Pandora Launches Country Grit

NEW YORK, NY (04.19.22) – Pandora has announced the launch of a new station, Country Grit.

The late, great Harlan Howard once described country music as “three chords and the truth,” and there’s a new wave of the genre that may add a few chords but takes authenticity to a new, unapologetic level. Pandora’s brand-new Country Grit station, launching today, was born from the undeniable popularity of rock-infused, edgy country music that pushes both sonic and lyrical boundaries.

“I’m a fire-tongued dеvil with a belly full of gasoline,” sings Cody Jinks on “All It Cost Me Was Everything,” which plays out like a lyrical confession. It’s this kind of heart-on-sleeve, uncensored songwriting coupled with dueling electric and steel guitars that defines Country Grit

Jinks joins other indie trailblazers including Warren Zeiders and Whiskey Myers on the station, along with icons like Chris Stapleton, Miranda Lambert and Aaron Lewis. Red-hot newcomers Bailey Zimmerman, Tyler Braden, Parker McCollum and Morgan Wade are also among the artists featured on the station, linked by their affinity for loud guitars and the cold-hard truth.

“Thrilled to be included in Pandora’s new station Country Grit,” states Morgan Wade. “For me, country grit is just an attitude of being your true self and going after your goals, whether they are personal, professional or whatever they may be.”

With country music as one of Pandora’s most-listened genres, Country Grit joins the lineup of stations that include Today’s CountryThe 615Country BillionairesCountry PopClassic CountryNew Country and more.

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media

NEW YORK, NY (05.11.2021) – Sirius XM Holdings Inc. has announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services. The new group, which will operate under the name SXM Media, will create a unified sales team, powering the audio advertising experience across its three iconic listening platforms, which represent the best in live radio, streaming music, and podcasting. With a reach of 150 million listeners, SXM Media gives brands, creators, and publishers access to the largest digital audio advertising platform in North America.

SXM Media will serve as a central representative for brands of all sizes to plan, produce, manage, and measure effective digital audio advertising across SiriusXM, Pandora, and Stitcher. SXM Media will also serve as the exclusive advertising and sales representative for other platforms and podcasters, including major entities such as SoundCloud (exclusive U.S. advertising representative) and the NBCUniversal News Group (exclusive advertising representative for NBC News and MSNBC podcasts, with additional sales rights to CNBC podcasts). The re-branding of SXM Media will be discussed during a joint presentation by Pandora and Stitcher at tomorrow’s Interactive Advertising Bureau’s Podcast Upfront 2021.

“SiriusXM, Pandora, and Stitcher are each powerful brands, but bringing them together under the SXM Media umbrella bolsters our position as the premier audio entertainment leader and the largest digital audio advertising platform in North America,” said Jennifer Witz, CEO of SiriusXM. “SXM Media is driven by a world-class combined salesforce of digital and broadcast media pros working across music, talk, and podcasts who create unique new opportunities in the marketplace.” 

SXM Media is powered by its cross-platform sales team and a unique ad tech stack that leverages the services and technologies of SiriusXM-owned audio ad platforms AdsWizz and Simplecast, as well as leading podcast advertising network Midroll, to support publishing, distribution, analytics, ad format innovation, and monetization for marketers, creators, and publishers. 

These capabilities, along with SXM Media’s in-house creative consultancy, Studio Resonate, will help connect brands with an unrivaled array of ad technology solutions, exclusive programming, proprietary research, bespoke creative and production solutions, live and virtual events, and millions of engaged listeners. 

“Audio is experiencing a renaissance with a boom in premium content, spikes in listening, and innovative ad tech fueling the industry, and our powerful portfolio of brands puts us at the forefront of this moment,” said John Trimble, Chief Advertising Revenue Officer at SiriusXM. “We’ve combined the unique strengths of SiriusXM, Pandora, and Stitcher – along with our innovative ad tech platforms – to unlock connections between brands, creators, and listeners. Our platforms and content providers bring premier content that captivates the largest audio audience in North America, creates personalized audio ad experiences through diverse voices, and drives results for our advertisers. SXM Media will bring brands effective audio advertising solutions and scale across the leaders in music, talk, and podcasts, without sacrificing the intimate listener experience that is at the heart of everything we do.”

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Pandora Launches Artist-Made ‘Endless Playlist’ with Alicia Keys, Billie Eilish, and More

OAKLAND, CA (10.14.2020) – Pandora has introduced the Endless Playlist, where artists can share their favorite songs along with personal messages, then pass the mic to fellow artists to make their picks. Beginning today, listeners can journey through handpicked songs and discover the music loved by Alicia Keys, Maxwell, Snoh Aalegra, The Neighbourhood, Billie Eilish, and Arlo Parks, with more to come in this ever-growing playlist.

How does this dynamic musical journey work? It starts with an artist handpicking a song by another artist that they love, sharing a brief message explaining why the song is important to them, then handing it off to the artist they chose to do the same. The playlist operates as a musical game of tag, and will be updated with new songs and inspirational messages. Here is how the living, growing playlist starts, and listeners can stay tuned to discover who the latest artist will pick next.

Pandora Launches Artist-Made ‘Endless Playlist’ with Alicia Keys, Billie Eilish, and more
  • Alicia Keys > Maxwell’s “This Woman’s Work”
  • Maxwell > Snoh Aalegra’s “You”
  • Snoh Aalegra > The Neighbourhood’s “Sweater Weather”
  • The Neighborhood > Billie Eilish’s “My Future”
  • Billie Eilish > Arlo Parks’ “Cola”

“The Endless Playlist is the first of its kind—a living, growing and inspirational playlist filled with great music and heartfelt commentary,” said Bill Crandall, VP of Editorial Content at Pandora. “Now more than ever, we want to create a platform that connects artists and music fans in a unique and personal way. This is just the beginning, the possibilities of where this journey can lead are truly endless.”

“I love this endless game of musical tag,” said Alicia Keys. “Music is the most incredible way to connect! Can’t wait for ya’ll to vibe with us.”

Pandora Premium listeners can tune into the Endless Playlist HERE. Pandora is also giving listeners with ad-supported Pandora and Pandora Plus the ability to unlock access to the playlist by viewing a short video ad via its Premium Access feature.

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