Vehicle Tech: Innovation on Overdrive at CES

LAS VEGAS, NV (06.17.22) – The transportation tech of tomorrow promises a bold new world of conveniences, efficiencies and smart operations. From connected mobile apps and digital keys to EV infrastructure and autonomous vehicles, the industry’s top performers are powering up for CES® 2023.

A Vehicle-Tech Who’s Who  

CES 2023 exhibitors are industry visionaries, leaders with a tenacious drive and a laser focus on the future. An impressive lineup is already forming.    

John Deere  

Deere continues to demonstrate a deep commitment to innovation, and technologies that help farmers improve their productivity and profitability against diminishing resources. Deere’s fully autonomous tractor, announced at CES 2022, uses advanced cameras for smoother operation and 360-degree obstacle detection within an inch of accuracy.     

Deere extended its investment in autonomous technologies with its foray into autonomous crop sprayers. In April, the company announced a joint venture with GUSS Automation, a pioneer in semi-autonomous sprayers. The move is intended to help growers boost yields of high-value crops such as fruits, vegetables and nuts.   

A busy show floor at CES 2022 shows off a fresh set of vehicle tech innovations.

Volkswagen 

Emphasizing accessibility that doesn’t scrimp on innovation, Volkswagen innovates to make electric vehicles that push tech boundaries in ways consumers can readily embrace.   

Volkswagen’s first all-electric SUV arrived with an EPA-estimated 260 miles of range, 201 hp, fast-charging capacity and other features that facilitate EV adoption. The 2022 ID.4 adds 20 miles of range for an estimated 280 miles.⁠ From regenerative braking to an advanced lithium-ion battery in a vehicle that seats five, Volkswagen is modeling how far EV technology has come.  

The Picture is Getting Clearer 

Next year’s exhibitors know what the market wants and needs. Consumers demand more for their transportation dollar, and industry leaders are giving it to them. It’ll all be revealed at CES 2023. What will you discover? Find out how you can be part of the action.

Visit ces.tech for more.

CES 2023 Will Focus on How Innovation Is Addressing Global Challenges

NEW YORK, NY (06.16.22) – The Consumer Technology Association (CTA) announced that CES 2023, the world’s most influential technology event, will partner with the World Academy of Art and Science (WAAS) to showcase the critical role of technology in support of the United Nations efforts to advance human security for all.

CES 2023 will shine a spotlight on how technology helps people tackle the world’s most pressing problems. Human Security for All will be a theme throughout the show, from conference programming to keynotes highlighting innovation and products improving the lives of people around the world.

“Tech innovation gives us the tools to work toward a better world and has always been the catalyst for historic change. We are proud to partner with the World Academy of Art and Science in support of the United Nations,” said Gary Shapiro, President and CEO of the Consumer Technology Association. “Now more than ever, people are looking to the tech industry for leadership as we develop creative solutions to the world’s greatest challenges.”

First introduced by the UN in 1994, the concept of human security recognizes the importance of personal wellbeing and lists security pillars tied to an individual’s experience in life, including: food, access to health care, personal income, environmental protection, personal safety, community security and political freedom. CES 2023 will showcase the latest tech innovations and thought leaders dedicated to addressing these most pressing global challenges. CTA will expand the CES Innovation Awards to incorporate technologies advancing the UN Human Security categories.

“The COVID-19 pandemic, global warming, the high cost of education and the surging food shortages resulting from the war in Ukraine illustrate the importance of developing innovative solutions to the full range of human security issues.” said Garry Jacobs, President, World Academy of Art & Science. “We are proud to be partnering with CTA to promote awareness and action to address the challenges to human security.”

The Consumer Technology Association (CTA) also announced the first keynote speaker for CES 2023. John Deere Chairman and CEO John May will join other John Deere executives to share how purpose-driven sustainability and advancements in technology are addressing one of the world’s greatest challenges – feeding a growing global population. This will be the first time in CES history that an agriculture technology company executive will take the mainstage for a keynote at the show. John Deere first debuted at CES 2019 and has been exhibiting each year since, highlighting the importance of innovation in agriculture.

“The opportunity for technology and sustainability to positively impact the world is most present in agriculture, where farmers continue to be challenged to feed our growing population,” said John May, Chairman and CEO. “John Deere is focused on developing technology with a purpose, to make our customers more efficient and sustainable. The work they do affects every single person and we’re honored to have the opportunity to help tell their story on the mainstage.”

Sustainability, digital health, metaverse, electric vehicles, transportation and mobility will have a commanding presence at the show. CES 2023 will explore the power of technology to revolutionize how people connect, featuring new categories including Web3; using crypto and blockchain to usher in a new digital economy; and remote work tech, exploring how tech is bringing the office into the home to maximize collaboration and creativity.

Owned and produced by CTA, CES 2023 will take place in Las Vegas on January 5-8, 2023 with Media Days taking place January 3-4, 2023. Attendees will experience new technologies from global brands, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. The show will highlight how innovations in sustainability, transportation and mobility, digital health, the metaverse and more are addressing the world’s greatest challenges. Audiences will hear from industry experts during live keynotes, including leaders from John Deere. Visit CES.tech for all CES 2023 updates, registration details, and the media page for all press resources.

CES 2022 Fell Significantly Short of Expected Attendance

LAS VEGAS, NV (01.10.22) – COVID 19, along with testing procedures and uncertainties in marketplace, led to a significantly less than expected attendance during CES 2022. Attendance was reported to be in the 40,000 range compared to 170,000 in a recent year. News of large companies cancelling plans to exhibit, along with major flight cancellations and delays, added to the 75% decline in attendance compared to recent years.

The new LVCC West Hall, with 1.4 million square feet, was part of CES for the first time in 2022.

Less than a week before CES 2022 presenter CTA announced the event would be reduced to a 3-Day run… concluding on Friday at 6PM instead of the scheduled Saturday last day.

The headline on the Las Vegas newspaper one day during the event was ‘CES…Room To Roam.’

CES 2022 attendance was down approximately 75% from recent CES events.

Weeks ago a large number of 12volt companies announced they would not be attending. Several forfeited seniority for future years. VOXX Electronics, SiriusXM, XS Power, CUB and Installer Net continued with their plans to exhibit. The VOXX Prestige, Directed, Viper, Rostra and Rosen brands showcased their 12volt products. Sirius XM, with Paul Trueman, shared the large VOXX booth in the Central Hall.

Paul Trueman, SiriusXM Sr. Director Retail Sales, offered “The new RoadyBT Tuner that offers multiple installation options opened eyes in the booth. The new Road Dog BT tuner that we showed opens installation options in the retail truck channel. Of course it would have been brilliant to have seen a larger turnout.”

The VOXX Electronics Central Hall booth showcased the company’s lineup of 12volt brands.

XS POWER with Scottie Johnson, Brady Basner, Shawn Mayo and Remy Viator had an impressive booth in the West Hall with the company’s batteries and accessories positioned for attendees to check out. Large signage hung from ceiling rafters to draw attention in the massive 1.4 million square foot West Hall.

Scottie Johnson, XS POWER President related “For us the show overall was a success, but with very little audio business. We did develop opportunities in the EV and Commercial Energy markets.”

“We showed our full lineup to attendees who came to the booth and met with dealers from outside the U.S. Closing CES a day early was probably good for some to spend an extra day in Vegas but I would have preferred being at home in Tennessee” Brady Basner, XS POWER Sales/Marketing, related.

Rescheduling airline reservations, along with travels delays, prevented most from returning home a day earlier than scheduled after the Saturday CES cancellation was announced.

 The open area in the foreground is the booth space Nakamichi was to showcase their extensive car audio lineup.

CUB and Installer Net also moved forward in the West Hall to let all see their latest products and services.

Robin McNeal, Nakamichi National Sales Manager and Las Vegas resident, registered for CES and walked the halls of LVCC. “I have attended CES for probably over two decades. CES 2022 I have a hard time understanding or describing. We all know the 12volt category has been declining at CES and shifting to SEMA. Nakamichi canceled our booth a few months ago. Our original booth space in the West Hall was just an empty space when I walked that hall. The local newspaper described CES 2022 as a gadget show. Add in health products and that sounds about right.”

Use the 12voltSTP Tool to put your products in The 12volt News Show. Snap and Txt an image to 318-465-O844. Presto… your new product could be in The 12volt News Show.

12volt Central staff interviewed a number of 12volt retailers prior to CES 2022. All indicated they would not be attending. Several said they had registered, bought a ticket and booked hotel stay. As 12volt exhibitors pulled out, uncertainties in the marketplace continuing and the new COVID variant spiking they cancelled plans to attend CES 2022.

As an industry veteran, with parts of seven decades in the industry, witnessing the reality of CES 2022 is sobering and disheartening. CES for this writer began in the early 1970’s in Chicago. With all the variables in the marketplace getting things back to close to normal will be challenging to be sure. Let’s all set plans to accomplish positives each day as we work to accomplish respective goals for the year.

Enter The 12volt News Show to let the 12volt industry know about your new products.

Enter The 12volt News Show. We encourage all to utilize the 12voltSTP Tool. Snap and Txt an image to 318-465-0844. Presto, Your company’s products and positive activities could be in The 12volt News Show.

Visit ces.tech for more.

CES 2022 Falling Significantly Short of Expected Attendance

LAS VEGAS, NV (01.06.22) – COVID 19, along with testing procedures and uncertainties in marketplace, led to a less than expected attendance opening day of CES 2022. Recent news of large companies cancelling plans to exhibit, along with major flight cancellations and delays, added to lower than anticipated attendance.

This image shows the West Hall mid afternoon on Day 1.
The large VOXX Electronics Central Hall booth midday Day 1.

In this CES 2022 article the 12volt News will take a high road to showcase the efforts of exhibitors on the floor at CES 2022. VOXX Electronics, SiriusXM, XS Power, CUB and Installer Net continued with their plans to exhibit. The VOXX Prestige, Directed, Viper, Rostra and Rosen brands showcased their 12volt products. Sirius XM, with Paul Trueman, shared the large VOXX booth in the Central Hall.

The XS POWER booth in the West Hall saw good activity on Day-1. Scottie Johnson, Fawwaz-XS Power dealer from Trinidad, and Brady Basner are pictured (LtoR).

XS Power, with Scottie Johnson and Brady Basner, had an impressive booth in the West Hall with the company’s batteries and accessories positioned for attendees to check out.

CUB and Installer Net also moved forward in the West Hall to let all see their latest products and services.

CUB showed the company’s add-on vehicle safety and convenience products.

As an industry veteran, with parts of seven decades in the industry, witnessing CES 2022 is sobering and disheartening. CES for this writer began in the early 1970’s in Chicago. With all the variables in the marketplace getting things back to close to normal will be challenging to be sure. Let’s all set plans to accomplish positives each day as we work to accomplish respective goals for the year.

We encourage all to utilize the 12voltSTP Tool. Snap and Txt an image to 318-465-0844. Presto, Your company’s products and positive activities could be in The 12volt News Show.

Visit ces.tech for more.

Proof of Vaccination Required to Attend CES 2022

ARLINGTON, VA (08.24.2021) – We’re excited to reconvene the technology industry in Las Vegas and experience the magic of CES with you. Over 1,000 companies including major brands and start-ups have already committed to be in Las Vegas (Learn more). CES 2022 will feature the latest tech innovations, including space tech, food tech and NFTs. Audiences will hear from industry leaders during live keynotes, including General Motors Chair and CEO Mary Barra and T-Mobile CEO Mike Sievert.

Safety, security and health are a priority at CES. For CES 2022, we will require all in-person attendees to provide proof of COVID-19 vaccination (Learn more). Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of this virus. While we are still more than five months from CES 2022, we are sharing this information early to give you time to plan.

CES 2022 will follow state and local guidelines and recommendations by the CDC for masking and other protocols. Masks are currently required in all public indoor spaces in Las Vegas. We will regularly update CES.tech/healthprotocols with the latest information.

CES logo

Booking Your Hotel – Hotel reservations are now open through our official housing agent, onPeak. CES exclusive rates are available for individual reservations and small blocks of 9 rooms or less. You can also request a group block if you require 10 or more rooms. Please note, onPeak is the only official housing agent for CES. Visit CES.tech/hotels to make your reservation now.

As we recognize you may need flexibility in making your travel plans, we will not require the $150 room deposit for CES 2022.

We also recognize that some of you may be unable to join us in Las Vegas. For those who can’t make it we will bring you CES digitally in parallel with the in-person event in Las Vegas. Registration for the in-person CES 2022 will open in September. We are looking forward to welcoming you back to Las Vegas and CES.

Visit CES.tech for more.

Proof of Vaccination Required to Attend CES 2022

ARLINGTON, VA (08.18.2021) – The Consumer Technology Association (CTA) has announced that CES 2022 , the world’s most influential technology event, will require in-person attendees to provide proof of COVID-19 vaccination. CES 2022 will take place in Las Vegas on January 5-8, 2022. For those who may be unable to travel to Las Vegas, CTA will again create a digital event that will run in parallel with the in-person program. Digital audiences will have the opportunity to share the spirit of the in-person event.

“Based on today’s science, we understand vaccines offer us the best hope for stopping the spread of COVID-19,” said Gary Shapiro, president and CEO, CTA. “We all play a part in ending the pandemic through encouraging vaccinations and implementing the right safety protocols. We are taking on our responsibility by requiring proof of vaccination to attend CES 2022 in Las Vegas.”

CES logo

CTA is also assessing the acceptance of proof of a positive antibody test as an alternative requirement and will share more details on this later. Safety, security and health are always a priority at CES, and we will follow state and local guidelines and recommendations by the CDC. CTA will continue to monitor and evaluate the situation and will announce additional protocols closer to the show.

In Las Vegas, attendees will experience a host of new technologies from global companies, hear about the future of technology from thought leaders and collaborate face-to-face with other attendees. Some 2000 companies including major brands and start-ups will be in Las Vegas. CES 2022 will feature new categories showcasing how the industry is evolving, including space tech, food tech and NFTs. The show will highlight advancements in AI, AR/VR, gaming and computing, digital health, automotive and transportation, home entertainment, smart home and more. Audiences will hear from industry leaders during live keynotes, including General Motors Chair and CEO Mary Barra and T-Mobile CEO Mike Sievert. The CES keynote schedule will be updated regularly as speakers are announced.

Click to view the CES keynote schedule

Owned and produced by CTA, CES 2022 will convene the tech industry in-person and digitally, Wednesday, Jan. 5 to Saturday, Jan. 8, with Media Days taking place Monday, Jan. 3 to Tuesday, Jan. 4. Global audiences will have access to major brands and startups, as well as the world’s most-influential leaders and industry advocates. For over 50 years, CES has been the global stage for innovation, and CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships.

Visit CES.tech for all CES 2022 updates including safety and security and registration details.

Automotive Tracking for Record Growth at CES 2022

ARLINGTON, VA (05.25.2021) – The Consumer Technology Association (CTA) has announced the automotive sector is tracking for record growth at CES 2022 , the world’s most influential technology event. The transportation and vehicle technology category has already exceeded the final number of CES 2020 exhibitors and brands are continuing to sign up for the upcoming show. CES will take place in Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.

Over 175 companies have committed from the transportation and vehicle technology industry for 2022, which represents a 12% increase from CES 2020. At CES 2022, transportation and vehicle technology will move to the LVCC’s new West Hall and feature top brands including Audi, Daimler AG, General Motors and more.

Strong representation at CES 2022 is also expected in the number of startups from around the world. Eureka Park, the area of CES showcasing startup companies, is having strong sales. Many international groups are increasing the amount of space reserved. Startups will represent countries around the world, including large delegations from France, Italy, Japan, the Netherlands, South Korea, Taiwan, Thailand and the UK.

“Our exhibitors are excited to return to Las Vegas for CES and resume face-to-face interactions with partners, customers, media and other industry professionals,” said Karen Chupka, EVP, CES, CTA. “As exhibitors select space and map out plans, we’re getting an idea of what trends will be big at CES 2022 and we’re seeing strong interest across multiple categories.”

Digital health, smart home, and advertising, marketing and media (C Space) technologies are all expected to be strong at CES 2022. Attendees will see the latest in technology from companies including Amazon, AMD, Hyundai, IBM, Intel, LG Electronics, Panasonic, Procter & Gamble, Qualcomm, Samsung Electronics, Verizon and more.

A key trend at CES 2022 will showcase how the pandemic has fueled innovation across many industries, including digital health, smart home and advertising and marketing. Companies have launched products that impact health and wellness, change how people stay in shape and improve the home experience. Global brands including 3M, Abbott, AT&T Business, Omron Healthcare, Philips, Samsung Life Insurance and Sleep Number will share the latest technologies in digital health and attendees can expect to see Belkin, Kohler and Moen display their latest smart home technologies. Consumer culture has shifted through the pandemic and brands have adjusted how they entertain their audiences. DISH Network, FreeWheel Media, NBCUniversal, Roku, Samsung Ads, Snap and WarnerMedia will exhibit in C Space, sharing the latest trends and news in advertising, marketing and creative.

Visit ces.tech for more.

CES 2021 Makes History as Largest Digital Tech Industry Event

ARLINGTON, VA (01.15.2021) – The first-ever, all-digital CES 2021 made history as the largest digital tech event. Almost 2000 companies unveiled next-gen innovation for a better future. Owned and produced by the Consumer Technology Association (CTA), the all-digital CES 2021 featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming.

“The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business,” said Gary Shapiro, president and CEO, CTA. “CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”

CES 2021 kicked off Jan. 11 with Media Day, featuring 19 press conferences with companies including Bosch, Canon, Caterpillar, Hisense, Intel, LG Electronics, Mercedes-Benz, Panasonic, Samsung Electronics and Sony breaking news and launching products. Trends from Media Day focused on “the home” with innovation that personalizes work, health and entertainment at home, as well as advancements in transportation and mobility.

Almost 2000 companies launched products during the all-digital CES 2021, including almost 700 startups from 37 countries. Exhibiting companies included tech giants, such as Intel, LG Electronics, Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies, from AARP to Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal, Moen and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta.

“The industry came together digitally at CES 2021. This was a medium for companies to make announcements, launch products and connect with their audiences,” said Karen Chupka, executive vice president, CES. “The all-digital format brought new voices to the tech conversation.”

Keynote Announcements
Industry leaders took to the all-digital CES keynote stage to make major announcements, including:

  • Verizon: Hans Vestberg, chairman and CEO of Verizon, demonstrated the immersive 5G experience across sports, education, connected communities and live music, and announced partnerships with the NFL, UPS, Live Nation Clubs and Theaters, The Met and the Smithsonian.
  • General Motors: Mary Barra, chairman and CEO of General Motors (GM), launched new product lines from GM, including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market.
  • AMD: Dr. Lisa Su, president and CEO of AMD, revealed the new Ryzen 5000 series mobile processors with two categories – the H-series, for laptops intended for gaming and content creation and the U-series, for ultraportable notebooks.
  • Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person.
  • Future Reimagined: Michael Miebach, CEO of Mastercard, and Julie Sweet, CEO of Accenture, predicted tech trends they expect to see over the next decade.
  • Walmart: Doug McMillon, CEO of Walmart, discussed ways 5G, AI and robotics will change the business; how Walmart pivoted to keep employees healthy and customers satisfied; and the company’s commitment to diversity and inclusion.
  • Microsoft: Brad Smith, president of Microsoft, gave his vision on ensuring cyber security and customer privacy protection, and discussed the tech industry’s responsibility to exercise our conscience.
  • Entertainment Transformed: Michael Kassan, chairman and CEO of MediaLink, and Ann Sarnoff, chair and CEO of WarnerMedia Studios and Networks Group, described the ever-evolving entertainment industry and what the industry will look like in a post-pandemic world. Maverick Carter, CEO of The Springhill Co.; Adrienne Lofton, VP, North America Marketing, NIKE; and Deborah Wahl, Global CMO of General Motors, discussed how marketers and brands are adjusting and creating in today’s landscape.

Key Themes at CES 2021

  • The all-digital CES 2021 featured groundbreaking innovation that will improve our world, from health to safety, sustainability and accessibility.
  • Tech Innovation Accelerated by COVID-19
  • Tech companies innovated during the pandemic, with companies at CES 2021 featuring smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air filtration systems.
  • Consumer Privacy and Trust
  • The heads of privacy at Amazon, Google and Twitter discussed new privacy regulations and the need to increase consumer trust, stating that tech companies must give users more control over their data.
  • Global Tech Challenge
  • The Global Tech Challenge, launched at CES 2020, in partnership with the World Bank and CTA, rewards tech solutions in three areas: digital health in East Africa, resilience in India and gender equalityaround the world. The selected winners were announced this week from more than 1000 applications, with three winners selected for gender equality, 10 for resilience and 17 for digital health.
  • Space Tech
  • NASA was joined by leaders from Lockheed Martin and Space Tango to discuss technology’s role in accelerating space research and breakthroughs that will benefit all of humanity.

CES Anchor Desk

The CES Live Anchor Desk was a true broadcast experience, bringing the latest CES news and highlights with anchors including:

Justine Ezarik (iJustine) – Host + Tech Content Creator @ijustine

Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles @richontech

Naomi Kyle – Host and Producer @NaomiKyle

Brian Tong – Tech Host & Content Creator @briantong

The Anchor Desk featured interviews with top industry leaders and visionariesincluding entrepreneur Mark Cuban; musician and tech entrepreneur will.i.am; HRH Constantijn van Oranje, The Netherlands; Shelley Zalis, The Female Quotient and CES Official Equality Partner; and leaders from AT&T, Audi, Bosch, FIFA, Humana, Hyperion, Indianapolis Motor Speedway, Material Impact, OMRON Healthcare, Philips, P&G, Samsung Electronics and United Talent Agency.

Conference Program and Special Events
The CES conference program showcased more than 100 hours of programming. Sessions covered pressing topics including privacy, the future of AI and health care, autonomous transportation, trends in retail and tech policy.

The future of entertainment was reimagined at CES 2021, with a special event featuring Ryan Seacrest and music superstars Billie Eilish and Dua Lipa, as they discussed how tech has enabled the creation of a new immersive fan experience.

Diversity Commitment
CTA continued its commitment to driving diversity in tech with its latest investment, announcing an investment in VC fund Plum Alley. This is part of its $10 million commitment to venture firms and funds that invest in women, people of color and other underrepresented entrepreneurs. Plum Alley invests in founding teams of women, and women and men and has an impressive representation of women founders from many backgrounds and ethnic groups in the STEM fields including Dr. Jennifer Doudna, who recently won the Nobel Prize in Chemistry. CTA announced its $10 million funding commitment on stage at CES 2019.

Government Leaders at CES 2021
Government leaders and policymakers from the U.S. and around the globe participated in the all-digital CES 2021, sharing their insight into the future of innovation. Policymakers included Director-Designate of the U.S. National Economic Council for the incoming Biden administration Brian Dreese; French Minister of State for Digital Transition and Electronic Communications Cédric O; State Secretary for Economic Affairs and Climate Policy for The Netherlands Mona Keijzer; and UK Minister of Transport Rachel McLean.

Global Reach of CES 2021
CES 2021 was truly a global event, with attendees joining from over 150 countries and over 1300 exhibitors coming from outside the United States, including more than 530 international startups. Country Group Organizers brought large delegations of exhibitors included Canada, France, Israel, Italy, Japan and South Korea. CES 2021 featured startups from Nigeria and Russia for the first time.

Content can be accessed on demand through Feb. 15, 2021. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.

Visit ces.tech for more.

The All-Digital CES 2021 Set to Showcase the Latest in Consumer Electronics and So Much More

SHREVEPORT, LA (01.12.2021) – The New Year 2021 is less than 2 weeks old. The COVID-19 Pandemic is raging and turmoil is raging in the Nation’s Capitol. That is reality.

With that backdrop, the virtual All-Digital CES 2021 is set to run from January 11th – 14th on screens around the world. Over the past several years 12volt industry participation has declined as a percentage of the overall CES experience in Las Vegas. Participation of traditional 12volt companies in this year’s All-Digital CES is seeing an acceleration of that trend.

Bright signs along the famous Las Vegas Strip let all know ‘We Miss You CES’ in this image from The Las Vegas Review-Journal newspaper.

Headlines in the Las Vegas Review-Journal Newspaper speak to the impact the All-Digital CES 2021 is having on the City of Las Vegas and surrounding area. “Millions lost with CES Virtual show.” The 2021 CES was to showcase the new 1.4 million square foot LVCC West Hall with its $980 million price tag. “CES Hopes Virtual Event Unrepeated” is another headline in the newspaper. Those headlines are the harsh reality of the impact of the All-Digital CES2021.

In-Person CES hallways were filled in this 2019 event.

One article in the Review-Journal chronicles the impact of the no in-person CES 2021. “We Miss You CES” messages are visible on the huge digital signs on hotels along the Las Vegas Strip. Please clink this link to read the article and see the many “We Miss You CES” messages.

Almost everyone across the 12volt industry has very good memories from attending CES in Las Vegas. Some have vivid memories from Summer and Winter CES events in Chicago at the McCormick Center. The in-person CES experience is like no other. From The 12volt Central Studios we look forward to attending in-person CES events in the future. A big ‘Thank You’ to Las Vegas resident Robin McNeal, Nakamichi Car Audio National Sales Manager, who provided a heads up about the articles in the Las Vegas Review-Journal Newspaper.

Visit ces.tech for more.

Live Anchor Desk at CES 2021

To help attendees navigate the unique all-digital experience of CES 2021, a live anchor desk will be part of the show — featuring familiar faces from the tech media world. This central command will help attendees explore the show, hear the latest news and view interviews on critical tech topics.

Featured anchors:
Justine Ezarik (iJustine) — Host and Tech Content Creator
Rich DeMuro — Tech reporter for KTLA-TV Channel 5 in Los Angeles
Naomi Kyle — Actress, Producer and host of Star Trek’s The Ready Room on CBS
Brian Tong — Tech Host & Content Creator
Your go-to home base during the show, return to the main page on the digital venue at any point to hear from these anchors and find out what to see next.

Start connecting with fellow attendees, exploring speakers and exhibitors, and customizing your show.

The CES 2021 Keynote lineup includes:
Mary Barra, Chairman and CEO, General Motors
Corie Barry, Best Buy, CEO; Alan Murray, Chief Executive Officer, Fortune Media (USA) Corporation
Ann Sarnoff, Chair and CEO, WarnerMedia Studios and Networks Group; Michael E. Kassan, Chairman and CEO, MediaLink
Doug McMillon, CEO, Walmart
Michael Miebach, President and CEO-Elect, Mastercard; Julie Sweet, CEO, Accenture; Daniel Roth, Editor-in-Chief, LinkedIn News
Brad Smith, President, Microsoft
Dr. Lisa Su, President and CEO, AMD
Hans Vestberg, Chairman and CEO, Verizon

The CES 2021 Keynotes page will be updated with all keynote announcements.

Visit www.ces.tech for more.