COSTA MESA, CA (09.22.2021) – The Sand Sport Super Show, Friday-Sunday September 17-19, was the Mecca for motorsports enthusiasts who like to play and race in the sand. Since 1999 the Sand Sport Super Show has been the biggest and most exciting dune and dirt sports expo in the world. 2021 was reported be be the largest to date as hundreds of exhibitors and 60,000 plus attendees came together at the 130 acre OC Fair and Event Center in Costa Mesa to see the latest vehicles, demos, gear and accessories for motorsports.
The KICKER booth included a partnership with area retailer Uncensored Motorsports from Temecula CA. The Uncensored Motorsports 2021 RZR Turbo S Dynamic 4-seater no doubt set the standard for demo side-by-sides at the event. Chris and Amy Call headed the area retailer’s team on site. “Our new RZR demo is brand new and has less clocked less that 5 miles. After the event last year we started talking with Tracy Focht, KICKER Western Regional, about partnering on a demo in their booth for this year’s event. It all came together and we think it is over the top. We got so much positive feedback from people at the event and did so many demos. Our RZR is already back at our store in Temecula and will be Livin’Loud there… hopefully to return to the Sand Sports Super Show 2022,” Chris Call related.
“Chris, Amy and their team did an over-the-top installation on the Uncensored Motorsports RZR. Amy provide ideas for the color scheme and their tech team did a super job with every facet and presentation of the KICKER products on board. Not sure I have ever seen a list that long of KICKER products installed in a vehicle. We feel the Uncensored Motorsports was without a doubt the best demo at the event. With the travel restrictions I could not be on site but I have seen pictures and heard the super reports. Hopefully next year I can attend,” Focht stated.
Lorin Morrell, Maddog_Media, orchestrated set up at the KICKER booth as pandemic resurgence cancelled the onsite presence of the 82’ KICKER XRV at the event. Morrell offered, “We had a 140’ long booth to fill and it all turned out very well. We positioned tents, displays and demo vehicles. The Uncensored Motorsports RZR was spotlighted and drew a crowd throughout the event. Their team, along with representatives from KICKER’s area rep firm Murphco, provided staff to speak with enthusiasts about the many product categories in KICKER’s product lineup.”
“The vehicle is a 2021 RZR Turbo S Dynamic 4 seat. What we’ve installed into it includes the following: All Kicker pieces, KMC5 Media Center, KX2400.1 Sub Amp, KX1200.2 Amp for the 11″ cans, KX400.4 Amp for the 9″ cans and 8″ front pods, 2 rolls of 0-gauge Kicker power and ground wire, 2 rolls 4 gauge power and ground wire for amplifiers, KMT 11″ tower speakers, KMT 9″ tower speakers, KMT 8″ LED front speakers, L7T 12″ subs X2 in a custom-built enclosure. Total power is 4270 watts, 2 full-throttle batteries with an isolater to supply power. Everything is controlled through Bluetooth via KMC 5, iPhone, or Apple Watch!”
Riley Murphy, Devin Daniel and Victor Pietro were on site with Murphco. “The KICKER booth at the event was definitely packed throughout the 3 days. Saturday we were slammed. We have not done many in-person events over the last couple of years and it was definitely very refreshing to be among so many enthusiastic motorsports enthusiasts. We all worked together and Lorin did a super job with the booth layout. No doubt attendees will be talking KICKER for weeks and months to come. I am sure Chris and Amy will see action at their store in Temecula as a result of the show,” Murphy stated.
The motorsports and powersports categories had been growing very rapidly and the 2012 Sand Sports Super Show will definitely add high octane fuel to the categories.