Maxxsonics’ Provides COVID-19 Support

LIBERTYVILLE, IL (04.20.2020) – With COVID-19 shifting life in many ways, Maxxsonics USA continues to assist the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics has now donated more than 25,000 masks and gloves across the Midwest offering assistance and support to those in need towards the battle against COVID-19. 

Alden Stiefel, President/CEO of Maxxsonics USA said,“Maxxsonics USA is committed to helping medical staff, hospitals, first responders, and various people any way we possibly can. We are excited to see other companies in the 12-volt industry join the efforts to help those in need.”

Maxxsonics encourages everyone to join us in the movement for getting crucial medical supplies to those who are in need of them.

Visit for more.

Maxxsonics Offers COVID-19 Support

LIBERTYVILLE, IL (03.27.2020) – COVID-19 has shifted life in many ways and at Maxxsonics USA, we are standing up to the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics is donating thousands of masks and gloves across the Midwest to aid in the battle against this COVID-19.

Maxxsonics is focused on still delivering products that you’d expect, but our growing priority has been altered to aiding those that need a helping hand. We are thankful for all of the doctors, nurses, first responders, transportation specialists, and so many more that continue to carry us through this time.

Alden Stiefel, President/CEO of Maxxsonics USA said, “In this moment of uncertainty, it has been an increasing focus to help those in need that continue to save so many lives day after day. It is an honor to support those and to aid in the fight against COVID-19.

Maxxsonics USA encourages everyone, any way they can, to join us in the movement for getting crucial medical supplies to those who are in need of them.

Visit for more.

Maxxsonics USA Appoints Vice President General Manager

CHICAGO, IL (02.19.2020) – Effective February 11th of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that Maxx Stiefel will be promoted to Vice President General Manager. Maxx came to the company after receiving his Finance degree from Tulane University and then his MBA from Chicago’s DePaul University, Kellstadt Graduate School of Business.

Maxx Stiefel

Through the past several years, Stiefel has been in the role of Director of Project Management, managing engineering, tech support, and supporting roles in operations and finance. In his new role, Maxx will be overseeing many aspects of the company’s business initiatives. In addition, he will continue working with our oversea vendors and will continue his main focus on project management with new products and ISO overview.

Alden Stiefel, President and CEO of Maxxsonics USA, said, “In the last few months, we have really been focusing on creating a culture that is youth-spirited led, but also demonstrates great experience and knowledge on all phases throughout the industry. Maxx will become our tip of the spear in this company culture movement. Our customers are looking for innovation and speed and we are building our organization to accomplish that and more. We need aggressive, industry passionate leaders who can drive our business in the most important projects, vendors, and employees.”

Maxx will be driving the ISO process through all phases within all roles of the company, while making sure weekly and monthly ob­jectives are being met through short and long-term strategic planning, developing, and implementing policies and procedures. Maxx will also be overseeing training programs for subordinate employees and ensuring that training objectives are met.

Maxx Stiefel, Vice President General Manager, commented, “In my time at Maxxsonics, I have focused on the Finance and Business Analytics groups. This includes our 2019-2020 work in preparing Maxxsonics for ISO and our US and foreign based team for real growth within our core aftermarket and OEM business.”

Visit for more.

Maxxsonics USA Promotes Rob Anderson

CHICAGO, IL (02.05.2020) – Effective February 3rd, of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time senior graphic designer, will be taking on new critical roles for Maxxsonics in the Marketing & Product development departments.

Rob Anderson has been with Maxxsonics for 8 years and in this new role will be heading the development and execution of creative and marketing solutions. Rob also looks to further develop the Maxxsonics creative efforts in pushing the company into the next decade with creative vision, hands on direction, while overseeing the entire marketing process.

Rob Anderson, Marketing & Creative Director

Alden Stiefel, President and CEO of Maxxsonics USA, said, “I have had the pleasure of working with Rob for nearly a decade now, and his extensive knowledge from the product, company, and industry has proven to be a crucial keystone to our continuing success at Maxxsonics. I’m looking forward to collaborating with Rob, as the new Marketing & Creative Director, and seeing where he takes the Marketing department this year and beyond.”

Rob will continue translating business and brand goals into innovative, meaningful, and differentiated creative experiences, while engaging with customers, and the industry, via trade and consumer shows.

On his new position, Jarod DeAnda, Industry Host, commented, “Working in the automotive and audio industry, you need to be passionate about what you’re doing, especially engaging with your existing and potential customers. Rob’s genuine passion and authenticity for the industry has helped him progress greatly in his career.”

Rob Anderson, Marketing & Creative Director, concluded, “Being a part of this industry has been the goal my entire life and that has now turned into a dream come true with this new transition. I’m excited to establish and oversee new marketing ideas and design efforts while being a part of a fun and successful environment.”

Visit for more.

Maxxsonics USA Appoints Sam Dattalo to Vice President of Sales

CHICAGO, IL (01.14.2020) – Alden Stiefel, President and CEO of Maxxsonics USA, announced the promotion of Sam Dattalo to Vice President of Sales. In his new role, Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.”

Alden Stiefel (L), President and CEO of Maxxsonics USA, pictured with new VP of Sales Sam Dattalo in front of the company’s HQ in Chicago.

Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business.

Dattalo stated, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.”

Sam Dattalo, VP of Sales Maxxsonics USA, pictured with the RPM sales team in the WestGate Hotel Suite during CES. Dattalo, Eddie Ramirez, David Lopez and Maria Perez (L to R).

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last 6 years, Dattalo has served as Maxxsonics’ National Sales Manager.

Dattalo continued, “I feel that Maxxsonics had a hugely successful CES in our Suite at the Westgate. We had solid appoints with key partners. We showed new products from each brand. The new Crunch Ground Pounder Series really grabbed the eyeballs of all in the Maxxsonics Suite.”

The appointment of Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO.

Stiefel concludes, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.”

Visit for more.