SEMA Show Excitement Grows as May Registration Approaches

DIAMOND BAR, CA (04.09.2021) – With registration for the 2021 SEMA Show less than 30 days away, specialty-equipment businesses are eager to reconnect in person at the world’s leading celebration of innovation, ingenuity, and passion for automobiles.

Not only are companies ready to get down to business, Las Vegas is primed for the return of what will be one of the most exciting Shows in the event’s 50-plus year history. Positive news has been reported from activities throughout Las Vegas, such as the return of on-stage shows with in-person fans, casino-floor occupancy limits at up to 50%, and the Vegas Golden Knights hosting thousands of fans at T-Mobile Arena on game nights.

Earlier this year, the Las Vegas Convention Center completed construction of a brand new 1.4-million square-foot hall, as well as a high-speed underground transportation system that will make navigating the SEMA Show easier than ever. Recently, MGM Resorts also reaffirmed its commitment to help businesses get back to in-person interactions by announcing details of a comprehensive plan to host groups at its facility.

In addition to Las Vegas businesses showing signs of recovery, analysts see Las Vegas returning faster and stronger than expected, according to the latest report from the Las Vegas Review Journal.

Specialty-equipment companies have persevered through the past year, with some thriving beyond expectations. To support that dedication and passion to succeed, the Show will help close the distance between the people who push the industry forward that have been separated by necessity. Show management has held several onsite meetings with partners throughout the city over the past few months and continues to prepare for an extraordinary event.

“We’re starting to see meetings return to Las Vegas, and excitement is building as the events industry is getting back to business,” said SEMA Vice President of Events Tom Gattuso. “The anticipation from the people we talk to in Las Vegas who can’t wait for the Show’s return is phenomenal, and we can’t wait to see it all come together in November.”

The 2021 SEMA Show is about seven months away, and Show management continues to work closely with the convention center authorities and the state of Nevada as trends continue to move in a positive direction.

Key SEMA Show Dates

  • The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
  • Deadline to submit Exhibit Space Rental Application and deposit is May 7.
  • SEMA Show Space Selection: June 7, 2021-June 23, 2021.

Reserve booth space for the 2021 SEMA Show at

For complete information about the 2021 SEMA Show, visit

Written by Jason Catull for

SEMA Show Organizers Announce Plans for New West Hall

DIAMOND BAR, CA (03.19.2021) – SEMA is on track to deliver an exciting in-person SEMA Show at the Las Vegas Convention Center (LVCC) November 2-5, 2021. With exhibits included in the LVCC’s newly constructed West Hall, the entire SEMA Show floorplan will be optimized and offers room for new features and enhancements for an improved overall attendee experience.

“The industry is eager to reconnect,” said Chris Kersting, SEMA president and CEO. “The return to an in-person SEMA Show gives resellers a chance to engage with an amazing gathering of suppliers, new products, stunning vehicle builds and networking opportunities. We are excited to provide our industry with a world-class marketplace that will help them grow and expand their businesses.”

This year’s Show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million square feet facility completed in January during the COVID-19 shutdown. The new facility will house exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections. The realignment is one element of a comprehensive plan to enhance the entire attendee experience, connecting exhibitors with buyers throughout the four-day event with engaging and interactive features and activities. Details on additional resources, including a new online component that focuses on manufacturers, new products, feature vehicles, and educational resources, will be announced as they are finalized in the coming weeks.

With eight months to go until the event, nearly 1,000 exhibitors have already confirmed their participation in the 2021 SEMA Show. Buyers will begin to secure credentials as registration opens in May. SEMA also continues to work closely with the convention center authorities and the state of Nevada, where large-scale events are opening up.

“Demand from the industry to connect in a trade show environment is very strong,” said Tom Gattuso, SEMA vice president of events. “Las Vegas and the Las Vegas Convention Center are on a great path to hosting live events, and we are steadfast in connecting it all to deliver the best SEMA Show ever.”

Visit or for more.

Essential SEMA Show Dates Set for 2021 Exhibitors

The following important exhibitor deadlines and key dates have been set in preparation for the in-person 2021 SEMA Show. Last week, SEMA Show management announced the launch of the 2021 Exhibitor Space Rental Agreement, which is due May 7. Companies that reserve space by the deadline are eligible for the year’s Early Space Selection, where exhibitors select their booth location at the Show.

With dates set, exhibitors can make preparations to invest in the SEMA Show with confidence and reconnect with the industry in November.

Here are essential deadlines for the 2021 SEMA Show:

  • Exhibit Space Reservation Application Deadline: Friday, May 7
  • Early Space Selection: Monday, June 7–Wednesday, June 23
  • Full Refund Cancellation Deadline: Wednesday, September 1
  • Show Dates: Tuesday, November 2–Friday, November 5

For additional information about exhibiting at the SEMA Show, visit

Statement from SEMA About the 2020 SEMA Show

DIAMOND BAR, CA (08.06.2020) – SEMA, the Specialty Equipment Market Association, has announced that due to Covid-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking place in 2020.

While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable. SEMA expects the decision will bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.

Recent SEMA Show survey results indicated interest in a possible virtual tradecshow with related live elements. SEMA will be working with industry members to determine interest levels on specific alternatives.

“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”

Full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.

Updates will be posted to

Safety Requirements for 2020 SEMA Show

DIAMOND BAR, CA (07.20.2020) — SEMA Showgoers will be required to wear a face masks or a face shield during the 2020 event, as part of a proactive plan to prevent the spreading of germs and provide exhibitors and attendees with a safe environment where they will be able to conduct business. With 1,800 exhibiting companies participating in the upcoming event on Nov. 3-6, 2020, in Las Vegas, NV, the annual B2B SEMA Show will include several precautions and preventive safety measures.

Click here to view the Safety Guidelines PDF.

“Just like the world we live in today, this year’s SEMA Show will be different,” said Tom Gattuso, SEMA VP of events. “We recognize the challenges that the industry is going through, and we’ve made changes so that the industry will be able to gather and conduct business safely.”

In addition to adhering to best practices, Show organizers released the video below that outlines additional precautions that will be taken to focus on the health and well-being of those at the SEMA Show. The guidelines, which include the following, are posted at

  • Require use of face masks or face shields, frequent hand washing and social distancing
  • Designate entrance and exit areas to control and screen visitors with discrete daily health queries, incorporating non-invasive thermal cameras, etc.
  • Configure traffic flow with one-way aisles where possible
  • Install hand sanitizing stations throughout the Show, 200 feet apart
  • Enhance physical cleaning with hourly sanitizing of high traffic areas throughout the Show floor and common areas, including doorways, elevators, and escalators
  • Collaborate with Las Vegas Convention Center in their advancements to be among the first in the nation to pursue certification for safety measures aimed at outbreak prevention through actions such as sanitizing the facility nightly

Click here to view the Safety Guidelines PDF.

Show organizers are also working with hotel partners, the Las Vegas Convention Center, and with state and city officials in Las Vegas, NV, to ensure high safety standards and government compliance for the November event.

“As a trade event focused on doing business, the SEMA Show is unique,” said Gattuso. “We’re confident that we can successfully host an event where businesses can connect safely.”

Full details about the safety guidelines and the SEMA Show are available at

2020 SEMA Show Attendee Registration Now Open

DIAMOND BAR, CA (06.03.2020) – Registration for the 2020 SEMA Show, Tuesday-Friday, November 3-6, at the Las Vegas Convention Center in Las Vegas, NV, is available now at

The annual gathering featuring automotive innovation is set to take place in the Fall at a time when analysts anticipate the marketplace will begin its path to recovery, positioning the SEMA Show to be vital in helping businesses move toward a successful 2021. Show organizers are actively working with leading experts to develop standards and protocols that will create an optimal environment to conduct business, while focusing on the health and well-being of those at the event.

Registration for the 2020 SEMA Show is open now at The annual gathering, set to take place November 3-6 in Las Vegas, will be vital in helping businesses move toward a successful 2021. 

“We know the SEMA Show this year will be fundamental to helping businesses connect and move forward. We take that role very seriously, but not at the expense of the health and safety of the industry,” said SEMA Vice President of Events Tom Gattuso. “We’re confident that we will build a suitable environment that gives people certainty that they are not at risk to congregate, yet still leverages the Show’s position on the calendar to help the industry recover more quickly.”

Gattuso notes that the 2020 SEMA Show will likely look different from previous SEMA Shows, but assures the industry that what will remain the same is the high levels of value and quality of business that visitors are accustomed to.

The SEMA Show’s annual booth space selection process took place in May with overwhelming industry participation and support. The Show is comprised of 12 individual industry sectors and affords buyers the opportunity to find products to build their core business or venture into new areas of growth with complimentary product of service offerings. Education, new products, and trend spotting are the typical draws at the event and this year will continue based on the support the industry has shown thus far.

Attendees, exhibitors and media can register now at

The SEMA Show is not open to the public, nor are there tickets or passes available for sale. Everyone must qualify to receive a badge and attend the event based upon providing documents verifying their employment in the automotive aftermarket industry.

For more information about qualifying documents and the 2020 SEMA Show, log on to

Ovation Manufacturer Representatives at SEMA 2019

LAS VEGAS, NV (11.25.2019) – The Ovation Manufacturer Representative firm worked a set plan at the 2019 SEMA Show. An attention grabbing Instagram post on November 3rd showcased the firm’s brands exhibiting at SEMA… MTX Audio, PowerBass, Escort, Scosche and Waylens. Ovation firm team members Clay Nelson, Rick Nissenson and Ken Nelson were on site. All spent booth time with each vendor to see the latest products, meet with dealers from their territory and networked across the massive LVCC venue.

Clay Nelson is the firm Principal in Central California. Nissenson handles Southern California while Ken Nelson covers Northern California. All were in Vegas for the entire SEMA Show 2019 run from November 5th through the 8th.

The PowerBass booth in the North Hall was busy with Powersports and new OE Direct Fit Speakers products highlighted.
New introductions from Escort Radar and Cobra were featured in the booth at SEMA.

Nissenson stated “The SEMA Show was very busy from the opening bell. SEMA attendees are all car people as opposed to CES. The SEMA Show is definitely growing in importance for members of the 12volt industry.”

Rick Nissenson (L), Ovation Reps, and Rich Amaro are pictured with the new NEXS1 in the Scosche booth.

At the SEMA Show the new PowerBass XL-1250 SoundBar and new OE Direct Fit Speakers for Chevy and Nissan were booth highlights. The Escort brand’s ESCORT LIVE app, which works with the company’s full line of radar detectors, drew attention in the booth. In addition, the new Cobra Road Scout combination of radar detector and dash cam attracted serious attention. Scosche added to their line with the new NEXS1 dash cam and the M8RIX touchscreen power management system for UTV off road and marine. MTX featured a large number of sponsored vehicles inside and outside the North Hall. New JACKHAMMER amplifiers and new RZR audio systems added to MTX’s presence at SEMA 2019. In the Waylens booth the 360 4G model showed all why that model is doing so well in the marketplace.

Booths of brands Ovation represents were prominent on the North Hall floor at SEMA 2019.
The Waylens Secure 360 is enjoying success across the marketplace.

“The dealer turnout at the show was strong from the San Diego area and Northern California. Ovation represents the AudioControl line in NorCal and they had a very busy booth throughout the show plus after hour trainings and activities. The vibe throughout the SEMA Show was terrific. There will be plenty for dealers to share on their social media outreach to get followers into their stores to experience the latest in 12volt and aftermarket products” Nissenson concluded.

AudioControl showcased their latest products in a busy North Hall Booth throughout SEMA’s 4-Day run.

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SSV Works Walks Away From the 2019 SEMA Show with Two Industry Awards

OXNARD, CA (11.19.2019) – SSV Works has announced that during the recent 2019 SEMA Show, the new WP3-RZ3O65 overhead weatherproof audio solution for two and four seat Polaris RZRs won the Best New Powersports Product Award as well as a 2019 SEMA Global Media Award. The WP3-RZ3O65 is scheduled to be available early Q1 2020 with an MSRP of $799.99.

“With these two awards, we couldn’t have asked for a better product launch than this,” said Trevor Kaplan, SSV Works CEO. “Listen to your music via Bluetooth, AM/FM, or Aux-In through four 6.5-inch powersports speakers pumping out 200 watts of internal power with the new rugged SSV Works WP3-RZ3O65. This system also offers the capability to add more speakers and amplifiers by utilizing two additional high level and or low level outputs.”

The WP3-RZ3O65 tucks neatly overhead into the cage tubes of the Polaris RZR allowing great visibility and helmet clearance. The unit also works with both metal and the plastic factory roof option. Installation time is under 30 minutes to both mount and wire, and the rugged UV stable polymer enclosure protects from the harsh elements.

For more information, visit, call 818-991-1SSV (1778), or email

Ring Brothers Overcome Competition at 2019 SEMA Battle of the Builders

DIAMOND BAR, CA (11.18.2019) – Mike and Jim Ring of Ringbrothers in Spring Green, WI, took the top prize in the sixth-annual SEMA Battle of the Builders competition, which concluded at SEMA Ignited, the official SEMA Show after-party designed to celebrate the builders and showcase products from the trade-only Show.

For the second year in a row a 1969 Chevrolet Camaro beat out nearly 300 entrants in the internationally recognized competition that has unfolded during the SEMA Show in Las Vegas. The Top 4 finalists for 2019 came down to Jim and Mike Ring with their 1969 Chevrolet Camaro (Hot Rod), Randy Borcherding with a 1955 Chevrolet truck (Truck/Off-Road), Louie Shefchik and his 1968 Iso Rivolta (Sport Compact), and Young Guns winner Brad Swaney with his 1971 Chevrolet C-10. Each and every builder brought their A game this year and was recognized with trophies in their respective classes.

Mike and Jim Ring and their 1969 Chevrolet Camaro beat out nearly 300 entrants to win the sixth-annual SEMA Battle of the Builders competition.

The four finalists of this years’ competition will be highlighted along with other featured builders in a new TV special SEMA: Battle of the Builders, scheduled to debut on A+E Networks’ FYI and HISTORY’s DRIVE block in January 2020 (time and date to be announced).

The 2019 SEMA Battle of the Builders competition included submissions from seasoned builders as well as new customizers representing an elite group of individuals who demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks, and SUVs. The Young Guns (builders 27 years and younger) category continues to evolve and expand, providing the next generation of builders with an opportunity to get their vehicles into the Battle of the Builders competition.

Industry experts RJ DeVera (Meguiar’s), Cam Miller (HS Customs), and Jeremiah Proffitt (Proffitt’s Resurrection Land Cruisers) were the competition’s judges and narrowed down the field of nearly 300 entries to the Top 10 in the remaining categories before selecting the Top 12 builds overall. The 12 finalists then took over judging duties and named the Ring brothers the overall winners.

For more information about the 2019 Battle of the Builders competition or the SEMA Young Guns program, visit, or SEMA’s YouTube channel.

Nakamichi Announces Successful SEMA Showing

LAS VEGAS, NV (11.15.2019) – Nakamichi Car Audio has announced a successful showing a the recently completed SEMA Show held November 5-8 in Las Vegas, NV.

L to R: Guillermo Mendez, Diplomat Trading; Kiyokazu Igarashi, President Nakamichi Japan; Robin McNeal, National Sales Manager-Nakamichi Car Audio; and Sheamson Yeo, Nakamichi Director of Worldwide Sales.

Earlier this year Nakamichi Car Audio announced a return to the U.S Market through an exclusive agent, Diplomat Trading. More recently, Diplomat appointed Robin McNeal as the National Sales Manager for the U.S. Domestic Market. “Last week’s SEMA Show was the first time many of the reps and potential customers has seen the Nakamichi products in person,” noted McNeal.

Hot items included the Nakamichi NA3605 double DIN multi-media player that contains both Android Auto and Apple Car Play, NDS6120 stand-alone Digital Signal Processor and ND790 car DVR 7-inch rear view mirror monitor.

NA3605 Double DIN Touch Screen
6.8-inch capacitive screen
Android Auto voice control for Google maps
Apple CarPlay with Siri for real time directions
HD DVD media player
High power 4x50W
MSRP: $469.95

NDS6120 Stand-alone Digital Signal Processor
31-band parametric EQ
Optional Bluetooth module
Optional wired controller with 2-inch OLED screen
MSRP: $659.95

ND790 Rear View Mirror Monitor
7-inch touch screen with intuitive interface
Front and rear cameras
1080P resolution
Starlight Night Vision
MSRP: $219.95

“We had a very busy booth for 4-days and now we begin with post show follow-up,” McNeal said. “In just over 60 days we will be right back here in the North Hall for CES.”

Visit for more.