Steve Fahlmark’s Vision for Midwest Sales Group Will Continue with His Son, Max Fahlmark

YORKVILLE, IL (11.23.2020) – Midwest Sales Group has announced that Max Fahlmark has assumed the role of President, upon the passing of his father, Steve Fahlmark, veteran 12 Volt industry rep and founder of Midwest Sales Group.  Steve passed away on November 12th, 2020 and was put to rest on November 18th, 2020.  Steve Fahlmark started in the industry more than 30 years ago like many – as a young car stereo enthusiast and turned his passion into a career, which eventually led to him starting his own rep firm, Midwest Sales Group. He was truly loved by his family, friends, brand partners and customers.  His bold infectious personality and loving spirit will surely be missed by those who knew him.  There are no words to describe the sorrow felt as the world has lost an amazing human being.  Our deepest condolences go out to Steve’s wife, Marcia Fahlmark; his daughter, Sara Roorbach and son-in-law, Kevin Roorbach; and Max.

Steve Fahlmark behind the wheel as he and son Max are pictured on the road.

Max Fahlmark said, “My heart is broken, and I know I have big shoes to fill, but I am committed to carrying on the vision my father had for Midwest Sales Group.  His customers and brand partners, like family, meant the world to him and he showed it every day.  I wish with all my heart that I didn’t have to take this position like this, however I appreciate the opportunity and support that has come from our brand partners and customers.  My father taught me that to be the best, you have to hustle and put the work in. No shortcuts. I am determined to honor his teachings and memory. Thank you all for the kindness and understanding extended to me and my family at this time.  I will never forget it.” Max grew up in the 12 Volt business and has been working with his father since he was 14 years old.  Steve was proud of Max and the plan was for Max to one day take over leading Midwest Sales Group.

Midwest Sales Group’s back office will continue to be supported by Mara Bommeiman who has worked with Steve and Max for many years.  Thank you all for your patience and understanding as Midwest Sales Group makes this transition.  Please feel free to contact Max and the office at the following:

Max Fahlmark
Mobile: 630-777-2403
Office: 630-553-7895
Fax: 630-553-7894

Race Sport Lighting Appoints Midwest Sales Group for IL and WI Territory

RINGWOOD, IL (05.07.2020) – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.

Steve Fahlmark-Midwest Sales, the new Race Sport Lighting Rep covering Illinois and Wisconsin, is already making dealer stops in the Chicago area.

Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”

“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting

Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.

Midwest Sales Group can be reached at 630.319.4925, or by emailing

For more info, visit 

WeConekt Joins Forces with Midwest Sales Group to Support Dealers

BOCA RATON, FL (04.03.2020) – WeConekt, a hybrid business consulting and marketing company with founders who have a history in the 12 Volt market, announced joining forces with Midwest Sales Group, a sales representative firm – specializing in representing some of the world’s top car audio brands in the Wisconsin and Illinois territories. “We wanted to team up with WeConekt because we saw how they could be a huge resource for our dealers with their wide range of services and deep understanding of our market,” said Steve Fahlmark , President of Midwest Sales Group.

Steve Fahlmark, President of Midwest Sales Group, is practicing social distancing and taking other precautions during the Coronavirus National Emergency.

WeConekt offers many services between business management consulting and marketing – their first approach is not to try and sell the client any particular service, but to get a 360 view of the company and then offer only what is needed. All plans are highly specialized to each client.

Timing for joining forces with Midwest Sales Group couldn’t have come at a more appropriate time with everyone in the middle of the Coronavirus pandemic, where many are faced with new norms and how to reorganize business to accommodate for these new norms.

“We are excited to be working with 12 Volt dealers in the territory, as we feel this is a greatly underrepresented category online in today’s world of consumer brands. We recognize this is a tough time for everyone and are ready to support those who are interested,” said Allison Lopez, CEO of WeConekt.

One thing is for sure, an online presence at this time is imperative as more eyes than ever are on social media, virtual events and other communication platforms, proving once again that the internet is here to stay. It is a time to try new ways and figure out how to continue meeting customers’ expectations in a relevant way. WeConekt is offering dealers a FREE 1 hour consult to discuss challenges and offer solutions. Plus, WeConekt designed some free communication graphics to be used by dealers during this lockdown phase. Please contact WeConekt directly or through Midwest to set up a time.

Stay conekted to WeConekt on FB and Instagram @weconekt.
For Further Info:
Tel: 561-239-7238