SEMA360 Education Seminars Now Available On-Demand

DIAMOND BAR, CA (11.30.2020) – Thousands of participants took part in the SEMA360 Education program in early November, where they heard from leading experts, innovators and leaders, and left inspired, motivated and educated on how to work better and smarter on various topics relating to the specialty-equipment industry. 

Click above to view the full playlist on YouTube

Recordings of some of the top sessions are now available to all industry members on the SEMA360 Education playlist on the SEMA Show YouTube Channel. Viewers will be able to see the actual presentations, including live questions and answers, that took place during the exclusive SEMA360 event. The learning tracks and seminars available are:

Advanced Vehicle Technology

Business Management


Brew Talks

Trends and Research

Vehicle Accessorization

The Stage – Interviews with Leaders, Legends, and Influencers

SEMA Education programs encompass all of the association’s educational efforts. For the first time, the education seminars took place virtually in absence of the in-person SEMA Show in Las Vegas. With each session designed to help businesses succeed and automotive aftermarket professionals advance their careers, the SEMA360 Education playlist is sure to educate and inspire you—no matter what segment of the industry you are involved in.

See Daily Highlights from SEMA360

DIAMOND BAR, CA (11.09.2020) – Click the links below to view additional info and photos from SEMA360

SEMA Industry Awards Announced at Special Celebration
Although unable to celebrate in-person in Las Vegas, hundreds of viewers watched on the SEMA Show YouTube Channel as the SEMA Awards Celebration took place online.

2020 SEMA Battle of the Builders Names Brady Ranweiler Top Builder
Ranweiler’s ’63 Custom Chevrolet Wagon takes home the top prize.

SEMA360 Photos! Hundreds of Custom Rides Ready for You
Hundreds of specialty custom vehicles that were featured on SEMA360 are available online.

SEMA360 New Products Day 5: Classic Instruments, Mopar, CTEK and More
New products featured on SEMA360 Manufacturer Showcases, including NRG Innovations, Baxter Performance, Performance Distributors and more.

Vehicle Technologies and Business Opportunities: What’s Now, What’s New and What’s Next
In a one-hour panel discussion on SEMA360, panelists presented insights on how fundamental shifts in industry and society will create new opportunities for manufacturing businesses, large and small.

Day 5: 5 Top Feature Vehicles From SEMA360 Builder’s Showcase
More than 300 builders entered some of their latest creations, and you can see them throughout the week at the SEMA360 Builder Showcase page.

Visit for more.

Oracle Lighting Features New Toyota Supra GR ColorSHIFT Headlight Upgrade During SEMA360 Online Event

METAIRIE, LA (11.05.2020) – Oracle Lighting will feature its new ColorSHIFT RGBA DRL upgrade for the 2020-2021 Toyota Supra GR (p/n 1400) during the SEMA360 online event Nov. 2-6, 2020. With an MSRP of $199.95, this kit is now shipping.

“The new type of installation process for this Supra ColorSHIFT DRL is incredibly simple,” explained Justin Hartenstein, Oracle Lighting director of development. “The installer does not need to dissemble the headlights because this type of DRL upgrade can be accessed from the back side of the headlamp. Simply remove the factory DRL circuit board and install our ORACLE ColorSHIFT RGB+A circuit board using the original hardware and connect the boards to your ColorSHIFT controller and you are done. I wish that all of the headlight installations could be this easy.”

Oracle Lighting’s ColorSHIFT RGBA DRL upgrade allows you to set the lights to be one single color, or use one of the ColorSHIFT controllers to program hundreds of different colors and patterns. Then simply switch the lights back to white for legal on-road use. The RGB+A design includes turn signal functionality so that the DRL maintains an amber flasher feature like the factory turn signal.

According to the SEMA360 website, with the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As an online ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/attendee/media relationships, new product introductions, project vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association’s exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email

VAIS Technology Multiple Products at SEMA 360

ENGLEWOOD, CO (11.05.2020) – VAIS Technology, a Colorado based manufacturer of audio, video, Bluetooth streaming, SiriusXM and SEER convenience integration will be presented at SEMA360

EVP, Dennis Hopper comments: VAIS Technology will be presenting and discussing all its integration devices. SiriusXM integration for vehicles from 2004-2021. There will be live presentations on the operational and customization of the award-winning SEER proximity-based integration. SEER allows proximity-based control of all electronics in a vehicle such as hands-free locking, unlocking, triggering lights, audible and visual confirmations. There are round tables where dealers can come in and see live videos from the VAIS team. Check out and sign up on the SEMA360 website.

VAIS Technology is presenting the company’s audio, video Bluetooth streaming, SiriusXM and SEER convenience integration products at SEMA360.

About VAIS Technology: Founded in 2003, VAIS Technology offers a wide variety of OEM factory radio upgrades, including SiriusXM add-on adapters, kits for adding a Bluetooth music streaming through a factory radio and SEER proximity devices. VAIS Technology currently offers products for most automotive brands, including Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Jeep, Land Rover, Mercedes, Mazda, Nissan, Porsche, Subaru, Toyota, VW and more. All VAIS Technology products are built to OEM standards and are designed to offer seamless functionality for best user experience. VAIS Technology products come with one-year warranty and do not affect OEM warranties.

Visit to learn more.

Scosche Industries Introduces New 40W Power Delivery Car Charger at the SEMA360 Virtual Show

OXNARD, CA (11.05.2020) – SCOSCHE Industries has introduced their new compact and super fast PowerVolt 40W USB-C Power Delivery (PD) Car Charger.

Each of the 20W charging ports of our new 40W dual-port USB-C PD charger can charge a phone up to 4X faster** than a regular charger and support Fast Charge for Apple, Samsung and Google phones. With many newer phones, including the iPhone 12, able to charge at significantly faster speeds, you need a PD charger to take advantage of those shorter charging times. Scosche chargers come with smart circuitry that communicates with your devices to achieve the safest and fastest charge rate.

These 40W chargers will also power and charge your tablet or another device, at the same time as your phone, so your passengers can stay entertained no matter how long the journey takes. With a subtle blue LED power indicator light, their compact and sleek design blends perfectly and unobtrusively in any vehicle.

Priced at $29.99 (MSRP) they make upgrading to in-vehicle Power Delivery charging a very affordable luxury.

*Source: The NPD Group, Inc., Retail Tracking Service, U.S. & Canada, Mobile Holders/Stands, Excluding Mobile Holder Type: Mobile Grip/Stand, Dollars & Units, Jan. 2017– Aug. 2020.

Visit for more.

**Charging speed may vary depending upon the device being charged.

AudioControl to Host Mobile Audio Roundtables at the 2020 SEMA360

SEATTLE, WA (11.03.2020) – AudioControl has announced that they will be participating in SEMA’s virtual tradeshow experience, called SEMA360, taking place Nov. 2nd —6th, 2020. SEMA360 will enable exhibitors like AudioControl to foster new relationships with attendees and press, provide critical training seminars and create an opportunity to network within the automotive aftermarket community.

AudioControl SEMA360 Roundtables
AudioControl invites SEMA360 attendees to join Chris Bennett and Matthew Palumbo as they host SEMA360 Roundtables to discuss new products, innovations and groundbreaking OE integration solutions. AudioControl has several new products engineered to empower dealers on the OE integration front, paving the way to new customers and increased profits. Chris and Matthew will also be covering AudioControl’s outstanding lineup of high performance amplifiers, including ultra-durable solutions for Marine, Powersports and more. AudioControl mobile audio solutions deliver the performance, features, outstanding build quality and warranty that help dealers achieve success and exceed the expectations of today’s most discerning consumers.

AudioControl SEMA360 Schedule

Monday Nov. 2nd
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – The DM-RTA Ultimate Test Tool with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett

Tuesday Nov. 3rd
9:30am – Mobile Audio Q&A with Chris Bennett
10:30am – OE Integration Products with Matthew Palumbo
2:00pm – DSP Digital Signal Processors with Matthew Palumbo

Wednesday Nov. 4th
9:30am – Mobile Audio Q&A with Chris Bennett
10:30am – The All-New LC1i & LC2i Pro with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett
2:00pm – Unique Vehicles Require Unique Audio with Matthew Palumbo

Thursday Nov. 5th
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – Integration Q&A with Matthew Palumbo
1:30pm – Mobile Audio Q&A with Chris Bennett
2:00pm – Designing, Selling & Installing Audio into Classics, Muscle Cars & Hot Rods with Matthew Palumbo

Friday Nov. 6th
9:30am – Mobile Audio Q&A with Chris Bennett
11:00am – New ACX All-Weather Amplifiers with Matthew Palumbo

Visit for more.

Oracle Lighting Features New Sidetrack LED Lighting System for Jeep Wrangler JK During SEMA360 Online Event

METAIRIE, LA (11.03.2020) – Oracle Lighting will feature its new Sidetrack LED Lighting System for 2007-2018 Jeep Wrangler JK (p/n 5873-504) during the SEMA360 online event Nov. 2-6, 2020. With an MSRP of $199.95, Oracle Lighting is currently taking pre-orders with plans to ship Dec. 12, 2020.

“ORACLE Lighting’s new Sidetrack LED Lighting System is a stylish and functional upgrade for Jeep Wrangler JK models,” said Justin Hartenstein, Oracle Lighting director of development. “This tactical-inspired body cladding is equipped with multi-function integrated LED lights that provide benefits to both driver and passengers.”

The light modules consist of a pair of injection-molded inserts that fit in the original body lines for a seamless look with an option to create a functional fender vent. Matte black panels provide an aggressive look that adds a rugged and tactical appearance to the Jeep. Installation requires no modification to the fender sheet metal…the cladding simply applies with included VHB adhesive.

Click here to view the Oracle Sidetrack product page.

The LED “Entry Light” features high-output white LEDs which is a side-light intended to illuminate the area outside of the vehicle for the driver and passengers approaching the vehicle at night. This convenient feature allows the driver and passengers to identify puddles, potholes, and other hazards when entering and exiting the vehicle. The entry lights are connected to the vehicle’s dome light circuit so the entry lights will activate when the vehicle is unlocked, when the doors open, and can be manually turned on with the factory control knob.

The LED “Turn Indicator” addresses a potential safety issue with the U.S.-spec Jeep Wrangler JK models which do not have a clear indicator on the side of the vehicle. This can be inconvenient when changing lanes with a vehicle is positioned in the Jeep’s blind spot…this blind spot is increased substantially on lifted vehicles. By adding a bright amber indicator in a clearly visible position, the Sidetrack provides a needed visibility benefit for lifted Jeeps.

According to the SEMA360 website, with the 2020 SEMA Show live event in Las Vegas not taking place and the industry recognizing the need for a viable marketplace during these challenging times, SEMA360 was created. As an online ecommerce solution taking place Nov. 2-6, 2020, SEMA360 focuses on manufacturer/attendee/media relationships, new product introductions, project vehicle debuts, industry-leading education and unparalleled networking opportunities. SEMA360 will leverage the association’s exclusive manufacturer and attendee databases and media partnerships to provide participants with the best online experience and maximum value.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email

Metra Electronics Introduces New Products at SEMA360

HOLLY HILL, FL (11.02.2020) – Metra Electronics is launching new dash kits, aftermarket accessories for Jeep, and new products from its Heise LED Lighting Systems, iBEAM Vehicle Safety Systems, Saddle Tramp,Metra PowerSports, and Daytona Lights 12volt brands at the SEMA360 virtual event. The virtual booth will feature a digital new product guide and 15 videos showcasing highlights from Metra’s product launch campaigns, with additional campaigns and videos rolling out weekly.

See the bottom of this story for links to 15 Metra videos for SEMA360.

Videos showcasing the new products will be available online at via the Metra Electronics virtual booth and also on the Metra YouTube channel at

Heise LED Lighting Systems

Heise is introducing a 4-piece RGB LED underglow lighting package. The RGB1-UNDGLED is designed for all-terrain on powersports vehicles, boats, cars, and more. This 4-piece package includes two 36” and two 48” sealed water-resistant LED tubes, mounting hardware, and extension cables, providing a fast and durable RGB lighting solution. The RGB-CB1 controller is sold separately and required for RGB lighting operation.

Heise’s Municipality Series will introduce new grille strobe safety lights in white and amber, designed for heavy equipment, commercial fleets, first responders, construction trucks and municipality vehicles. The HE-SWP8 8-gang switch panel will have a new flush mount case, the HE-SWP8C, available now from Heise. Mounting solutions will also be introduced with a universal magnetic light bar bracket, universal hood mount, and a fog light bracket for Ford Raptor.

iBEAM Vehicle Safety Systems

As vehicle safety continues to be a popular aftermarket upgrade, iBEAM has developed new solutions for adding OEM-quality cameras and monitors to a vehicle, along with advanced driver assistance systems like a blind spot and lane change alert system, parking sensor, and more. Additional solutions include new third brake light cameras, wireless cameras, a wireless rearview clip-on mirror, commercial monitor, wide-angle camera, and a new multi-mount camera series that can be triggered to activate the entire time the vehicle is in use.

Metra PowerSports

A wide range of new products for UTVs will be available soon from Metra PowerSports, including an Axxess DSP solution with harnesses for Polaris RZR that integrates with the OEM Ride Command technology. Axxess’s universal water-resistant DSP with a Bluetooth input for wireless media streaming will also be available for powersports vehicles. Replacement speaker door pods and dash pods will be available for Polaris General, Polaris RZR and Can-Am X3 UTVs. An “EZ” switch panel and app, the MPS-SW6, will make auxiliary lighting and electronic additions easy to control from one place. Additional new accessories include Carling style inserts for dome lights and dual USB ports, along with battery accessories.

Saddle Tramp Motorcycle Accessories

Metra continues to expand its line of OEM-quality accessories for Harley-Davidson with new harnesses for adding Axxess’s DSP and amplifier, lower fairing and saddlebag speakers, amplifier bypass, and rear speaker extension harnesses. Additional solutions include a Polaris Slingshot radio power harness, LED turn signal lights, and replacement low beam fog lights. A DIY RGB lighting kit for Harley-Davidson Touring models and a headlight side LED will also be available soon, along with front fork LED accent lights and saddlebag LED accent lights designed for Harley-Davidson.

Metra Accessories for Jeep

New safety, audio, and lighting accessories for 2018-up* Jeep Wrangler JL and 2020-up* Jeep Gladiator models will be coming soon. A fog light bracket, soundbar speaker adapter, side marker light, and 3rd brake light will be joining the robust lineup of aftermarket accessories designed for Jeeps. An aftermarket replacement camera and bracket for 2018-up* Jeep Wrangler JL models (JP-JLKT) is also being introduced.

Metra Dash Kits and Speaker Adapters
Metra Electronics will continue to release new dash kits each month and has patent-pending solutions designed specifically for new radios with an “L” shaped chassis (with the chassis at the bottom or top of the screen),  6.8” Pioneer modular receivers, along with more kits for Pioneer’s 8” modular receivers. New kits are also launching that are designed for the new 9” Pioneer modular solutions receiver and for other receiver brands with shallow chassis radio models for use in vehicles with less depth or space in the dashboard. Kits designed for ISO Double-DIN and Single-DIN radios will also be released, including a dash panel solution for older model GM trucks. New speaker adapters will also be available for Mitsubishi, Chrysler, Honda, Jeep, Subaru, Toyota, GM, Ford, and Volkswagen along with several new speaker harnesses for a seamless fit and easy installation.

Daytona Lights

Metra’s newest value series for LED lighting, Daytona Lights, is releasing entry-level RGB strip light kits, driving lights, and cube lights that deliver an incredible value at an affordable price. The high-output lights feature energy-efficient LEDs with a low current draw.

Specifications and part numbers for all of the new products are available to see in Metra’s 2020 SEMA New Products Guide, which can be downloaded from the SEMA360 virtual booth or at

Individual product launches will be happening every week as new products begin to ship. Subscribers to Metra’s email list will be the first to know about the new items as they are available, and can register for the Metra email newsletter at

Check out the following 15 videos that will go live Monday on the booth and Metra’s YouTube channel:

Daytona Lights LED Driving and Cube Lights

Daytona Lights RGB LED Lighting Kits

Heise 4-Piece Underglow LED Lighting (RGB1-UNDGLED)

Heise Municipality Safety Lights and Mounting Accessories

Heise Flush Mount Case (HE-SWP8C) for the HE-SWP8

iBEAM Multi-Mount Accessory Cameras

iBEAM Wireless Cameras

Metra PowerSports EZ Switch Panel App (MPS-SW6)

Metra PowerSports Dash and Door Speaker Pods for UTVs

Metra PowerSports Power Accessories

Metra Lights and Audio Accessories for Jeep Wrangler JL and Gladiator

Saddle Tramp Plug-N-Play Harnesses for Motorcycles

Saddle Tramp Motorcycle Accessories and Lighting

Saddle Tramp Motorcycle RGB LED Lights and Accessories

Metra Dash Kits for the 2020 Toyota Highlander (107-TO7HG/108-TO7HG/109-TO7HG)

Take a Video Tour of SEMA360

DIAMOND BAR, CA (10.30.2020) – The following video offers a sneak peek of SEMA360. Opening its doors from November 2-6, the 100% online event will feature 2,200 products, 330 vehicles and 650 manufacturers. Beyond the new products and the SEMA builds, attendees can chat with exhibitors, attend industry-leading education sessions and connect with the industry.

Prepare for 2021, sign up to attend SEMA360

Find new product lines, meet new contacts, and learn best practices, all from your desktop. The Manufacturer Showcases, new products and educational seminars are available only to those registered for SEMA360. Login credentials are required, and will be sent to participants who are registered and approved.

For more information or to register, visit

Industry Shows Strong Support for SEMA360

DIAMOND BAR, CA (10.21.2020) – The specialty equipment aftermarket industry is ready to come together for SEMA360, the new online event taking place Nov. 2-6, 2020, that will allow industry professionals to connect and conduct much-needed business.

More than 650 manufacturers will headline SEMA360 with a Showcase page at the event, which was created by the Specialty Equipment Market Association (SEMA) as an alternative after announcing that the in-person SEMA Show would not take place in Las Vegas in 2020.

“The automotive specialty equipment industry has a history of successfully pivoting to meet market needs and finding innovative solutions to accomplish a goal,” said Tom Gattuso, SEMA vice president of events. “Given that the year 2020 has been filled with challenges and uncertainty, the industry is hungry for a platform where they can get together and focus on doing business. SEMA360 is the ideal solution for companies that want to connect and discover what’s new in the market – whether it’s racing and performance, trucks and off-road, hot rod and restoration or collision and tools. Manufacturers from every segment are participating and they have lots of news to share.”

Open exclusively to the industry and not to the general public, SEMA360 is designed to make it easy and efficient for attendees to see new trends and products, meet directly with manufacturers, hear from industry leaders and experts and engage in conversations. The exclusive features in SEMA360 will allow buyers to:

  • Connect with more than 650 industry-leading manufacturers
  • Explore more than 2,200 products in the New Products Showcase
  • See more than 300 unique builds in the Builders Showcase
  • Choose from more than 30 education seminars to attend
  • Witness the winner announcements of the Launch Pad and Battle of the Builders competitions
  • Access manufacturer press conferences, celebrity interviews, and breaking news

Additionally, more than 100 companies that have never exhibited at the SEMA Show have signed up to showcase their products at SEMA360, providing new business opportunities for buyers.

SEMA360 will feature more than 650 manufacturers from every market segment connecting with attendees from throughout the world.

Buyers and attendees are encouraged to register now to secure their credentials in time for SEMA360. The fee is $25 for qualified buyers who are not SEMA members, and the fee is waived for buyers who are SEMA members.

“Attending SEMA360 is a great return on investment for buyers who want to stay on top of the latest trends, products, and technology coming into market,” said Gattuso. “It’s the only event where they’ll be able to interact and engage with hundreds of companies and see thousands of new products from the comfort of their home or office.”

To register for SEMA360 or for more information, visit To see the list of participating manufacturers, log on to