Alpine on the Road to Extreme Audio in Wisconsin

MANITOWOC, WI (02.16.2021) – Alpine Brand Specialist Chris Reavis, and Mike Lewis with Echo Sales, made a swing to Wisconsin. Working with the 3 store Extreme Audio company, to conduct product trainings and help with store displays, was lead on the schedule. The Extreme Audio stores in Manitowoc, Green Bay and Appleton, were visited 3 days during the week of February 8th.

Alpine Brand Specialist Chris Reavis (R) pictured with Chad Nissen in front of Alpine products on the display. Nissen is a new member of the Extreme Audio sales team at the Manitowoc, WI store.

Reavis stated “Extreme Audio has a few new team members on the sales floor. We spent time bringing all up to speed with the latest Alpine products. For new sales members we also helped them get familiar with a sales presentation for consumers looking to upgrade audio in their rides. While at each location made sure the Alpine products on the display boards were 100%.

Chris Reavis at work on the Extreme Audio Alpine display at the Green Bay, WI store.

Extreme Audio’s Kurt Scherer related “Alpine is a key brand with our company and it was super to have Chris and Mike travel to our stores and spend quality time with our team members.”

Echo Sales covers 7 states in the upper MidWest for Alpine. Mike Lewis, area representative for a portion of the northern Echo Sales territory, offered “With no in-person trade shows it is very important to spend in-store time with Alpine dealers. During the time with sales staff members we really got a feel for what customers were asking for with regard to upgrading their rides. Smartphone connectivity and display size was a topic that continued to come up. Alpine is certainly at the very top of aftermarket upgrades in those areas.”

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Car Stereo One Builds The Great Alpine Wall Of Bass

TOLEDO, OH (01.28.2021) – Car Stereo One in Toledo has big plans for 2021. The Great Alpine Wall Of Bass in the Car Stereo One showroom has set the 2021 plan in motion.

Steve Braun, President of Car Stereo One, stated “I believe that it is up to our industry, retailers and vendors alike, to bring excitement back to car audio. With the Great Alpine Wall of Bass we are prepared to create an exciting in-store experience for consumers in Toledo and the surrounding area. Our General Manager Parker Lopez was the driving force behind this project. He enlisted support from Alpine’s Chris Reavis and Dan Sparks. Together they created the Great Alpine Wall of Bass in our showroom.”

An animated Parker Lopez, Car Stereo One GM, shows all how big the sound is coming from the Great Alpine Wall of Bass.

Parker Lopez commented “30 woofers and 30 amps, it’s amazing. It’s the first of its kind in the whole country and will definitely bring excitement back to car audio in our area”. The 30 Alpine S-SB12V Halo woofer systems link to create a wall across one side of the showroom. The 30 KTA-200M PowerPack mono amplifiers are mounted in a corner by the Great Alpine Wall of Bass.

Lopez has been on board at Car Stereo One for 5 years. His father, being on the tech side in the 12volt industry, got his son interested in car stereo at an early age.

The Great Alpine Wall of Bass is flanked by Alpine product displays.

Continuing, Lopez offered, “The Great Alpine Wall of Bass came about following conversations with our area Alpine brand representative Dan Sparks. We were talking about car audio in the old days. One thing led to another. We took our ideas to Steve and he gave the green light to go ahead with the project. The product was ordered and when it arrived Chris Reavis came up from Chicago and we knocked out the installation which took 3 days to get all in place.”

“The Great Alpine Wall of Bass is already being heard and felt. Our staff on the floor is getting a lot of attention when they crank the volume. We will be running some contests on social media. Our customers will be able to snap images and make videos in front of the Great Alpine Wall of Bass they can post on Tik Tok and other platforms for prizes. We plan a grand prize for the most views. A big thank you for the support from Alpine and the work of our team,” Braun concluded.

Braun went to work at Car Stereo One in 1978 and purchased the company in 1992.

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Alpine Electronics Introduces a New Digital Sound Processor

AUBURN HILLS, MI (01.26.2021) – Alpine Electronics of America, Inc. introduces the newest 12-Channel Advanced Wireless Digital Sound Processor (DSP) to their lineup with the PXE-0850X. This solution replaces the PXE-0850S with the next generation of upgraded technology that allows integration into factory systems.

“As factory systems continue to advance, Alpine provides solutions that will not only integrate into a factory system but help the discerning audio consumer build their ideal sound system,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc.

OEM Integration
The PXE-0850X has 6 low and/or high-level inputs that can be mixed to create a full range signal that sends up to 12 independent channels for versatility in OEM and aftermarket system building. Eight of the 12 channels can utilize 25W of powered output to allow even more flexibility.

New and improved software matches the user interface (UI) of the PXE-X09 (introduced in 2020) and provides a cleaner layout that simplifies the mixer and tuning flow.

Tuning Tools
The processor can be tuned with the 31 Band Parametric or Graphic EQ for precise adjustments. Detailed high/low crossovers and expansive time correction can be made to each of the 12 channels. This allows the tuner to overcome acoustical abnormalities in the vehicle and set a proper sound stage for premium sound performance.

Tuning can be done wirelessly via Bluetooth from a smartphone or through a wired USB connection with a PC. By downloading the free PXE-0850X DSP app (available on the App Store or Google Play™), customers can get real-time tuning results and compare them with the “Before” and “After” effect. Tuning files can be saved directly to a smartphone, hard drive, or thumb drive for storage and shared via text message or email.

Music on Command
Access to some of the DSP’s features is presented in the included LCD controller, which can be flush-mounted on the dash for easy access. The rotary knob can quickly adjust volume, preset storage and recall, subwoofer level, and source selection with results displayed on the LED screen.

The PXE-0850X can also be used as a head unit or music source in older vehicles. The PXE-0850X can receive music sent directly from a smartphone with Bluetooth wireless streaming, so customers can listen to their playlists without replacing the factory head unit or adding an aftermarket head unit.

The PXE-0850X will ship in March 2021 at a MAP of $699.95 and will be available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.

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Alpine Electronics Now Shipping the Turn1 Waterproof Bluetooth Speaker

AUBURN HILLS, MI (01.22.2021) – Alpine Electronics of America, Inc. is now shipping the Turn1 Waterproof Bluetooth Speaker. The Turn1 is tuned for open-air adventures outside the vehicle.

Tuned for Adventure
Adventure doesn’t stop at the drive, and that’s why Alpine introduces a new portable music experience with the Turn1.

With two midrange speakers, two tweeters, and two external passive radiators, the Turn1 provides a stereo sound performance that can produce up to 40-watts of powerful sound. The speaker is waterproof and tuned to be played outside, so even in open-air, with wind or other noise, the music still comes through clear.

Music on Demand
The Turn1 has a 33-foot working distance and over 12 hours of playtime to keep up with any adventure. The multi-unit pairing function connects up to two Turn1 speakers when more sound is desired. A built-in mic offers hand-free calling functionality.

When it comes time to charge the Turn1, a micro-USB to USB charge is available for convenient and quick charging (between 4 – 6 hours) from a vehicle or home. The auto power-off feature ensures efficient use of the battery.

Transporting the Turn1 speaker is easy with the included 3-foot carry strap. A separate package is available that includes a Turn1 Portable Bluetooth Speaker and a universal mounting bracket designed to attach to the inside bars of select Jeep Wranglers and Side x Side Solutions.

The cast metal bracket is designed with a foam backing to ensure protection from scratches on the vehicle when in use. Easily remove the speaker from the quick-release straps on the brackets and throw the carry strap over your shoulder for on-the-go listening.

The Turn1 and the Turn1 mounting bracket package are now shipping at a MAP of $199.95 and $249.95, respectively, and will be available to purchase directly on or at Alpine Authorized retailers.

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Alpine Electronics Now Shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System

AUBURN HILLS, MI (12.23.2020) – Alpine Electronics of America, Inc. is now shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System. With the included Bluetooth Adaptor, drivers can stream music directly from their smartphone.

Alpine in the Side-by-Side

Having established a relationship with the music-loving active weekender through their vehicle specific solutions, Alpine saw a need for a premium solution in the Side-by-Side market. From the backroads to the dunes, Side-by-Side owners are known for customizing their ride with exciting solutions built to perform in any driving condition.

Now Alpine seeks to bring an uninterrupted music experience to the Side-by-Side with a complete, weather-resistant sound system that includes two premium, ruggedized enclosures with 6.5-inch speakers with grilles, 1-inch teteron dome tweeters, one 4-channel amplifier, and a Bluetooth Adaptor. With a universal folding-style clamp, the PSS-SX01 fits 1.5-inch – 2-inch rails on a variety of Polaris, Honda, Kawasaki, Can-Am, and Yamaha Side-by-Sides

Premium Sound on the Road

Without doors, windows, or a roof, music details are often lost to wind and engine noise that occur while driving. The PSS-SX01 is designed to deliver a premium sound experience on the road.

The tweeters capture the high frequencies of music, for clarity even when driving. The 90-watt speakers project powerful sound powered by a 4-channel amplifier that utilizes Alpine’s Exclusive Dynamic Peak Power (DPP) during power-hungry musical passages.

Music that Moves with You

The PSS-SX01 takes the Side-by-Side beyond utility with an included Bluetooth Adaptor that can stream music directly through a smartphone without a radio or head unit source. Now drivers can enjoy their music while taking their Side-by-Side on an adventure, no matter where it is.

The weather-resistant sound system is built to withstand all the elements. The speakers are made from rugged, durable fiberglass, finished in a matt black coating that replicates the look of the Side-by-Side. The included clamps are durable and are attached to a rotating aluminum base coated for protection against the elements and adjustable up to 90-degrees for an optimal listening position. The speakers come with a weather-resistant plug for wiring. Additional wires, like power or speaker wire extensions to the amplifier, may be necessary for installation.

The PSS-SX01 is now shipping for $999.95 and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Electronics Now Shipping the Alpine Halo11 11” Multimedia Receiver

AUBURN HILLS, MI (12.22.2020)  – Alpine Electronics of America, Inc. is now shipping the iLX-F411 Alpine Halo11 Multimedia Receiver with an 11-inch floating touchscreen display. The Alpine Halo11 is the culmination of the Alpine Halo platform.

The Largest Display on the Market
Since the first Alpine Halo9 iLX-F309 display in 2018, the Alpine Halo display platform has made waves in the industry for its oversized screen, “floating” display, and versatile installation. The sleek, tapered edges outlined in silver trim, along with the smartphone integration technology, modernizes the technology in any dash that can house a single-DIN receiver.

Not resting on their laurels, Alpine Electronics decided to go big in 2020 and create the largest aftermarket display on the market with the 11-inch iLX-F411 Alpine Halo11 Multimedia Receiver. The 11-inch display has 49% more surface area than the 9-inch display, with larger icons and a user experience that replicates a smartphone.

While the iLX-F411 is larger, the display still maintains the same versatility as the other Alpine Halo displays with a mount that allows the display to be positioned in such a way that it won’t block HVAC controls.

The Best of the Alpine Halo Platform
When it comes to customer needs, Alpine keeps its finger on the pulse. The iLX-F411 is the culmination of everything customers love about the Alpine Halo platform, including three customizable home screens, media expandability with HDMI connectivity, and iDatalink Maestro Module compatibility.

Features like Apple CarPlay, Android Auto, and built-in Bluetooth hands-free calling and audio streaming allow access to music, texts, phone calls, and maps on a smartphone via USB or smartphone connection and controlled through touch or voice commands with the included external microphone.

SiriusXM Radio is available with an optional tuner and paid subscription for even more music and entertainment.

System Compatibility
Upgrading dash technology can often result in a loss of factory controls, like steering wheel controls and access to engine codes. The iLX-F411 is compatible with the iDatalink Maestro Module (sold separately) so vehicle information is retained and displayed on the large, 11-inch screen.

A reverse RCA camera input is included to add a rearview camera (sold separately) that overlays guidelines onto the camera image when in reverse. More cameras can be added with the KCX-C2600B Universal Front and Rear Camera Selector (sold separately).

While the iLX-F411 is mech-less (no CD/DVD player) an HDMI input and output is included to connect a CD, DVD player, or even a smartphone for an all-digital audio and video connection through a single cable.

Also new to the Alpine Halo platform is the KTX-HF11 Anti-Reflective Screen Protector, designed to shield the iLX-F411 from oils and dirt that can come from fingerprints. The KTX-HF11 is designed to follow the curves of the screen for a direct fit that keeps the screen looking new.

The iLX-F411 and KTX-HF11 are now shipping for $999.95 and $29.95, respectively, and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Names the 2020 Rep Firm of the Year

AUBURN HILLS, MI (12.17.2020) – Alpine Electronics of America, Inc. named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

 Mike Anderson, Alpine Vice President and General Manager-Business Unit, with Dennis Montgomery, Mark Barber, Richie Holtzman and Steve Paul from Tech Marketing (L to R) pictured at a previous Alpine event.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

The Santa Fe Team members Jeff Henshaw, Eric Balzer, Anthony Rawlings and Matt Macias (pictured from top left) in social distanced settings.

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin the 2020 Alpine Direct Rep of the Year

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

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Alpine Electronics Now Shipping Premium Dash Camera Systems

AUBURN HILLS, MI (12.10.2020) – Alpine Electronics of America, Inc. is now shipping the DVR-C310R and DVR-C320R Premium Dash Camera Systems. With the highest quality recording of accident footage and license plate capture, the new Premium Dash Camera Systems allow you to drive with confidence.

Drive with Confidence

While dash cameras have historically occupied a space in the rideshare industry, Alpine recognized an opportunity in the drive assist category for customers who were looking to protect their vehicle and those inside it.


Alpine’s new line of Premium Dash Camera Systems are designed to capture the action outside and inside your vehicle with the highest quality recording for accident footage, license plate capture, and internal cabin monitoring.

Featuring Wide Dynamic Range (WDR) technology, the dash cameras automatically adjust the exposure and white balance during sudden changes to the light so whether you’re driving in high sunlight or backing out of a garage, your drive is captured.

Capture Your Drive

The DVR-C310R attaches to a universal mounting bracket for easy installation on your dash while the DVR-C320R mounts directly to the inside of the windshield. Both cameras include a secondary camera that can be mounted inside the cabin for internal cabin monitoring or positioned on the rear windshield for rear-video footage.


With the included hardwiring kit bundle, whether you’re driving or parked, the dash cameras include impact recording (moving and stationary) to capture accident footage up to 10 seconds after impact for accident recording. Both cameras have GPS to capture proof of speed, with an external plug-in GPS for the DVR-C310R and built-in GPS for the DVR-C320R.

Built-in Wi-Fi allows you to quickly transfer files to your phone, avoiding data loss emergencies, and also includes a 32GB SD card for additional recording storage. The dash cameras are App and PC viewer-ready to access your dash recordings in a pinch. Download the free ALPINE Recording Viewer app to view real-time and past recordings and control various camera configurations now available on the App Store or Google Play.

Alpine Multimedia Receiver Control

While both dash cameras will capture your drive, the DVR-C320R Premium Dash Camera System includes additional drive assist features and function control through select Alpine Multimedia Receivers with Rear-Seat Entertainment (when iDatalink Maestro is not in use). By connecting the DVR-C320R to your Alpine Multimedia Receiver via a universal RCA video output, you’ll get a view of your dash camera recordings on your screen and access drive assist features like front collision warnings, lane departure warnings, front car movement warnings.

Additional safety features like night vision allow you to capture footage even in the dark.

The DVR-C310R and DVR-C320R are now shipping for $299.95 and $399.95, respectively, and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Shipping Weather-Resistant Soundbar Upgrade Kit for Select Jeep Applications

AUBURN HILLS, MI (12.03.2020) – Alpine Electronics of America, Inc. is now shipping the SPV-65-JLT Weather-Resistant UpgradeKit for the new 2018 – Up Jeep Wrangler and 2020 – Up Jeep Gladiator (without the Alpine OEM Premium Amplified System).

Raise Your Expectations
For five years, Alpine has curated premium solutions that elevate the Jeep lifestyle. From off-roading to commuting, these solutions are built for discerning audio enthusiasts looking for an uninterrupted music experience that can keep up with their lifestyle.

Now Alpine is “raising the bar” with a Weather-Resistant Soundbar Upgrade Kit for the new 2018 – Up Jeep Wrangler and 2020 – Up Jeep Gladiator (without the Alpine OEM Premium Amplified System). This kit includes two 6.5-inch speakers and 1-inch teteron dome tweeters that replaces the factory 3-inch and 4-inch drivers. An installation kit includes a cutting template for the rear soundbar and vehicle-specific connectors for plug-and-play installation.

Top-Off Performance
Jeep drivers should be able to listen to their music while enjoying the experience of top-and-doors-off driving, however, wind and traffic noise can overpower their music. The SPV-65-JLT is designed to deliver powerful music performance that won’t get lost in the wind.

The weather-resistant kit includes tweeters that capture the higher-end frequencies and improve the range of sound reproduction over the factory 3-inch mid-tweeter. The speakers are enclosed in rugged, premium grills that match the Jeep interior.

System Compatibility
The SPV-65-JLT is compatible with the new 2018 – Up Jeep Wrangler and 2020 – Up Jeep Gladiator (without the Alpine OEM Premium Amplified System) and works with the Jeep factory head unit, an aftermarket dash system, and the Alpine X409-WRA-JL 9-inch Weather-Resistant Navigation Receiver with Off-Road Mode.

The SPV-65-JLT is now shipping for $449.95 and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Electronics Now Shipping the Alpine Halo Preloaded Subwoofers

AUBURN HILLS, MI (09.03.2020) – Alpine Electronics of America, Inc. is now shipping the Alpine Halo Preloaded Subwoofers Enclosures with ProLink. Preloaded with Alpine’s S and R-Series 10-inch (S-SB10V and R-SB10V) and 12-inch (S-SB12V and R-SB12V) subwoofers, these enclosures feature new ProLink technology that allows the customer to link two enclosures together using the 10-inch (KTX-H10) and 12-inch (KTX-H12) optional Linking Kit. Six individual products give the customer the flexibility to choose their desired level of bass.

Introducing ProLink
Alpine’s new ProLink technology was designed as an approachable and flexible upgrade path for the customer who has a single subwoofer but craves more bass in their sound system. While the previous option was to throw out the single enclosure and purchase a new dual enclosure, Alpine came up with a design that allows the customer to build on to their existing bass.

With Alpine’s new ProLink technology, the customer can link two single enclosures together using an optional Linking Kit (sold separately) to create a dual subwoofer enclosure. Unique to Alpine, this design gives the customer the flexibility in power and price to use a single subwoofer or add another subwoofer when more bass is desired.

New Alpine Halo Design Identity
The Alpine Halo platform has a unique design that’s known in the industry for sleek, tapered lines and a clean silver finish that modernizes the look and feel of any vehicle.

Taking cues from this groundbreaking design, the Alpine Halo Preloaded Subwoofer Enclosures with ProLink feature the same unique, curved edges, outlined by silver trim. This matching look creates a new Alpine Halo Design Identity and allows the customer to purchase a complete display and sound system that elevates the interior of the vehicle.

Optimal Sound Performance
As most preloaded subwoofer enclosures are similar in design and function, it can be difficult to find a uniquely designed enclosure that also optimizes your sound system’s performance. The Alpine Halo Preloaded Subwoofer Enclosures with ProLink are built for function and form.

The ported enclosure design features an optimized vent and rounded internal port edges that maximize the output performance of the subwoofer. The result is a higher total sound output for deep, powerful bass, reliable sound reproduction, and overall great sound quality.

Made from ¾-inch medium density fiberboard (MDF), the enclosures are built with sturdy, wooden, internal edge bracing around the corners of the enclosure for a system that’s built for reliable performance. Covered with a rugged, yet stylish black carpet cover, brush aluminum finish on the front baffle and finished with the Halo-inspired Silver trim, the subwoofers offer a custom look without the custom work.

Tuned for Alpine’s S and R-Series
The Alpine Halo Preloaded Subwoofer Enclosures with ProLink come preloaded with an S-Series or R-Series 10-inch or 12-inch option which compliments each family’s complete sound system offerings.

The S-Series Preloaded Subwoofer Enclosures give the customer the best in performance value. With a preloaded S-Series subwoofer, the enclosures are tuned for optimized performance with Alpine’s S-Series speakers and are compatible with the S-A60M Mono Power Amplifier.

The R-Series Preloaded Subwoofer Enclosures are for the customer that’s looking for a loud and fun performance. The preloaded R-Series subwoofer is tuned to perform well alongside Alpine’s R-Series speakers and is compatible with the R-A75M Mono Power Amplifier.

The Alpine Halo Preloaded Subwoofer Enclosures are now shipping in both a 10-inch and 12-inch S and R-Series option with an optional Linking Kit and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

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