Alpine Resumes Experience Events

AUBURN HILLS, MI (11.30.22) – Alps Alpine North America, Inc. (“Alpine”) resumes Alpine Experience Events, partnering with Alpine Authorized Dealers nationwide to provide a one-of-a-kind Alpine brand experience.

Audio Made Personal
Initially launched in 2019 as pop-up-style events hosted at Alpine Authorized Dealer stores across the country, Alpine Experience Events were created to provide a personalized Alpine product and brand experience for the customer, while at the same time, increasing exposure and business of the hosting store.

At this one-of-a-kind event, customers could receive a free, one-on-one product demonstration in a dedicated Alpine demo vehicle from a knowledgeable Alpine staff member as well as benefit from free giveaways and special event promotions offered by the hosting store.

After a hiatus due to the limited in-person opportunities during the pandemic, Alpine is excited to resume Experience Events this fall at participating Alpine Authorized Dealers with bolstered marketing support.

Dedicated Event Support
Alpine Experience Events operate on a perfect partnership between Alpine and the participating dealer. By partnering with Alpine to host an Experience Event, the hosting store would receive dedicated marketing and advertising, powerful event materials, including an Alpine demo vehicle, and on-site guidance and support from Alpine staff. In return, the dealer would commit to meeting pre-established requirements and qualifications as well as coordinate with Alpine to promote and conduct the event.

The convenience of these events being hosted on-site at a car audio store allows the customer the opportunity to both experience and purchase Alpine products during the event. This also allows the hosting store to capture new car audio customers and ultimately place their stores at the forefront of the purchase decision. This grassroots approach proved to be successful during its launch in 2019, with most dealers reporting an increase in sales as a result of the event.

Alpine aims to kick off the 2023 Experience Event program in the fall of 2022 in the California, Texas, and Florida regions with a goal of a nationwide rollout by Spring 2023. All Authorized Alpine Dealers interested in hosting an Alpine Experience Event are encouraged to contact their Alpine Representative directly for more information.

Visit alpine-usa.com for more.

Alpine Now Shipping Two High-Resolution Alpine Status Speakers

AUBURN HILLS, MI (09.16.22) – Alps Alpine North America, Inc. (“Alpine”) is now shipping two Alpine Status speakers: the HDZ-653 6.5” 3-Way Component Speaker Set and HDZ-65C 6.5” 2-Way Component Speaker Set. The Alpine Status speakers were designed to achieve High-Resolution Sound at a more approachable and accessible price point.

Exceptional Build Quality
Drawing inspiration from the Ultra High-Resolution AlpineF#1Status system, the Alpine Status speakers feature a unified carbon composite cone construction throughout the speaker components for a unified timbre identity. Alpine Proprietary Double Gathered Edge Surround technology gives the speakers ultra-low distortion and linear diaphragm movement that reproduces music true to the artist’s original intentions.

Custom developed for Hi-Res Audio Playback, the speakers have an ultra-wide bandwidth of 55Hz – 40kHz, which is perfectly suited for accurate reproduction of even the highest quality of studio recordings. Each speaker component is designed to cover a wider range of playback spectrum, giving the tuner a wider range of adjustability.

Flexible Installation Options
The HDZ-653 and HDZ-65C are custom-fit speaker models that are designed to fit into custom sound applications. The HDZ-653 includes a 6.5” mid-bass driver, a 3.5” midrange driver, and a 1.25” high-range driver. The HDZ-65C includes a 6.5” mid-bass driver and a 1.25” high-range driver.

The HDZ-653 and HDZ-65C are the first of eight total components to release from the Alpine Status line and are now available at Alpine Authorized retailers and at Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator. 

Features:
HDZ-653 Alpine Status 6.5” 3-Way Component Speaker Set (MAP $999.95)
6.5” Mid-bass, 3.5” Mid-range, 1.25” High-Range Driver
100W RMS
300W Peak Power Handling
Frequency response: 55Hz – 40kHz
Sensitivity: 88dB

HDZ-65C Alpine Status 6.5” 2-Way Component Speaker Set (MAP $749.95)
6.5” Mid-bass, 1.25” High-Range Driver
100W RMS
300W Peak Power Handling
Frequency response: 55Hz – 40kHz
Sensitivity: 88dB

Visit www.alpine-usa.com for more.

Alpine Becomes the First Aftermarket Car Audio Company with TIDAL Integration

AUBURN HILLS, MI (09.14.22) – Alps Alpine North America, Inc. (“Alpine”) has launched its TIDAL integration available via a free software update. The compatible head units include the new Alpine Halo11 iLX-F511, the Alpine Halo9 iLX-F509, the iLX-507, and Jeep-specific radios i509-WRA-JK and i509-WRA-JL. Alpine is the first aftermarket car audio company with full TIDAL integration.

Music the Way the Artist Intended
High-Resolution Audio is quickly becoming the new benchmark for music reproduction, and as the desire for high-fidelity playback becomes mainstream, many music artists are starting to release the “master” (uncompressed) studio recordings of their songs or albums.

Hi-Res Audio playback captures and reproduces the details that are lost in lower-quality, compressed file formats. These details, like the breath of the artist or subtle interactions with the instruments, contribute to a listening experience that was once previously exclusive to the “master” studio recordings, and in turn, allow the listener to experience music as the artist originally intended.

However, playback of Hi-Res music files or streaming is only made possible through audio sources that support the intended Hi-Res specification. Using trickle-down technology from Alpine’s new High-Res line; Ultra AlpineF#1Status (384kHz/64Bit) and Alpine Status System (192kHz/24Bit), Alpine’s new line of head units are able to reproduce music at the High-Res spec of 96kHz/24Bit.

Making Hi-Res Sound More Accessible
From today, compatible Alpine head unit customers can access the high-res streaming experience with TIDAL, accessing its catalog of over 90 million songs. For TIDAL HiFi and HiFi Plus Members, they’ll get lossless audio and high-fidelity music options for superior sound quality that elevates the music experience. TIDAL Masters, delivered in partnership with Master Quality Authenticated (MQA), allows HiFi Plus Members to listen to music exactly as the artist intended the track to sound. With thousands of expertly curated playlists, customers will be able to listen to all genres and discover new artists via TIDAL Rising.

Customers can access select TIDAL features directly on the head unit, including My Mix, a personalized curation of sound based on listening history, expertly curated playlists and individualized daily listening insights. The TIDAL feature also has convenient access to music controls like Play/Pause, Repeat, Shuffle, Playing List, and Search, where listeners can browse through featured artists, genres, “moods,” and more.

To get started, the software update is free to download and can be found on the Alpine Knowledge Center (https://kb.alpine-usa.com). The TIDAL app is available on the App Store or Google Play. A TIDAL subscription is required and sold separately. To access TIDAL on the Alpine Head Unit, the head unit must be tethered to a mobile or smartphone hotspot. Data rates may apply.

Alpine and Proline Car Stereo Partnered for a Very Successful Ocean City Jeep Week 2022

OCEAN CITY, MD (09.01.22) – Alps Alpine North America, Inc. attended the 2022 Ocean City Jeep Week in Ocean City, MD from Thursday, August 25 to Saturday, August 27 where they showcased exciting new vehicle-specific products designed uniquely for the Jeep driver.

The expansive Alpine booth set up as the gates opened on Day 1.

Alpine retailer, Proline Car Stereo from Brooklyn NY, partnered with Alpine and provided onsite sales and installations over the 3-Day event. The Alpine Event Truck and Trailer were open to visitors who wanted to chat with Alpine event staff and experience the latest vehicle-specific technology, all from the comfort of the air conditioned lounge area located in the trailer.

Members of the Alpine and Proline Car Stereo teams gathered for an image at OC Jeep Week.

The Proline Car Stereo Team consisted of 25 people with 11 installation techs and a shop foreman plus sales staff along with Proline Management staff Will Sullivan, Shef Sadik and Guytano Savino.

Victoria showing the large Proline Car Stereo banner on the Ryder truck that was packed with Alpine products, tools and supplies for sales and installations.

Sadik offered “Partnering with Alpine at OC Jeep Week was amazing. Our team of 25 made the 260 mile trip from Brooklyn in several vehicles and stayed in rental B&B’s. A large Ryder truck was packed with Jeep specific products and installation accessories plus tools and supplies. We have participated with Alpine previously at successful Jeep beach events and were prepared. On the Ryder truck we had a Proline banner that was probably 18’x10’ drawing attention to the booth. Everything worked out so well with strong sales and and installations with many Jeepers headed home enjoying their new Alpine systems we sold and installed. Working on site with Alpine staff members Roy Meyer, Eric Brooks and Colin Vargo was a real pleasure for Will and myself. We look forward to more in 2023 and Alpine puts their brand in front of consumers.”

Installations underway under Alpine tents.

Featuring the latest in Jeep-specific dash and sound system offerings from Alpine, a 2018 Jeep Wrangler was on-site for product demonstrations so attendees could experience the new High-Resolution i509-WRA-JL with a High-Definition, Weather-Resistant 9-inch screen and wireless and wired Apple CarPlay and Android Auto. The i509-WRA-JL was intentionally designed with the Jeep driver in mind to visually emulate the design identity of the Jeep interior and retain the features Jeep drivers use the most. High-Resolution Audio Playback (96kHz/24Bit) can stream music from popular Hi-Res streaming platforms or directly from a smartphone for incredible music detail and high-precision music reproduction.

Members of the crowd check out Alpine products.

To demonstrate the head unit integration capabilities, the 2018 Jeep Wrangler also features a premium night vision DVR-C320R Dash Camera with built-in drive assist and impact recording. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier featured in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.

Proline tents added bay space for installation.

Alpine’s 2015 Jeep Wrangler was also on-site with similar Jeep-specific solutions designed for older Jeep Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.

“Switchback,” Alpine’s 2020 Jeep Gladiator, was also on-site with a custom truck bed build that features 40 motorized Bluetooth speakers that articulate for optimal sound positioning, and a tailgate designed to look like an early Alpine stereo, complete with a large, functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation.

Alpine also provided three Turn1 AD-SPK1 Portable Bluetooth Speakers for the Ocean City Jeep Week raffle. Each Ocean City Jeep Week event participant received two raffle tickets in their registration packet, with winners announced Thursday and Friday after the Show & Shine event and mid-day Saturday from the main event stage.

Visit alpine-usa.com, oceancityjeepweek.com and prolinecarstereo.com for more.

Alpine Welcomes Jason Hannon as New Regional Sales Manager for Western Regions

AUBURN HILLS, MI (08.17.22) – Alps Alpine North America, Inc. (“Alpine”) welcomed Jason Hannon as the new Regional Sales Manager for the Western United States. Hannon will oversee the sales and marketing activities for the Alpine brand in the following territories: Washington, Oregon, California, northern and western areas of Idaho, Nevada, and Arizona.

“We are thrilled to welcome Jason Hannon to the Alpine Aftermarket Brand Division and believe his extensive experience in the industry, as well as his strong sales and marketing skills, will bring value to our Western dealers and positive growth to the company,” said Mike Anderson, Alps Alpine North America Brand BU Executive Director.

Jason Hannon

Hannon brings over 20 years of sales and marketing experience as well as experience coordinating and attending industry events like the Consumer Electronics Show (CES), Specialty Equipment Market Association (SEMA), Mobile Electronics KnowledgeFest, and more.

With experience at notable audio companies like Triton, where he supported brands like Triton Audio and Alliance Audio as the Vice President of Sales and Marketing, and AVA Enterprises, managing brands like BOSS Powersports, BOSS Elite, and Planet as the National Sales Manager, Hannon has a strong history of creating and executing effective sales and marketing strategies that have increased growth and brand awareness.

“As the industry continues to evolve, it is more important than ever that retailers are able to partner with a brand that understands innovation and partnership, and Alps Alpine delivers just that,” said Hannon. “I am very excited to join the Alps Alpine team and look forward to growing the Alpine Experience in the Western Region.” 

Hannon will be posted in Orange County, CA.

Visit alpine-usa.com for more.

Alpine to Attend the Annual Ocean City Jeep Week in Maryland

AUBURN HILLS, MI (08.16.22) – Alps Alpine North America, Inc. will attend the Ocean City Jeep Week in Ocean City, Maryland from Thursday, August 25 to Saturday, August 27 where they will have exciting new vehicle-specific products designed uniquely for the Jeep driver.

Exciting Upgrades Designed for Jeep
Featuring the latest in Jeep-specific dash and sound system offerings from Alpine, a 2018 Jeep Wrangler will be on-site for product demonstrations so attendees can experience the new High-Resolution i509-WRA-JL with a High-Definition, Weather-Resistant 9-inch screen and wireless and wired Apple CarPlay and Android Auto. The i509-WRA-JL was intentionally designed with the Jeep driver in mind to visually emulate the design identity of the Jeep interior and retain the features Jeep drivers use the most. High-Resolution Audio Playback (96kHz/24Bit) can stream music from popular Hi-Res streaming platforms or directly from a smartphone for incredible music detail and high-precision music reproduction.

To demonstrate the head unit integration capabilities, the 2018 Jeep Wrangler will also feature a premium night vision DVR-C320R Dash Camera with built-in drive assist and impact recording. An Alpine PSS-24WRA sound system, with front 6.5” component speakers, 6.5” rear custom soundbar replacement speakers, 8” compact powered subwoofer, and 4-channel amplifier will be featured for in-vehicle sound upgrade demonstrations as well as an Alpine Weather-Resistant PSS-SX01 Sound System mounted to the roll bars to demonstrate exterior sound upgrade opportunities.

Alpine’s 2015 Jeep Wrangler will also be on-site with similar Jeep-specific solutions designed for older Jeep Wranglers, including the i509-WRA-JK, DVR-C320R, PSS-22WRA Weather-Resistant Sound System, PSS-SX01, and HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System.

“Switchback,” Alpine’s 2020 Jeep Gladiator, will also be on-site with a custom truck bed build that features 40 motorized Bluetooth speakers that articulate for optimal sound positioning, and a tailgate designed to look like an early Alpine stereo, complete with a large, functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation.

The Alpine Event Truck and Trailer will be open to visitors who want to chat with Alpine event staff and experience the latest vehicle-specific technology, all from the comfort of an air-conditioned lounge area located in the trailer.

All Alpine products are available for purchase during the event with special, event-only pricing and free giveaways. Alpine Authorized Retailer Proline Car Stereo will be on-site to give vehicle demonstrations, answer product questions, and offer on-site installation so customers can drive home with their Alpine purchase installed in their Jeep.

Alpine will also provide three Turn1 AD-SPK1 Portable Bluetooth Speakers for the Ocean City Jeep Week raffle. Each Ocean City Jeep Week event participant will receive two raffle tickets in their registration packet, with winners announced Thursday and Friday after the Show & Shine event and mid-day Saturday from the main event stage.

Visit alpine-usa.com and oceancityjeepweek.com for more.

Alpine Training at Mach 1 Car Audio

RICHFIELD, MN (07.08.22) – Mach 1 Car Audio and Security operates 2 stores in the Minneapolis/St Paul metropolitan area of Minnesota. In keeping with the company’s ‘Making Great Cars Better’ the staffs from both locations gathered in the Richmond store for an Alpine training session on Tuesday, June 28th.

Alpine Brand Specialist Chris Reavis and Alpine area Alpine representative Patrick Virock-Echo Sales conducted the session with Mach 1 owner Brent Kummer and his team members.

The Mach 1 Car Audio Team assembled at the Alpine in-person training session conducted by Chris Reavis (R).

“We are finally beginning to get back on the road after nearly a 2-year Covid-19 disruption. We feel it is so important to connect with our dealers to make sure they have all the tools to deliver the Alpine message to consumers who are looking to upgrade the audio in their vehicles. There were almost 20 members of the Mach 1 staff in the meeting and they were all very engaged with the presentation and asking specific questions” Reavis related.

Virock stated “We did a deep dive into the new models across the Alpine line. Staff members also spent time outside in Chris’s 4-Runner and received great demos of the Alpine system in a real-world setting. It was terrific to spend time with Chris in the training a strong Alpine retailer Mach 1 Car Audio.”

Kummer contributed “The Alpine brand is an important brand in our go to market strategy. The Alpine feature set is in tune with today’s vehicles and consumer expectations. It was a great meeting. We benefitted from the time spent covering the new Alpine line along with some time together, as the Mach 1 crew, with a little pizza and together time too. I can’t say enough how important face-to-face time is in communicating and building relationships. A big Mach 1thank you to Alpine, Chris and Patrick.”

Visit alpine-usa.com and mach1-audio.com for more.

Alpine to Unveil the High-Resolution Alpine Status System at the 2022 KnowledgeFest in Orlando

ORLANDO, FL (06.09.22) – Alps Alpine North America, Inc. (“Alpine”), will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the Orange County Convention Center in Orlando, Florida in booth #401 from Friday, June 10 to Sunday, June 12 where they will unveil the highly-anticipated Alpine Status system.

Trickledown Technology – Using the same engineering and design concepts drawn from the Ultra High-Resolution AlpineF#1Status, Alpine Status is a High-Resolution system that achieves 192kHz/24Bit playback for studio-level recording at a more accessible price point.

To demonstrate the live-like performance of Alpine Status, Alpine’s Toyota Tundra will be featured in the booth with the new Alpine Status Head Unit, DSP Amplifier, 3-Way Speaker System, and 2-Way Speaker System. The vehicle will also feature the new Alpine Halo11, an 11-inch Floating Touchscreen Display with high-resolution audio and display with wireless Apple CarPlay© and Android Auto™.Guided demos will be available for all booth visitors.

More information about Alpine Status will be revealed during the show. Alpine Status will be available at U.S. Alpine Authorized retailers and at Preferred Online Stores in fall 2022.

Also featured in the booth will be Alpine’s Tesla Model S with the complete AlpineF#1Status system so visitors can experience the first premium car audio system that can achieve 384kHz/32bit High-Resolution Audio Playback, the highest recording spec possible in a car audio system.

Alpine will have select products on display from the 2022 product line, including the new Alpine Halo Dash Solutions and Accessories, Preloaded Alpine Halo R-Series Truck Subwoofer Enclosures, and Preloaded S-Series and R-Series Shallow Subwoofer Enclosures. Alpine will also have a display dedicated to showcasing the Alpine Status components.

Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2022 Product Line:

Friday, June 10 from 3 p.m. – 4 p.m. in W202
Alpine 2022 Product Line Introduction and Training

Saturday, June 11 from 4:15 p.m. – 5:15 p.m. in W202
Alpine 2022 Product Line Introduction and Training

Sunday, June 12 from 9:30 a.m. – 10:30 a.m. in W202
Alpine 2022 Head Unit Breakout Session

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

Visit kicker.com and knowledgefest.org for more.

Alpine F#1 Status Listening Event at the Steele Shop Amazed All Invited

CARROLLTON, TX (05.19.22) – On May 5th and 6th, Thursday and Friday, Mark Sartain-Alpine Brand Representative and Dan Greenwood-Alpine Brand Specialist held a 2-day F#1 Status Listening Event at The Steele Shop in Carrollton, TX. Owner Joe Mills is a mobile electronics advocate of many years in the area. The listening events were by invitation only with 8-12 people invited to the high end custom shop in the Garage of Texas complex.

The Tesla positioned in the Steele Shop showroom.
Invited guests wait their turn to experience the Alpine F#1 Status Tesla listening experience.

“The Tesla presented itself well and sounds out of this world. This is the highest resolution car audio system ever manufactured and stands leaps and bounds above others,” Sartain related.

“Turnout was as expected and it was fun to hear the responses as the invited guests exited the vehicle. Most responded with ‘Unbelievable’ or ‘Absolutely Amazing. When you saw the look on their faces their responses were anticipated. The F#1 is $35,000 retail cost and each piece is hand built. Typical labor is around $15,000 for a custom build-out and installation,” Sartain added.

The garage entry area of the Garage of Texas complex set for the Alpine F#1 Status experience.
Owners can put a roof over their hood at the Garage of Texas complex.

In addition to the Thursday and Friday sessions, on Saturday May 7th, Dan Greenwood attended a monthly car show event at the same location in the Garage of Texas complex. This is a once a month car event that is hosted by the strip center and its tenants. Both members of the local Porsche club and the Ferrari club were in attendance. This resulted in an additional 9 more demonstrations.

A Steele Shop representative offered that the Porsche and Ferrari clubs members, and others attending the Saturday event, were wide eyed after listening to the Alpine F#1 Status system in the Tesla. The event prompted several phones calls in the following days.

Following the Dallas event the Tesla headed to the Chicago area for several planned events orchestrated by Alpine Rep Firm Echo Sales.

Visit alpine-usa.com for more.

Mark Sartain supplied the content for this article.

Alpine Now Shipping High-Resolution 2-DIN Multimedia Receiver

AUBURN HILLS, MI (05.05.22) – Alps Alpine North America, Inc. (“Alpine”), is now shipping the iLX-507, a High-Resolution 2-DIN 7-inch Multimedia Receiver.

New Benchmark for Dash Performance
For those looking to upgrade their factory system with the latest in-vehicle technology but maintain a factory look on their dash, the iLX-507 features a standard 2-DIN chassis and fitment with a 7-inch WXGA High-Resolution Display (1280x720px) that fits into most dash openings.

The iLX-507 features High-Resolution Audio Playback (96kHz/24Bit) via a wired USB connection to a smartphone or wirelessly throughBluetooth® connection so music can be streamed from popular Hi-Res platforms like Apple Music, Tidal, Amazon Music HD, and more. The iLX-507 also has a USB input so Hi-Res music files can be played directly from a USB drive.

Features like Apple CarPlay®, Android Auto™, and built-in Bluetooth® hands-free calling with audio streaming allows access to music, messages, phone calls, and maps on a smartphone via a wired USB connection or wirelessly. These features are controlled through touch or voice commands with the included external microphone. The receiver is SiriusXM-Ready® (SXV-300G2 2018-Up Connect Vehicle Tuner Kit sold separately; SiriusXM subscription required) and includes built-in HD Radio® for additional entertainment options.

Exciting System Expandability Options
The iLX-507 includes two camera inputs to add a front, side, or rear camera (sold separately). The rearview camera input includes a distance guide display that overlays guidelines onto the screen for ease when moving in reverse.

When used with the DVR-C320R Premium 1080P Front and Rear Dash Camera with built-in drive assist (sold separately), the iLX-507 can display real-time and recorded drives in high-definition and provide audible drive assist alerts like front collision, lane departure, and front car movement through the vehicle’s speakers.

On-board tuning features bring out the full potential of music playback with a 13-band parametric EQ per channel, for continuous frequency control. The 6-channel time correction ensures that music is staged properly in the front and center of the vehicle. Additional amplifiers can be added using the three sets of true 4V preamp outputs with front, rear, and subwoofer control if more power is needed.

The iLX-507 is compatible with the new RUX-H02 Alpine Halo Bass and Volume Controller (sold separately). The controller easily mounts to the dash and allows quick-access controls to the subwoofer and main volume through a wireless Bluetooth connection.

The iLX-507 is a Digital Media Receiver (no CD/DVD player). However, an HDMI input and output are included to connect a DVD player or even a smartphone for an all-digital audio and video connection through a single cable.  

Convenient System Compatibility
Upgrading dash technology can often result in a loss of factory functionality such as steering wheel controls and access to engine codes. However, iLX-507 is compatible with the iDatalink® Maestro Module (sold separately) allowing select OEM features to be retained and vehicle information displayed on the screen.

The iLX-507 is now shipping at a MAP of $749.95 and is available at Alpine Authorized retailers and at Preferred Online Stores. Authorized Installation Centers can be found on the Alpine-USA website through the store locator.

Visit alpine-usa.com for more.