LIMA, OH (09.28.22) – The Custom Audio Concepts 3-Day Tent Sale took place Thursday through Saturday, September 22-24. The company’s store is located at a very busy intersection in Lima OH. A row of tents was positioned outside along with numerous tables stacked high with specials under tents for customers to check out.
Mark Wallace, Custom Audio Concepts GM, who orchestrated the event offered, “We had a unbelievably huge success. When others around may be slowing down we are moving forward. I have been in this industry for 24 years and have never seen an event this busy… and register such strong sales.”
Continuing, Wallace added “We sold lots of Rockford Fosgate products along with Memphis subwoofers. Harley Hertz speakers were a hit and Sony Radios were sold like hotcakes. We did in 3 days what some stores may do in a month.”
Al Congdon, with the Progressive Group, worked the event. Congdon related “I’m happy to say the event was well promoted and we had a steady flow of customers looking at products. The people that showed up were definitely buyers. The deals were smoking and I would like to say Nice Job Mark Wallace.”
“There were 7 store staff members working the event. We promoted the event on Facebook and Instagram with targeted ads” Wallace concluded.
Custom Audio Concepts is owned by Nate Gast and sells home and car audio plus associated automotive aftermarket products.
AUSTIN, TX (07.21.22) – The 2022 Custom Sounds & Tint Texas Heat Wave will fill the massive Travis County Expo in Austin Texas July 22nd thru 24th. This event supplies an opportunity for vehicle enthusiasts to show off their custom vehicles and compete against other enthusiasts for awards and cash prizes. If it has wheels it can be registered for the event. All makes and models ranging from Model A to 2022 are welcome!
“We have also incorporated a Tattoo Expo into our event. Entry to the Tattoo Expo is included in your registration or ticket purchase. You will have the opportunity to be “inked” by some of the finest tattoo artists in Texas” Texas Heat Wave’s David MacDonald related.
Custom Sounds & Tint will have their best Audio Sale of the Year with products and displays from Focal, Kenwood, JVC, JL Audio, Rockford Fosgate, Hertz and Pioneer in the air conditioned comfort of the large Customs Sounds building.
Remember the event is The Texas Heat Wave and temperatures are at record levels across the southern US. Please be prepared.
Elite Customs will be displaying the Heat Wave van with its wall of 16 10-inch woofers and other audio builds.
JC’s Window Tint & Car Audio will be displaying some of their audio builds as well.
There are over 100 vendors selling and displaying automotive aftermarket products on the 128 acre property with parking for 4000 cars.
It’s not too late to get a vendor spot, register or buy tickets, go to heatwaveshow.com
ERIE, PA (07.20.22) – The area in front of the Custom Audio location in the West Ridge Plaza was filled with over 100 cars on Sunday, July 17th to benefit The Anna Shelter…before the rain came around 2 PM.
Custom Audio’s Sondralee Orengia related “Rain and car shows do not go well together. This past Sunday’s event was a reschedule from the original Anna Shelter Car Show date of Sunday, June 26th. That day the weather forecast called for rain and we rescheduled. This past Sunday the weather forecast was for scattered showers. When the rain started around 1 o’clock people buttoned up their rides and headed home.”
The Anna Shelter animal welfare organization in Erie PA was established in June of 2004. The organization will help dogs, cats, small animals… even horses, one animal at a time. During the Sunday event there were gift baskets, raffles, 50/50 opportunities, food trucks on site and dash plaques for 100 show cars.
Orengia continued “Cars started showing up early to beat the weather. In all we had just over 100 cars, trucks and vans show up for early fun before the rains came and shut down the event. Despite the condensed time the event raised close to $4000. for the Anna Shelter to further their important mission.”
On Sunday Custom Audio’s showroom was open and staff members engaged with enthusiasts about the wide variety of aftermarket 12volt products available today.
As an added bonus local television channel JET24 broadcast a news story Sunday evening.
ERIE, PA (06.07.22) – Custom Audio is on the road around Erie in a new van with striking custom graphics. Since 1983 the company has offered HomeAV and car audio products with a full show room for demonstrations and custom installation.
Owner Sondralee Orgenia related, “Putting the new van project in place was a lot of work and a lot of vinyl, but boy it mades a beautiful statement for our business. The van was hard to find and we purchased a 2019 Chevy Express. It came with a stock camera system and we added a remote starter system with Drone so we could track the van on jobs. We also added a little lighting inside and Stinger X sound dampening to quiet the ride.”
Custom Audio does a lot of large custom jobs for businesses including restaurants and meeting facilities in addition to home AV installations. The van is utilized to transport equipment for the installations and tools to complete the job. The Custom Audio van is also a billboard outside those businesses and in residential neighborhoods. Back at the store the van grabs attention parked in front of the store on the high traffic street.
Concluding, Orengia offered, “Business has been strong across the board at Custom Audio. We have an amazing team and the new van is an investment into the future.”
ERIE, PA (12.28.2020) – Custom Audio in Erie, PA began the company’s annual Holiday themed 6 Weeks ’til Christmas campaign on November 15th. Each week a new ‘Christmas Gift’ was offered. To enter for a chance to win a follower was required to like, comment and share the post. The winner of the previous week was selected each Monday and notified. A post was made of each winner with several weekly winners coming into the store to pick up their winning Christmas Gift. A post of that winner and gift was another opportunity for a post to connect with followers during the 6 Weeks ’til Christmas campaign.
Reviewing the 6 Weeks ’til Christmas campaign company owner Sondralee Orengia offered, “The number of people participating in our Holiday campaign this year was definitely better than last year. The fact that more people were likely at home spending time on their phones probably led to the pretty strong increase.”
Orengia utilized Random app from the Apple Store to select the weekly winners. Weekly prize offering posts were made on social media to both Instagram and Facebook.
Continuing, Orengia stated, “Customers were thrilled to come into the store to pick up their prizes. Custom Audio is a big proponent of “Shop Local” and several winners mentioned how important it is to support local retailers. Some winners had not been in our store before and they commented about our impressive showroom layout and indicated they would return to make a purchase in the future.”
Concluding, Orengia stated, “There were many comments made by followers during our 6 Weeks ’til Christmas campaign. Again in 2020 this was a very positive campaign which we plan to continue in future Holiday Seasons.”
Great job to Sondralee Orengia and the Custom Audio Team. It is terrific to see 12volt retailers reaching out via social media to connect with followers and consumers to drive store traffic and sales.
ERIE, PA (08.12.2020) – Custom Audio was featured on local television news in Erie PA on Saturday, August 8th. The local station was spotlighting the struggles many brick and mortar retailers are experiencing during the COVID-19 Pandemic. Custom Audio is a proactive Home AV and 12volt retailer that has actually experienced strong business after reopening. The store closed March 23rd to comply with local mandates and was closed for nearly 2 months. Custom Audio, a fixture for 36 years in Erie, reopened in stages about about 2 months ago.
Custom Audio owner Sondralee Orengia related “When the local NBC station called about their initiative to spotlight local businesses we said come on…and they did on Saturday afternoon August 8th. Dan Bartels came with the video camera operator for the interview. During the interview we covered how our AV products actually helped people work from home and enjoy their systems during quiet times. Once we reopened the garage installations went crazy in the bay. The segment aired twice that evening during their local news programming.”
Following the airing of the interview Custom Audio has received a lot of positive feedback from across the community.
“After the segment aired we made posts on social media including the entire segment on IGTV” Sondralee added.
These images are screenshots from the IGTV video posted by Custom Audio.
In-store the Custom Audio Team wears masks and practices social distancing. Sales counters and surfaces in the showroom are cleaned daily as well. Each morning staff members have temperature checks.
“For the home side of our business there are a number protocols we are required to follow along with associated paperwork. Making a home visit for an installation is way more than it was in the past” Sondralee concluded.
ERIE, PA (06.23.2020) – Custom Audio added more for Fathers on Father’s Day 2020 with a special promotion.
Sondralee Orengia related, “A few days before Father’s Day we put together a quick promotion on Facebook and Instagram. Fathers could register to win a gift package that included a very popular Nebo Tino compact flashlight we sell with a pair of their socks too. Fathers were asked to like, comment and share our Father’s Day offer post.”
On Saturday before Father’s Day a winner was selected, contacted and he came into the store to pick up his prize package.
“Jacob was the winner and very promptly came by the store and picked up his Father’s Day prize. This was the first time he had been into our store and he commented on the wide selection of products we offer for home and car,” Orengia added.
The Father’s Day promotion had a reach of over 3000 on the Custom Audio social media outreach.
To further build a lasting relationship with customers Custom Audio gives each one a company pen and note pads to keep the company’s brand in view.
ERIE, PA (10.04.19) On Tuesday morning, October 1st, the Custom Audio Team left Erie and headed to the Davis Distribution Remote Start Expo at the Mountaineer Casino and Resort in New Cumberland, WV. Social media posts the day before let their followers know the store would be closed so the Team could attend a product training session.
Sondralee Orengia, Custom Audio owner, and Team members Nick Portonova, Adam McDermit and Andrew Wiesen made the day trip. Orengia commented “The trip to New Cumberland was 150 miles each way. On the way down we had a couple hours to talk about store business, plans and what we expected to learn at the Davis Expo.”
The Davis Distribution Remote Start Expo was set up with 3 separate time slots. During each time slot remote starter vendors made their presentations. CompuStar, Directed and VOXX brands were in the house. Custom Audio is a key CompuStar dealer and attended their 2 hour session.
“We learned about all of the new products and the lineup for CompuStar. This information will definitely help us with our product mix and direction we need to go with remote starters this season. There are so many options and opportunities for profit” Orengia offered.
Following the CompuStar training session at the Davis Expo the Custom Audio Team stopped at a Top Golf for some Team Building time prior to the 150 mile drive back to Erie.
“All in all it was a terrific day. We networked with other dealers and spent time with Rusty North and other Davis staff members. The Davis team did such a great job” Orengia concluded.
The Davis Distribution Remote Start Expo 2019, which concluded on Thursday October 3rd, included day long sessions in Blue Bell PA, New Cumberland WA and Indianapolis IN.