texas. This vehicle will feature Ground Zero Plutonium SQ series speakers and SQ amplifiers, as well as its Titanium high quality flat sub woofers. “This truck is going to showcase Ground Zero award winning capability,” said Ventura. “Ground Zero is a major player in the European and Asian markets and we will intent to show the US dealer why.”

SounDigital Dealers who RSVP’d, will be treated to appreciation night hosted at the Hard Rock Cafe on the Las Vegas Strip on Tuesday night. “We are looking forward to provide an amazing night to our US and International dealers,” stated CEO Diogo Iannaccone.

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