CCO’s Sailfish Event Reels in Clarion Audio Sponsorship

MIRAMAR, FL (05.04.2021) – JL Audio’s Clarion Marine brand has officially become the Exclusive Audio Sponsor of CCO Showdown Sailfish Edition. Put together by the creative minds at Center Consoles Only (CCO), CCO Showdown events are the only fishing tournaments solely dedicated to the use of center console boats.

“Beyond the extremely appealing social media content they create, CCO is revolutionizing the marine media landscape. No other media group delivers the same kind of modern approach, unique perspective, and influential voice to boating-focused content than they do,” said Bryatt Fischer, Marketing Director, JL Audio. “We are thrilled to support CCO Showdown and look forward to seeing CCO expand these events in the future.”

As part of this sponsorship, Clarion Marine will work with CCO to create high-quality content and generate exposure among those fishing in the tournament and those following it on social media. Additionally, Clarion Marine will have personnel on the ground at the event to answer any questions about Clarion Marine products, hand out swag, and host product giveaways.

“JL Audio has been a great partner of ours and we are excited to expand the relationship to include Clarion Marine in our CCO Showdown,” Alan Blanco, CEO at Center Consoles Only. “We personally chose the Clarion Marine brand for our boat’s audio option and couldn’t speak more highly of the product quality and overall value. The products are a perfect fit for Center Console enthusiasts and we look forward to working more closely with this brand as we grow our CCO Showdown tournament events.”

The CCO Sailfish Showdown Fishing Tournament will be hosted in Coconut Grove at Monty’s Raw Bar at Bayshore Landing in Miami. The event runs from May 6-8, 2021. Participants must have center console boats to participate and fish in the tournament.

Visit clarionmarine.com and ccoshowdown.com for more.

JL Audio Relaunches Clarion Marine Brand Into Retail

MIRAMAR, FL (07.02.2020) – Clarion Marine is positioned to make 2020 a breakout year by returning to the retail marine audio channel, under the management of JL Audio, Inc. The company has expanded Clarion Marine’s distributor base and is building a network of specialty retailers.

This follows JL Audio, Inc.’s licensing of the Clarion Marine brand from Clarion Co., Ltd. of Japan, an agreement not affected by the subsequent acquisition of Clarion Co., Ltd. by Faurecia, a global automotive supplier based in France.

Since the licensing agreement went into effect in late 2018, JL Audio hired a dedicated group of product planners, engineers and supply chain experts to form a product development team that could lead Clarion Marine’s return to prominence in the marine audio market. The first wave of new products from this team will debut this summer, with many more products scheduled for delivery in 2021.

“Clarion has a deep history as a pioneering car audio company, and a particularly strong reputation as a marine audio brand. We accepted the challenge to return Clarion Marine to a leadership position with products that are relevant, well-priced and able to deliver a great customer experience,” said Andy Oxenhorn, President of JL Audio, Inc. “It’s very exciting to see the product development team’s hard work come to market. With our disciplined marketing and distribution plan, we expect Clarion Marine to set new records for sales by 2023.”

The Clarion Marine product line is well-focused at key retail price points and will rely on a distribution model that recognizes the value of approved brick and mortar retail outlets. Key distribution partners sharing the company’s vision for the Clarion Marine brand will also play a key role in some markets.

A select group of authorized internet retailers, meeting Clarion Marine’s high standards, will be authorized to sell online.

JL Audio, Inc’s network of sales representatives will manage retail accounts across the United States, guided by the JL Audio, Inc’s sales team. VP of US Retail Sales, Brian Power said, “We have such a great opportunity in front of us, with a great plan for Clarion Marine that complements our well-established JL Audio brand. Our sales team is already hard at work, looking for the best opportunities for success in each market.”

Manville Smith, VP of Marketing for JL Audio, Inc. said, “Our new Clarion Marine tagline, ‘Let’s Hear It.’, anchors our brand message for Clarion Marine. We will focus on communicating in human-centered terms that emphasize the enjoyment our products bring to boaters.” Smith continued, “We will also place an emphasis on Clarion Marine’s longstanding reputation for building products that last in real marine use. We call it ‘Salt and Sun Certified,’ which is a short way of describing the intense testing and certification our products must pass.”

Clarion Marine products have already begun shipping to authorized retailers around the U.S.A.

Visit clarionmarinesystems.com and jlaudio.com for more.