Directed Returns to SEMA Show Highlighting Innovative Products

VISTA, CA (10.29.2019) – Directed will be showcasing the company’s full line of Winter 2019 products at the SEMA Show 2019, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

“We always look forward to exhibiting at SEMA, one of the hottest and most important gatherings in our industry,” said Bob Struble, Directed CEO. “We’re here to meet with our longtime 12 Volt retail partners and share with them our latest connected car and DS4 offerings. We’ll also be focused on growing our relationships and building new business in the powersports channel, as we highlight our innovative powersports products.”

Directed is demonstrating its Viper Powersports GPS Recovery and Viper Powersports Security systems installed in a 2018 Can-Am Maverick X3 MAX side-by-side. These products were specifically designed to protect and track popular powersports vehicles – motorcycles, ATVs, side by sides, watercraft and snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including the industry’s first wireless siren DS4WS, will be on display. Booth attendees will also experience the blazing-fast speed of Viper SmartStart Pro, the industry’s fastest connected car solution.

Directed can be found at Booth #37024 located in the Powersports section of South Hall Upper of the Las Vegas Convention Center from November 5th – 8th.

Visit directed.com for more.

Directed Announces Updated Dealer Agreements to Protect and Empower Brick and Mortar Retailers

VISTA, CA (10.28.2019) – Directed has announced a new suite of sales policies to protect its valued 12 Volt dealer partners and enable them to compete effectively in today’s changing retail landscape.

“We listen very closely to feedback from our dealer partners, and they have consistently emphasized the importance of protecting our brands and channel, especially as consumer electronics internet sales become an expanding part of the business,” said Bob Struble, Directed CEO. “These comprehensive policies will safeguard brick and mortar retailers from unauthorized online sales and set clear guidelines for them to expand their online businesses. I’m thrilled about how these actions will protect and empower our retailers.”

The actions include a Unilateral Pricing Policy (UPP) and comprehensive Online Selling policies. “These policies will give us the ability to strongly control our products on the internet,” said Al Fontane, Vice President Sales. “Only our authorized dealers will be allowed to sell online. We can then systematically clean up sales that hurt our brand perception. If we find unauthorized products online, we’re going to take them down.”

Directed is also serializing all of its systems. “We can then police the sale of all products, both direct and distributor lines with enhanced teeth. Where our products are sold is vital to consumer satisfaction. The highly skilled professional installers at our brick and mortar 12 Volt partners ensure the best possible consumer experience,” said Fontane.

Additionally, Directed is moving to ISP-based access for the Directechs Technical Support database to prevent unauthorized use. “Directechs is the gold standard for vehicle wiring diagrams,” said Struble. “We spend millions to provide this important benefit to our retailer partners. ISP-based access will allow us to provide the best information, give easy access to our dealers and eliminate unauthorized use. Having protected access to Directechs will again become a competitive advantage for our 12 Volt partners.”

For more info, visit www.directed.com/contact or call 1-800-876-0800.

Clarissa Zulick Joins Directed as Chief Financial Officer

VISTA, CA (10.25.2019) – Directed has announce dthat Clarissa Zulick has joined the company as Chief Financial Officer. Reporting to CEO Bob Struble, she will sit on the Executive Staff and oversee all aspects of Directed’s finance and human resources functions.

“Clarissa came to Directed on an interim basis in June and her efforts and performance made it an easy decision to make her a permanent employee,” said Struble. “She was instrumental in our recent effort to spin Directed out of our parent holding company and set us up as a standalone, and has excelled in managing our financial and HR functions.”

Before joining Directed, Zulick served in several executive roles across industries including consumer products goods, computer hardware distribution and medical device manufacturing. She most recently served as CFO at Mamma Chia and COO/CFO at Arbitech. As an operator, Clarissa has driven significant value creation across several businesses. She earned her Bachelor of Science in Math Applied Science at UCLA and her MBA from Yale.

“I’m thrilled to join Directed as CFO,” added Zulick. “In the few months that I’ve been here, it has been exciting to see how Directed is leading innovation in the aftermarket automotive space. I couldn’t pass up the opportunity to continue working with Bob and his executive team to further grow the brand and bring value to our channel partners.”

Zulick is based out of Directed’s Vista, California office.

Visit directed.com for more.

Directed in the Midwest “Gears Up” for Remote Start Season

MILWAUKEE, WI / CHICAGO, IL (10.02.2019) – Summer has turned to Fall and Directed is working hard to get in front of technicians, sales people and business owners to prepare them for the coming remote start season. The recent Midwest swing prepared a large number of 12volt retailers for the Remote Start Season.

The Directed “Gear up for the Remote Start Season” in the Midwest got started on Monday, September 23 in Milwaukee at Dave & Buster’s.

Product Specialist Rep (PSR) Justin Gear was traveling hard conducting trainings in Milwaukee WI, Chicago NorthSide, Superstore ABT Electronics and Chicago SouthSide on consecutive nights the 4th week of September. “Long days and late nights…it was a tough week, but this is a critical remote starter market and my home market. So it’s great seeing old friends at the same time” Gear stated.

This Team worked the Directed Midwest swing. Directed’s Bob Hernandez and Justin Gear with Echo Sales members Mike Lewis, Rob Osheaski and Shelby Shimkus (LtoR) pictured at the Chicago SouthSide event.

Bob Hernandez, Regional Sales Manager, Distributor Channel-Northeast & Midwest US, added; “Our PSR’s are our Rock Stars…Gear trained over 250 people over the 4 day trip. Echo Sales did a stellar job working to have strong dealer turnouts at each event. Rob Osheaski, Mike Lewis & Shelby Shimkus, and our distributor partners, worked hard to get the word out and pack the house each night.”

Justin Gear addressing an audience of 12volt retailers In Chicagoland.

Distributor partners included Woofer Electronics, Mid-State Distributing and House of Electronics.

Highlighting the time-saving Directed T-Harness was on the training agenda.

Attendees got a first look at the Directed Smartstart Connect as well as the new DS4WS Bluetooth siren plus an update on the ever growing Directed lineup of OEM Integration Harnesses.

This wide-angle shot shows Justin Gear presenting to the crowd at the Chicago Southside event.

Hernandez added, “We’re not done yet… this week, October 1st and 3rd, we’re in West Virginia and Indianapolis working with our partner Davis Distribution. Then this weekend we are in Kansas City with Pioneer Music Company. Presence Matters… and we’re making our presence known!”

Chicago Northside at the GameStop venue during Justin Gear’s session.

Visit directed.com for more.

Directed Ships Its Newest Connected Car Product – Viper Connect

VISTA, CA (09.24.2019) – Directed announced is now shipping Viper Connect, its newest innovative connected car product. The all-new Viper Connect is the easiest and fastest way to add location-based monitoring and tracking features to vehicles through a simple OBD-II port installation. Viper Connect also pairs with any DS4 or DS4+ systems to enable the full suite of connected car functionality, including remote start and security capability, provided through the Viper SmartStart app.

“We are thrilled to be shipping Viper Connect, a major advancement in our connected car portfolio,” said Geoff Weathersby, VP Connected Car at Directed. “Viper Connect offers a seamless, stand-alone connected car experience that is a perfect solution for monitoring teenage drivers and tracking small business vehicles. The ability to add vehicle control by pairing Viper Connect with our DS4 Digital Remote Start and Security system, just like you would a remote, really sets this product apart.”

Directed has delivered award-winning connected car solutions for over a decade, including the recently launched and enormously successful Viper SmartStart Pro. Viper Connect offers the same Viper SmartStart Pro technology in a plug and play OBD-II form factor. Similar to the Viper SmartStart Pro, Viper Connect uses built-in GPS and LTE cellular technologies to locate and monitor customers’ vehicles.

Viper Connect features on-demand location, allows users to get directions to vehicle location, share vehicle locations and set up two SmartFences, which provide alerts when vehicles enter or exit specified locations. It also encourages safe driving through speed alerts.

Viper Connect requires the Viper SmartStart app (version 5.1 or newer) and a service plan subscription.

Visit www.directed.com for more.