ROXOR Showcases Customization Capabilities at SEMA

AUBURN HILLS, MI (11.11.2019) – Mahindra Automotive North America (MANA) showcased the endless customization possibilities for its ROXOR off-road vehicle at the 2019 SEMA Show. ROXOR makes a statement as the ultimate, do anything work/play off-roader vehicle by working expert engineering and design into coastal dreamin’ concepts.

ROXOR offers the greatest customization possibilities from the factory of any off-road work/play vehicle. New concepts were on display at two ROXOR displays – one inside and one outside – including The Marshal and the Coastal Cruiser dream concepts. The Marshal is a four-wheel drive ROXOR with a twist on the yesteryear street rod taken to a variety of off-road terrains. The Coastal Cruiser ROXOR incorporates the finest woodworking with Detroit steel and a couple of pucks of surf wax.

Answering the strong commercial demand for ROXOR, also joining the dream concepts, was a production ROXOR finished with the exclusive ROXliner material providing the most durable finish for the harshest trail or most demanding job site. Also a nod to the workforce, the ROXbox option was on display, providing a strong cargo area for hauling gear and tools.

The ROXOR capabilities expansion were on display outside with the new RBT 2000 trailer and new ROXpower module. The RBT 2000 uses a ROXOR bed, made from the durable ROXOR body, bolted to a tow axle for expanded capacity. The ROXpower is a new plug-n-play power supply module that cleanly installs under the dash and can provide power to dozens of additional accessories. Joining The Marshal at the indoor display (booth 37005) was the Mossy Oak Gamekeeper ROXOR outfitted for the stealthiest outdoorsman.

To show what the ROXOR does on harsh trails was NORRA Mexican 1000 racer Ned Bacon and the race-prepped and race-conquered Baja ROXOR – owned and customized by Bacon himself. Bacon and navigator Brian Lutz was in the ROXOR outdoor display (booth 61040) talking to guests about their adventures and the performance customizations of this Baja ROXOR racer.

“As ROXOR readies for the new model year 2020, the company is launching new model changes to the ROXOR that will appeal to the diverse customer base,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “SEMA is the perfect venue to show the endless possibilities the ROXOR offers to both the off-road enthusiasts and the job-site focused work-force. We are charging into 2020 with momentum and more fresh ideas. Keep an eye on ROXOR.”

For model year 2020, dealers and customers can expect to see new optional features and accessories, an all-new grill design, and four new standard color options with over 450 custom color options available.

Visit www.roxoroffroad.com for more.

SEMA Announces Battle of the Builders Top 12 Finalists

LAS VEGAS, NV (11.08.2019) — The Specialty Equipment Market Association (SEMA) has announced the Top 12 finalists in the sixth annual SEMA Battle of the Builders competition, the event that determines the builder the aftermarket community considers best.

The 2019 SEMA Battle of the Builders competition began with nearly 300 vehicles entered into the annual competition by vehicle builders and car customizers from across the United States. These builders represent an elite group of individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks, and SUVs.

The 2019 Battle of the Builders Top 12 finalists are:

HOT ROD
Eric Peratt — 1936 Ford roadster
Gary Corkell — 1932 Ford Phantom
Jim & Mike Ring — 1969 Chevrolet Camaro

SPORT COMPACT
Edison Sarkisyan — 1955 Porsche 550 Spyder
Louie Shefchik — 1968 Iso Rivolta
TJ Russell — 1991 Porsche 911

TRUCK/OFF-ROAD
Darin Smith — 1972 Chevrolet C-10 shortbed
Erik Barnlund — 1972 Ford Bronco
Randy Borcherding — 1955 Chevrolet truck

YOUNG GUNS
Brad Swaney — 1971 Chevrolet C-10
Kyle Ray — 1988 BMW E30
Luke Merrill — 1940 Chevrolet two-door sedan

Industry experts narrowed the field to select the Top 12 finalists, who will now judge one another on Friday at the SEMA Show and vote to determine who will be named the Ultimate Builder of the 2019 SEMA Battle of the Builders competition.

The SEMA Battle of the Builders winner will be announced at SEMA Ignited, taking place after the trade-only SEMA Show closes, on Friday, November 8, from 3-10 pm , in the Las Vegas Convention Center (LVCC) Platinum Lot, located on the east side of LVCC (on Swenson Street, between Desert Inn Road and Sierra Vista Drive). Hundreds of vehicles will exit the Las Vegas Convention Center after the SEMA Show for the SEMA Cruise and make their way to SEMA Ignited. Formula Drift demonstrations, exhibitors, products and celebrities from the SEMA Show will be on-hand along with food trucks, music and entertainment.

SEMA Ignited is open to the public and allows enthusiasts a chance to see many of the industry’s latest in automotive accessories on many of the 2019 SEMA Show vehicles that were on display during the 2019 SEMA Show.

To secure a ticket or more information about SEMA Ignited, visit www.semaignited.com. For more information on the competition, visit www.semashow.com/botb.

BOSS Audio Debuts Three New Dash Cams

The latest BOSS Audio products are in the Company’s North Hall Booth 11769.

OXNARD, CA (11.08.2019) – BOSS Audio Systems has launched three new dash cameras. Now available at bossaudio.com and nationwide retail outlets, BOSS Audio is featuring the BCAM60, BCAM70, and BCAMW80 during the 2019 SEMA Show from Nov. 5-8 at the Las Vegas Convention Center, booth N11769.

“As more and more consumers want to be able to record while driving for a variety of reasons, Boss Audio has answered the call by offering three cost-efficient dash cameras to fit each and every driver’s needs,” said Doug Kern, BOSS Audio Systems VP of Sales. “For instance, our WiFi-enabled BCAMW80 allows the user to view and stream live video and manage files easily through a smartphone app, as well as download, delete, and playback recorded files. It also includes GPS software so that you can track your route, location and speed, an expandable increased memory option (up to 128GB), and emergency event recording.”

The BCAMW80 also includes:
• front, inside and rear camera recording
• Sony Exmor IMX323 captures Full-HD 1080P
• uses a supercapacitor that can withstand extreme temperatures ranging from -20 degrees F to +176 degrees F
• auto loop recording
• a 16GB Micro SD card (expandable up to 128GB)
• motion detection
• emergency event recording (G-Sensor – locks files when triggered)
• date, time, speed, route, location stamp log
• quick & easy setup
• multi-angle mounting system
• cigarette lighter power adapter
• MSRP: $149.99

With an MSRP of $109.99, the BCAM70 features auto loop recording, a 16GB Micro SD Card (expandable to 32GB), motion detection, emergency event recording, quick and easy setup, a multi-angle mounting system, cigarette lighter power adapter, date and time stamp log, and HD1080 front and rear camera resolution.

And with an MSRP of just $89.99, the BCAM60 offer a 4-inch LCD touchscreen, 150 degree wide-angle lens, motion detection, emergency event recording 16GB SD Card (expandable to 32GB), quick and easy setup, cigarette lighter power adapter, date and time stamp log, and front, inside, and rear cameras.

“Packed with features and providing video feeds and recording when you need it the most, BOSS Audio has the dash can for you,” Kern concluded.

Visit www.bossaudio.com for more.

SCOSCHE​ Industries Premieres New Connected Car Products at 2019 SEMA and AAPEX Shows

LAS VEGAS, NV (11.08.2019) – SCOSCHE Industries will be introducing several exciting new products in their Connected Car collection at the upcoming SEMA and AAPEX Shows in Las Vegas, NV.

Visit us at ​SEMA​ in ​Booth #11717, ​North Hall of the Convention Center and at ​AAPEX in Booth​ ​#3174, Level 2 at the Sands Expo Center, for demonstrations of all the new Scosche products.

See the Jeep ITC kit installed in the Scosche/Rockstar Garage-built 2019 Jeep Gladiator on display in the Fox Booth.

The ​NEXS1 ​is a​ Full HD Smart Dash Camera​ that works with your smartphone and the free Nexar safe driving app to record your drive and capture significant events. Technically advanced with a 140° Wide-angle lens, 1080p Full HD SONY​​ Starvis​ Image Sensor, for ultra low-light visibility. ​A high precision G-Sensor detects impacts and also triggers the camera to turn on/off when you start/stop driving. A reliable and fast WiFi connection between your smartphone and camera means no lost connections or lost moments of filming.

The Nexar app (getnexar.com) is available worldwide and comes with 24/7 customer support and includes features like 1-Click reporting to submit an incident report directly to participating insurance companies. Auto-loop recording and retention of driving events utilizing the included 32GB Micro-SD card (supports cards up to 256GB), automatically deletes footage from the camera once its uploaded to the Cloud, freeing up storage space.

The NEXS1 dash cam comes in both a suction-cup or automotive grade adhesive mount, and is just ​one of four HD Smart Dash Cams – Powered by Nexar that will be demonstrated at SEMA and AAPEX.

Rockers and relays are things of the past with the introduction of the Scosche ​M8RIX (pronounced ​Mey-triks), a​ customizable power management system​ that distributes up to 120 amps of current to up to eight different accessories. This eight-channel controller lets you control switching of external devices, such as: lights, heated seats, winch, suspension, exhaust diverters, auxiliary batteries, solar panels, air compressors, airbags and hydraulics, hubs and axles, fridges and freezers, power inverters, windows and wipers.

M8RIX features a touchscreen interface and solid-state power module lets you control any 12V accessory on your vehicle, SxS, boat, or tractor. The touchscreen has a water-resistant housing and multiple mounting options. M8RIX features include: configurable channel names, functions, and icons; button functionality that can be triggered by either accessory or ignition power; selectable operating mode (momentary, on/off, strobe, or timer; time-out adjustment (1-60 sec in strobe or timer mode); and auto switch-off (turns off w/ ignition, accessory, stereo, or timer).

M8RIX’s Power Distribution Module has: a waterproof housing and connectors; the ability to Daisy-chain up to three modules for up to 24 channels total; Solid-state (MOSFET) power management; Aluminum housing with integrated heat sink; and it is mountable at any angle.

Scosche is known for its ITC kits and we’re proud to introduce our newest addition to the line-up at SEMA. Inspired by two of our recent vehicle builds, the ​2018-Up Jeep​​ Wrangler & 2019-Up Jeep Gladiator Integrated Touchscreen Control Kit ​features a built-in advanced color touchscreen control system that retains: Climate Controls, Steering Wheel Controls, Heated Seats (if equipped), Vehicle OE Personalization Menu and Settings, Premium Amplified Systems, and Integrated Stereo Replacement Interface. It allows factory Steering Wheel Controls to operate most aftermarket stereos, including: Sony​​, Alpine, Kenwood​​ and JVC​​, as well as an OEM Reverse Camera.

Visit scosche.com for more.

AAMP Global Runner-Up for Best New Mobile Electronics Product at SEMA

LAS VEGAS, NV – AAMP Global was named Best New Mobile Electronics Product Runner-up in the 2019 SEMA Show New Product Awards for the Ford Third Brake Light Camera with Cargo and Side Blind Spot Views.

This industry first solution uses one camera to provide three viewing angles – cargo and side blind spot views. The left and right blind spot views will automatically activate when using your turn signal. The ultra-low LUX video sensor provides superior day and night use.

The Third Brake Light Camera with Cargo and Side Blind Spot Views is currently available for select Ford, General Motors, and RAM trucks:

PCAM-CHMSL2-FD99
1999 – 2016 Ford Super Duty Trucks

PCAM-CHMSL2-FD15
2015 – 2019 Ford F-150 and 2017 – 2019 Super Duty Trucks

PCAM-CHMSL2-GM14
2014 – 2018 Chevrolet Silverado and GMC Sierra

PCAM-CHMSL2-DR08
2008 – 2018 RAM Trucks and 2019 RAM Truck Classic

For more information on the new Third Brake Light Cameras, visit EchoMaster.com or contact your AAMP Sales Representative.

Metra Electronics Introduces New Daytona Lights Brand at the SEMA Show

LAS VEGAS, NV (11.07.2019) – Metra Electronics has introduced a new LED lighting brand, Daytona Lights, at the 2019 SEMA Show in Las Vegas. This new brand of aftermarket automotive LED lighting includes ultra-slim and dual-row LED lightbars, cube-style LED lights, and headlight replacement bulbs and decoders at an affordable cost for budget-conscious consumers.

The new Daytona Lights value series, manufactured by Metra Electronics of Holly Hill, Florida, (located next to Daytona Beach, FL), has been inspired and named after the area’s history of automotive racing and motorcycle events. This new brand has been engineered and manufactured to meet all international standards while providing incredible value for vehicle owners. All of the Daytona Lights series products are rated IP67 and have undergone rigorous testing during the development and manufacturing process and then again before leaving the factory. Metra Electronics’ 70+ year history, experience and approach to engineering and manufacturing ensures that all of these products stand out among the competitors and provide both quality and value, season after season.

Products Featured at the 2019 SEMA Show:

The Ultra-Slim Lightbar Series (DL-US) has a spot beam pattern and is available in 6 different lengths, from 7.25 inches to 50.25 inches. These lightbars are rated IP67, are constructed of black die-cast aluminum, stainless steel hardware, a polycarbonate lens and integrated-epoxy encapsulated electronics. The slim fit is ideal for installation into tight applications when additional off-road lighting is desired, without the need for an obtrusive or large lightbar system.

The Dual Row Lightbar Series (DL-DR) features a combination of 90 degree flood and 8 degree spot beam patterns, and is available in 7 different lengths, from 8 inches to 52 inches. They are constructed of black die-cast aluminum, stainless steel hardware, a polycarbonate lens and integrated-epoxy encapsulated electronics. These lightbars are rated IP67 and have a military breather port that allows moisture to escape and eliminate fogging. The combination beam pattern and dual-row LEDs provide extra illumination and lighting coverage for off-road use.

The Dual Row Cube Lights (DL-CL1) are 2.75 by 4 inches in size (including the bracket) and come with 6 LEDs. These bright cube lights provide 2,520 raw lumens with a 90 degree flood beam pattern and total of 36 watts. Made with integrated-epoxy encapsulated electronics, a polycarbonate lens and aluminum housing construction, these durable cube lights are rated IP67 and are sold as a pair. They are the ideal addition to any vehicle desiring off-road lighting.

Replacement LED Headlight Bulbs (DL-H) come in single and dual-beam options at a great value. These bright lights are designed to fit into tight spaces with a compact design that doesn’t compromise performance. By engineering a high density fin design, these bulbs stay as cool or even cooler than traditional LED bulbs with bulky heat sinks or messy braid designs. The light output is equally impressive with a total of 6,000 lumens of cool white (6500K) illumination per pair using 20 watts per bulb. Kits are available in the most common headlight sizes.

CANBUS Decoders (DL-HD) will complete a replacement headlight installation and are used with vehicles that have CANBUS systems that monitor the headlights. These decoders are plug-n-play connectors that stop the headlights from flashing and come in a pair with either single-beam or dual-beam options.

The SEMA Show, hosted November 5th – November 8th, is one of the largest trade shows in the world and attracts the industry’s brightest minds and hottest products to one place. The event also provides educational seminars, product demonstrations, special events, networking opportunities and much more. Metra Electronics will have two booths at the event displaying all of their new products from their 12volt brands. See the new Daytona Lights product line at Metra’s main booth 11639 in the North Hall and powersports, truck and off-road accessories booth 37017 in the South Hall Upper.

Click here to view the Daytona Lights catalog PDF.

The full Daytona Lights catalog will also be available in both show booths.

Visit metraonline.com for more.

SEMA Announces Vehicles of the Year

LAS VEGAS, NV (11.07.2019) – SEMA Show exhibitors voted on the vehicles that represent the best business opportunities for the aftermarket in five categories. The announcement was made at the SEMA Vehicle Reveal, Monday, Nov. 4, the evening before the first day of the four-day SEMA Show.

Left to Right: Tim Martin, SEMA Chairman of the Board; Pat McArdle, RZR Product Planning Director; Chris Kersting, SEMA President and CEO; Mark Bosanac, Head of Mopar; Ian Avilla, Audi Senior Manager Accessories & Collection; Tim Herrick, GM Vice President Global Product Programs; Hugh Milne, Marketing Manager, Silverado; Todd Hoevener, Ford Director, Advanced Strategy & Planning; Mike Spagnola, SEMA VP of OEM and Product Development Programs; Wade Kawasaki, SEMA Immediate Past Chairman/Secretary.

Winners are:

SEMA Car of the Year: Ford Mustang

SEMA Truck of the Year: Chevrolet Silverado

SEMA 4×4 / SUV of the Year: Jeep Wrangler

SEMA Sport Compact of the Year: Audi RS 3

SEMA Powersports Vehicle of the Year: Polaris RZR

Ford Mustang, SEMA Car of the Year

“The SEMA Show is where the newest and most innovative aftermarket products are seen first,” said Mike Spagnola, SEMA VP of OEM & Product Development. “SEMA Show exhibitors are the innovators and experts who drive the $45 billion industry. Knowing what they believe are the best vehicles for accessorization helps to forecast trends.”

The SEMA Awards create awareness for aftermarket products and epitomize the ongoing collaboration SEMA has with automakers and aftermarket manufacturers to bring quality products to market.

For additional information about the SEMA Award program, visit www.sema.org/semaaward