SEMA Show Exhibitors Begin to Select Booth Space

DIAMOND BAR, CA (0604.2021) – As exhibitors prepare to choose their exhibit locations for the 2021 SEMA Show, excitement continues to grow for the annual trade show taking place at the Las Vegas Convention Center on Nov. 2-5 in Las Vegas, Nev.

“SEMA is the place to showcase what is new within the industry, which creates excitement and enthusiasm,” said Kristen Damberger, Cometic Gasket director of promotions, advanced. “As an exhibitor, we want to fuel that fire. We want to be a part of that energy.”

More than 1,700 companies will take part in the annual Priority Space Selection process, June 7-23, to choose their exhibit locations for the 2021 SEMA Show in Las Vegas.

Cometic Gasket is one of more than 1,700 companies that will take part in the annual SEMA Show Priority Space Selection process, held June 7-23. Like Cometic, these companies all committed to exhibiting at the 2021 SEMA Show before the May 7 priority deadline, and they are now preparing to showcase their new products and reconnect with buyers in person for the first time in nearly two years.

“Anticipation for this year’s SEMA Show has increased as we get closer to Priority Space Selection and exhibitors begin making plans,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are excited to know where their booth is going to be so they can start to plan what their exhibit is going to look like and how to effectively connect and conduct business with attendees.”

Many exhibitors experienced growth during the nationwide stay-at-home orders and maintained production with new products. Others have hot products from early 2020 that they have not had a chance to debut industry-wide.

“The SEMA Show is a great place to do business, and not being able to connect last year only amplified our enthusiasm to get back to Vegas and get back to business in person,” said Rob Fisher, E3 Spark Plugs vice president of motorsports, marketing, and business development. “We recently launched a new line of ultra-lightweight lithium batteries, and these were originally going to be showcased last year, but we will naturally showcase them at SEMA 2021 so that our customers and the industry can see them first-hand.”

This year’s Show will include exhibit space in all four Las Vegas Convention Center halls, including the newly constructed West Hall, a 1.4-million square feet facility that will be used to enhance the attendee experience. As exhibitors select their space, the floor plan will be updated several times throughout the day at

Once the Priority Space Selection process is completed, Show organizers will begin adding meeting rooms for seminars and areas for special displays and interactive attractions throughout the 3.2-million-square-foot Las Vegas Convention Center.

“Our work creating this year’s floorplan to meet the demands of the aftermarket industry has only just begun,” said Gattuso. “The enthusiasm to reconnect in person can be felt throughout the industry, so this year’s SEMA Show will be essential in helping businesses move forward.”

For more information or to register to attend the 2021 SEMA Show, visit

2021 SEMA Show Registration Now Open

DIAMOND BAR, CA (05.06.2021) – Registration for the 2021 SEMA Show, scheduled for Nov. 2-5 at the Las Vegas Convention Center in Las Vegas, Nev., is now open at

The premier gathering for the automotive specialty equipment industry, the 2021 SEMA Show already has more than 1,500 companies confirmed to exhibit and many more expected before the event takes place in November. Exhibitors include major automakers and small businesses, as well as iconic aftermarket manufacturers who are enhancing their booths to heighten their presence at what will be the first industry-wide in-person gathering for the $46.2 billion specialty automotive industry in nearly two years.

“Given the restrictions our industry has endured the last year, pent-up demand for the SEMA Show is at an all-time high,” said Tom Gattuso, SEMA vice president of events. “More so than other years, the 2021 SEMA Show will be fundamental in helping industry professionals grow existing relationships, create new ones, and push their businesses forward.”

Registration for the 2021 SEMA Show, the premier gathering for the automotive specialty equipment industry, is now open at

Attendees at the 2021 SEMA Show will witness firsthand nearly two year’s worth of innovation, technology, and new products from manufacturers, as they showcase products, debut vehicles, conduct demonstrations, and prepare to do business throughout all four halls of the 3.2-million-square-foot Las Vegas Convention Center.

“We are ready to get back to SEMA and connect with our customers this fall,” said Michael Hamrick, Wilwood Disc Brakes events and promotions manager. “Everyone at Wilwood Disc Brakes is putting their best foot forward to have a great event and catch up with our customers. We have quite a few new products to unveil, and SEMA is the place to do it.”

With the entire Convention Center in use, the SEMA Show floor will be designed to improve traffic flow and make navigating the event simple and easy. The 2021 SEMA Show floorplan will begin to take shape during the annual Priority Space Selection process June 7-23. Companies that submit booth space applications before May 7 will participate in the weeks-long process to determine their booth location on the Las Vegas Convention Center. Attendees will also be able to sign up for educational seminars featuring industry experts, and networking events that bring market niches together.

“We’re excited to already be working with the more than 1,500 companies that have committed to exhibit at this year’s SEMA Show, and we expect hundreds more to reserve booth space before May 7,” said Gattuso. “We encourage attendees to register early so they can secure their credentials and receive updates on breaking news from what will be an amazing event.”

Registration for the 2021 SEMA Show is offered in three categories – attendee, exhibitor, and media – and everyone must qualify to receive a badge and attend. For more information about qualifying documents and the 2021 SEMA Show, log on to

Businesses Eager to Reconnect at SEMA Show

DIAMOND BAR, CA (04.28.2021) – Following Nevada Gov. Steve Sisolak’s recent announcement to reopen the state at 100 percent capacity by June 1, SEMA Show exhibitors are demonstrating their commitment and excitement for the 2021 SEMA Show by securing booth space at the event taking place in Las Vegas, Nevada.

“The industry has spent the past year separated, and businesses are anxious and eager to reconnect in person,” said Tom Gattuso, SEMA vice president of events. “We’re seeing more and more manufacturers sign up to exhibit at the SEMA Show every day, and we anticipate hundreds more will do so before the Priority Booth Space Draw begins in June.”

SEMA Show exhibitors are demonstrating their excitement for the 2021 SEMA Show by securing booth space at the event taking place November 2-5 in Las Vegas, Nevada.

More than 1,200 companies are already confirmed to exhibit at the event on November 2-5, at which time the SEMA Show will mark the first industry-wide in-person gathering in almost two years. While manufacturers are able to secure space up until the event in November, those who submit their space applications before May 7 will be included the Priority Booth Space Draw, a multi-week process when exhibitors select their space within the 3.2 million square foot Las Vegas Convention Center.

Utilizing the Las Vegas Convention Center’s newly constructed West Hall, the SEMA Show will include exhibits in all four halls, seminars in dozens of meeting rooms, networking events in nearby ballrooms and special displays and interactive attractions in the outdoor areas.

Having been separated for more than a year, manufacturers are making plans to impress the industry with enhanced booths and unique displays.

“We are hearing an overwhelming response from exhibitors,” said Gattuso. “They have nearly two years’ worth of innovation to share, and they will be showing it off at the SEMA Show. Based on what we are hearing, exhibitors are pulling out all the stops.”

Since 1967, manufacturers of automotive aftermarket parts have relied on the SEMA Show to debut their new products, showcase new trends and conduct business. Made up mostly of small- to mid-size manufacturers with a deep passion for turning everyday drivers into one-of-a-kind works of art, exhibitors take center stage as they unveil groundbreaking and ingenious products that enhance the performance, styling and functionality of cars, trucks and SUVs. This year more than any other year, designers and engineers are pushing the boundaries to advance the industry.

Manufacturers can apply for booth space at, where applications for attendee registration will open in May.

SEMA Show Excitement Grows as May Registration Approaches

DIAMOND BAR, CA (04.09.2021) – With registration for the 2021 SEMA Show less than 30 days away, specialty-equipment businesses are eager to reconnect in person at the world’s leading celebration of innovation, ingenuity, and passion for automobiles.

Not only are companies ready to get down to business, Las Vegas is primed for the return of what will be one of the most exciting Shows in the event’s 50-plus year history. Positive news has been reported from activities throughout Las Vegas, such as the return of on-stage shows with in-person fans, casino-floor occupancy limits at up to 50%, and the Vegas Golden Knights hosting thousands of fans at T-Mobile Arena on game nights.

Earlier this year, the Las Vegas Convention Center completed construction of a brand new 1.4-million square-foot hall, as well as a high-speed underground transportation system that will make navigating the SEMA Show easier than ever. Recently, MGM Resorts also reaffirmed its commitment to help businesses get back to in-person interactions by announcing details of a comprehensive plan to host groups at its facility.

In addition to Las Vegas businesses showing signs of recovery, analysts see Las Vegas returning faster and stronger than expected, according to the latest report from the Las Vegas Review Journal.

Specialty-equipment companies have persevered through the past year, with some thriving beyond expectations. To support that dedication and passion to succeed, the Show will help close the distance between the people who push the industry forward that have been separated by necessity. Show management has held several onsite meetings with partners throughout the city over the past few months and continues to prepare for an extraordinary event.

“We’re starting to see meetings return to Las Vegas, and excitement is building as the events industry is getting back to business,” said SEMA Vice President of Events Tom Gattuso. “The anticipation from the people we talk to in Las Vegas who can’t wait for the Show’s return is phenomenal, and we can’t wait to see it all come together in November.”

The 2021 SEMA Show is about seven months away, and Show management continues to work closely with the convention center authorities and the state of Nevada as trends continue to move in a positive direction.

Key SEMA Show Dates

  • The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
  • Deadline to submit Exhibit Space Rental Application and deposit is May 7.
  • SEMA Show Space Selection: June 7, 2021-June 23, 2021.

Reserve booth space for the 2021 SEMA Show at

For complete information about the 2021 SEMA Show, visit

Written by Jason Catull for

SEMA Show Organizers Announce Plans for New West Hall

DIAMOND BAR, CA (03.19.2021) – SEMA is on track to deliver an exciting in-person SEMA Show at the Las Vegas Convention Center (LVCC) November 2-5, 2021. With exhibits included in the LVCC’s newly constructed West Hall, the entire SEMA Show floorplan will be optimized and offers room for new features and enhancements for an improved overall attendee experience.

“The industry is eager to reconnect,” said Chris Kersting, SEMA president and CEO. “The return to an in-person SEMA Show gives resellers a chance to engage with an amazing gathering of suppliers, new products, stunning vehicle builds and networking opportunities. We are excited to provide our industry with a world-class marketplace that will help them grow and expand their businesses.”

This year’s Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million square feet facility completed in January during the COVID-19 shutdown. The new facility will house exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections. The realignment is one element of a comprehensive plan to enhance the entire attendee experience, connecting exhibitors with buyers throughout the four-day event with engaging and interactive features and activities. Details on additional resources, including a new online component that focuses on manufacturers, new products, feature vehicles, and educational resources, will be announced as they are finalized in the coming weeks.

With eight months to go until the event, nearly 1,000 exhibitors have already confirmed their participation in the 2021 SEMA Show. Buyers will begin to secure credentials as registration opens in May. SEMA also continues to work closely with the convention center authorities and the state of Nevada, where large-scale events are opening up.

“Demand from the industry to connect in a trade show environment is very strong,” said Tom Gattuso, SEMA vice president of events. “Las Vegas and the Las Vegas Convention Center are on a great path to hosting live events, and we are steadfast in connecting it all to deliver the best SEMA Show ever.”

Visit or for more.

Essential SEMA Show Dates Set for 2021 Exhibitors

The following important exhibitor deadlines and key dates have been set in preparation for the in-person 2021 SEMA Show. Last week, SEMA Show management announced the launch of the 2021 Exhibitor Space Rental Agreement, which is due May 7. Companies that reserve space by the deadline are eligible for the year’s Early Space Selection, where exhibitors select their booth location at the Show.

With dates set, exhibitors can make preparations to invest in the SEMA Show with confidence and reconnect with the industry in November.

Here are essential deadlines for the 2021 SEMA Show:

  • Exhibit Space Reservation Application Deadline: Friday, May 7
  • Early Space Selection: Monday, June 7–Wednesday, June 23
  • Full Refund Cancellation Deadline: Wednesday, September 1
  • Show Dates: Tuesday, November 2–Friday, November 5

For additional information about exhibiting at the SEMA Show, visit

Statement from SEMA About the 2020 SEMA Show

DIAMOND BAR, CA (08.06.2020) – SEMA, the Specialty Equipment Market Association, has announced that due to Covid-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking place in 2020.

While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable. SEMA expects the decision will bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.

Recent SEMA Show survey results indicated interest in a possible virtual tradecshow with related live elements. SEMA will be working with industry members to determine interest levels on specific alternatives.

“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”

Full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.

Updates will be posted to

Safety Requirements for 2020 SEMA Show

DIAMOND BAR, CA (07.20.2020) — SEMA Showgoers will be required to wear a face masks or a face shield during the 2020 event, as part of a proactive plan to prevent the spreading of germs and provide exhibitors and attendees with a safe environment where they will be able to conduct business. With 1,800 exhibiting companies participating in the upcoming event on Nov. 3-6, 2020, in Las Vegas, NV, the annual B2B SEMA Show will include several precautions and preventive safety measures.

Click here to view the Safety Guidelines PDF.

“Just like the world we live in today, this year’s SEMA Show will be different,” said Tom Gattuso, SEMA VP of events. “We recognize the challenges that the industry is going through, and we’ve made changes so that the industry will be able to gather and conduct business safely.”

In addition to adhering to best practices, Show organizers released the video below that outlines additional precautions that will be taken to focus on the health and well-being of those at the SEMA Show. The guidelines, which include the following, are posted at

  • Require use of face masks or face shields, frequent hand washing and social distancing
  • Designate entrance and exit areas to control and screen visitors with discrete daily health queries, incorporating non-invasive thermal cameras, etc.
  • Configure traffic flow with one-way aisles where possible
  • Install hand sanitizing stations throughout the Show, 200 feet apart
  • Enhance physical cleaning with hourly sanitizing of high traffic areas throughout the Show floor and common areas, including doorways, elevators, and escalators
  • Collaborate with Las Vegas Convention Center in their advancements to be among the first in the nation to pursue certification for safety measures aimed at outbreak prevention through actions such as sanitizing the facility nightly

Click here to view the Safety Guidelines PDF.

Show organizers are also working with hotel partners, the Las Vegas Convention Center, and with state and city officials in Las Vegas, NV, to ensure high safety standards and government compliance for the November event.

“As a trade event focused on doing business, the SEMA Show is unique,” said Gattuso. “We’re confident that we can successfully host an event where businesses can connect safely.”

Full details about the safety guidelines and the SEMA Show are available at

2020 SEMA Show Attendee Registration Now Open

DIAMOND BAR, CA (06.03.2020) – Registration for the 2020 SEMA Show, Tuesday-Friday, November 3-6, at the Las Vegas Convention Center in Las Vegas, NV, is available now at

The annual gathering featuring automotive innovation is set to take place in the Fall at a time when analysts anticipate the marketplace will begin its path to recovery, positioning the SEMA Show to be vital in helping businesses move toward a successful 2021. Show organizers are actively working with leading experts to develop standards and protocols that will create an optimal environment to conduct business, while focusing on the health and well-being of those at the event.

Registration for the 2020 SEMA Show is open now at The annual gathering, set to take place November 3-6 in Las Vegas, will be vital in helping businesses move toward a successful 2021. 

“We know the SEMA Show this year will be fundamental to helping businesses connect and move forward. We take that role very seriously, but not at the expense of the health and safety of the industry,” said SEMA Vice President of Events Tom Gattuso. “We’re confident that we will build a suitable environment that gives people certainty that they are not at risk to congregate, yet still leverages the Show’s position on the calendar to help the industry recover more quickly.”

Gattuso notes that the 2020 SEMA Show will likely look different from previous SEMA Shows, but assures the industry that what will remain the same is the high levels of value and quality of business that visitors are accustomed to.

The SEMA Show’s annual booth space selection process took place in May with overwhelming industry participation and support. The Show is comprised of 12 individual industry sectors and affords buyers the opportunity to find products to build their core business or venture into new areas of growth with complimentary product of service offerings. Education, new products, and trend spotting are the typical draws at the event and this year will continue based on the support the industry has shown thus far.

Attendees, exhibitors and media can register now at

The SEMA Show is not open to the public, nor are there tickets or passes available for sale. Everyone must qualify to receive a badge and attend the event based upon providing documents verifying their employment in the automotive aftermarket industry.

For more information about qualifying documents and the 2020 SEMA Show, log on to

Ovation Manufacturer Representatives at SEMA 2019

LAS VEGAS, NV (11.25.2019) – The Ovation Manufacturer Representative firm worked a set plan at the 2019 SEMA Show. An attention grabbing Instagram post on November 3rd showcased the firm’s brands exhibiting at SEMA… MTX Audio, PowerBass, Escort, Scosche and Waylens. Ovation firm team members Clay Nelson, Rick Nissenson and Ken Nelson were on site. All spent booth time with each vendor to see the latest products, meet with dealers from their territory and networked across the massive LVCC venue.

Clay Nelson is the firm Principal in Central California. Nissenson handles Southern California while Ken Nelson covers Northern California. All were in Vegas for the entire SEMA Show 2019 run from November 5th through the 8th.

The PowerBass booth in the North Hall was busy with Powersports and new OE Direct Fit Speakers products highlighted.
New introductions from Escort Radar and Cobra were featured in the booth at SEMA.

Nissenson stated “The SEMA Show was very busy from the opening bell. SEMA attendees are all car people as opposed to CES. The SEMA Show is definitely growing in importance for members of the 12volt industry.”

Rick Nissenson (L), Ovation Reps, and Rich Amaro are pictured with the new NEXS1 in the Scosche booth.

At the SEMA Show the new PowerBass XL-1250 SoundBar and new OE Direct Fit Speakers for Chevy and Nissan were booth highlights. The Escort brand’s ESCORT LIVE app, which works with the company’s full line of radar detectors, drew attention in the booth. In addition, the new Cobra Road Scout combination of radar detector and dash cam attracted serious attention. Scosche added to their line with the new NEXS1 dash cam and the M8RIX touchscreen power management system for UTV off road and marine. MTX featured a large number of sponsored vehicles inside and outside the North Hall. New JACKHAMMER amplifiers and new RZR audio systems added to MTX’s presence at SEMA 2019. In the Waylens booth the 360 4G model showed all why that model is doing so well in the marketplace.

Booths of brands Ovation represents were prominent on the North Hall floor at SEMA 2019.
The Waylens Secure 360 is enjoying success across the marketplace.

“The dealer turnout at the show was strong from the San Diego area and Northern California. Ovation represents the AudioControl line in NorCal and they had a very busy booth throughout the show plus after hour trainings and activities. The vibe throughout the SEMA Show was terrific. There will be plenty for dealers to share on their social media outreach to get followers into their stores to experience the latest in 12volt and aftermarket products” Nissenson concluded.

AudioControl showcased their latest products in a busy North Hall Booth throughout SEMA’s 4-Day run.

Visit and for more.