RINGWOOD, IL (04.02.2020) – Race Sport Lighting (RSL) has announced to all re-sellers to take advantage of multiple training and educational resources on their RaceSportNation.com support site during this national slow down due to COVID-19 crisis. This site has been up and running previous to the start of the crisis, but the traffic to this site has increased in the last 1-2 weeks, as counter salesman and installers have extra time to get educated on specific categories in the lighting category. Training and education on the lighting category has always been a high priority with Race Sport Lighting, and are convinced that dealers that package training knowledge with displays, simply sell more lighting that dealers without training and displays. Race Sport Lighting even has an online RS University where staff can get certifications in specific areas of lighting to become experts.
“We designed the RaceSportNation.com website to be a separate site for our dealers and distributors to go to for the specific reason to get training, tools, sell sheets, marketing tools, and anything they really need to be a successful Race Sport Lighting re-seller. The rich resources on the nation site are the same resources we send out internally after they are developed for our staff to get knowledgeable, and then to our Sales reps on the road, and ultimately to our re-sellers to be successful selling and installing the products. Our goal has always been over the last 13 years to be the leader of the lighting category, and that is more than great products, its offering tools, training, and resources that our competitors don’t. Value added services is what sets us apart,” stated RSL President Steve Jergensen
FORT LAUDERDALE, FL (03.06.2020) – Tint World Store 079 received the Race Sport Lighting Tint World Store of the Year Award at the recent Tint World Franchise Convention in Fort Lauderdale. Race Sport Lighting CEO Steve Jergensen presented the award to David Pelletier in the Race Sport Lighting booth on the show floor. Team members Cameron Pelletier and Tyler Oingler, from the award winning Jacksonville store, were also present along with Neil Halprin-NH Sales and Marketing, Race Sport Lighting Account Manager.
Halprin stated “The Jacksonville Tint World Store 79 really embraced the lighting category. It was a real pleasure to present their team with the Race Sport Lighting Tint World Store of the Year Award.”
David Pellletier related to 12volt News “This was our first Tint World Conference and it was a terrific experience as we spent time with other franchise store personnel, attended presentations and spent time seeing vendors on the show floor. We see Race Sport as the lighting category leader and feature the category in our showroom. Race Sport Lighting displays, and banners, grab the attention of customers in the store. The lighting category offers so much potential for growth. LED headlights, underbody and interior lighting are all seeing strong sales at our store.”
To drive the lighting category the Jacksonville NC store hosts a ‘Get Lit Cruise’ event in the evening of the 2nd Saturday of each month. Customers meet at the store and, as a group, cruise to popular spots in the area. The store also actively engages with area car clubs and at events.
Tint World Store 079 is proactive in their approach to marketing. A strong social media initiative earned the store a second Tint World Award during the Fort Lauderdale Convention… an Award for Social Media Achievement. Store events, like the ‘Get Lit Cruise,’ definitely drive consumer awareness and sales.
RINGWOOD, IL. (12.30.2019) – Race Sport Lighting will recognize their top performing dealers, distributors, and sales representatives at their Annual Meeting held on Monday, January 6th, during The CES Show in Las Vegas. Winners will be announced in the coming weeks leading up to CES.
Here are this year’s award categories:
Dealer of the Year
Rep Firm of the Year
Distributor of the Year
Tint World Dealer of the Year
MESA Dealer of the Year
The AAM Group Distributor of the Year
The meeting will also include a rep calibration training. This training will update the Race Sport Lighting sales force on industry trends and deep dive specifically into the lighting category. The training also will cover new technologies and tools Race Sport Lighting will be equipping their reps with in 2020 to continue to deliver valuable assistance to their dealers and distributing partners.
NEW PRODUCTS AT CES
Race Sport will also be releasing three new products at CES. Namely, their new “chasing” LED strips (RS5M5050IP68-C), mini LED spotlights (RS10WMP-S, RS10WMP-F, RS2LED3120), and 7 inch round headlight conversion with multi-color LED accents (RS7RGBBC).
RINGWOOD, IL (12.03.2019) – Race Sport Lighting has announced in partnership with Car-Tunes, Inc., MESA Dealer and MEA recognized TOP 50 Retailer, that JT Harmon has won Car-Tunes’ give away contest for $1,000 in free Race Sport Lighting products. The contest took place back in October as a part of Car-Tunes’ “Kick off to Lighting Season” campaign. Participants gained entries by engaging with the companies on social media.
Race Sport Lighting President Steve Jergensen commented, “At Race Sport Lighting we enjoy any opportunity to partner with our dealers, like Car Tunes, Inc., but we get extra excited when we get to hook up a member of the Race Sport Nation with free product. JT is an EMT, a firefighter, a lighting fan and all around great guy! Congrats JT!
Kimberly Trainer, for Car Tunes, related to 12volt News “Working with RaceSport and Henry Jasper on this Lighting Contest was terrific. Any promotions that we can do to create consumer interest is important. Showcasing a very good customer like JT is even more special. We are making very frequent social media posts which is drawing business from several hours away from our store in Greenville MS. We even have followers from as far away as Chicago commenting on posts we make. Lighting has so many facets. Automotive, marine, Powersports and farming lighting plus the safety aspects of HID headlights. Overall lighting is certainly an important and growing category for us at Car Tunes.”