Alpine Electronics Now Shipping the New PXE-0850X Digital Sound Processor

AUBURN HILLS, MI (04.27.2021) – Alpine Electronics of America, Inc. is now shipping the PXE-0850X 12-Channel Advanced Wireless Digital Sound Processor (DSP). This solution replaces the PXE-0850S with the next generation of upgraded technology that allows integration into factory systems.  

OEM Integration

The PXE-0850X has 6 low and/or high-level inputs that can be mixed to create a full range signal that sends up to 12 independent channels for versatility in OEM and aftermarket system building. Eight of the 12 channels can utilize 25W of powered output to allow even more flexibility. New and improved software matches the user interface (UI) of the PXE-X09 (introduced in 2020) and provides a cleaner layout that simplifies the mixer and tuning flow. 

Tuning Tools

The processor can be tuned with the 31 Band Parametric or Graphic EQ for precise adjustments. Detailed high/low crossovers and expansive time correction can be made to each of the 12 channels. This allows the tuner to overcome acoustical abnormalities in the vehicle and set a proper sound stage for premium sound performance. Tuning can be done wirelessly via Bluetooth from a smartphone or through a wired USB connection with a PC. By downloading the free PXE-0850X DSP app (available on the App Store or Google Play), customers can get real-time tuning results and compare them with the “Before” and “After” effects. Tuning files can be saved directly to a smartphone, hard drive, or thumb drive for storage and shared via text message or email.   

Music on Command 

Access to some of the DSP’s features is presented in the improved LCD controller, which can be flush-mounted on the dash for easy access. The rotary knob can quickly adjust volume, preset storage and recall, subwoofer level, and source selection with results displayed on the LED screen.   

The PXE-0850X can also be used as a head unit or music source in older vehicles. The PXE-0850X can receive music sent directly from a smartphone with Bluetooth wireless streaming, so customers can listen to their playlists without replacing the factory head unit or adding an aftermarket head unit.   

The PXE-0850X is now shipping at a MAP of $699.95 and will be available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator. 

Tech specs:

  • New and improved user interface (UI) 
  • Bluetooth audio streaming with included external module 
  • Wireless sound tuning via smartphone. PC tuning also available 
  • Improved Dash-mounted remote controller included
  • 6 Low and/or High-level inputs 
  • 12 RCA outputs  
  • Matrix Mixing 
  • 25W RMS x 8 (4Ω, <1% THD+N, 14.4V) (mirrors the first 8 RCA outputs) 
  • Frequency range: 20Hz ~ 20KHz, 1Hz steps 
  • Q: 0.404 ~ 28.85, 0.01 steps 
  • Gain: -12.0dB ~ +12.0 dB, 0.1 dB steps 
  • Filter crossover points: 20Hz – 20KHz. 1Hz steps 
  • Slopes: 12dB, 18dB, 24dB, 30dB, 36dB, 42dB, 48dB 
  • 31 Band Parametric or Graphic Output EQ 
  • High pass, low pass, and bandpass, independent filters per channel 
  • Time correction: Up to 20ms delay per channel 
  • Delay units: 0.000 to 20 milliseconds, 0.00 to 692 centimeters, 0.00 to 273 inches 
  • 0 deg. or 180 deg. phase adjustment per channel 
  • Specialized type filtering: Butterworth, Linkwitz-Riley, Bessel 
  • TI 32-bit DSP with 300MHz floating point processing 
  • TI 24-bit premium audio ADC/DAC

Visit www.alpine-usa.com for more.

Alpine Electronics to Attend 2021 Jeep Beach

AUBURN HILLS, MI (04.14.2021) – Alpine Electronics of America, Inc. announces the 18th-annual Jeep Beach Vendor Show at the Daytona International Speedway in Daytona Beach, Florida from Friday, April 23 – Saturday, April 24.

Following the cancellation of the 2020 event, Alpine’s presence at Jeep Beach signals continued support for one of the largest, Jeep-only events in the country. This also marks the return for Jeep enthusiasts who consider Alpine as the premium choice for aftermarket Jeep upgrades.

Alpine Brand Specialist Colin Vargo (L), pictured with a Jeeper at a previous Jeep Beach, will show Alpine’s latest at Jeep Beach 2021.

Located on Daytona Row, Alpine will be represented by Alpine Authorized Retailer Roco 4×4 and rep firm Dynamic Sales & Marketing, who will be available to give on-site vehicle demonstrations and answer product questions. Jeep Beach attendees who visit the Alpine booth can get hands-on with Alpine products and walk away with free giveaways.

Alpine’s 2015 Jeep Wrangler will be on-site loaded with the new X409-WRA-JK 9-inch Weather-Resistant Navigation System with Off-Road Mode, a PSS-22WRA Weather-Resistant Sound System, and an HCE-TCAM1-WRA Spare Tire Mount Rear-View Camera. Roco 4×4 will also bring “Sandstorm,” a 2018 Jeep Wrangler with the X409-WRA-JK and PSS-22WRA.

All products are available for purchase during the event with special, event-only pricing. Jeep Beach attendees will also have special access to an online-only promo code for select products on Roco 4×4’s website from Wednesday, April 21 – Monday, April 25.

Installation will not be offered during the event, however, recommendations can be made by the on-site Alpine/Rocco team.

Alpine will also highlight a HCE-TCAM1-WRA Spare Tire Rear-View Camera and Light System for 2007 – up Jeep Wranglers ($500 value) for the Jeep Beach raffle. Winners will be drawn and announced by Jeep Beach.

In accordance with local, state-level, and event guidelines and directions, Alpine and Roco 4×4 staff will wear a face cover or mask, and when possible, maintain a social distance of six feet, during in-person product or vehicle demonstrations. All products and vehicles will be disinfected with sanitation kits before and after each demo. Alpine will also have hand sanitizer to use before and after each demo.

Visit alpine-usa.com for more.

WOW Electronics Brings Alpine “WOW” to the Showroom

EASTPOINT, MI (04.01.2021) – WOW Electronics recently completed a major showroom makeover at their Eastpointe store. The showroom now definitely has the Alpine ‘WOW’ factor.

Brothers Rick and JD Daniels have 2 locations in the Detroit area and decided to kickoff the 2021 season with a new look in their Eastpointe store showroom. The Alpine brand has been a staple with WOW Electronics for over a decade.

This image in the new showroom included senior Alpine staff members who took the short ride from Alpine’s HQ in Auburn Hills MI to experience the Alpine ‘WOW’ factor. JD Daniels-WOW, Mike Schafer-Alpine Area Rep, Rick Daniels-WOW, Ed Moriarty-Alpine Assistant VP, Chris Reavis-Alpine Brand Specialist, Kunihiko Sato-Alpine Sr Planning, Robert Hill-Alpine President and Dan Sparks-Alpine Sales Manager.

“Alpine has been very supportive through the years. When we decided to do the makeover of the showroom at our Eastpointe store we approached Alpine through our area representatives Mike Schafer and Dan Sparks. Very soon we got the go ahead and got started. The room itself, about 20’ by 30’, needed some work on the ceiling, floor and paint. While that work was being done, all was in progress at Alpine to send cool lifestyle graphics. Product and display items were soon shipped and we got going on the actual showroom setup,” JD Daniels related.

The Alpine Halo Wall of Bass is extremely loud and shakes the WOW walls!

Daniels continued, “It took about 5 full days to assemble, set up the displays and install all the Alpine gear. During that time Alpine team members Chris Reavis, Mike Schafer and Dan Sparks put in many hours to bring it all together. After a few adjustments the showroom in the store definitely rocked with the Alpine ‘WOW’ Factor.”

Once the room was completed a meeting was set for senior staff members from Alpine Electronics Auburn Hills MI HQ to make the short trip to experience the new WOW Electronics showroom and the Alpine ‘WOW’ factor.

 Customers entering the store proceed into the showroom and experience the Alpine ‘WOW’ factor.

“Everyone at the meeting saw and felt the Alpine ‘WOW’ Factor. Our customers definitely do also. Our store is setup so traffic flows into that showroom. We keep music playing all the time. When we crank the volume, and customers hear and feel the 12 Alpine subs, their eyes light up and there is a smile on their face. Very importantly too, they are making an Alpine purchases and telling their friends,” Daniels concluded.

The Team at WOW Electronics makes frequent social media posts and highlight the Alpine ‘WOW’ factor in the new showroom.

The Daniels brothers have been in the electronics business for parts of 3 decades. Part of that time was with cellular telephone stores in the early days. We’ve Only Wireless became today’s WOW Electronics.

A big 12volt Thank You to all that contributed to this article with phone calls and txts. Thank you to Chris Reavis for the super images.

Visit wowelectronics.com and alpine-usa.com.

Alpine on the Road to Extreme Audio in Wisconsin

MANITOWOC, WI (02.16.2021) – Alpine Brand Specialist Chris Reavis, and Mike Lewis with Echo Sales, made a swing to Wisconsin. Working with the 3 store Extreme Audio company, to conduct product trainings and help with store displays, was lead on the schedule. The Extreme Audio stores in Manitowoc, Green Bay and Appleton, were visited 3 days during the week of February 8th.

Alpine Brand Specialist Chris Reavis (R) pictured with Chad Nissen in front of Alpine products on the display. Nissen is a new member of the Extreme Audio sales team at the Manitowoc, WI store.

Reavis stated “Extreme Audio has a few new team members on the sales floor. We spent time bringing all up to speed with the latest Alpine products. For new sales members we also helped them get familiar with a sales presentation for consumers looking to upgrade audio in their rides. While at each location made sure the Alpine products on the display boards were 100%.

Chris Reavis at work on the Extreme Audio Alpine display at the Green Bay, WI store.

Extreme Audio’s Kurt Scherer related “Alpine is a key brand with our company and it was super to have Chris and Mike travel to our stores and spend quality time with our team members.”

Echo Sales covers 7 states in the upper MidWest for Alpine. Mike Lewis, area representative for a portion of the northern Echo Sales territory, offered “With no in-person trade shows it is very important to spend in-store time with Alpine dealers. During the time with sales staff members we really got a feel for what customers were asking for with regard to upgrading their rides. Smartphone connectivity and display size was a topic that continued to come up. Alpine is certainly at the very top of aftermarket upgrades in those areas.”

Visit extremeaudio.com and alpine-usa.com for more.

Car Stereo One Builds The Great Alpine Wall Of Bass

TOLEDO, OH (01.28.2021) – Car Stereo One in Toledo has big plans for 2021. The Great Alpine Wall Of Bass in the Car Stereo One showroom has set the 2021 plan in motion.

Steve Braun, President of Car Stereo One, stated “I believe that it is up to our industry, retailers and vendors alike, to bring excitement back to car audio. With the Great Alpine Wall of Bass we are prepared to create an exciting in-store experience for consumers in Toledo and the surrounding area. Our General Manager Parker Lopez was the driving force behind this project. He enlisted support from Alpine’s Chris Reavis and Dan Sparks. Together they created the Great Alpine Wall of Bass in our showroom.”

An animated Parker Lopez, Car Stereo One GM, shows all how big the sound is coming from the Great Alpine Wall of Bass.

Parker Lopez commented “30 woofers and 30 amps, it’s amazing. It’s the first of its kind in the whole country and will definitely bring excitement back to car audio in our area”. The 30 Alpine S-SB12V Halo woofer systems link to create a wall across one side of the showroom. The 30 KTA-200M PowerPack mono amplifiers are mounted in a corner by the Great Alpine Wall of Bass.

Lopez has been on board at Car Stereo One for 5 years. His father, being on the tech side in the 12volt industry, got his son interested in car stereo at an early age.

The Great Alpine Wall of Bass is flanked by Alpine product displays.

Continuing, Lopez offered, “The Great Alpine Wall of Bass came about following conversations with our area Alpine brand representative Dan Sparks. We were talking about car audio in the old days. One thing led to another. We took our ideas to Steve and he gave the green light to go ahead with the project. The product was ordered and when it arrived Chris Reavis came up from Chicago and we knocked out the installation which took 3 days to get all in place.”

“The Great Alpine Wall of Bass is already being heard and felt. Our staff on the floor is getting a lot of attention when they crank the volume. We will be running some contests on social media. Our customers will be able to snap images and make videos in front of the Great Alpine Wall of Bass they can post on Tik Tok and other platforms for prizes. We plan a grand prize for the most views. A big thank you for the support from Alpine and the work of our team,” Braun concluded.

Braun went to work at Car Stereo One in 1978 and purchased the company in 1992.

Visit carstereo1.com and alpine-usa.com for more.

Alpine Electronics Introduces a New Digital Sound Processor

AUBURN HILLS, MI (01.26.2021) – Alpine Electronics of America, Inc. introduces the newest 12-Channel Advanced Wireless Digital Sound Processor (DSP) to their lineup with the PXE-0850X. This solution replaces the PXE-0850S with the next generation of upgraded technology that allows integration into factory systems.

“As factory systems continue to advance, Alpine provides solutions that will not only integrate into a factory system but help the discerning audio consumer build their ideal sound system,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc.

OEM Integration
The PXE-0850X has 6 low and/or high-level inputs that can be mixed to create a full range signal that sends up to 12 independent channels for versatility in OEM and aftermarket system building. Eight of the 12 channels can utilize 25W of powered output to allow even more flexibility.

New and improved software matches the user interface (UI) of the PXE-X09 (introduced in 2020) and provides a cleaner layout that simplifies the mixer and tuning flow.

Tuning Tools
The processor can be tuned with the 31 Band Parametric or Graphic EQ for precise adjustments. Detailed high/low crossovers and expansive time correction can be made to each of the 12 channels. This allows the tuner to overcome acoustical abnormalities in the vehicle and set a proper sound stage for premium sound performance.

Tuning can be done wirelessly via Bluetooth from a smartphone or through a wired USB connection with a PC. By downloading the free PXE-0850X DSP app (available on the App Store or Google Play™), customers can get real-time tuning results and compare them with the “Before” and “After” effect. Tuning files can be saved directly to a smartphone, hard drive, or thumb drive for storage and shared via text message or email.

Music on Command
Access to some of the DSP’s features is presented in the included LCD controller, which can be flush-mounted on the dash for easy access. The rotary knob can quickly adjust volume, preset storage and recall, subwoofer level, and source selection with results displayed on the LED screen.

The PXE-0850X can also be used as a head unit or music source in older vehicles. The PXE-0850X can receive music sent directly from a smartphone with Bluetooth wireless streaming, so customers can listen to their playlists without replacing the factory head unit or adding an aftermarket head unit.

The PXE-0850X will ship in March 2021 at a MAP of $699.95 and will be available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.

Visit www.alpine-usa.com for more.

Alpine Electronics Now Shipping the Turn1 Waterproof Bluetooth Speaker

AUBURN HILLS, MI (01.22.2021) – Alpine Electronics of America, Inc. is now shipping the Turn1 Waterproof Bluetooth Speaker. The Turn1 is tuned for open-air adventures outside the vehicle.

Tuned for Adventure
Adventure doesn’t stop at the drive, and that’s why Alpine introduces a new portable music experience with the Turn1.

With two midrange speakers, two tweeters, and two external passive radiators, the Turn1 provides a stereo sound performance that can produce up to 40-watts of powerful sound. The speaker is waterproof and tuned to be played outside, so even in open-air, with wind or other noise, the music still comes through clear.

Music on Demand
The Turn1 has a 33-foot working distance and over 12 hours of playtime to keep up with any adventure. The multi-unit pairing function connects up to two Turn1 speakers when more sound is desired. A built-in mic offers hand-free calling functionality.

When it comes time to charge the Turn1, a micro-USB to USB charge is available for convenient and quick charging (between 4 – 6 hours) from a vehicle or home. The auto power-off feature ensures efficient use of the battery.

On-the-Go
Transporting the Turn1 speaker is easy with the included 3-foot carry strap. A separate package is available that includes a Turn1 Portable Bluetooth Speaker and a universal mounting bracket designed to attach to the inside bars of select Jeep Wranglers and Side x Side Solutions.

The cast metal bracket is designed with a foam backing to ensure protection from scratches on the vehicle when in use. Easily remove the speaker from the quick-release straps on the brackets and throw the carry strap over your shoulder for on-the-go listening.

The Turn1 and the Turn1 mounting bracket package are now shipping at a MAP of $199.95 and $249.95, respectively, and will be available to purchase directly on http://www.alpine-usa.com or at Alpine Authorized retailers.

Visit alpine-usa.com for more.

Alpine Electronics Now Shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System

AUBURN HILLS, MI (12.23.2020) – Alpine Electronics of America, Inc. is now shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System. With the included Bluetooth Adaptor, drivers can stream music directly from their smartphone.

Alpine in the Side-by-Side

Having established a relationship with the music-loving active weekender through their vehicle specific solutions, Alpine saw a need for a premium solution in the Side-by-Side market. From the backroads to the dunes, Side-by-Side owners are known for customizing their ride with exciting solutions built to perform in any driving condition.

Now Alpine seeks to bring an uninterrupted music experience to the Side-by-Side with a complete, weather-resistant sound system that includes two premium, ruggedized enclosures with 6.5-inch speakers with grilles, 1-inch teteron dome tweeters, one 4-channel amplifier, and a Bluetooth Adaptor. With a universal folding-style clamp, the PSS-SX01 fits 1.5-inch – 2-inch rails on a variety of Polaris, Honda, Kawasaki, Can-Am, and Yamaha Side-by-Sides

Premium Sound on the Road

Without doors, windows, or a roof, music details are often lost to wind and engine noise that occur while driving. The PSS-SX01 is designed to deliver a premium sound experience on the road.

The tweeters capture the high frequencies of music, for clarity even when driving. The 90-watt speakers project powerful sound powered by a 4-channel amplifier that utilizes Alpine’s Exclusive Dynamic Peak Power (DPP) during power-hungry musical passages.

Music that Moves with You

The PSS-SX01 takes the Side-by-Side beyond utility with an included Bluetooth Adaptor that can stream music directly through a smartphone without a radio or head unit source. Now drivers can enjoy their music while taking their Side-by-Side on an adventure, no matter where it is.

The weather-resistant sound system is built to withstand all the elements. The speakers are made from rugged, durable fiberglass, finished in a matt black coating that replicates the look of the Side-by-Side. The included clamps are durable and are attached to a rotating aluminum base coated for protection against the elements and adjustable up to 90-degrees for an optimal listening position. The speakers come with a weather-resistant plug for wiring. Additional wires, like power or speaker wire extensions to the amplifier, may be necessary for installation.

The PSS-SX01 is now shipping for $999.95 and will be available at Alpine Authorized retailers or online at www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Electronics Now Shipping the Alpine Halo11 11” Multimedia Receiver

AUBURN HILLS, MI (12.22.2020)  – Alpine Electronics of America, Inc. is now shipping the iLX-F411 Alpine Halo11 Multimedia Receiver with an 11-inch floating touchscreen display. The Alpine Halo11 is the culmination of the Alpine Halo platform.

The Largest Display on the Market
Since the first Alpine Halo9 iLX-F309 display in 2018, the Alpine Halo display platform has made waves in the industry for its oversized screen, “floating” display, and versatile installation. The sleek, tapered edges outlined in silver trim, along with the smartphone integration technology, modernizes the technology in any dash that can house a single-DIN receiver.

Not resting on their laurels, Alpine Electronics decided to go big in 2020 and create the largest aftermarket display on the market with the 11-inch iLX-F411 Alpine Halo11 Multimedia Receiver. The 11-inch display has 49% more surface area than the 9-inch display, with larger icons and a user experience that replicates a smartphone.

While the iLX-F411 is larger, the display still maintains the same versatility as the other Alpine Halo displays with a mount that allows the display to be positioned in such a way that it won’t block HVAC controls.

The Best of the Alpine Halo Platform
When it comes to customer needs, Alpine keeps its finger on the pulse. The iLX-F411 is the culmination of everything customers love about the Alpine Halo platform, including three customizable home screens, media expandability with HDMI connectivity, and iDatalink Maestro Module compatibility.

Features like Apple CarPlay, Android Auto, and built-in Bluetooth hands-free calling and audio streaming allow access to music, texts, phone calls, and maps on a smartphone via USB or smartphone connection and controlled through touch or voice commands with the included external microphone.

SiriusXM Radio is available with an optional tuner and paid subscription for even more music and entertainment.

System Compatibility
Upgrading dash technology can often result in a loss of factory controls, like steering wheel controls and access to engine codes. The iLX-F411 is compatible with the iDatalink Maestro Module (sold separately) so vehicle information is retained and displayed on the large, 11-inch screen.

A reverse RCA camera input is included to add a rearview camera (sold separately) that overlays guidelines onto the camera image when in reverse. More cameras can be added with the KCX-C2600B Universal Front and Rear Camera Selector (sold separately).

While the iLX-F411 is mech-less (no CD/DVD player) an HDMI input and output is included to connect a CD, DVD player, or even a smartphone for an all-digital audio and video connection through a single cable.

Also new to the Alpine Halo platform is the KTX-HF11 Anti-Reflective Screen Protector, designed to shield the iLX-F411 from oils and dirt that can come from fingerprints. The KTX-HF11 is designed to follow the curves of the screen for a direct fit that keeps the screen looking new.

The iLX-F411 and KTX-HF11 are now shipping for $999.95 and $29.95, respectively, and will be available at Alpine Authorized retailers or online at www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Alpine Names the 2020 Rep Firm of the Year

AUBURN HILLS, MI (12.17.2020) – Alpine Electronics of America, Inc. named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

 Mike Anderson, Alpine Vice President and General Manager-Business Unit, with Dennis Montgomery, Mark Barber, Richie Holtzman and Steve Paul from Tech Marketing (L to R) pictured at a previous Alpine event.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

The Santa Fe Team members Jeff Henshaw, Eric Balzer, Anthony Rawlings and Matt Macias (pictured from top left) in social distanced settings.

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin the 2020 Alpine Direct Rep of the Year

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

Visit alpine-usa.com for more.