KICKER Brings Innovation and Education to Las Vegas KnowledgeFest

STILLWATER, OK (02.01.23) – Audio integration will be the focus of KICKER trainings at MEA KnowledgeFest Las Vegas, February 3-5 at the Paris Hotel and Convention Center.

The first class is scheduled for Friday at 1:45 pm in Champagne 3, followed by a Saturday class at 5:30 pm in Champagne 4. Attendees will also have a chance to win a KICKER PowerBar™ soundbar or KICKER KEYLOC™ Smart Line-Out Converter.  KICKER’s Tech Force product-training staff will be joined by Joe Hobart, the brand’s Director of Electrical Engineering, to host two one-hour courses during the weekend. Both classes will focus on modern integration techniques, aimed at the quick identification of acoustic and electrical challenges installers face when adding an amplifier. The classes will also discuss what equipment is needed to diagnose the issue.

Featured in the KICKER booth on the show floor will be the brand’s Fiat 500 Sport, equipped with the expanded KEY line of all-in-one smart amplifier/processors. The Fiat also features the monstrous KICKER Quad Box, a loaded enclosure made from heavy, birch-veneer plywood and filled with four L7 square subwoofers.

The full KICKER product line will be on display, including the highly anticipated Solo X Subwoofer, and WX-Series “Warhorse” Amplifier. The currently shipping PXA Waterproof Powersports Amplifiers, ST-Series PA-style Speakers, Competition Gold Subwoofers and KMXL Horn-Loaded Speakers will also be on display.

KICKER will be in booth 706, facing the Main Entrance of the show floor. More than 50 of the world’s largest 12-volt manufacturers will attend the event.

For more details, interested parties can visit

KICKER and Audio Midwest Were Livin’ Loud at the AMA Arenacross in Guthrie

GUTHRIE, OK (01.24.23) – The AMA Kicker Arenacross hit the track in Guthrie, OK on Friday evening, January 20th. The dirt track at the Lazy E Arena is one of the longest of the circuit and riders were definitely flying high as they flew across the mounds. Lorin Morrell orchestrated Kicker’s presence at the event with booth set up and activities. Area retailer Audio Midwest was in the house to connect with racing enthusiasts.

Brandon showed the loaded Audio Midwest Mustang to attendee at the January 20th Arenacross.

“The pre-race Pit Party was once a hit with all. The racing was strong as the riders navigated the longer track that gave the crowd a lot of memories. It was super to have KICKER retailer Audio Midwest at the event to connect with members of the crowd” Morrell stated.

This SXS, loaded with KICKER, welcomes consumers to the Audio Midwest store in Stillwater.
Attendees are ready to get on the track for the pre-race Pit Party.

Audio Midwest showed and demoed the company’s loaded custom Mustang that is Livin’Loud with KICKER products. Rob Clason, owner of Audio Midwest’s 2 area stores, related “KICKER is a premier brand at our stores and to participate with KICKER at the AMA Arenacross was terrific. We met with crowd members at the Pit Party and Lorin directed attendees to us in the KICKER booth when people asked questions about KICKER or car audio products.

The track at the Lazy E Arena was set for Round 5 of the 2023 Arenacross Series.

“Since the event on Friday night we’ve had some calls on Saturday and Monday from people we spoke at the Lazy E. The Arenacross schedule calls for events at the Lazy E in Guthrie on back to back Fridays. We will definitely be back this coming Friday with 3 staff members and a customer’s custom Jeep demo loaded with 4 KICKER 15’s and KX amplifiers. In addition we will make social media posts to promote the upcoming event and have a special offer when attendees bring their KICKER lanyard into the store next week” Clason added.

Audio Midwest has stores in Edmond and Stillwater. Guthrie is a mere 33 miles from KICKER’s World HQ in Stillwater. KICKER is celebrating the company’s 50th Anniversary this year and is very well known throughout the area.

The Audio Midwest custom demo Mustang drew eyeballs at the Arenacross.

The AMA Kicker Arenacross series has expanded the series to 14 events this year with events being held virtually coast-to-coast across the U.S.

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Kicker Awards International Distributor of the Year Award to GemSen

CONCORD, ONTARIO (01.17.23) – Aziz Masri, International Sales Manager for car audio manufacturer Kicker, has announced that Canadian distributor GemSen, has been awarded the company’s International Distriibutor of the Year award for 2022.

The award was presented to GemSen’s founders Sal and Nadia Riina along with Mike O’Connor, Mike Danbrook, and Dave Singh by Kicker’s Aziz Masri, Chet Weddle, and Kicker Founder Steve Irby in Mexico at the Hard Rock in Puerto Vallarta during the Kicker Trip attended by hundreds of American Kicker dealers and of distributors and from across the globe.

GemSen VP of Sales, Mike O’Connor stated “Escaping the cold and spending time in Hot & Sunny Mexico to celebrate the 50th anniversary of Kicker was an incredible treat in itself. Being recognized by an industry pioneer and innovator as being one of the Best in the World was the icing on the cake. Kicker is receptive to the needs of dealers and are continually developing products to cater to market demand. GemSen could not ask for anything more in a business partner.”

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The AMA KICKER Arenacross Was Livin’ Loud in Prescott Valley, AZ

PRESCOTT VALLEY, AZ (01.16.23) – The Findlay Toyota Center was sold out of Friday night January 13th for the AMA KICKER Arenacross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the track.

The Findlay Toyota Center was the site of the AMA KICKER Arenacross in Prescott Valley.
The pre-race Pit Party brought fans and racers together track side and on the track.

Prior to the race card fans enjoyed meeting riders in the Pit Party. “The pre-race Pit Party is new this year and starts about an hour before racing begins. Fans got a chance to speak with, and get to know a little about, their favorite riders and how they ride on the track. All had smiles on their faces. In addition the Pit Party adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.

Once the Pit Party area cleared the track was opened riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 15 feet apart. Many of the riders were able to fly over one mound and land on the downside of the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the race.

Riders on the track in front of a full house of spectators.
The Kicker booth set up in the lobby Friday afternoon before the event started.
A wide variety of KICKER products on tables for fans to check out.

KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA Arenacross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives.

Morrell added “In the Prescott Valley there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth.”

Kyle Peters doing what he does best in this post by Also see @kylepeters
Event promotions by announcers provide opportunities for members of the crowd to win prizes. This happy winner received a KICKER Bullfrog from her father. Photo by
Mounds on the track can be less than 15 feet apart!

There were more Pro riders at this Arenacross as recent heavy rain in California cancelled many outdoor riding events.

“This AMA KICKER Arenacross season was expanded to 14 events all across the U.S. The Prescott Valley event was the 4th event and next on the schedule is Guthrie Oklahoma on January 21st. With Guthrie very near the KICKER HQ in Stillwater we know the whole state will be Livin’Loud!” Morrell concluded.

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The KICKER AMA ArenaCross 2023 Series Rolled In Loveland, CO

LOVELAND, CO (01.09.23) – The KICKER AMA ArenaCross Series, expanded to 13 cities, rolled at the Budweiser Events Center in Loveland CO on Friday. January 6th.

The Budweiser Events Center was packed all around the track.

“It was cold outside but inside the action on the track was red hot and the attendees were Livin’Loud. We had a display set up in the lobby area and virtually everyone who entered the Budweiser Events Center had to pass by the KICKER setup. We had a selection of KICKER products for all to see. For over 2 hours we were talking to members of the crowd about KICKER. Colorado is truck country so the KICKER L7T under seat drew a lot of attention as did the Harley products and woofers. Powersports in strong in the Rockies so the KICKER PowerBar grabbed attention too. Marine is a growing category in the area along with life style products.” Lorin Morrell-Maddog-Media, who orchestrates the KICKER AMA ArenaCross Series events, related.

A wide selection of Kicker products were set early in the lobby for fans to check out as entered the Events Center.
Riders flying high on the track.

The Budweiser Events Center was built as a hockey arena that holds about 7000 people. For the ArenaCross event the stands were pushed back a bit to set up the fairly short, but well designed track, for riders. Over 100 riders were flying high and navigating the tight turns through the evening from 7:30 until well after 9PM.

“This year the doors opened earlier and there was a pit party trackside before the racing action that lasted from about 5:30 til 6:30. Fans had a chance to talk with riders and talk with other motor sports enthusiasts” Morrell added.

In addition to the action on the track T-shirt were fired into the crowd during race breaks and track maintenance periods. An air cannon fired wrapped KICKER T’s into the crowd. A special T had a certificate wrapped inside for a KICKER BullFrog to be picked up at the KICKER display in the lobby. Crowd members also participated in flag-waving sessions for a chance to win a KICKER BullFrog.

Riders were flying high on the track and Kicker was Livin’ Loud throughout the venue.

Concluding Morrell added “The KICKER AMA ArenaCross got off to a great start this season with events in Georgia and New York in November 2022. Loveland was very well attended and the next stop is in Prescott AZ on Friday, January 14th. We look for a great turnout there as well. The KICKER AMA ArenaCross is Livin’Loud in 2023.”

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Celsus UK and KICKER Marine Audio Wrapped a Very Successful METSTRADE 2022

AMSTERDAM (11.21.22) – CELSUS UK, Poole based distributor for KICKER Marine Audio products in Europe, displayed three new speaker lines from the Oklahoma-based manufacturer at the METSTRADE 15th-17th of November at the RAI Convention Centre in Amsterdam, Netherlands. METSTRADE is the world’s largest event for marine professionals.

Celsus UK and KICKER Team members as the stand was set up on November 14th.
Chet Weddle, Paul Baker, David Glasgow and Mike Keenan (LtoR). Weddle and Glasgow traveled from KICKER’s US HQ.
David Glasgow (L) and Celsus UK’s Mark Baker finished setting the KICKER Marine display in place in the stand.

The expanding 2023 offerings featured an OEM focused flush mount classic grill style, horn loaded high output models and an entry level 6.5” coaxial. KICKER aims to give distributors, installers and boat owners more choices when configuring high-end performance audio systems.

The Celsus UK Team was joined by KICKER’s International Sales staff members David Glasgow, Chet Weddle and Aziz Masri. Glasgow, International Sales Manager, related “We were delighted to support Celsus UK at the METSTRADE and display some of our recently introduced marine speaker products. The event was a great chance for us at KICKER to meet with our European marine distributors and OEM’s to learn more about this important market.

Michael Brassat, Director of Sales and Marketing for BukhBremen, gives a big thumbs up on becoming the KICKER Marine Distributor in Germany. KICKER’s David Glasgow (L) and Kinga Leggett-Celsus UK’s Sales Manager for Northern Europe pictured in the Celsus UK stand.
New KICKER Marine Audio models introduced included this 6×9 that is set to ‘Go Overboard.’

The Celsus UK Team at METSTRADE included Paul Baker, Mark Baker, Mike Keenan and Kinga Leggett.

METSTRADE offered the industry a first look at the flush mount model which boasts all the performance that is expected of a KICKER Marine speaker with the added benefit of classic grill style aesthetics and very low profile flush mount fitment. Full RGB LED illumination is also featured in this model, giving it a subtle look that blends in with all styles of boats. White and Anthracite grill colourways available.

Mike Keenan and David Glasgow with dealers checking out KICKER gear on the display.
As the METSTRADE 2022 wrapped KICKER and Celsus UK staff members gathered for a group shot. David Glasgow, Mike Keenan, Chet Weddle, Aziz Masri and Kinga Leggett (LtoR). Keenan and Leggett are Celsus UK staff members who traveled from the UK to Amsterdam for METSTRADE 2022.

Paul Baker, CELSUS UK Managing Director, stated “KICKER is fast becoming a trusted audio brand in the European market and the latest additions to the range cements their reputation. We were extremely delighted to show the flush mount speakers to our customers as we believe this product gives KICKER the edge moving into 2023.

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KICKER Marine Audio Announces Expanded Speaker Lineup at METS

POOLE, UK (11.14.22) – CELSUS UK, Poole based distributor for KICKER AUDIO Marine products in Europe, are displaying three new speaker lines from the Oklahoma based manufacturer on booth 01.531 in hall 1 at METS 15-17th November.

The expanding 2023 offering will feature an OEM focussed flush mount classic grill style, horn loaded high output models and an entry level 6.5” coaxial. KICKER aim to give distributors, installers and boat owners more choice when configuring high-end performance audio systems.

METS offers the industry a first look at the flush mount model which boasts all the performance that is expected of a KICKER Marine speaker with the added benefit of classic grill style aesthetics and very low profile flush mount fitment. Full RGB LED illumination is also included in this model, giving it a subtle look that blends in with all styles of boats. White and Anthracite grill colourways available.

Paul Baker, CELSUS UK Managing Director, said “KICKER is fast becoming a trusted audio brand in the European market and the latest additions to the range will cement their reputation. We are extremely delighted to show the flush mount speakers to our customers, we believe this product gives KICKER the edge moving into 2023.”

Next is the KMXL range of high output horn-loaded compression coaxial speakers which are designed to play louder and throw sound further, the real deal for those that want a party boat atmosphere. Engineered to deliver incredible performance in high power systems, the white KMXL comes in three models, a 6.5”, 8” and a rather unique 6×9” version. All models benefit from full spectrum LED illumination and are of course UV and salt fog tested to exceed industry standards, as with all KICKER Marine speakers.

The KM604 value coaxial is perfectly positioned to give boat owners access to KICKER performance and quality where budget is limited. Designed to sound amazing when paired directly with a KICKER source unit as an easy upgrade for any vessel. The value coaxial utilises a white moulded sports grill, sealed components and salt-water resistant hardware. An illuminated variant is available with blue LED only.

The CELSUS team will be joined on booth 01.531 by KICKER Audio International sales managers David Glasgow and Aziz Masri alongside Director of International Sales Chet Weddle. David Glasgow, International Sales Manager for KICKER Audio, adds

“We are delighted to support Celsus at METS and display some of our recently introduced speaker products. This event is a great chance for KICKER to meet with our European marine distributors and OEM’s to learn more about this important market”

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Big Installs and Bigger Announcements at KICKER’s 2022 SEMA Show Booth

STILLWATER, OK (10.26.22) – KICKER will feature a booth filled with custom vehicles and big announcements in its return following a three-year absence at the 2022 SEMA Show in Las Vegas. Located in the LV Convention Center’s North Hall in booth 10709, KICKER will launch its 50th anniversary celebration with several jaw-dropping vehicles and a bevy of new products.

The company that manufactures KICKER products, Stillwater Designs and Audio, was founded in 1973 by Steve Irby and a partner, and Irby continues today as the president and drive behind KICKER award-winning audio gear.  This year’s SEMA Show provides KICKER the opportunity to unveil new offerings like ST-Series Speakers and Bullet Tweeters, a PA line built to be as loud as possible while including KICKER’s dedication to sound quality. 

This long-awaited line of KICKER SPL (sound pressure level) products makes its debut on the SEMA Show floor, installed in a highly customized 2021 Ford Bronco that commemorates KICKER’s long-time relationship with SPL legend Team Gates and its record-setting Bronco from the early 2000s. The newer Bronco is loaded with four pair of seven-inch ST-Series midrange drivers, eight ST-Series bullet tweeters and nine SoloX L7X 12-inch subwoofers. KICKER will also unveil nine, 3,600-watt Warhorse™ amplifiers, installed in a custom amp rack.  ST-Series speakers are shipping and currently available; the other gear is expected to ship in 2023.

“KICKER is the originator of big bass,” said Drew Jones, owner of Bassahaulic Productions and designer of the Bronco’s 4th-order enclosure. “They’re going to be surprised at how good it will sound, and how long it will play. This is how systems should be installed and set up. With KICKER getting back into SPL competition, it will also help make the sport more approachable.”

A 1973 Chevy C10 created by Hills Hot Rods and JD Glassworks will also be featured in the booth, sporting a powerful yet compact sound system not found in the truck 50 years ago on the showroom floor. A KICKER KEY amplifier powers artfully integrated KS-Series Speakers, while a CX-Series amplifier provides signal to a single CompRT thin 10-inch sub, all hidden behind custom mesh grilles.

Owned by offroad legend Robby Gordon, SpeedUTV will add the limited-edition “El Jefe” UTV to the floor mix this year. This race-ready UTV is integrated with original equipment from KICKER – the new PX-Series five-channel powersports amplifier with a CompRT subwoofer and KM-Series all-weather speakers.

Expanding to its third brand in the booth, KICKER will also show its 100-watt MultiPro™ Tailgate System which can now be found as OE on the GMC Hummer EV. The Hummer joins the Sierra and the Canyon utilizing KICKER audio in its truck tailgates.

Full event details are available on the SEMA Show web page at

AMA EnduroCross and KICKER Hit The Track In Prescott, AZ

PRESCOTT, AZ (10.24.22) – The AMA EnduroCross Round 4 event took place at the Findlay Toyota Center in Prescott Saturday evening, October 22nd. EnduroCross riders faced a dirt track filled with boulders, logs, large tires and ramps on their bikes.

The seats were packed in the Finlay Toyota Center.
This image from above shows the obstacles on the track that riders faced.
Members of the crowd saw a wide selection of KICKER products under the tent in the lobby.

KICKER, a series sponsor, was on site with tables filled with products under a large tent in the lobby area. The KICKER RZR was Livin’Loud by the tent and ready for demos. To set up the KICKER display Lorin Morrell rolled in with KICKER pickup and trailer on Friday.

 KICKER was set up in the lobby area with the RZR set for Livin’Loud demos.

Morrell, who orchestrates KICKER’s presence at AMA EnduroCross events, related “Attendance was strong at the event and an awesome crowd filled the stands. Showing the wide selection of products we had on display directly to consumers was a great way to drive brand awareness and future car audio, marine, powersports, motorcycle and lifestyle business for KICKER. Pickups are very popular in Arizona and many checked out the KICKER PowerBars, enclosures and amplifiers.

Riders had to clear boulders and rocks to navigate the track.
Log ramps added to challenges riders faced.

Two cities remain on the Six event AMA EnduroCross Series schedule for 2022…Boise ID-November 5th and Reno NV November 19th.

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Lorin Morrell supplied super images for this article.

KICKER Marine Audio Went Overboard at Lake Havasu

LAKE HAVASU CITY, AZ (10.17.22) – KICKER Marine Audio headed to Lake Havasu City, AZ and joined its local dealer and fans for the Lake Havasu Formula 1 Classic Outboard Championships October 14-17, which featured two days of high-horsepower racing excitement in three classes: Formula 1, Tri Hull and Formula Lite division. The race was sanctioned by the American Powerboat Association (APBA) and draws international powerboat racing stars.

KICKER Marine Audio was the presenting sponsor for the October 14 Friday Night Pit Party Meet & Greet from 4-8 pm at the Nautical Beachfront Resort. Fans got to mingle with the drivers and crews in the cold pit area to learn more about the racers and their equipment. Great music was broadcast through the KICKER Marine Audio system while fans enjoyed a vintage boat display, food, beverages and vendors. This special event was free and open to the public.

When fans arrived they had a chance to experience a wide variety of KICKER products including car, powersports, motorcycle, life style and marine.

The Classic Outboard Championships have become a Lake Havasu tradition, drawing competitors from every corner of the globe for high stakes cash and prizes. Racing action began on Saturday October 15 with testing and qualifying races in all three divisions, followed by the Championship Grand Finale on Sunday, October 16. The races started at 11 AM MST and were live streamed on the F1 Powerboat Championship Facebook and YouTube channels. Race headquarters at the Nautical Beachfront Resort, 1000 McCulloch Boulevard N, overlooking Thompson Bay offered FREE front and center racecourse viewing on the beach front. The exclusive Mercury Racing Rooster Tail VIP Experience on the resort’s lakeside terrace offered another exclusive tier of fan excitement.

When racing got underway fans sitting on top of the KICKER BoomToon had ringside seats.

KICKER Marine Audio also co-sponsored the Formula 1 Race Ride Experience, an opportunity for select, lucky fans who entered the Facebook or Instagram contest to get the thrill of riding in a specially built 2-seat Formula 1 boat that was used as the series pace boat for the races. The company was also a sponsor of the Kids on the Colorado River Program – Racing Edition Educational Pod place at Thunderbolt Middle School on Monday, October 17, before the Championship awards dinner.

KICKER Marine Audio, and its local dealers Elite Audio, and vendors have long been active in Lake Havasu through the performance boating Annual Desert Storm Poker Run and rally. The Classic Outboard Championships event, promoted by the Formula 1 Powerboat Championship Series, gave KICKER Marine Audio and music fans the opportunity to mix high-octane sound with high-speed racing action.

Fans could sign up on Instagram and Facebook hit the lake in this specially built 2-seat Formula 1 boat that was also the pace boat for the races.

Dan Murphy of MurfCo. Inc. KICKER Marine Audio’s long-time Manufacturers Rep Group that coordinates distributor and dealer representation in the southwest region, teamed up with Lake Havasu’s custom installers Elite Audio’s Jeff Cuvelier at the event. Murphy and partner Frank Zepeda’s “Boom Toon,” a “vintage” 30-foot Starlight 1986 riverboat that was transformed into a runabout double decker party barge complete with a slide and party poles, was at the docks. The Boom Toon will join Jeff’s Rinker Flotilla Deckboat, both featuring top-of-the-line KICKER Marine Audio speakers, subwoofers, amps and more, emphasizing the company’s tagline, “Livin’ Loud!“ Murphy was joined at the booth by Liam Carney and Lorin Morrell who were available for questions. MurfCo and local dealers have long-time KICKER audio affiliations including friendships with KICKER founder Steve Irby, who was a pioneer in the 12-Volt, mobile audio world.

The specially built 2-seat Formula 1 boat making a big wake.

“KICKER Marine Audio enjoys bringing our high-performance sound to those who love high-performance boating,” stated Jeremy Bale, KICKER brand manager. “Many racers, their fans and powerboaters already know KICKER from its decades as a mobile audio leader and probably use our components in their tow vehicles, ATVs and motorcycles. We have long-time dealers, distributors and installers in the Lake Havasu area so the races are a great opportunity for us to see old friends and make new ones.”

The Elite Audio boat was available for fans to check out…in the KICKER booth during set up on Friday.

All KICKER Marine Audio’s can enclosures are tough, UV-treated and come in black and white to complement a boat’s color scheme, complete with LED lights and accessories. Horn-Loaded Tower Systems, speakers, subwoofers, amps and media centers are only part of the line, so when you are ready to “KICK” up your sound system, rely on KICKER Marine Audio to deliver the finest quality acoustics and marine-grade components.

For Additional Information on the Lake Havasu Classic Outboard Championships visit or the f1powerboat championship Facebook page. Online VIP Tickets, RV Spots –

A big 12volt Central Studio’s THANK YOU to Lorin Morrell for input and images covering the KICKER Marine Audio event at Lake Havasu.