Oracle Lighting’s Justin Hartenstein Named Finalist for ‘19 SEMA Gen-III Innovator of the Year

METAIRE, LA (11.01.2019) – Oracle Lighting has announced that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

Justin Hartenstein

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information, visit oraclelights.com, call (800) 407-5776, or email info@oraclelights.com

Oracle Lighting Launches 2015 – 2019 F-150 LED Off-Road Side Mirrors at SEMA Show

METAIRE, LA (10.17.2019) – Oracle Lighting has announced the debut of the new Ford F-150 LED Off-Road Side Mirrors for model years 2015-2019 (MSRP: $399.95; p/n 5816-001).

Oracle Lighting will showcase the new Ford F-150 LED Off-Road Side Mirrors during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth #C21505.

“This innovative new product from Oracle Lighting features a set of high powered LED light bars integrated into the factory-style side mirror caps of 2015-2019 Ford F-150 and Raptor models,” explained Justin Hartenstein, Oracle Lighting director of development. “This integration allows for easy installation and a clean, almost OEM look while providing functional peripheral illumination for the driver.”

Why is peripheral illumination important? Factory headlights and most auxiliary lights only illuminate the area in front of the vehicle. Ideally for off-road activities, such as trail riding, the driver needs to be able to clearly see the area on the sides of the trail to spot obstructions, which would otherwise go unnoticed and could be a potential hazard.

“Besides being functional, our new LED mirrors look great as well,” Hartenstein continued. “The LED light bar is a custom design that features a total of 24 powerful Cree LEDs. This gives the driver increased visibility and peripheral illumination. Each unit has a 45 beam angle to optimize the driver’s peripheral visibility whether riding on the trail or in the desert. Multiple aluminum heat sinks are used to effectively wick heat away from the LEDs and are designed to use the airflow through the mirror housing to increase cooling similar to a radiator.”

The new LED Off-Road Side Mirror housing material is made from rugged Polycarbonate and bolts onto the vehicle using the factory mounts for easy installation. A set of anodized rock guards protects the LED acrylic lenses, which also houses the DBM Reflex LED optics. These efficient optics focus the light for optimal visibility from the driver seat position.

Additional product features include:
• 24x 1W Cree LEDs
• 2200lm total output
• 45 Degree LED beam angle
• Advanced LED optics
• Uses factory mounts
• 6000K color temp
• 2 Amp power draw
• 2-year warranty
• Patented design
• Will not fit tow-mirror equipped vehicles

Package includes:
• 1 x Driver Side Oracle 2015-2019 Ford F150/ Raptor LED Off-Road Side Mirror Cap
• 1 x Passenger Side Oracle 2015-2019 Ford F150/Raptor LED Off-Road Side Mirror Cap

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com

Oracle Lighting Features Formula Drift Dodge Viper in 2019 SEMA Show Booth

METAIRE, LA, (10.01.2019) – Oracle Lighting will host the Formula Drift competition Dodge Viper in its booth (C21505) during the 2019 SEMA Show, held in Las Vegas, NV from Nov. 5-8 at the Las Vegas Convention Center. The Viper’s driver, Dean “Karnage” Kearney, will also be in the Oracle Lighting booth signing limited edition posters throughout the show.

“The Oracle Lighting Dodge Viper produces an estimated 1,400hp through its Twin-Turbo V10 engine, making it the most powerful drift car in the world!,” said Justin Hartenstein, Oracle Lighting director of development. “This vehicle is also famously featured in several video games including the popular Forza Horizon 4.”

The Viper features a pair of Garrett 4088 turbochargers feeding the V10 engine, which pushes out more than 900hp at just 3,000 RPM, and an equally impressive amount of torque. Overall, the package is good for more than 1,400hp but the final output is undetermined because most dynos will shut down well below that threshold.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.