RINGWOOD, IL (05.07.2020) – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.
Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”
“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting
Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.
BOCA RATON, FL (04.03.2020) – WeConekt, a hybrid business consulting and marketing company with founders who have a history in the 12 Volt market, announced joining forces with Midwest Sales Group, a sales representative firm – specializing in representing some of the world’s top car audio brands in the Wisconsin and Illinois territories. “We wanted to team up with WeConekt because we saw how they could be a huge resource for our dealers with their wide range of services and deep understanding of our market,” said Steve Fahlmark , President of Midwest Sales Group.
WeConekt offers many services between business management consulting and marketing – their first approach is not to try and sell the client any particular service, but to get a 360 view of the company and then offer only what is needed. All plans are highly specialized to each client.
Timing for joining forces with Midwest Sales Group couldn’t have come at a more appropriate time with everyone in the middle of the Coronavirus pandemic, where many are faced with new norms and how to reorganize business to accommodate for these new norms.
“We are excited to be working with 12 Volt dealers in the territory, as we feel this is a greatly underrepresented category online in today’s world of consumer brands. We recognize this is a tough time for everyone and are ready to support those who are interested,” said Allison Lopez, CEO of WeConekt.
One thing is for sure, an online presence at this time is imperative as more eyes than ever are on social media, virtual events and other communication platforms, proving once again that the internet is here to stay. It is a time to try new ways and figure out how to continue meeting customers’ expectations in a relevant way. WeConekt is offering dealers a FREE 1 hour consult to discuss challenges and offer solutions. Plus, WeConekt designed some free communication graphics to be used by dealers during this lockdown phase. Please contact WeConekt directly or through Midwest to set up a time.