KICKER Brought a Truckload of Fun to the Sand Sports Super Show

COSTA MESA, CA (09.20.22) – KICKER returned with a truckload of fun to the world’s biggest sand-sports event – the West Coast’s annual Sand Sports Super Show. The Orange County Fair and Event Center played host to the event Friday thru Sunday September 16th-18th.

The KICKER presence extended well past the length of a football field.

KICKER arrived with its 83-foot rolling showroom – the XRV tractor-trailer, along with four custom side-by-sides equipped with KICKER powersports gear that were parked under the awning in the expansive KICKER area. The XRV trailer itself displayed the complete line of KICKER audio gear with space for several show-quality vehicles under its awning, including vehicles by Uncensored Motorsports and a Murfco-owned UTV, built by Morgan Motorsports. Showgoers found the XRV by the East entrance.

Josh Alexander, who rolled with Jeremy Wynn in the XRV from Oklahoma, is pictured with site security personnel in this Dan Murphy image.

Tracy Focht, KICKER Western Regional was on site and related, “The KICKER team on site made it happen as all worked together. Jeremy and Josh set the XRV in place and Lorin was there with his KICKER truck for setup. Dan Murphy, Murphco, worked the event each day ensuring our dealers were happy and knew we were there supporting them in the marketplace. All our dealers experienced the BoomRoom and attendees lined up for the BoomRoom experience with 40,000 watts of KICKER power. All in all it was a terrific event.”

The Murphco Can Am, loaded by Morgan Motorsports, was Livin’Loud and Shinin’Loud.

KICKER had a strong presence outside of the booth as well. KICKER partner SSV Works showcased KICKER-equipped side-by-sides plus Gatorwraps was located next to the XRV. Several KICKER dealers also had UTVs on-site, including UTV Stereo, Temecula Motorsports, California Sound and Bert’s Mega Mall inside their pavilion.

Attendees lined up to experience Livin’Loud in the BoomRoom with 40,000 watts of Kicker power. 

There were multiple ways to win KICKER prizes during the Super Show. KICKER offered a chance to win a 150-watt PowerBar™ amplified system, which event-goers could enter to win by finding the scannable QR code, at the XRV. The Super Show also gave away a trio of Bullfrog BF100 Outdoor Speakers during the show. Contestants registered by scanning the QR code located on the Super Show map.

Visit and for more.

KICKER Returns to the Sand Sports Super Show

STILLWATER, OK (09.14.22) – KICKER will bring a truckload of fun to the world’s biggest sand-sports event – the West Coast’s annual Sand Sports Super Show. The Orange County (Calif.) Fair and Event Center plays host to the event Sept. 16-18.

KICKER is bringing its 83-foot rolling showroom – the XRV (Xtreme Recreational Vehicle) tractor-trailer, along with four custom side-by-sides equipped with KICKER powersports gear and parked under the awning.  The XRV trailer itself displays the complete line of KICKER audio gear and will make space for several show-quality vehicles under its awning, including vehicles by Uncensored Motorsports and a Murfco-owned UTV, built by Morgan Motorsports. Showgoers can find the XRV at booth 9008-LI, by the East entrance.

KICKER will have a strong presence outside of the booth as well. KICKER partner SSV Works (booth 2035-GG) will have KICKER-equipped side-by-sides on hand, as well as Gatorwraps, which is located next to the XRV. Several KICKER dealers will also have UTVs on-site, including UTV Stereo (9101-UI), Temecula Motorsports (1811), California Sound (4054-FZ) and Bert’s Mega Mall (inside their pavilion).

There will be multiple ways to win KICKER prizes during the Super Show. KICKER will offer a chance to win a 150-watt PowerBar™ amplified system, which event-goers can enter to win by finding the scannable QR code at the XRV. The Super Show will also give away a trio of Bullfrog BF100 Outdoor Speakers during the show.  Contestants can register by scanning the QR code located on the Super Show map.

For more information, consumers can go online to

DOW Technologies Announces 12Volt Business Expansion

TAMPA, FL (09.13.22) – DOW Technologies, the leading independently owned technology distributor, announced the expansion of their 12Volt business today. DOW has brought on two new vendor partners, Kicker and JVC, and expanded the territory serviced for two existing vendor partners, Sony and Alpine.

As of September 1st, DOW has signed agreements with Kicker and JVC to begin distributing products to independent dealers. DOW will be distributing JVC products in eleven states across the South, including Florida, the Southeast and TOLA territories. The agreement covers all of JVC’s products including exclusive distribution of the KW-M778BH model within the territory. DOW’s agreement with Kicker covers distribution of the full line of products in Alabama, Georgia and Tennessee.

DOW expanded its partnership with Alpine beginning August 1st. DOW is now the fulfillment partner for Alpine in the seven states of the Southeast, in addition to their prior service of Arizona, southern California and Florida. Authorized dealers can order from DOW’s local warehouses to get product quickly and efficiently.

Also beginning September 1st, DOW deepened their ties with Sony’s mobile audio segment, expanding coverage to include Arizona. DOW will stock and distribute the full Sony and Sony Mobile ES lines across the full territory. DOW has been a partner with Sony’s 12Volt business since the early 1980s.

“We’ve had a great opportunity to expand our 12Volt offerings and create new partnerships in the industry over the past month” stated DOW’s senior vice president, sales and product management, Dave Elkin. “We continue to look at ways DOW can provide more value to dealers and vendors in the industry, and having industry leading partners like these makes it easier for dealers to find what they need from a source that offers great support.”

“This expansion is a result of our team’s dedication to provide the best value and support to our customers, recognizing how SMBs want partners that understand their needs,” added DOW’s director of sales, Drew Fischer. “We believe that vendors are seeing the value of the investments we’ve made in our staff, along with the unique programs we offer that benefit SMBs.”

To learn more about DOW Technologies, visit or call 1.800.627.2900.

Jeepers Back The Blue Jamboree at the Dover International Speedway

DOVER, DE (09.12.22) – The Dover International Speedway was the site of the 6th Annual Jeepers Back The Blue event. KICKER and Opus Marketing, along with 717 Car Audio, were on site supporting the event and connecting with Jeep enthusiasts from across the region. Hundreds of Jeeps were on site for the event on Saturday, September 10th. Friday was setup.

The Jeepers Back The Blue Foundation event was organized by Jeff Lehnert to honor and raise money for the Families of fallen or injured Police Officers. Lehnert is a State Probation Officer with 25 years of service.

The Dover International Speedway entry set for the Jeepers Back The Blue Jamboree.

“Jeep owners overwhelmingly support the efforts of law enforcement. Jeepers come together at community events across the U.S. The Dover International Speedway is well known in the area and offered a unique venue and experience for Jeepers to show support law enforcement and connect with members of their community. With hundreds Jeeps on site this event was certainly very successful” Lehnert stated.

Opus Marketing had the KICKER booth set for the event.

Jamie White and Todd Ess, Opus Marketing, worked the event under the KICKER tent with 717 Car Audio’s Jeremy Lease and Stephanie Stryjwski. 717 Car Audio is located in Mountville PA and trailered the @kickinjeeprod on the 100 mile trip to be at the event. Bright and early Saturday morning the tables were stocked with KICKER products. The 717 @kickinjeeprod was Livin’Loud for Jeepers demos through the day. At the end of the day all worked as the products were packed, the tent came down and all was loaded to wrap the event.

Jeepers check out KICKER deals under the tent with 717 Car Audio.

“KICKER makes a wide selection of products that really connect with Jeepers. The recent OC Jeep Week and Jeepers Back The Blue, both with KICKER sponsorship, drew large numbers of Jeepers. Jeepers in the area are definitely Livin’Loud with Kicker in their rides. Having the 717 @kickinjeeprod at both events really created a buzz across those venues,” White related.

Jeremy Lease under the tent with the kickinjeeprod at setup on Friday.

Great to see KICKER, 717 Car Audio, Opus Marketing and friends working together to create consumer awareness and support a very worthy cause.

For more, follow @12voltnews and #12voltstp on Instagram

KICKER Brings Innovation and Education to Dallas KnowledgeFest

STILLWATER, OK (08.25.22) – KICKER returns to MEA KnowledgeFest at the Dallas Convention Center, from August 26-28. Forty of the world’s largest 12-volt manufacturers will attend the event, with KICKER’s booth located next to the event’s main entrance. It will be KICKER’s fourth and final trek to the MEA event in 2022.

The KICKER staff cheeses in the booth at a previous KnowledgeFest.

Featured in the Dallas booth will be KICKER’s FIAT 500 Sport, equipped with the expanded KEY line of all-in-one amplifier/processors. KEY smart amps automatically apply time alignment, detect speaker sizes, adjust gain, and apply a 40-band EQ and 24dB crossovers in a matter of seconds. This KEY200.4 smart amp powers a KS-Series Dual-Pod Component System, mounted to the A-pillars on a secure ball-joint system.

The FIAT also contains the KICKER Quad Box, powered by a 2400-watt amplifier. This monstrous 4 x 12-inch enclosure that houses Solo-Baric L7R square subwoofers is made with heavy, birch-veneer plywood with thick internal bracing.

The KICKER Tech Force will host two one-hour trainings during the show. The classes will help installers quickly determine what equipment is needed to integrate aftermarket audio equipment into a factory sound system using KICKER’s FIT (Fail-safe Integration Tech) and KEY technologies. To illustrate the importance of playing high-quality audio, Tech Force will also have a live demonstration of musical compression and different file types. The first class is Saturday at 4:15 p.m., and then Sunday at 9:30 a.m., both in Room C140.

Visit and for more.

KICKER Shipping New 5×7″ Coaxial Upgrades for Harley-Davidson Audio Systems

STILLWATER, OK (08.23.22) – KICKER has developed and perfected a 5 x 7-inch powersports coaxial speaker pair, meant specifically as a drop-in saddlebag upgrade for select 2006-and-newer Harley-Davidson motorcycle models but additionally utilized in any 5 x 7-inch application. The newest releases from KICKER’s tough PS-Series of drivers are available in in 2- and 4-Ohm impedances and are available for purchase at Authorized KICKER Dealers in-store and online. 

Soon to be introduced to the world on the KICKER UnMASKED! Live streamed show, PSC57 Powersports Coaxial Speakers will retail for $199.99. PSC57 Coaxial Speakers are also available for purchase at

PS-Series Coaxial Speakers are designed by KICKER’s own bike riders and in-house engineers to be a premium weather-proof speaker pair, tuned to sound exceptional through wind and the outdoors. The PSC57 is a bolt-in solution made to fit Harley-Davidson factory mounts, with factory Harley-Davidson speaker terminals included to provide the easiest install without modification. The coaxial design itself features powerful neodymium magnets, bridge-mounted high-output PEI-dome tweeters, and lightweight polymer baskets to facilitate outstanding sound that cuts through competing road and engine noise.

Visit for more.

KICKER Returns to Ocean City Jeep Week as Title Sponsor

STILLWATER, OK (08.19.22) – KICKER heads back east as title sponsor of Ocean City Jeep Week, August 25-28 at the Ocean City (Md.) Convention Center and various landmarks in the area.

Visitors to the KICKER XRV (Xtreme Recreational Vehicle) will have an exclusive opportunity to win a KICKER full bass system, including the TB tube-style loaded enclosure, 400-watt mono amplifier and wiring kit. Also included in the prize pack is free installation after the show by AudioWorks (Newark, Del.), which will also have a booth set up next to the XRV. The KICKER dealer will be installing audio systems on-site for the entire show and will feature several gear packages made especially for Jeepers.

Located in front of the Convention Center entrance, the XRV will set up as headquarters for everything the KICKER brand has to offer for the weekend. The 82-foot big rig is a rolling showroom, complete with a full line of KICKER audio products for powersports, motorcycle, marine and car. The XRV’s recently upgraded Boom Room features a larger, louder enclosure suspended in a custom steel framework, built to withstand the bass emanating from a massive 40,000-watt power bank. An array of horn-loaded tower speakers delivers clear, loud highs while a dozen Q-Class L7 15-inch subwoofers bring thunderous bass to fans throughout the show.

OC Jeep Week has a nonstop event schedule planned for every day of the show, beginning with 300 Jeeps cruising the Ocean City sand at the Beach Crawl. The KICKER Show and Shine is planned for Thursday and Friday and three daily KICKER sand-course events will run in the afternoon. The Kickoff party caps off the first day of the show, and the Jeep Jam trail and obstacle course will be daily attractions, as will be a Kids Zone, live DJ, Vendors Row and more.

Full event details are available on the OC Jeep Week web page at

Visit for more.

KICKER Hosts Dealers at Oklahoma Company Headquarters

STILLWATER, OK (08.17.22) – For the first time in at least two years, KICKER welcomed nearly three dozen dealers from the across the country to the company’s World Headquarters last week for a look at the facility, on-site product training and some fun.

Following a full tour of the operation and opening remarks from Vice President Tom Heath, KICKER Tech Force trainers held classes for two days of education on a number of topics, including KICKER products, integration technology, social media, sales training and marine products.

For the first time, KICKER’s XRV (Xtreme Recreational Vehicle) tractor-trailer was used as a rolling showroom during the training. The XRV served as a high-power backdrop to demonstrate KICKER’s new ST-Series of pro-audio speakers, in addition to complete systems in marine, motorcycle and car audio.  ST-Series speakers should begin shipping by fourth quarter.

KICKER Tech Force Manager Aaron Malin enjoyed the “carnival atmosphere” the XRV’s massive presence brought to the training.

“The XRV is the anchor of any KICKER event,” Malin explained. “This was an opportunity to not only showcase our products, but our presence.”  Malin and the rest of the Tech Force saw first-hand the “wow factor” that the 82-foot trailer can present onto a group of people, and that includes authorized KICKER dealers.

The agenda culminated with an in-depth discussion of current and future product development with several KICKER management members and engineers.

“With the mixture of sales and installers attending the trainings, we did our best to appeal to everybody by blending the sessions,” Malin explained. “There was something for everyone.”

Visit for more.

The Cruis’n Oklahoma Car Club Cruised to KICKER in Stillwater

STILLWATER, OK (06.30.22) – Sunday, June 26th, was a special event day at KICKER’s World HQ in Stillwater. Cruis’n Oklahoma Car Club members cruised into KICKER’s North Husband HQ location beside Boomer Lake.

Cruis’n Oklahoma Car Club member’s rides filled the KICKER grounds in this shot from the roof of the multi-story HQ.
The KICKER XRV drew a crowd throughout the day Sunday.

Cruis’n Oklahoma Car Club members gather frequently on rides on the open roads across Oklahoma to spend time at places of interest. A cruise to the KICKER HQ had been anticipated by many members for some time. Last Sunday members arrived on the spacious KICKER grounds with about 250 vehicles.

The display area off the KICKER HQ lobby was packed thru the day as attendees checked our product displays.
Signature square KICKER subwoofers above this rat rod with the shiny yellow Nash Metropolitan up the stairs.

“A visit from the club had been anticipated for some time. We opened the KICKER Visitors Center and Gift Store for them to check out. The KICKER museum and show area off the main entrance was packed throughout the event. Special vehicles like the rat rod and restored Nash Metropolitan definitely grabbed attention from club members. KICKER wall mounted displays too,” Ron Burnett, Director of Marketing Communications, stated.

“On Saturday we had a Cars and Coffee at KICKER’s HQ the day before the Cruis’n Oklahoma event” John Myers related.

On the grounds outside the KICKER XRV 80’ tractor-trailer opened up for people to check out. Inside the trailer there is a live display of products plus the Boom Room that boasts over 40,000 watts for KICKER Livin-Loud sound. Various food truck were also on the lot.

Concluding, Burnett related, “It was a very quick but fun Sunday morning and afternoon. The beautiful weather of about 80 degrees made the time outside even more enjoyable as Oklahoma weather is usually hovering in the mid 90s this time of year.”

Visit for more.

KICKER Names New Trainer to Tech Force

STILLWATER, OK (06.24.22) – KICKER has announced the promotion of Jacob Luckey to its group of global product-training specialists, known to the brand’s dealer base as the Tech Force.

“Following an extensive interview process, we invited Jacob to join the Tech Force and will begin his training duties on July 15,” said Aaron Malin, Tech Force Global Training Manager.

Jacob Luckey

Prior to his promotion, Luckey has been a vital member of the KICKER Consumer Technical Support team for the last three years.  During that time while learning KICKER’s vast product offerings, he also worked to earn MECP (Mobile Electronics Certified Professional) certification. Luckey began at Stillwater Designs, the manufacturer of KICKER products, in 2016 and has held duties in various departments prior to landing the Consumer Tech Support position.

Luckey becomes the fourth member of the KICKER Tech Force, a team that’s responsible for educating KICKER dealers and installers about KICKER audio products through live appearances, recorded video and live digital streaming.

Visit for more.