LEVELLAND, TX (01.18.2021) – The Kicker AMA ArenaCross was Livin’Loud at Mallet Event Center and Event Arena in Levelland TX on Friday and Saturday evenings January 15th and 16th.
A KICKER tent, showcasing the company’s wide selection of products for PowerSports, Marine, Automotive and LifeStyle, was set up in the lobby for enthusiasts to see as they entered and exited the arena both days. A KICKER RZR was positioned next to tent. Local retailer JD Glassworks was on site with a customized ’83 C-10 Silverado and adjacent to the KICKER tent. The custom KICKER system in the decked pickup gave members of the crowd an opportunity to hear, and feel, their favorite artists like never before.
Jimmy Davis, JD Glassworks owner, related “Having a presence at the Kicker ArenaCross event was a terrific experience. People were very impressed with the demos in RZR and our ’83 Chevy C-10. Bobby Crawford, from the store, and I spent time with members of the crowd and passed out a big stack of business cards. In addition, we had one of our customized shop ‘Pit Boxes’ that we use as a demo and mobile desk at car events. It also rocks with KICKER gear. We would definitely look forward to having a presence at future KICKER AMA ArenaCross events. Our store has been a KICKER dealer over 10 years and are looking forward to a strong year with KICKER’s new products.”
Lorin Morrell, maddog_media, was on site as a Brand Ambassador for KICKER. “Both days were filled with a lot of activity. On Saturday there was a nice crowd in the stands. The floor of the arena was set for riders to show their skills against the clock with amateurs running in the day. Top amateurs raced again in the evening followed by the pros. In light of COVID-19 mandates, with masks and social distancing in place, attendees in the stands were enthusiastic as they watched riders on the track fly and heard the bikes rev.”
KICKER, as a leading 12volt brand, participates in multiple national circuits to put their products in front a broad audience of consumers.