RINGWOOD, IL (01.07.2021) – Alan Wojtas is already on the road to present the race board lighting line to dealers. He is pictured at CJ Sounds in Katy Texas, Race Sport Lighting catalog in hand, on Wednesday, January 6th… the day after the announcement. Wojtas will cover the states of Texas, Oklahoma, Louisiana and Arkansas.
Race Sport Lighting has announced that Alan Wotjas from Alan Wotjas Associates has been named as their Manufacturer Rep Firm for the Southwest territory, which covers Texas, Oklahoma, Louisiana, and Arkansas. Alan Wotjas Associates will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the company’s footprint in the territory with more dealers and increased distribution in the Mobile Electronics Industry. Alan begins introducing the line to his ever-growing dealer base effective immediately in January 2021.
Steve Jergensen, RSL President stated, “We are so excited to have Alan Wotjas join our team in the Southwest Territory! Alan has many years of experience and great relationships with hundreds of accounts in his territory. We like MFG rep firms that only have a few lines, and focus heavily on those lines, and Alan fits that bill perfectly. Race Sport Lighting is excited to get Alan up and running immediately to promote and train the dealers in the territory.”
Alan Wotjas, Principal of Alan Wotjas Associates stated, “Race Sport Lighting is the perfect addition for our firm and the lighting category. We will be focusing this NEW brand with a strategic mix of distributors and direct dealer accounts that will maximize their footprint in the territory. We have always had a very focused mix of lines, so the dealers and the factories get the best efforts from our firm. Dealers need to embrace new categories within the 12volt marketplace and a direct lighting specialist like Race Sport Lighting is the best partner to have on their shelves.”
Orders from small shops, to large chain stores to WD’s have already been flowing in daily. The line up consists of about 50 products right now that 90% is in stock in our warehouse and shipping now.
“When we decided to launch WPG, our first concern was for the thousands of small businesses Race Sport Lighting has been in relationship with for over 13 years. We are all in this together and we want to help keep the people in our industry safe and healthy.”
“As the world goes back to work and gets their local and national economies moving again, we have the proper PPE safety equipment available for individuals and small businesses to remain compliant and protected. Also, when you support WPG you support US small business and healthcare and front-line workers. With 5% of our profits dedicated to front line workers, and 80%+ of our products supplied by US based small business”
RINGWOOD, IL (05.07.2020) – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.
Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”
“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting
Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.
RINGWOOD, IL (04.23.2020) – Race Sport Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine, and power sports industries, has announced the release of updated features now available on the companies ColorSMART Led Wheel Light kits.
Rigidity of Frame
The first improvement was made to the frame thickness. We have increased the thickness of the aluminum frame to add rigidity. The stiffer frame eliminates movement of the product on the vehicle.
Turn Signal and Brake Function
The second new feature we added to these LED wheel lights is a turn signal and brake function. Now when you stop the rings can illuminate red. When you flip your turn signal on both rings on the corresponding side of the vehicle will illuminate amber. Brighter means safer while driving on the road.
Smartphone Controlled Chasing Patterns
The third feature to discuss about these LED wheel lights is that they DO feature our Chasing pattern technology. Pattern selection is made via Bluetooth on your smart device.
RINGWOOD, IL (04.02.2020) – Race Sport Lighting (RSL) has announced to all re-sellers to take advantage of multiple training and educational resources on their RaceSportNation.com support site during this national slow down due to COVID-19 crisis. This site has been up and running previous to the start of the crisis, but the traffic to this site has increased in the last 1-2 weeks, as counter salesman and installers have extra time to get educated on specific categories in the lighting category. Training and education on the lighting category has always been a high priority with Race Sport Lighting, and are convinced that dealers that package training knowledge with displays, simply sell more lighting that dealers without training and displays. Race Sport Lighting even has an online RS University where staff can get certifications in specific areas of lighting to become experts.
“We designed the RaceSportNation.com website to be a separate site for our dealers and distributors to go to for the specific reason to get training, tools, sell sheets, marketing tools, and anything they really need to be a successful Race Sport Lighting re-seller. The rich resources on the nation site are the same resources we send out internally after they are developed for our staff to get knowledgeable, and then to our Sales reps on the road, and ultimately to our re-sellers to be successful selling and installing the products. Our goal has always been over the last 13 years to be the leader of the lighting category, and that is more than great products, its offering tools, training, and resources that our competitors don’t. Value added services is what sets us apart,” stated RSL President Steve Jergensen
FORT LAUDERDALE, FL (03.06.2020) – Tint World Store 079 received the Race Sport Lighting Tint World Store of the Year Award at the recent Tint World Franchise Convention in Fort Lauderdale. Race Sport Lighting CEO Steve Jergensen presented the award to David Pelletier in the Race Sport Lighting booth on the show floor. Team members Cameron Pelletier and Tyler Oingler, from the award winning Jacksonville store, were also present along with Neil Halprin-NH Sales and Marketing, Race Sport Lighting Account Manager.
Halprin stated “The Jacksonville Tint World Store 79 really embraced the lighting category. It was a real pleasure to present their team with the Race Sport Lighting Tint World Store of the Year Award.”
David Pellletier related to 12volt News “This was our first Tint World Conference and it was a terrific experience as we spent time with other franchise store personnel, attended presentations and spent time seeing vendors on the show floor. We see Race Sport as the lighting category leader and feature the category in our showroom. Race Sport Lighting displays, and banners, grab the attention of customers in the store. The lighting category offers so much potential for growth. LED headlights, underbody and interior lighting are all seeing strong sales at our store.”
To drive the lighting category the Jacksonville NC store hosts a ‘Get Lit Cruise’ event in the evening of the 2nd Saturday of each month. Customers meet at the store and, as a group, cruise to popular spots in the area. The store also actively engages with area car clubs and at events.
Tint World Store 079 is proactive in their approach to marketing. A strong social media initiative earned the store a second Tint World Award during the Fort Lauderdale Convention… an Award for Social Media Achievement. Store events, like the ‘Get Lit Cruise,’ definitely drive consumer awareness and sales.
RINGWOOD, IL. (12.30.2019) – Race Sport Lighting will recognize their top performing dealers, distributors, and sales representatives at their Annual Meeting held on Monday, January 6th, during The CES Show in Las Vegas. Winners will be announced in the coming weeks leading up to CES.
Here are this year’s award categories:
Dealer of the Year
Rep Firm of the Year
Distributor of the Year
Tint World Dealer of the Year
MESA Dealer of the Year
The AAM Group Distributor of the Year
The meeting will also include a rep calibration training. This training will update the Race Sport Lighting sales force on industry trends and deep dive specifically into the lighting category. The training also will cover new technologies and tools Race Sport Lighting will be equipping their reps with in 2020 to continue to deliver valuable assistance to their dealers and distributing partners.
NEW PRODUCTS AT CES
Race Sport will also be releasing three new products at CES. Namely, their new “chasing” LED strips (RS5M5050IP68-C), mini LED spotlights (RS10WMP-S, RS10WMP-F, RS2LED3120), and 7 inch round headlight conversion with multi-color LED accents (RS7RGBBC).
RINGWOOD, IL (12.03.2019) – Race Sport Lighting has announced in partnership with Car-Tunes, Inc., MESA Dealer and MEA recognized TOP 50 Retailer, that JT Harmon has won Car-Tunes’ give away contest for $1,000 in free Race Sport Lighting products. The contest took place back in October as a part of Car-Tunes’ “Kick off to Lighting Season” campaign. Participants gained entries by engaging with the companies on social media.
Race Sport Lighting President Steve Jergensen commented, “At Race Sport Lighting we enjoy any opportunity to partner with our dealers, like Car Tunes, Inc., but we get extra excited when we get to hook up a member of the Race Sport Nation with free product. JT is an EMT, a firefighter, a lighting fan and all around great guy! Congrats JT!
Kimberly Trainer, for Car Tunes, related to 12volt News “Working with RaceSport and Henry Jasper on this Lighting Contest was terrific. Any promotions that we can do to create consumer interest is important. Showcasing a very good customer like JT is even more special. We are making very frequent social media posts which is drawing business from several hours away from our store in Greenville MS. We even have followers from as far away as Chicago commenting on posts we make. Lighting has so many facets. Automotive, marine, Powersports and farming lighting plus the safety aspects of HID headlights. Overall lighting is certainly an important and growing category for us at Car Tunes.”