LAS VEGAS, NV (01.10.22) – COVID 19, along with testing procedures and uncertainties in marketplace, led to a significantly less than expected attendance during CES 2022. Attendance was reported to be in the 40,000 range compared to 170,000 in a recent year. News of large companies cancelling plans to exhibit, along with major flight cancellations and delays, added to the 75% decline in attendance compared to recent years.
Less than a week before CES 2022 presenter CTA announced the event would be reduced to a 3-Day run… concluding on Friday at 6PM instead of the scheduled Saturday last day.
The headline on the Las Vegas newspaper one day during the event was ‘CES…Room To Roam.’
Weeks ago a large number of 12volt companies announced they would not be attending. Several forfeited seniority for future years. VOXX Electronics, SiriusXM, XS Power, CUB and Installer Net continued with their plans to exhibit. The VOXX Prestige, Directed, Viper, Rostra and Rosen brands showcased their 12volt products. Sirius XM, with Paul Trueman, shared the large VOXX booth in the Central Hall.
Paul Trueman, SiriusXM Sr. Director Retail Sales, offered “The new RoadyBT Tuner that offers multiple installation options opened eyes in the booth. The new Road Dog BT tuner that we showed opens installation options in the retail truck channel. Of course it would have been brilliant to have seen a larger turnout.”
XS POWER with Scottie Johnson, Brady Basner, Shawn Mayo and Remy Viator had an impressive booth in the West Hall with the company’s batteries and accessories positioned for attendees to check out. Large signage hung from ceiling rafters to draw attention in the massive 1.4 million square foot West Hall.
Scottie Johnson, XS POWER President related “For us the show overall was a success, but with very little audio business. We did develop opportunities in the EV and Commercial Energy markets.”
“We showed our full lineup to attendees who came to the booth and met with dealers from outside the U.S. Closing CES a day early was probably good for some to spend an extra day in Vegas but I would have preferred being at home in Tennessee” Brady Basner, XS POWER Sales/Marketing, related.
Rescheduling airline reservations, along with travels delays, prevented most from returning home a day earlier than scheduled after the Saturday CES cancellation was announced.
CUB and Installer Net also moved forward in the West Hall to let all see their latest products and services.
Robin McNeal, Nakamichi National Sales Manager and Las Vegas resident, registered for CES and walked the halls of LVCC. “I have attended CES for probably over two decades. CES 2022 I have a hard time understanding or describing. We all know the 12volt category has been declining at CES and shifting to SEMA. Nakamichi canceled our booth a few months ago. Our original booth space in the West Hall was just an empty space when I walked that hall. The local newspaper described CES 2022 as a gadget show. Add in health products and that sounds about right.”
12volt Central staff interviewed a number of 12volt retailers prior to CES 2022. All indicated they would not be attending. Several said they had registered, bought a ticket and booked hotel stay. As 12volt exhibitors pulled out, uncertainties in the marketplace continuing and the new COVID variant spiking they cancelled plans to attend CES 2022.
As an industry veteran, with parts of seven decades in the industry, witnessing the reality of CES 2022 is sobering and disheartening. CES for this writer began in the early 1970’s in Chicago. With all the variables in the marketplace getting things back to close to normal will be challenging to be sure. Let’s all set plans to accomplish positives each day as we work to accomplish respective goals for the year.
Enter The 12volt News Show. We encourage all to utilize the 12voltSTP Tool. Snap and Txt an image to 318-465-0844. Presto, Your company’s products and positive activities could be in The 12volt News Show.
LAS VEGAS, NV (01.06.22) – COVID 19, along with testing procedures and uncertainties in marketplace, led to a less than expected attendance opening day of CES 2022. Recent news of large companies cancelling plans to exhibit, along with major flight cancellations and delays, added to lower than anticipated attendance.
In this CES 2022 article the 12volt News will take a high road to showcase the efforts of exhibitors on the floor at CES 2022. VOXX Electronics, SiriusXM, XS Power, CUB and Installer Net continued with their plans to exhibit. The VOXX Prestige, Directed, Viper, Rostra and Rosen brands showcased their 12volt products. Sirius XM, with Paul Trueman, shared the large VOXX booth in the Central Hall.
XS Power, with Scottie Johnson and Brady Basner, had an impressive booth in the West Hall with the company’s batteries and accessories positioned for attendees to check out.
CUB and Installer Net also moved forward in the West Hall to let all see their latest products and services.
As an industry veteran, with parts of seven decades in the industry, witnessing CES 2022 is sobering and disheartening. CES for this writer began in the early 1970’s in Chicago. With all the variables in the marketplace getting things back to close to normal will be challenging to be sure. Let’s all set plans to accomplish positives each day as we work to accomplish respective goals for the year.
We encourage all to utilize the 12voltSTP Tool. Snap and Txt an image to 318-465-0844. Presto, Your company’s products and positive activities could be in The 12volt News Show.
ARLINGTON, VA (08.24.2021) – We’re excited to reconvene the technology industry in Las Vegas and experience the magic of CES with you. Over 1,000 companies including major brands and start-ups have already committed to be in Las Vegas (Learn more). CES 2022 will feature the latest tech innovations, including space tech, food tech and NFTs. Audiences will hear from industry leaders during live keynotes, including General Motors Chair and CEO Mary Barra and T-Mobile CEO Mike Sievert.
Safety, security and health are a priority at CES. For CES 2022, we will require all in-person attendees to provide proof of COVID-19 vaccination (Learn more). Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of this virus. While we are still more than five months from CES 2022, we are sharing this information early to give you time to plan.
CES 2022 will follow state and local guidelines and recommendations by the CDC for masking and other protocols. Masks are currently required in all public indoor spaces in Las Vegas. We will regularly update CES.tech/healthprotocols with the latest information.
Booking Your Hotel – Hotel reservations are now open through our official housing agent, onPeak. CES exclusive rates are available for individual reservations and small blocks of 9 rooms or less. You can also request a group block if you require 10 or more rooms. Please note, onPeak is the only official housing agent for CES. Visit CES.tech/hotels to make your reservation now.
As we recognize you may need flexibility in making your travel plans, we will not require the $150 room deposit for CES 2022.
We also recognize that some of you may be unable to join us in Las Vegas. For those who can’t make it we will bring you CES digitally in parallel with the in-person event in Las Vegas. Registration for the in-person CES 2022 will open in September. We are looking forward to welcoming you back to Las Vegas and CES.
ARLINGTON, VA (08.18.2021) – The Consumer Technology Association (CTA) has announced that CES 2022 , the world’s most influential technology event, will require in-person attendees to provide proof of COVID-19 vaccination. CES 2022 will take place in Las Vegas on January 5-8, 2022. For those who may be unable to travel to Las Vegas, CTA will again create a digital event that will run in parallel with the in-person program. Digital audiences will have the opportunity to share the spirit of the in-person event.
“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” said Gary Shapiro, president and CEO, CTA. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”
CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement and will share more details on this later. Safety, security and health are always a priority at CES, and we will follow state and local guidelines and recommendations by the CDC. CTA will continue to monitor and evaluate the situation and will announce additional protocols closer to the show.
In Las Vegas, attendees will experience a host of new technologies from global companies, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. Some 2000 companies including major brands and start-ups will be in Las Vegas. CES 2022 will feature new categories showcasing how the industry is evolving, including space tech, food tech and NFTs. The show will highlight advancements in AI, AR/VR, gaming and computing, digital health, automotive and transportation, home entertainment, smart home and more. Audiences will hear from industry leaders during live keynotes, including General Motors Chair and CEO Mary Barra and T-Mobile CEO Mike Sievert. The CES keynote schedule will be updated regularly as speakers are announced.
Owned and produced by CTA, CES 2022 will convene the tech industry in-person and digitally, Wednesday, Jan. 5 to Saturday, Jan. 8, with Media Days taking place Monday, Jan. 3 to Tuesday, Jan. 4. Global audiences will have access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For over 50 years, CES has been the global stage for innovation, and CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships.
ARLINGTON, VA (05.25.2021) – The Consumer Technology Association (CTA) has announced the automotive sector is tracking for record growth at CES 2022 , the world’s most influential technology event. The transportation and vehicle technology category has already exceeded the final number of CES 2020 exhibitors and brands are continuing to sign up for the upcoming show. CES will take place in Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.
Over 175 companies have committed from the transportation and vehicle technology industry for 2022, which represents a 12% increase from CES 2020. At CES 2022, transportation and vehicle technology will move to the LVCC’s new West Hall and feature top brands including Audi, Daimler AG, General Motors and more.
Strong representation at CES 2022 is also expected in the number of startups from around the world. Eureka Park, the area of CES showcasing startup companies, is having strong sales. Many international groups are increasing the amount of space reserved. Startups will represent countries around the world, including large delegations from France, Italy, Japan, the Netherlands, South Korea, Taiwan, Thailand and the UK.
“Our exhibitors are excited to return to Las Vegas for CES and resume face-to-face interactions with partners, customers, media and other industry professionals,” said Karen Chupka, EVP, CES, CTA. “As exhibitors select space and map out plans, we’re getting an idea of what trends will be big at CES 2022 and we’re seeing strong interest across multiple categories.”
Digital health, smart home, and advertising, marketing and media (C Space) technologies are all expected to be strong at CES 2022. Attendees will see the latest in technology from companies including Amazon, AMD, Hyundai, IBM, Intel, LG Electronics, Panasonic, Procter & Gamble, Qualcomm, Samsung Electronics, Verizon and more.
A key trend at CES 2022 will showcase how the pandemic has fueled innovation across many industries, including digital health, smart home and advertising and marketing. Companies have launched products that impact health and wellness, change how people stay in shape and improve the home experience. Global brands including 3M, Abbott, AT&T Business, Omron Healthcare, Philips, Samsung Life Insurance and Sleep Number will share the latest technologies in digital health and attendees can expect to see Belkin, Kohler and Moen display their latest smart home technologies. Consumer culture has shifted through the pandemic and brands have adjusted how they entertain their audiences. DISH Network, FreeWheel Media, NBCUniversal, Roku, Samsung Ads, Snap and WarnerMedia will exhibit in C Space, sharing the latest trends and news in advertising, marketing and creative.
ARLINGTON, VA (01.15.2021) – The first-ever, all-digital CES 2021 made history as the largest digital tech event. Almost 2000 companies unveiled next-gen innovation for a better future. Owned and produced by the Consumer Technology Association (CTA), the all-digital CES 2021 featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming.
“The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business,” said Gary Shapiro, president and CEO, CTA. “CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”
CES 2021 kicked off Jan. 11 with Media Day, featuring 19 press conferences with companies including Bosch, Canon, Caterpillar, Hisense, Intel, LG Electronics, Mercedes-Benz, Panasonic, Samsung Electronics and Sony breaking news and launching products. Trends from Media Day focused on “the home” with innovation that personalizes work, health and entertainment at home, as well as advancements in transportation and mobility.
Almost 2000 companies launched products during the all-digital CES 2021, including almost 700 startups from 37 countries. Exhibiting companies included tech giants, such as Intel, LG Electronics, Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies, from AARP to Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal, Moen and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta.
“The industry came together digitally at CES 2021. This was a medium for companies to make announcements, launch products and connect with their audiences,” said Karen Chupka, executive vice president, CES. “The all-digital format brought new voices to the tech conversation.”
Keynote Announcements Industry leaders took to the all-digital CES keynote stage to make major announcements, including:
Verizon: Hans Vestberg, chairman and CEO of Verizon, demonstrated the immersive 5G experience across sports, education, connected communities and live music, and announced partnerships with the NFL, UPS, Live Nation Clubs and Theaters, The Met and the Smithsonian.
General Motors: Mary Barra, chairman and CEO of General Motors (GM), launched new product lines from GM, including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market.
AMD: Dr. Lisa Su, president and CEO of AMD, revealed the new Ryzen 5000 series mobile processors with two categories – the H-series, for laptops intended for gaming and content creation and the U-series, for ultraportable notebooks.
Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person.
Future Reimagined: Michael Miebach, CEO of Mastercard, and Julie Sweet, CEO of Accenture, predicted tech trends they expect to see over the next decade.
Walmart: Doug McMillon, CEO of Walmart, discussed ways 5G, AI and robotics will change the business; how Walmart pivoted to keep employees healthy and customers satisfied; and the company’s commitment to diversity and inclusion.
Microsoft: Brad Smith, president of Microsoft, gave his vision on ensuring cyber security and customer privacy protection, and discussed the tech industry’s responsibility to exercise our conscience.
Entertainment Transformed: Michael Kassan, chairman and CEO of MediaLink, and Ann Sarnoff, chair and CEO of WarnerMedia Studios and Networks Group, described the ever-evolving entertainment industry and what the industry will look like in a post-pandemic world. Maverick Carter, CEO of The Springhill Co.; Adrienne Lofton, VP, North America Marketing, NIKE; and Deborah Wahl, Global CMO of General Motors, discussed how marketers and brands are adjusting and creating in today’s landscape.
Key Themes at CES 2021
The all-digital CES 2021 featured groundbreaking innovation that will improve our world, from health to safety, sustainability and accessibility.
Tech Innovation Accelerated by COVID-19
Tech companies innovated during the pandemic, with companies at CES 2021 featuring smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air filtration systems.
Consumer Privacy and Trust
The heads of privacy at Amazon, Google and Twitter discussed new privacy regulations and the need to increase consumer trust, stating that tech companies must give users more control over their data.
Global Tech Challenge
The Global Tech Challenge, launched at CES 2020, in partnership with the World Bank and CTA, rewards tech solutions in three areas: digital health in East Africa, resilience in India and gender equalityaround the world. The selected winners were announced this week from more than 1000 applications, with three winners selected for gender equality, 10 for resilience and 17 for digital health.
NASA was joined by leaders from Lockheed Martin and Space Tango to discuss technology’s role in accelerating space research and breakthroughs that will benefit all of humanity.
CES Anchor Desk
The CES Live Anchor Desk was a true broadcast experience, bringing the latest CES news and highlights with anchors including:
Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles @richontech
Naomi Kyle – Host and Producer @NaomiKyle
Brian Tong – Tech Host & Content Creator @briantong
The Anchor Desk featured interviews with top industry leaders and visionariesincluding entrepreneur Mark Cuban; musician and tech entrepreneur will.i.am; HRH Constantijn van Oranje, The Netherlands; Shelley Zalis, The Female Quotient and CES Official Equality Partner; and leaders from AT&T, Audi, Bosch, FIFA, Humana, Hyperion, Indianapolis Motor Speedway, Material Impact, OMRON Healthcare, Philips, P&G, Samsung Electronics and United Talent Agency.
Conference Program and Special Events The CES conference program showcased more than 100 hours of programming. Sessions covered pressing topics including privacy, the future of AI and health care, autonomous transportation, trends in retail and tech policy.
The future of entertainment was reimagined at CES 2021, with a special event featuring Ryan Seacrest and music superstars Billie Eilish and Dua Lipa, as they discussed how tech has enabled the creation of a new immersive fan experience.
Diversity Commitment CTA continued its commitment to driving diversity in tech with its latest investment, announcing an investment in VC fund Plum Alley. This is part of its $10 million commitment to venture firms and funds that invest in women, people of color and other underrepresented entrepreneurs. Plum Alley invests in founding teams of women, and women and men and has an impressive representation of women founders from many backgrounds and ethnic groups in the STEM fields including Dr. Jennifer Doudna, who recently won the Nobel Prize in Chemistry. CTA announced its $10 million funding commitment on stage at CES 2019.
Government Leaders at CES 2021 Government leaders and policymakers from the U.S. and around the globe participated in the all-digital CES 2021, sharing their insight into the future of innovation. Policymakers included Director-Designate of the U.S. National Economic Council for the incoming Biden administration Brian Dreese; French Minister of State for Digital Transition and Electronic Communications Cédric O; State Secretary for Economic Affairs and Climate Policy for The Netherlands Mona Keijzer; and UK Minister of Transport Rachel McLean.
Global Reach of CES 2021 CES 2021 was truly a global event, with attendees joining from over 150 countries and over 1300 exhibitors coming from outside the United States, including more than 530 international startups. Country Group Organizers brought large delegations of exhibitors included Canada, France, Israel, Italy, Japan and South Korea. CES 2021 featured startups from Nigeria and Russia for the first time.
Content can be accessed on demand through Feb. 15, 2021. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.
SHREVEPORT, LA (01.12.2021) – The New Year 2021 is less than 2 weeks old. The COVID-19 Pandemic is raging and turmoil is raging in the Nation’s Capitol. That is reality.
With that backdrop, the virtual All-Digital CES 2021 is set to run from January 11th – 14th on screens around the world. Over the past several years 12volt industry participation has declined as a percentage of the overall CES experience in Las Vegas. Participation of traditional 12volt companies in this year’s All-Digital CES is seeing an acceleration of that trend.
Headlines in the Las Vegas Review-Journal Newspaper speak to the impact the All-Digital CES 2021 is having on the City of Las Vegas and surrounding area. “Millions lost with CES Virtual show.” The 2021 CES was to showcase the new 1.4 million square foot LVCC West Hall with its $980 million price tag. “CES Hopes Virtual Event Unrepeated” is another headline in the newspaper. Those headlines are the harsh reality of the impact of the All-Digital CES2021.
One article in the Review-Journal chronicles the impact of the no in-person CES 2021. “We Miss You CES” messages are visible on the huge digital signs on hotels along the Las Vegas Strip. Please clink this link to read the article and see the many “We Miss You CES” messages.
Almost everyone across the 12volt industry has very good memories from attending CES in Las Vegas. Some have vivid memories from Summer and Winter CES events in Chicago at the McCormick Center. The in-person CES experience is like no other. From The 12volt Central Studios we look forward to attending in-person CES events in the future. A big ‘Thank You’ to Las Vegas resident Robin McNeal, Nakamichi Car Audio National Sales Manager, who provided a heads up about the articles in the Las Vegas Review-Journal Newspaper.
To help attendees navigate the unique all-digital experience of CES 2021, a live anchor desk will be part of the show — featuring familiar faces from the tech media world. This central command will help attendees explore the show, hear the latest news and view interviews on critical tech topics.
Featured anchors: Justine Ezarik (iJustine) — Host and Tech Content Creator Rich DeMuro — Tech reporter for KTLA-TV Channel 5 in Los Angeles Naomi Kyle — Actress, Producer and host of Star Trek’s The Ready Room on CBS Brian Tong — Tech Host & Content Creator Your go-to home base during the show, return to the main page on the digital venue at any point to hear from these anchors and find out what to see next.
Start connecting with fellow attendees, exploring speakers and exhibitors, and customizing your show.
The CES 2021 Keynote lineup includes: Mary Barra, Chairman and CEO, General Motors Corie Barry, Best Buy, CEO; Alan Murray, Chief Executive Officer, Fortune Media (USA) Corporation Ann Sarnoff, Chair and CEO, WarnerMedia Studios and Networks Group; Michael E. Kassan, Chairman and CEO, MediaLink Doug McMillon, CEO, Walmart Michael Miebach, President and CEO-Elect, Mastercard; Julie Sweet, CEO, Accenture; Daniel Roth, Editor-in-Chief, LinkedIn News Brad Smith, President, Microsoft Dr. Lisa Su, President and CEO, AMD Hans Vestberg, Chairman and CEO, Verizon
ARLINGTON, VA (12.18.2020) – Leaders from the Consumer Technology Association (CTA) has made major show announcements including keynote speakers, Innovation Award honorees and conference program updates. In addition, a preview was shared of what audiences can experience on the CES 2021 digital venue. CES 2021 kicks off January 11-14, 2021.
“CES 2021 will be making history, with our first all-digital show,” said Gary Shapiro , president and CEO, CTA. “This new experience will feature more than 1000 exhibitors from around the world, showcasing the latest trends and innovation in artificial intelligence, 5G, digital health, smart cities, vehicle tech and beyond . Technology will move us forward and CES 2021 will illustrate how innovation paves the way for a brighter tomorrow.”
Keynotes and Conference Sessions CTA announced that Best Buy CEO, Corie Barry will be joining the keynote line-up for a conversation with Fortune CEO, Alan Murray. Barry will discuss her vision for the future of tech, leading through the pandemic and why diversity and inclusion is good for business.
Barry joins other confirmed CES keynote speakers, including: Verizon’s Hans Vestberg, General Motors’ Mary Barra, AMD’s Dr. Lisa Su and WarnerMedia’s Ann Sarnoff. View the featured speakers page to see the full line-up of visionary speakers at CES 2021.
In addition to the keynote program, CES 2021 will offer over 100 conference sessions. CTA also announced the conference session “Privacy and Trust with Amazon, Google and Twitter”:
Keith Enright, Chief Privacy Officer, Google Damien Kieran, Chief Privacy Officer, Twitter Anne Toth, Director, Alexa Trust, Amazon Alexa
CES Digital Venue Audiences will experience the all-digital CES through the digital venue, the online platform created with technology partner Microsoft. CTA has released a video preview of the digital venue to provide a closer look at the experience which will foster collaboration, engagement and connections.
Live Anchors To help navigate the show, CTA announced a live anchor desk will be part of CES 2021 – featuring familiar faces from the tech media world. This “central command” will help attendees navigate the digital experience, hear the latest news and view interviews on critical tech topics. Featured anchors:
Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles
Naomi Kyle – Actress, Producer and host of Star Trek’s The Ready Room on CBS
Brian Tong – Tech Host & Content Creator
“CES 2021 will be a collaborative experience, encouraging connections between audiences and exhibitors from around the world,” said Karen Chupka, EVP, CES, CTA. “We threw out the playbook and decided to not just recreate CES online– but to reimagine it. The digital transformation of our industry has given us opportunity to reach an even larger, global audience and create new experiences for this year and beyond.”
Exhibitors for CES 2021 include tech giants such as Canon, Hisense, Intel, Lenovo, LG Electronics, Panasonic, Philips, Sony, Samsung Electronics, TCL and Voxx, as well as non-traditional tech companies including Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal and Procter & Gamble.
ARLINGTON, VA (11.24.2020) – The CES 2021 experience will be unlike that of any digital event you’ve been to before. Whether you are a CES veteran, or attending CES has been on your bucket list, this is your chance to experience the magic of CES in a new and exciting way.
Explore live and interactive exhibitor showcases as top tech innovators such as Bosch, Omron Healthcare, LG Electronics, Samsung Electronics and more show off their products, services and next-generation insights.
Chat with exhibitors and partners, set up personal meetings and make deals — getting your 2021 off to a productive and rewarding start.
Hear from the who’s who of the industry, see how technology has been and will continue to improve the way we live, work and play. Meet and form valuable partnerships with industry colleagues from every facet of the tech ecosystem.