Highland Park Strong and Maxxsonics Joining with Support Towards the Cooper Roberts Family Fundraiser

LIBERTYVILLE, IL (08.02.22) Maxxsonics is joining with support towards the Cooper Roberts Family Fundraiser. The friends of the Roberts family have created this fundraiser on GoFundMe. Cooper’s spinal cord was severed and he has had many surgeries and now has been upgraded to a serious condition. The doctors have determined that he will be paralyzed from the waist down and has been in and out of consciousness and continually sedated due to the severe pain.

On the Highland Park cause and Cooper Roberts Family Fundraiser, Alden Stiefel, President of Maxxsonics, mentioned, “Here at Maxxsonics, we look to support those in need any way we possibly can. With the tragic events that occurred over the 4th of July weekend, I am filled with great sadness and look to contribute aid and support to the Cooper Roberts Family Fundraiser any way I can. A little donation and support can go a long way.”

Cooper is a fighter and fights every single day. Maxxsonics is joining the fight and cause with support and love towards the Cooper Roberts Family Fundraiser. With the high medical bills, treatments, therapy and all of the equipment and devices needed to help support Cooper through this difficult time, we find it here at Maxxsonics in our best nature to do our part for the community.

Highland Park is a neighboring community to Maxxsonics. Please continue to keep the Roberts family in your thoughts and prayers while any help you can provide will be greatly appreciated.

Cooper Roberts was shot during the July 4th Terrorist attack in the Chicago area.

Follow the GoFundMe link to join the Highland Park cause and send support to the Cooper Roberts Family Fundraiser. https://www.gofundme.com/f/kxwjn-the-roberts-family-fundraiser?qid=f753603dc86f611d268c542862df3b07

Maxxsonics Welcomes Chris Bennett

LIBERTYVILLE, IL (05.08.22) – Effective Wednesday, May 4, Chris Bennett will be joining Maxxsonics as a National Sales Manager. Chris will be adding more growth and company outreach while driving sales in 2022 and beyond.

On joining the Maxxsonics team and his new position, Chris Bennett, National Sales Manager at Maxxsonics, said, “What a great opportunity it is for me to join the team here. To say that I’m excited would be an understatement. I look forward to helping our dealers, distribution partners, and representatives grow with flourish using any of our Maxxsonics brands. There is so much already in the works that will solidify the Maxxsonics brands with ALL of our direct dealers and distribution partners.”

Previously, Chris was the Director of Mobile Audio at AudioControl as well a National Key Account Manager at Metra Electronics. He also owned a successful retail shop in California called Audio Habitat. With nearly 30 years of service in the 12v community his passion for car audio is well known.

On the new hiring, Alden Stiefel, President of Maxxsonics, mentioned, “I am so glad to have Chris as he brings a lot of experience and perspective to the Maxxsonics team. We’re certainly excited to have Chris here!”

As a National Sales Manager at Maxxsonics, Chris will be creating products and opportunities for direct dealers and helping Maxxsonics distribution partners grow and thrive. In addition, he will be educating and training clients so they can make the most out of using our products and building our brands to be the best they have ever been. Chris will help strengthen the reputation of all Maxxsonics brands, putting them on a pedestal of recognition, notice, and brand awareness.

On the new hiring, Sam Dattalo, Vice President of Sales, added, “I am reinvigorated to welcome Chris Bennett into the Maxxsonics family. Seeing what he brings to the table regarding sales strategy and company growth has me very excited. His experience in the audio industry and his wealth of contacts will undoubtedly lead to his success.”

As 2022 approaches its midpoint, Maxxsonics is looking forward to having Chris bring his experience, new sales plans, growth, and fresh perspective in the car audio, Marine, and Powersports markets and his critical relationships in each industry.

Visit at maxxsonics.com for more.

Crunch Powerzone PZ2 Amplifiers Deliver Bigger Power in a Smaller Footprint

LIBERTYVILLE, IL (04.05.22) – Higher quality sound in the smallest amplifier footprint that Crunch created, ALL-NEW POWERZONE PZ2 amplifiers deliver rich playback with clean audio. The perfect addition to any Crunch audio installation, POWERZONE PZ2 amplifiers create space and opportunity in the tightest and smallest areas. These amplifiers bring out an “in-car” concert experience with any genre of music with sharper details, richer playback, and immersive listening that transforms installations into clean and smooth audio.

Sam Dattalo, Vice President of Sales, commented, “At Maxxsonics, product development starts in the field with our customers. Over the last several months, demand has increased for amplifiers that have a smaller footprint while still delivering superb performance at a reasonable price.”

With POWERZONE PZ2 amplifiers, audio will receive reliable Crunch technology with VersaCross electronic crossovers. PZ2 amplifiers are available in mono, 2-channel, 4-channel, and 5-channel configurations and feature undistorted power in a smaller space that will take audio to new levels for richer listening. With an included electronic equalizer, control of every PZ2 amplifier output with an onboard electronic crossover tailors specific frequencies to speakers and subwoofers

Maximizing vehicle space, whether in the trunk, backseat, underseat, or anywhere in the vehicle, is what makes the POWERZONE PZ2 line stand out from any other Crunch amplifier. PZ2 amplifiers remain compact in size and deliver higher sound quality in every aspect. Every audio installation connected to any PZ2 amplifier will receive an instant upgrade in sound quality and depth of listening.

“The Crunch Product Development team has designed this amplifier line in record time to meet our customer’s demands. The consumer will not be disappointed!” concluded Dattalo.

Crunch POWERZONE PZ2 amplifiers raise the bar for more space in any audio installation while remaining powerful in a compact size to create a listening experience that redefines every jam session playlist. These amplifiers deliver rich and clear audio that transforms any car audio installation.

Make sure to contact your sales representative or customer service at 847-540-7700 immediately to secure your order.

See complete line details on the Crunch website at crunchcaraudio.com.

Visit maxxsonics.com for more.

Mark Lieber Leads Maxxsonics for the Ukranian Cause

LIBERTYVILLE, IL (03.30.22) – On April 7th Mark is heading to Záhony, Hungary, to help his friend Slaven and his group take care of refugees. He needs your help to raise additional money to buy supplies here in the USA and in Hungary. If you can find it in your heart to donate to his cause, the Ukrainian cause, he will be purchasing items and supplies in the coming couple of weeks and even more once he arrives in Hungary.

On the Ukrainian cause, Mark Lieber, Project and Quality Manager at Maxxsonics, said, “As a human being I am deeply concerned with what is going on in Ukraine, the horrors that are being dealt to the people are beyond belief and imaginable. Though I am not able to stop Putin from committing these atrocities, I can do something to aid and provide comfort to the Ukrainian people inside Ukraine and fleeing.

Below are some of the items your donations will be used to purchase:

  • Medical supplies including bandages, gloves, antibiotic ointments, trauma wound dressings, burn gel, emergency blankets, and children’s Tylenol
  • Hygiene supplies including toothpaste, toothbrushes, soap, and towels
  • Gasoline for transport vehicles
  • Toys for children and pets

Any excess items and cash that are donated will be released to hospitals, families in need, and to other charitable organizations for distributions.

Any amount will help. Follow the link to join the fight and learn complete Mark Lieber GoFundMe details on how YOU can make an impact in supporting Ukraine.


Maxxsonics USA Welcomes John Driscoll

LIBERTYVILLE, IL (11.11.2020) – Effective Monday, November 9 , John Driscoll will be joining Maxxsonics USA as a Regional Sales Manager. While not being limited to just 1 region, John’s main focus will be on the nationwide network of powersports retailers.

On his new position, John Driscoll said, “Having worked with many of the current Maxxsonics team members in the past, some going back 20 years, I am excited to be back with a great team! The combination of almost 30 years’ experience in the consumer electronics and powersports industries makes this position a great fit. I am looking forward to expanding the Maxxsonics brands and sharing the impressive assortment of products well into the future.”

John Driscoll, Regional Sales Manager

John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, 1992. John went on to start in Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree.

Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued up until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile. In 2012, John entered the powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets) and looks to bring his many years of audio perspective and industry experience to the Maxxsonics family.

On the new hiring, Brian Sherman, Vice President of Product & Marketing commented, “I’ve known John for nearly 20 years, and he’s proven to be a valuable asset to our industry. John’s unique experience in-car audio, marine, and powersports will bring a new perspective to current and prospective – Maxxsonics dealers. We’re certainly excited to have John join the team!”

As 2021 draws near, Maxxsonics USA is looking forward to having John come aboard bringing his experience and perspective in the car audio, marine, and powersports markets as well as his critical relationships in each industry.

Visit maxxsonics.com for more.

Maxxsonics’ Provides COVID-19 Support

LIBERTYVILLE, IL (04.20.2020) – With COVID-19 shifting life in many ways, Maxxsonics USA continues to assist the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics has now donated more than 25,000 masks and gloves across the Midwest offering assistance and support to those in need towards the battle against COVID-19. 

Alden Stiefel, President/CEO of Maxxsonics USA said,“Maxxsonics USA is committed to helping medical staff, hospitals, first responders, and various people any way we possibly can. We are excited to see other companies in the 12-volt industry join the efforts to help those in need.”

Maxxsonics encourages everyone to join us in the movement for getting crucial medical supplies to those who are in need of them.

Visit maxxsonics.com for more.

Maxxsonics Offers COVID-19 Support

LIBERTYVILLE, IL (03.27.2020) – COVID-19 has shifted life in many ways and at Maxxsonics USA, we are standing up to the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics is donating thousands of masks and gloves across the Midwest to aid in the battle against this COVID-19.

Maxxsonics is focused on still delivering products that you’d expect, but our growing priority has been altered to aiding those that need a helping hand. We are thankful for all of the doctors, nurses, first responders, transportation specialists, and so many more that continue to carry us through this time.

Alden Stiefel, President/CEO of Maxxsonics USA said, “In this moment of uncertainty, it has been an increasing focus to help those in need that continue to save so many lives day after day. It is an honor to support those and to aid in the fight against COVID-19.

Maxxsonics USA encourages everyone, any way they can, to join us in the movement for getting crucial medical supplies to those who are in need of them.

Visit maxxsonics.com for more.

Maxxsonics USA Appoints Vice President General Manager

CHICAGO, IL (02.19.2020) – Effective February 11th of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that Maxx Stiefel will be promoted to Vice President General Manager. Maxx came to the company after receiving his Finance degree from Tulane University and then his MBA from Chicago’s DePaul University, Kellstadt Graduate School of Business.

Maxx Stiefel

Through the past several years, Stiefel has been in the role of Director of Project Management, managing engineering, tech support, and supporting roles in operations and finance. In his new role, Maxx will be overseeing many aspects of the company’s business initiatives. In addition, he will continue working with our oversea vendors and will continue his main focus on project management with new products and ISO overview.

Alden Stiefel, President and CEO of Maxxsonics USA, said, “In the last few months, we have really been focusing on creating a culture that is youth-spirited led, but also demonstrates great experience and knowledge on all phases throughout the industry. Maxx will become our tip of the spear in this company culture movement. Our customers are looking for innovation and speed and we are building our organization to accomplish that and more. We need aggressive, industry passionate leaders who can drive our business in the most important projects, vendors, and employees.”

Maxx will be driving the ISO process through all phases within all roles of the company, while making sure weekly and monthly ob­jectives are being met through short and long-term strategic planning, developing, and implementing policies and procedures. Maxx will also be overseeing training programs for subordinate employees and ensuring that training objectives are met.

Maxx Stiefel, Vice President General Manager, commented, “In my time at Maxxsonics, I have focused on the Finance and Business Analytics groups. This includes our 2019-2020 work in preparing Maxxsonics for ISO and our US and foreign based team for real growth within our core aftermarket and OEM business.”

Visit maxxsonics.com for more.

Maxxsonics USA Promotes Rob Anderson

CHICAGO, IL (02.05.2020) – Effective February 3rd, of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time senior graphic designer, will be taking on new critical roles for Maxxsonics in the Marketing & Product development departments.

Rob Anderson has been with Maxxsonics for 8 years and in this new role will be heading the development and execution of creative and marketing solutions. Rob also looks to further develop the Maxxsonics creative efforts in pushing the company into the next decade with creative vision, hands on direction, while overseeing the entire marketing process.

Rob Anderson, Marketing & Creative Director

Alden Stiefel, President and CEO of Maxxsonics USA, said, “I have had the pleasure of working with Rob for nearly a decade now, and his extensive knowledge from the product, company, and industry has proven to be a crucial keystone to our continuing success at Maxxsonics. I’m looking forward to collaborating with Rob, as the new Marketing & Creative Director, and seeing where he takes the Marketing department this year and beyond.”

Rob will continue translating business and brand goals into innovative, meaningful, and differentiated creative experiences, while engaging with customers, and the industry, via trade and consumer shows.

On his new position, Jarod DeAnda, Industry Host, commented, “Working in the automotive and audio industry, you need to be passionate about what you’re doing, especially engaging with your existing and potential customers. Rob’s genuine passion and authenticity for the industry has helped him progress greatly in his career.”

Rob Anderson, Marketing & Creative Director, concluded, “Being a part of this industry has been the goal my entire life and that has now turned into a dream come true with this new transition. I’m excited to establish and oversee new marketing ideas and design efforts while being a part of a fun and successful environment.”

Visit maxxsonics.com for more.

Maxxsonics USA Appoints Sam Dattalo to Vice President of Sales

CHICAGO, IL (01.14.2020) – Alden Stiefel, President and CEO of Maxxsonics USA, announced the promotion of Sam Dattalo to Vice President of Sales. In his new role, Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.”

Alden Stiefel (L), President and CEO of Maxxsonics USA, pictured with new VP of Sales Sam Dattalo in front of the company’s HQ in Chicago.

Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business.

Dattalo stated, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.”

Sam Dattalo, VP of Sales Maxxsonics USA, pictured with the RPM sales team in the WestGate Hotel Suite during CES. Dattalo, Eddie Ramirez, David Lopez and Maria Perez (L to R).

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last 6 years, Dattalo has served as Maxxsonics’ National Sales Manager.

Dattalo continued, “I feel that Maxxsonics had a hugely successful CES in our Suite at the Westgate. We had solid appoints with key partners. We showed new products from each brand. The new Crunch Ground Pounder Series really grabbed the eyeballs of all in the Maxxsonics Suite.”

The appointment of Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO.

Stiefel concludes, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.”

Visit maxxsonics.com for more.