KICKER Marine Audio Joins Reef Runner Boats to “GO Overboard!” in Boat Donation Campaign

MIAMI, FL (04.06.2020) – Just before the Coronavirus changed all of our lives, Omar Fakhri and his son Laithe drove to South Florida from their home outside Dallas, Texas to pick up the 230 Reef Runner center console that they won in the Battle Breast Cancer Giveaway at February’s Miami International Boat Show. It couldn’t have been a better Spring Break and birthday gift for Laithe, who just turned 12, and his father, who with the Reef Runner Boat, is beginning his “fleet,” adding to his current 26’ center console fishing boat.

Omar Fakhri the Reef Runner winner, along with his son Laithe,  and Patrick Farres-Reef Runner during the sea trial of his new 230 Center Console won in the Battle Breast Cancer Giveaway at the Miami International Boat Show 2020.

Fakhri learned of the Reef Runner campaign, its third annual boat giveaway campaign to fight breast cancer, through an online forum where he has been active for 10 years. Like most who have had a family or social circle brush with breast cancer, Fakhri was eager to support a good cause, but never dreamed of actually winning the boat. His wife even told him, “No one wins a fishing boat!” So when Reef Runner’s owner, Donna Milo, called Fakhri on February 17 and told him he won, he was in an airport, traveling internationally and laughed, “Yeah, right, I know you’re screwing with me!” It took a moment for reality to set in, as the group of sponsors and fans at the Miami Boat Show had gathered at the Reef Runner booth and were listening eagerly to the speaker-broadcasted phone call.

Omar and his son Laithe pictured with their new 230 Reef Runner. They drove from outside Dallas to pick up the Reef Runner prize from the Battle Breast Cancer Boat Donation at the Miami International Boat Show 2020.

At delivery a few weeks later, grins were broad and spirits were high as the father and son team joined with Patrick Farris, VP and Donna Milo, owner of Reef Runner Boats for a sea trial and the twin 230 center consoles hit Biscayne Bay. Fakhri connected his phone by Bluetooth to the KICKER Marine Audio system, tuning in his son’s favorite Sirius Radio channels.

The donated KICKER system, valued at just under $5,000, included bow and T-top mounted speakers, lighted coaxial covers, a subwoofer, amplifier, source unit and remote and was installed by Reef Runner as a weather proof system to all KICKER certified and marine compliant standards.

These Kicker Speakers, just part of the $5,000 Kicker system, will be Livin’Loud as Kicker Marine Audio ‘Goes Overboard’ with the system on the prize 230 Reef Runner.

“KICKER did a great job on this system!” said Fakhri, “It was easy to connect, and we cranked it up—WOW!  It was really loud!” They adjusted it a bit to enjoy their favorite tunes and the duo set out with a mild chop and wind on Biscayne Bay.

Laithe named the boat “Trident” as a nod to Poseidon, the Greek god of the sea’s spear, since he saw the 23’ Reef Runner piercing the sea. He and his father were setting out to get the feel of the boat–and its sound system—while heading to a local beach to go for a swim, explore the area for the afternoon and plan the rest of their trip before heading back to Texas. The experience provided some family bonding–a real plus to a perfect South Florida boating day! Fakhri intends to use the Reef Runner as the family’s “reef” boat for shallow red and snapper fishing.

“This hull holds really well—she’ll lean in the turns but holds!” said Fakhri. Milo explained that Reef Runner’s keel strake enables that handling—“She loves the waves and just wants to jump over them! There’s no pounding,” Milo added.  

The Battle Breast Cancer boat giveaway enjoyed sponsorships not just from KICKER Marine Audio, but also from Evinrude, Edson, TACO Marine, Ocean Tamer, SeaDek by Castaway Customs and Center Consoles Only, but KICKER was pleased to add to the prize package, plans to continue its support, and as a result, became Reef Runner’s sound system of choice for its boats. “We love the system!” says Milo, “It was easy to install and the quality and sound is impeccable!”

“We are pleased to support the effort of Reef Runner Boat as so  many of us have had our lives touched by cancer. We see this as a great opportunity to add our expertise and products to this effort—boats built for a great cause!” says Jeremy Bale, KICKER Marine Audio’s National Brand Manager for Lifestyle and Marine Products. “KICKER Marine Audio delivers a trustworthy experience,” he adds, “We deliver total confidence in our product as proven in over 40 years of manufacturing top-quality mobile sound systems, with the goal to continually grow our brand and reputation in the recreational marine marketplace.”

Visit kicker.com for more.

KICKER Congratulates Weser Sales’ Dave Young on Retirement

STILLWATER, OK (04.03.2020) – KICKER bids a heartfelt farewell to newly retired Dave Young, co-owner of longtime representative firm Weser Sales (Salinas, Calif.) – one of KICKER’s original firms.  Young was retired as of April 1, 2020.

With more than three decades of service to KICKER and 40 years of industry experience, Young joined Weser Sales as Gerry Overweser’s co-owner in late 1988.

Dave Young, Weser Sales co-owner, retired on April 1st following more than 40 years in the 12volt industry.

He is credited with helping to develop key accounts, independent dealers and distributors in the Bay Area, including large corporate accounts like Walmart and Fry’s Electronics.

“I learned a lot from Dave over the years,” said Tracy Focht, KICKER’s Western Regional Sales Manager. “There are many differences between big corporations and independent dealers. Dave helped me understand how to work with each.”

Weser Sales team members Dave Young, Dana Doyle and Gerry Overweser’s (LtoR) pictured at a recent trade show.

Known for his extraordinary work ethic, focus and attention to detail, Young played a pivotal role in the success of Weser Sales.

“In handling large accounts, you have to work well under pressure,” explained Weser colleague Dana Doyle. “He never missed a phone call or email. He thrived on challenges.”

Upon the announcement of Young’s retirement, Doyle, a 31-year employee, was promoted to co-owner of Weser Sales. He is responsible for the Central Valley of California, northern Nevada, and the state of Hawaii.

Visit kicker.com for more.

The Kicker Arenacross SLC, with California Audio, Was Livin’ Loud

SALT LAKE CITY, UT (03.5.2020) – The recent Kicker Arenacross, held in the Maverick Center in SLC, put California Audio and Kicker brands in front of thousands of enthusiasts on Friday and Saturday evenings February 28th and 29th. With California Audio’s RAM pickup and Polaris RZR, both loaded with Kicker gear, outside and the double Kicker tent booth in the lobby attendees experienced Kicker’s wide selection of products. Kicker mobile, marine, powersports and lifestyle products were Livin’ Loud. California Audio owner Alan Withers and Scott Doran, Installation Manager, worked the booth and vehicles outside.

Kyle Peters, 2020 AMA Arenacross Pro National Champion, flying high at the Kicker Arenacross in the Maverick Center in SLC.

California Audio’s Alan Withers commented “Being part of the Kicker Arenacross in SLC was terrific. Our store is maybe 6 minutes from the venue. Saturday night the 10,000 seat Maverick Center was packed. The brand awareness for our store and Kicker was amazing. Seeing kids sitting the RZR and smiling from ear to ear was great. Those are our future customers.”

The California Audio RAM positioned in front of the Maverick Center during Friday set up.

California Audio utilizes the RAM pickup, Polaris RZR and a ski rig for their customers to experience top quality sound and installation at the store.

The Call Audio RZR lit up the night in front of the Maverick Center.

Kicker Regional Brad Ganz and Lorin Morrell from Kicker Performance Audio were both one site. Ganz related “Hundreds and hundreds of people checked out the Kicker products under the tent. Alan has quite a local following as friends and customers said Hi as he was working with a customer in the booth.”

Alan Withers (L) and Lorin Morrell are both speaking with attendees under the Kicker tent in the Maverick Center lobby.

Morrell stated “The RAM and RZR demos that California Audio had at the event really drew a lot of attention. People attending Kicker Arenacross events are true enthusiasts and like their music.”

“This was our first time to participate with Kicker at an Arenacross event. We got so much exposure at the event and people came into the store on Saturday following Friday night to make purchases. Such a super event and we thank Kicker,” Withers concluded.

Visit kicker.com and arenacrossusa.com for more.

Avenue Sound and Kicker Marine Audio ‘Go Overboard’ at the Long Island Boat Show

UNIONDALE, NY (02.26.2020) – As the boating season is fast approaching Avenue Sound, with Kicker Marine Audio, made waves at the 62nd Long Island Boat Show at the Nassau Coliseum February 21st – 23rd.

Kicker Eastern Regional Matt Matheson (L) and Avenue Sound’s Vik Moolchandani are pictured just after the booth setup was completed.

Vik Moolchandani, Avenue Sound’s Captain at the event stated “We had a super booth location that stretched 40 feet by 15 feet. We filled that space with 3 decked out vehicles, displays and literature. The Yamaha WaveRunner, Polaris SlingShot and KTM Motorcycle, all with Kicker gear, highlighted Avenue Sound’s versatility. These vehicles definitely showed attendees that Avenue Sound can do it all. Spectators commented that they really appreciated the installation design and quality of our work.”

This graphic was utilized on social media to promote Avenue Sound’s marine business and presence at the Long Island Boat Show.

The Avenue Sound booth was jam packed from one end to the other with products stacked for sale in spaces between the demos and displays.

Matt Gonzalez, Trent Partners area Kicker representative along with Kicker’s Eastern Regional Matt Matheson were on site throughout the event.

The ‘Crew’ gathered for a photo op (RtoL) Matt Matheson, Vik, Jai and Hiru Moolchandani, Matt Gonzalez, Fernando, Pavan and Billy Billy. Check out the great Avenue Sound signage hanging in the background.

Gonzalez, related to 12voltnews.com “The Long Island Boat Show created an excellent opportunity for our firm to work with both Kicker and Avenue Sound in order to create more brand awareness with the direct consumer. It was alarming to me at just many people in the general public had no idea that they can customize their boat or WaveRunner.”

Continuing, Gonzalez stated “Many of the conversations we had in the booth also led into upgrading attendees audio and lighting on their personal vehicles besides their watercraft. It is imperative for the health of our industry that more retailers and manufacturers alike take part in these types of shows. Our futures depend on bringing in new business.”

Concluding, Moolchandani offered “The Long Island Boat Show was a great event. We received a lot of great exposure and saw a bunch of our customers there too. It was great to be in front of so many of them and consumers when they’re thinking about the upcoming boating and out-of-doors season.”

The Yamaha WaveRunner was loaded with Kicker Marine gear and the Kicker Marine Audio display was set for demos.

Kicker, long known for mobile audio, is highlighting the company’s strength in marine audio in 2020. Kicker Marine Audio recently had a major presence at the huge Miami International Boat Show. The ‘Go Overboard’ Theme is being utilized at events and retailer store level to bring attention to Kicker Marine Audio’s focus on the marine marketplace.

Visit avenuesound.com and kicker.com/marine-audio for more.

Kicker Returned to Lone Star Throwdown with The XRV and Award-Winning Rides

CONROE, TX (02.24.2020) – KICKER had an exciting booth at the Lone Star Throwdown (LST) for the fifth straight year. The show, billed by organizers as the “World’s Best Truck Show,” took place Feb. 21st-23rd at the Lone Star Expo Center in Conroe, Texas. KICKER was also a host sponsor of the event, which showcased 2,000 custom vehicles from around the country. KICKER arrived in the XRV (Xtreme Recreation Vehicle) big rig. The XRV is the brand’s rolling showroom, complete with a full line of KICKER audio gear as a hands-on display that consumers checked out up close.

The XRV was at the center of Kicker’s presence at the Lone Star Throwdown. The BoomRoom inside, and award winning rides around the XRV, let all know Kicker was ‘Livin’Loud’ on the event grounds in Conroe TX.

In the pit area, under the XRV’s awning, KICKER had several show cars for people to see and hear. With more than 5,000 watts of bass and a half-dozen KICKER L7S square subwoofers, the KICKER Silverado was powered up and Livin’Loud for the weekend. The Silverado is a daily-driven show truck that tours the nation, thrilling bassheads and the “car-audio curious” across the country.

The BoomRoom inside the KICKER XRV featured 24,000 watts of ‘Livin’Loud’ power.

The HE Forged ’57 Chevy Sedan Delivery was in the booth, equipped with KICKER’s elite Q-Class line of product. Additionally, SEMA vehicle designer, Andrew Lowe brought the “Battlecat” – a tricked out Dodge Challenger featuring KICKER KX-Series Amplifiers and a CompRT shallow-mount subwoofer. John Jackson of NotStock Photography showcased his Mercedes-Benz Sprinter in the booth. Affectionately dubbed “HomeWrecker,” the Sprinter is equipped with KICKER all-weather loaded cans mounted on the roof. KICKER installer Tim Smith showed his custom ’94 Chevy C1500 loaded with an entire KICKER system.

Mike Barcia, DOW Electronics, was headed home to Florida with the Best of Show trophy for his amazing ‘No Compromize’ 1996 Chevrolet C3500 Dually.

Visit lonestarthrowdown.com and kicker.com for more.

Kicker Returns to Lone Star Throwdown with Award-Winning Rides

STILLWATER, OK (02.21.2020) – KICKER is excited to attend the Lone Star Throwdown (LST) for the fifth straight year. The show, which bills itself as the “World’s Best Truck Show,” will take place Feb. 21-23 at the Lone Star Expo Center in Conroe, Texas.  KICKER is also a host sponsor of the event, which will showcase 2,000 custom vehicles from around the country.

KICKER is set to arrive in the XRV (Xtreme Recreation Vehicle) big rig. The XRV is the brand’s rolling showroom, complete with a full line of KICKER audio gear as a hands-on display for consumers to check out up close.

In the pit area under the XRV’s awning, KICKER will have several show cars for people to see and hear. With more than 5,000 watts of bass and a half-dozen KICKER L7S square subwoofers, the KICKER Silverado will be powered up for the weekend.  The Silverado is a daily-driven show truck that tours the nation, thrilling bassheads and the “car-audio curious” across the country.

The HE Forged ’57 Chevy Sedan Delivery will be in the booth, equipped with KICKER’s elite Q-Class line of product. Additionally, SEMA vehicle designer Andrew Lowe will bring “Battlecat” – a tricked out Dodge Challenger featuring KICKER KX-Series Amplifiers and a CompRT shallow-mount subwoofer. John Jackson of NotStock Photography will also bring his Mercedes-Benz Sprinter to the booth.  Affectionately dubbed “HomeWrecker,” the Sprinter is equipped with KICKER all-weather loaded cans mounted on the roof. KICKER installer Tim Smith will show his custom ’94 Chevy C1500 loaded with an entire KICKER system.

Visit lonestarthrowdown.com and kicker.com for more.

GO OVERBOARD Was the KICKER Marine Audio Theme at the Miami International Boat Show

MIAMI, FL (02.20.2020) – KICKER Marine Audio is coming on strong in the marine industry as evidenced by the company’s presence and activities at the just completed 2020 Miami International Boat Show, on Virginia Key, February 13th-17th.

KICKER, long recognized in the “12-Volt” world of automotive, truck and powersports mobile audio, has recently flexed its muscle in the marine environment. While the brand initially appealed to many lake boaters, excelling in the pontoon, wake and surf boat markets, Kicker Marine Audio has recently expanded to the open water fishing boats and cruiser market, thanks to the growing appeal of its strong waterproof and reliable product characteristics.

The aisle in front of the Kicker Marine Audio Booth in D Tent was extremely and many times wall to wall with marine enthusiasts.

Kicker staff members on site at the Miami International Boat Show included Lori Boyer, Kip Litsey, David Glasgow, Sandy Moore and Carlos Jimenez. Litsey, Associate Director of Marketing-B2B, offered “The Miami International Boat Show is such a terrific event. Boat builders, marine retailers, vendor representatives, 12volt dealers, distributors and enthusiasts see the latest products and trends. Kicker Marine Audio lived up to the GO OVERBOARD theme and was ‘LivinLoud’ for sure at this event. The displays in the booth engaged attendees and sponsorships of the boat show events added to Kicker’s presence at the event-including the Kicker Marine Audio $4,000 system that was added to the $85,000 Reef Runner Boat Raffle for the Susan G Komen Breast Cancer Foundation.”

At the Miami Show, KICKER Marine Audio teamed up with Reef Runner Boats as a key sponsor in the manufacturer’s third annual “Battle Breast Cancer Giveaway.” The charitable fundraiser featured a $25 ticket donation campaign for the giveaway of a 230 open fishing boat, valued at $85,000 retail, with all funds raised to benefit breast cancer research for the Susan G. Komen Miami/Fort Lauderdale organization. Total donations raised reached $20,000. KICKER Marine Audio donated a full sound system, valued at nearly $4,000, joining additional sponsors like Evinrude, TACO Marine, SeaDek, Epson and others that supported the effort. The boat was prominently displayed at the show entrance. The drawing for the Reef Runner Boat was at 1 PM on Monday, February 17 and the lucky winner was Omar Fakhri from Flower Mound TX.

Jeremy Bale (L), Kicker Brand Manager for Lifestyle and Marine products, presented an award to Boats US magazine during the Miami International Boat Show opening ceremonies Thursday, February 13.

KICKER Marine Audio also participated at the show’s opening industry event on Thursday morning that featured Marine Marketers of America (MMA) and Boating Writing International (BWI) in a joint annual awards celebration. KICKER was the exclusive event sponsor for the MMA Neptune Awards, along with a category sponsorship of the BWI Travel Award. In addition, the company donated raffle prizes to the awards event that included giveaways of Kicker high-end blue tooth product, EB200 Earbuds and the Tabor Over-the-ear headset.

KICKER Marine Audio’s booth highlighted the line-up of marine audio equipment for 2020. Coaxials, subwoofers, amplifiers, receivers, service units and remotes for operation and lighting were included the offerings. KICKER Marine Audio has gone the extra mile behind the scenes to ensure that its marine components and rigging are waterproof, durable and problem-free. This attention to detail was expressly seen in items like fuses, cables, coaxial speakers and subwoofers, which are both certified and compliant to stringent marine standards.

Kevin Falvey (R), Editor of Boating Magazine won Kicker CushBT headphones presented by Jeremy Bale.

While “compliance” (relying on the manufacturer to test its own products) and “certification” (requiring third party review) are equipment terms often used, in the international marine industry these descriptors hold even more credence.

“We ensure that the right product is used for the application,” stated Phil White, KICKER’s Unit Director of Marine Audio Systems. “KICKER Audio components are designed to meet or exceed U.S. Coast Guard (USCG) as well as American Boat & Yacht Council (ABYC) standards. We also carry certification on certain items for water-tightness, ignition protection, and IP rating. We want to ensure that our high standards meet those of our boat builder partners, so every installation involving KICKER Marine Audio components can be waterproof, safe, and eliminate any avoidable risk in the harsh marine environment.”

Donna Milo, owner of Reef Runner Boats, pictured with the Reef Runner Boat that was the amazing raffle prize valued at $85,000. Kicker Marine Audio donated a $4,000 system as a sponsor. In addition the $25 raffle entry raised a $20,000 donation to the Susan G. Komen Breast Cancer Foundation.

Items like fuse holders, ground distribution and cables are USCG and ABYC compliant, protecting electrical circuits against short circuits and corrosion, with construction and labelling compliant with USCG and ABYC standards. The Marine Rated Battery Fuses (MRBF) are certified IP66, meaning they are sealed to protect against dust and water intrusion. These KICKER Marine Audio fuses are also certified as Ignition Protected so they will not ignite flammable or explosive vapors in your engine compartment or enclosed spaces.

KICKER has taken a big step with ISO marine certification for its coaxial speakers and woofers. Kicker coaxial speakers and woofers are certified to meet the same ISO standard which applies to marine windows, doors and hatches, as those audio components must withstand water intrusion as well. Carrying this ISO certification has had a major impact in the EU and the rest of the global market.

KICKER tests all components in real life situations: salt fog, for corrosion; weather, for UV and moisture resistance; and IP testing for debris and water ingress, thereby providing OEM builders, dealers and customers with ultimate peace of mind when using KICKER Marine Audio. New products are also being added to the roster including more wiring, AMP kits, RCA Interconnects and terminals, all designed from the start to be marine compliant.

“KICKER Marine Audio delivers a trustworthy experience for our highly valued marine industry customers and the retail community,” stated Jeremy Bale, Brand Manager for Lifestyle and Marine Products, “We deliver total confidence in our product as proven in over 40 years of manufacturing top-quality mobile sound systems, with the goal to continually grow our brand and reputation in the recreational marine marketplace.”

Visit kicker.com/marine-audio for more.