Statement from SEMA About the 2020 SEMA Show

DIAMOND BAR, CA (08.06.2020) – SEMA, the Specialty Equipment Market Association, has announced that due to Covid-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking place in 2020.

While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable. SEMA expects the decision will bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.

Recent SEMA Show survey results indicated interest in a possible virtual tradecshow with related live elements. SEMA will be working with industry members to determine interest levels on specific alternatives.

“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”

Full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.

Updates will be posted to

Safety Requirements for 2020 SEMA Show

DIAMOND BAR, CA (07.20.2020) — SEMA Showgoers will be required to wear a face masks or a face shield during the 2020 event, as part of a proactive plan to prevent the spreading of germs and provide exhibitors and attendees with a safe environment where they will be able to conduct business. With 1,800 exhibiting companies participating in the upcoming event on Nov. 3-6, 2020, in Las Vegas, NV, the annual B2B SEMA Show will include several precautions and preventive safety measures.

Click here to view the Safety Guidelines PDF.

“Just like the world we live in today, this year’s SEMA Show will be different,” said Tom Gattuso, SEMA VP of events. “We recognize the challenges that the industry is going through, and we’ve made changes so that the industry will be able to gather and conduct business safely.”

In addition to adhering to best practices, Show organizers released the video below that outlines additional precautions that will be taken to focus on the health and well-being of those at the SEMA Show. The guidelines, which include the following, are posted at

  • Require use of face masks or face shields, frequent hand washing and social distancing
  • Designate entrance and exit areas to control and screen visitors with discrete daily health queries, incorporating non-invasive thermal cameras, etc.
  • Configure traffic flow with one-way aisles where possible
  • Install hand sanitizing stations throughout the Show, 200 feet apart
  • Enhance physical cleaning with hourly sanitizing of high traffic areas throughout the Show floor and common areas, including doorways, elevators, and escalators
  • Collaborate with Las Vegas Convention Center in their advancements to be among the first in the nation to pursue certification for safety measures aimed at outbreak prevention through actions such as sanitizing the facility nightly

Click here to view the Safety Guidelines PDF.

Show organizers are also working with hotel partners, the Las Vegas Convention Center, and with state and city officials in Las Vegas, NV, to ensure high safety standards and government compliance for the November event.

“As a trade event focused on doing business, the SEMA Show is unique,” said Gattuso. “We’re confident that we can successfully host an event where businesses can connect safely.”

Full details about the safety guidelines and the SEMA Show are available at

2020 SEMA Show Attendee Registration Now Open

DIAMOND BAR, CA (06.03.2020) – Registration for the 2020 SEMA Show, Tuesday-Friday, November 3-6, at the Las Vegas Convention Center in Las Vegas, NV, is available now at

The annual gathering featuring automotive innovation is set to take place in the Fall at a time when analysts anticipate the marketplace will begin its path to recovery, positioning the SEMA Show to be vital in helping businesses move toward a successful 2021. Show organizers are actively working with leading experts to develop standards and protocols that will create an optimal environment to conduct business, while focusing on the health and well-being of those at the event.

Registration for the 2020 SEMA Show is open now at The annual gathering, set to take place November 3-6 in Las Vegas, will be vital in helping businesses move toward a successful 2021. 

“We know the SEMA Show this year will be fundamental to helping businesses connect and move forward. We take that role very seriously, but not at the expense of the health and safety of the industry,” said SEMA Vice President of Events Tom Gattuso. “We’re confident that we will build a suitable environment that gives people certainty that they are not at risk to congregate, yet still leverages the Show’s position on the calendar to help the industry recover more quickly.”

Gattuso notes that the 2020 SEMA Show will likely look different from previous SEMA Shows, but assures the industry that what will remain the same is the high levels of value and quality of business that visitors are accustomed to.

The SEMA Show’s annual booth space selection process took place in May with overwhelming industry participation and support. The Show is comprised of 12 individual industry sectors and affords buyers the opportunity to find products to build their core business or venture into new areas of growth with complimentary product of service offerings. Education, new products, and trend spotting are the typical draws at the event and this year will continue based on the support the industry has shown thus far.

Attendees, exhibitors and media can register now at

The SEMA Show is not open to the public, nor are there tickets or passes available for sale. Everyone must qualify to receive a badge and attend the event based upon providing documents verifying their employment in the automotive aftermarket industry.

For more information about qualifying documents and the 2020 SEMA Show, log on to

Ovation Manufacturer Representatives at SEMA 2019

LAS VEGAS, NV (11.25.2019) – The Ovation Manufacturer Representative firm worked a set plan at the 2019 SEMA Show. An attention grabbing Instagram post on November 3rd showcased the firm’s brands exhibiting at SEMA… MTX Audio, PowerBass, Escort, Scosche and Waylens. Ovation firm team members Clay Nelson, Rick Nissenson and Ken Nelson were on site. All spent booth time with each vendor to see the latest products, meet with dealers from their territory and networked across the massive LVCC venue.

Clay Nelson is the firm Principal in Central California. Nissenson handles Southern California while Ken Nelson covers Northern California. All were in Vegas for the entire SEMA Show 2019 run from November 5th through the 8th.

The PowerBass booth in the North Hall was busy with Powersports and new OE Direct Fit Speakers products highlighted.
New introductions from Escort Radar and Cobra were featured in the booth at SEMA.

Nissenson stated “The SEMA Show was very busy from the opening bell. SEMA attendees are all car people as opposed to CES. The SEMA Show is definitely growing in importance for members of the 12volt industry.”

Rick Nissenson (L), Ovation Reps, and Rich Amaro are pictured with the new NEXS1 in the Scosche booth.

At the SEMA Show the new PowerBass XL-1250 SoundBar and new OE Direct Fit Speakers for Chevy and Nissan were booth highlights. The Escort brand’s ESCORT LIVE app, which works with the company’s full line of radar detectors, drew attention in the booth. In addition, the new Cobra Road Scout combination of radar detector and dash cam attracted serious attention. Scosche added to their line with the new NEXS1 dash cam and the M8RIX touchscreen power management system for UTV off road and marine. MTX featured a large number of sponsored vehicles inside and outside the North Hall. New JACKHAMMER amplifiers and new RZR audio systems added to MTX’s presence at SEMA 2019. In the Waylens booth the 360 4G model showed all why that model is doing so well in the marketplace.

Booths of brands Ovation represents were prominent on the North Hall floor at SEMA 2019.
The Waylens Secure 360 is enjoying success across the marketplace.

“The dealer turnout at the show was strong from the San Diego area and Northern California. Ovation represents the AudioControl line in NorCal and they had a very busy booth throughout the show plus after hour trainings and activities. The vibe throughout the SEMA Show was terrific. There will be plenty for dealers to share on their social media outreach to get followers into their stores to experience the latest in 12volt and aftermarket products” Nissenson concluded.

AudioControl showcased their latest products in a busy North Hall Booth throughout SEMA’s 4-Day run.

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SSV Works Walks Away From the 2019 SEMA Show with Two Industry Awards

OXNARD, CA (11.19.2019) – SSV Works has announced that during the recent 2019 SEMA Show, the new WP3-RZ3O65 overhead weatherproof audio solution for two and four seat Polaris RZRs won the Best New Powersports Product Award as well as a 2019 SEMA Global Media Award. The WP3-RZ3O65 is scheduled to be available early Q1 2020 with an MSRP of $799.99.

“With these two awards, we couldn’t have asked for a better product launch than this,” said Trevor Kaplan, SSV Works CEO. “Listen to your music via Bluetooth, AM/FM, or Aux-In through four 6.5-inch powersports speakers pumping out 200 watts of internal power with the new rugged SSV Works WP3-RZ3O65. This system also offers the capability to add more speakers and amplifiers by utilizing two additional high level and or low level outputs.”

The WP3-RZ3O65 tucks neatly overhead into the cage tubes of the Polaris RZR allowing great visibility and helmet clearance. The unit also works with both metal and the plastic factory roof option. Installation time is under 30 minutes to both mount and wire, and the rugged UV stable polymer enclosure protects from the harsh elements.

For more information, visit, call 818-991-1SSV (1778), or email

Ring Brothers Overcome Competition at 2019 SEMA Battle of the Builders

DIAMOND BAR, CA (11.18.2019) – Mike and Jim Ring of Ringbrothers in Spring Green, WI, took the top prize in the sixth-annual SEMA Battle of the Builders competition, which concluded at SEMA Ignited, the official SEMA Show after-party designed to celebrate the builders and showcase products from the trade-only Show.

For the second year in a row a 1969 Chevrolet Camaro beat out nearly 300 entrants in the internationally recognized competition that has unfolded during the SEMA Show in Las Vegas. The Top 4 finalists for 2019 came down to Jim and Mike Ring with their 1969 Chevrolet Camaro (Hot Rod), Randy Borcherding with a 1955 Chevrolet truck (Truck/Off-Road), Louie Shefchik and his 1968 Iso Rivolta (Sport Compact), and Young Guns winner Brad Swaney with his 1971 Chevrolet C-10. Each and every builder brought their A game this year and was recognized with trophies in their respective classes.

Mike and Jim Ring and their 1969 Chevrolet Camaro beat out nearly 300 entrants to win the sixth-annual SEMA Battle of the Builders competition.

The four finalists of this years’ competition will be highlighted along with other featured builders in a new TV special SEMA: Battle of the Builders, scheduled to debut on A+E Networks’ FYI and HISTORY’s DRIVE block in January 2020 (time and date to be announced).

The 2019 SEMA Battle of the Builders competition included submissions from seasoned builders as well as new customizers representing an elite group of individuals who demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks, and SUVs. The Young Guns (builders 27 years and younger) category continues to evolve and expand, providing the next generation of builders with an opportunity to get their vehicles into the Battle of the Builders competition.

Industry experts RJ DeVera (Meguiar’s), Cam Miller (HS Customs), and Jeremiah Proffitt (Proffitt’s Resurrection Land Cruisers) were the competition’s judges and narrowed down the field of nearly 300 entries to the Top 10 in the remaining categories before selecting the Top 12 builds overall. The 12 finalists then took over judging duties and named the Ring brothers the overall winners.

For more information about the 2019 Battle of the Builders competition or the SEMA Young Guns program, visit, or SEMA’s YouTube channel.

Nakamichi Announces Successful SEMA Showing

LAS VEGAS, NV (11.15.2019) – Nakamichi Car Audio has announced a successful showing a the recently completed SEMA Show held November 5-8 in Las Vegas, NV.

L to R: Guillermo Mendez, Diplomat Trading; Kiyokazu Igarashi, President Nakamichi Japan; Robin McNeal, National Sales Manager-Nakamichi Car Audio; and Sheamson Yeo, Nakamichi Director of Worldwide Sales.

Earlier this year Nakamichi Car Audio announced a return to the U.S Market through an exclusive agent, Diplomat Trading. More recently, Diplomat appointed Robin McNeal as the National Sales Manager for the U.S. Domestic Market. “Last week’s SEMA Show was the first time many of the reps and potential customers has seen the Nakamichi products in person,” noted McNeal.

Hot items included the Nakamichi NA3605 double DIN multi-media player that contains both Android Auto and Apple Car Play, NDS6120 stand-alone Digital Signal Processor and ND790 car DVR 7-inch rear view mirror monitor.

NA3605 Double DIN Touch Screen
6.8-inch capacitive screen
Android Auto voice control for Google maps
Apple CarPlay with Siri for real time directions
HD DVD media player
High power 4x50W
MSRP: $469.95

NDS6120 Stand-alone Digital Signal Processor
31-band parametric EQ
Optional Bluetooth module
Optional wired controller with 2-inch OLED screen
MSRP: $659.95

ND790 Rear View Mirror Monitor
7-inch touch screen with intuitive interface
Front and rear cameras
1080P resolution
Starlight Night Vision
MSRP: $219.95

“We had a very busy booth for 4-days and now we begin with post show follow-up,” McNeal said. “In just over 60 days we will be right back here in the North Hall for CES.”

Visit for more.

AudioControl Shined at SEMA Show

SEATLLE, WA (11.15.2019) – AudioControl has returned from a wildly successful exhibition at the 2019 SEMA show in Las Vegas. SEMA showcases the best and brightest from the automotive aftermarket, and AudioControl’s booth in the North Hall was ground zero for the finest audio products at the event. AudioControl and Mobile Solutions also hosted an after-hours training event, the fourth consecutive year that the companies have collaborated, that was filled to capacity at the Orleans Hotel.

“The facility at the Orleans worked out very well for our co-hosted event—we were able to accommodate more than 150 attendees in a classroom-style setting in addition to seating for casual conversation and networking,” stated Chris Bennett, National Sales Director – Mobile at AudioControl. Bennett opened the event by welcoming everyone to the expansive taco bar, then turned it over to National Sales Trainer Matthew Palumbo for some valuable insights on new AudioControl products before all eyes and ears were tuned to a Mobile Solutions Fabrication Demo with Bryan Schmitt, Gary Bell and Chris Pate. Nearly all of the event attendees remained long past the training and enjoyed the after-hours festivities and camaraderie until closing. “AudioControl and Mobile Solutions thank all who attended and are already planning next year’s event, so we encourage our dealers to mark their calendars—see you in 2020!”

AudioControl Showcases New 5-Channel Amplifiers
Two new 5-channel amplifiers from AudioControl both offer 125 watts X4-channels RMS at 4-Ohm (200watts RMS X4 at 2-Ohm) and 500 watts X1-channel at 2-Ohm along with eight speaker level inputs with selectable summing capability. The D-5.1300 delivers onboard DSP control of all amplified outputs and a pair of low-level outputs as well. The DSP interface is managed by the highly intuitive DM Smart App designed for all of AudioControl’s DSP amplifiers. The LC-5.1300 offers the same outstanding specs and performance without the DSP features.

OEM integration with two new Load Generating Devices (LGD)
Most new vehicles use a class D amplifier platform in their factory sound systems. These amplifiers can become unstable when they are connected to aftermarket audio equipment, causing system noise and overall compatibility issues. In order to maximize the upgrade opportunity for 12-volt retailers, AudioControl engineers created the LGD series of solutions, which seamlessly interfaces these newer OEM systems with aftermarket amplifiers. The AudioControl AC-LGD20 was designed specifically for Dodge, Chrysler, Jeep and Maserati audio systems without an amplifier. The AC-LGD60 provides interface capability for these same vehicles that feature audio systems with an amplifier.

The AudioControl DM-RTA is a sophisticated yet compact audio analyzer containing powerful analysis software designed to provide installers with the features of a fully functioning Oscilloscope, Voltage Meter, Real Time Audio Analyzer (RTA), SPL Meter and Polarity Checker. Because installers are often on-the-go and in cramped spaces when building a car audio system, the DM-RTA was designed to be light weight, compact and durable. Input/output options are staggering, including balanced XLR inputs, phono and RCA style unbalanced inputs as well as speaker level inputs designed to make OEM audio system interface a snap. Digital audio output options include Optical, COAX and USB. The DM-RTA is powered by a 5-hour rechargeable battery so that it can be effortlessly deployed anywhere.

Visit for more.

The Install Bay Introduced 12 New Vehicle Cameras and More at SEMA

HOLLY HILL, FL (11.12.2019) – Metra Electronics introduced twelve new automotive cameras and a universal mirror monitor from The Install Bay at the 2019 SEMA Show. As more drivers see the value in upgrading their vehicles to reduce blind spots and prevent collisions, installers have an opportunity to provide quality aftermarket solutions at an affordable cost with this new value series from The Install Bay.

This affordable product line features ten universal automotive cameras and two commercial vehicle cameras with active or selectable parking lines. Active parking lines offer dynamic guidelines, lines that move according to the direction the vehicle is reversing. Those with the selectable parking line option allow the installer to turn the parking lines on or off by cutting a wired loop if the customer does not desire parking lines. Five of the cameras also have a selectable mirrored or non-mirrored image option that allows the installer to choose the customer’s desired image with a different colored loop and allows the cameras to be mounted on either the front or rear of the vehicle. These solutions are in stock now and shipping.

Universal Vehicle Cameras
The Install Bay has two new, universal surface mount cameras, the Surface Mount Camera (CC001) and the Surface Mount Camera with LEDs (CC003). The CC001 comes with the selectable mirrored/non-mirrored image option and a 170-degree viewing angle. The CC003 has four LEDs that light up when powered and a 150-degree viewing angle.

Two new angled cameras, the Angled Push-In Camera (CC002) and the Angled Bolt-In Camera (Angled Bolt-In Camera), both have selectable parking lines and a 170-degree viewing angle. The Angled Push-In Camera also offers the selectable mirrored/non-mirrored image option.

For the driver who wishes to have a camera installed on the license plate, The Install Bay has three new License Plate Cameras. The IR Plate Camera (CC005) has eight infrared lights for night vision, selectable parking lines and a 160-degree viewing angle. The License Plate Active Line Camera (CC004) comes with both the active and selectable parking line options, four LED lights that light up when powered and a 160-degree viewing angle. The License Plate Camera (CC007) has the selectable mirrored/non-mirrored image option, selectable parking lines and a 170-degree viewing angle.

The three final universal cameras showcased are the Bullet Camera (CC008), the Adjustable Side Camera (CC010) and the Thru-Hole Camera (CC009), all of which come with the selectable parking lines option. The Bullet Camera and the Adjustable Side Camera also offer selectable mirrored/non-mirrored image option and a 160-degree viewing angle. The Thru-Hole Camera offers infrared lights for night vision and a 150-degree viewing angle.

Universal Mirror Monitor
For an affordable replacement rearview mirror monitor upgrade, The Install Bay is introducing the Universal 4.3” Mirror Monitor (CCM01). With two camera inputs and signal sensing, this 4.3” LCD display mirror monitor can be mounted on any vehicle with its universal mount brackets, complete with screws and the harness. It features an integrated 4.3” display within the mirror monitor. (Cameras are sold separately)

Commercial Vehicle Cameras
For commercial vehicles demanding a heavy-duty solution, The Install Bay is offering two cameras in black or white housing options. These solutions are ideal for larger commercial vehicles or equipment, including tractor-trailers, and include a 32-feet/10-meter harness. The white camera can also blend in on boats if desired for marine applications. Both cameras come with IR lights for night vision, selectable parking lines, a 160-degree viewing angle, a 32-feet/10-meter harness, power adapter harness, hardware and a user manual.

The Install Bay offers a convenient “one-stop-shop” for installation professionals to order everything they need from one place at an affordable price. In addition to automotive cameras, several new installation products will also be on display with Metra Electronics at the 2019 SEMA Show in Las Vegas from November 5th – 8th at booth 11639 in the North Hall. Powersports, Jeep, truck and off-road accessories will be on display at booth 37017 in the South Hall Upper Level at SEMA. New products can also be seen in Metra’s 2019 catalog, available at on the opening day of the show.

Product Numbers and Titles:
CC001 – Surface Mount Camera
CC002 – Angled Push-In Camera
CC003 – Surface Mount Camera with LEDs
CC004 – License Plate Active Line Camera
CC005 – IR Plate Camera
CC006 – Angled Bolt-In Camera
CC007 – License Plate Camera
CC008 – Bullet Camera
CC009 – Thru-Hole Camera
CC010 – Adjustable Side Camera
CC011 – Commercial Black Camera
CC012 – Commercial White Camera
CCM01 – 4.3” Universal Mirror Monitor

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DS18 at SEMA 2019… “We Like It Loud”

LAS VEGAS, NV (11.11.2019) – SEMA 2019 was once again an amazing experience for all the DS18 team and everyone who attended this very exciting yearly event. Sasha Susterman (CEO) was attendance with the strong DS18 Team that consisted of some of the company’s most experienced staff to help the large crowd with info about the newest tech from DS18. The large new booth was a spectacle to behold with Rob Ferro’s Big Bad Wolf Jeep taking center stage. The Big Bad Woof was filled with a plethora of DS18’s newest and best-selling products.

Owner (Middle) Sasha Susterman, with the DS18 Team Rob, Diego, Luis, Kenny, Jason, and Hery. Photo by Rob Ubilla.

Large 4k TVs spanned throughout the booth showing videos, music, and DS18 gatherings to bring perspective to all the passers by to experience why DS18’s motto is “We Like It Loud!”

The DS18 booth was a highlight on the North Hall floor at SEMA 2019.

Many vehicles throughout SEMA, in various booths, had DS18 gear to show off and bring even more glamour to their builds. DS18 representative’s Hery’s Intruder Jeep, which features more than 30 large speakers, was a sight to see while the crowds gathered outside to hear what exactly this monster could do for a large audience. Diego Narvarro’s Red Mustang was a sight to see and was one of the most photo friendly tuner cars on the lot with its aggressive stance, DS18 Red paint and full custom DS18 sound system.

The Big Bad Wolf, Rob Ferro’s Jeep, loaded with DS18 lights up the night outside the North Hall.

“We would like to thank all our dealers and fans for dropping by and hanging out while we updated them on all the awesome products just released and with much more to come in the coming years” Susterman offered.

Rob Ferro’s Big Bad Wolf was featured in a SEMA Show publication.

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