AUBURN HILLS, MI (04.15.2020) – As a commitment to serving the industry, Alpine Electronics of America, Inc. has continued to invest in the aftermarket sales division by creating a new position that supports 12Volt sales and activities.
This morning Alpine welcomed new hire Ed Moriarty as Assistant Vice President of the Brand Business Unit at the Headquarters location in Auburn Hills, MI. Moriarty has an extensive background in OEM and a wide range of experience in sales, product development, marketing, and customer support.
As the former Vice President and General manager for Car Audio in the Americas and the Asia Pacific at Harman International, Moriarty was responsible for all Branded Car Audio business and was instrumental in increasing revenue. He also held positions at TA instruments and Bose Corporation.
“I’m thrilled to start at a company that has such a large presence in the mobile electronics industry,” said Moriarty.” I look forward to collaborating with our network of sales representatives and contributing to the support and growth of Alpine’s Authorized Retailers.
Moriarty will oversee channel management, supporting the sales representatives and sales activities in the Brand Business Unit.
“Ed’s background speaks volumes to his business and team development, as well as his history of implementing successful sales and marketing strategies,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We are thrilled to welcome him into the Alpine family.”
Anderson will continue to support the Brand Business Unit as the Vice President and General Manager overlooking all division activity and planning.
AUBURN HILLS, MI (03.27.2020) – Alpine Electronics of America, Inc. will offer six online training webinars for their U.S. Authorized Retailers in early April in light of recent training event cancellations and “stay-at-home” state announcements.
“This is an unprecedented time in our industry,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “Alpine recognized the need to provide accessible online education and training so we could continue to provide sales and marketing support to our Authorized Retailers.”
In March, Alpine hosted a webinar on “The Journey to Alpine Sound,” highlighting the new 2020 Product Lineup, with information on carry-over models and upcoming marketing promotions.
After a positive response, Alpine decided to take it one step further and offer a new webinar, “Stay-In-Formed Alpine Product Training,” that focuses on applicable selling and marketing techniques for the new product line. The training will be fully accessible online, so attendees can “stay-in” while they learn.
Led by Alpine Brand Specialist Eric Brooks and National Trainer Chris Teguh, the webinar will feature an in-depth look at each new product, with real-life applications and tips on how to successfully market to consumers. Each webinar training is fully interactive and allows attendees to ask questions and get answers in real-time.
New to the webinars is an inside look at Alpine’s 2017 Honda Civic Halo Sound Demo Vehicle. The civic will demonstrate the versatile R-A90S 6-Channel amplifier powering an active 3-way R-Series sound system with dual Halo Pre-Loaded R-Series 12-inch Subwoofer Enclosures. The demo vehicle will also showcase the OEM integration capabilities of the new PXE-X09 Hi-Resolution Wireless Digital Sound Processor with the factory head unit.
Registrants can choose from the following days to attend:
Monday, April 6 at 5:00 p.m. EST
Tuesday, April 7 at 3:00 p.m. EST
Wednesday, April 8 at 1:00 p.m. EST
Monday, April 13 at 5:00 p.m. EST
Tuesday, April 14 at 3:00 p.m. EST
Wednesday, April 15 at 1:00 p.m. EST
All Alpine Authorized Retailers are encouraged to register for this free webinar by contacting their Alpine Rep.
Alpine will continue to support its Authorized Retailers with online training, with a new webinar scheduled for the end of April covering an in-depth training session on Digital Sound Processors (DSP).
AUBURN HILLS, MI (03.26.2020) – Alpine Electronics of America, Inc. is now shipping the R-A90S 6-Channel Amplifier. The R-A90S joins Alpine’s R-Series amplifier lineup that’s matched in both power and performance with the R-Series speakers and subwoofers for a “Loud and Fun” music experience.
All the Power You Need
Customers have grown to love the 5-channel amplifier solution due to its ability to provide total system power from a single amplifier. To add value and versatility to this category, without sacrificing the subwoofer power of a 5-channel, Alpine created a 6-channel amplifier with staggered power that has double the amount of power on the 5th and 6th channel. This allows the amplifier’s final two channels to provide a solid 500 watts to a single subwoofer at 4Ω when in 5-channel mode or 150 watts x 2 at 4Ω to mid-basses in 6-channel mode.
The R-A90S can be used in various layouts including a powerful 3-channel mode (200W x 2 @ 4Ω, 500W x 1 @ 4Ω), a 5-channel mode (75W x 4 @ 4Ω, 500W x 1 @ 4Ω), or utilize its onboard bandpass crossovers to independently power a 3-way component system in 6-channel mode (75W x 4 @ 4Ω, 150W x 4 @ 4Ω).
The result is the most versatile amplifier in its class, as it can act as both a 5-channel amplifier that can single-handedly power a full system as well as a 6-channel amplifier to power a 3-way active front stage. The unique channel layout is also beneficial to the mobile electronic specialist, as they can rely on one amplifier for multiple applications.
With the highest output in its category, the R-A90S drives power to the sound system to create a big dynamic music range for the listener while maintaining a proper sound stage between the singers and instruments in the music.
The amplifier’s high damping factor (>500) produces crisp and clear notes, especially at low frequencies. This amplifier has an extremely low phase shift compared to its competitors, which keeps music focused and accurate for the most enjoyable listening experience.
The result is a powerful sound system that produces accurate sound images with minimal phase shift and internal noise throughout the amplifier’s Hi-Res compatible frequency response.
The R-A90S has input capability to add the RUX-KNOB.2 Remote Bass Control Knob (sold separately). The remote bass knob controls the bass in the subwoofer by adjusting the gain on the amplifier for quick bass adjustments when needed.
The R-A90S is now shipping for $599.95 and will be available at Alpine Authorized retailers or online at http://www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.
HOUSTON, TX (02.28.2020) – Alpine Electronics conducted a training session Wednesday evening February 26th at Electronic Custom Distributors in Houston. Both Alpine Direct and ECD Alpine dealers were among the 25 dealers in the audience.
Dan Greenwood, Alpine’s Texas Brand Specialist, conducted the training session covering both new and continuing Alpine 2020 products. During the session special emphasis was given to Alpine’s upcoming PXE-X09 16-Channel Digital Signal Processor, as well as the new X409-WRA-JL Jeep Wrangler/Gladiator Head Unit Solution that is now shipping. Greenwood spent a great deal of time explaining the long list of features and benefits Alpine PXE-X09 owners will enjoy.
Andy Allen, Alpine’s Brand Representative for the South Texas market, demonstrated the Alpine Jeep Wrangler JL outfitted with the new X409-WRA-JL head unit and other great Alpine sound upgrade solutions. The Alpine Jeep Wrangler was parked outside and drew raves from dealers as Allen conducted full system demos.
ECD”s Larry Treibel related “Dan and Andy really conducted a super session. The dealers were very engaged and asking Dan questions during his presentation. When dealers experienced the Alpine Jeep Wrangler JL demos from Andy they were all excited about making car stereo sound good in their stores. The evening lasted until 9:30 and the crew of 5 from Hi-Pro had over a 2 hour drive back to Victoria.”
Joey Simone, owner of Advanced Aftermarket Accessories in the Houston area stated “The training really got me fired up! The new Alpine Jeep solutions are great!”
Jay Bradley, owner of Audio Engineers in Pearland TX, was very impressed with the PXE-X09’s capabilities. Bradley commented, “I can’t wait to get my hands on one of those!”
Matt Caldwell, of Hi-Pro Audio in Victoria TX, was the lucky winner of an Alpine Jacket courtesy of Alpine & Electronic Custom Distributors. Caldwell offered to 12voltnew.com “We took almost everyone from the store to the meeting and got back to the shop just a little after 11PM. We learned a lot from Dan’s in depth presentation and really were impressed by Andy’s demos. I really like the Alpine jacket and have it on right now as I am speaking with you, Mike.”
ECD is planning additional Alpine training sessions at the company’s Austin and Dallas facilities.
LAS VEGAS, NV (01.10.2020) – Alpine Electronics of America, Inc. has added a third model to its popular Halo category. The new iLX-F411 mech-less (no CD/DVD) Audio/Video receiver features the same “hovering” screen platform as its predecessors while boasting a larger, 11-inch touchscreen – 49 percent more surface area than the 9-inch.
“The impact that Alpine’s Halo9 has had in the industry cannot be understated,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “The introduction of the new 11-inch display solidifies Alpine as an industry leader with the biggest display on the market.”
The iLX-F411 debuted today during the 2020 International CES, taking place at the Las Vegas Convention Center from Jan. 7-10.
Customizable User Interface The iLX-F411 has the same features as its predecessor, the iLX-F259, including a customizable user interface, with three home screens and 22 available widgets that can be customized through swipe and drag-and-drop motions. Users can personalize the backgrounds using their own photos or several pre-loaded patterns.
Through extensive industry research, the iLX-F411 includes all the features needed to command an exciting drive and is an ideal upgrade for the active weekender or everyday commuter. The increased screen size allows for safe navigation and easy control of music, text messages and phone calls through Apple CarPlay or Android Auto.
Features and System Expansion The large, 11-inch screen has a WVGA display, Capacitive Touch, and Swipe Graphical User Interface (GUI) that’s optimized for in-vehicle smartphone use so drivers can access Apple CarPlay or Android Auto with the Google Assistant for music, messages, or maps while keeping their eyes on the road. It features built-in Bluetooth for hands-free calling and audio streaming and is SiriusXM-Ready (requires a SiriusXM tuner and subscription, sold separately).
External sources can be connected via the USB port, AUX input or HDMI input. One universal rear camera input or additional cameras can be added when used with the KCX-C250MC Multi-Camera Selector (cameras and selector sold separately). Drivers can retain select factory features like vehicle information and parking assist display on compatible vehicles with the iDatalink Maestro module (sold separately).*
iDatalink connectivity available via software update Fall 2020
Installation Fitment The iLX-F411 follows the same flexible installation fitment as its 9-inch predecessor with an adjustable mount and four screen angle adjustments, five screen height adjustments and two screen depth adjustments for optimized viewing.
The 1-DIN chassis and adjustable installation options make it easy to add the iLX-F411 to a variety of applications without blocking factory buttons or features on the dash and avoiding the need for custom installation.
The iLX-F411 will ship in March for $1,200 SRI and will be for sale at Alpine Authorized retailers or online at http://www.alpine-usa.com through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.
The Halo Display Category includes:
NEW iLX-F411 11-INCH MECH-LESS AUDIO/VIDEO RECEIVER • 11-inch WVGA display with capacitive touchscreen • Floating style display with adjustable height, depth and angle mounting bracket • Customizable user interface (three pages with 22 available widgets) • Customizable wallpaper (user photos) • Works with Apple CarPlay • The Google Assistant is available on Android Auto • SiriusXM-Ready • Bluetooth built-in for hands-free calling and audio streaming • 1 HDMI input and 1 HDMI output • iDatalink connectivity for vehicle information and parking assist display on compatible vehicles* • FLAC/MP3/WMA/AAC/WAV music playback • AVI/MP4/MPG/MOV/WMV video playback via USB • JPG/PNG/BMP USB photo viewer • 5-band graphic EQ • 45W x 4 Amp • 3 Preouts (4V) • 6-channel time correction • 1 Rearview camera input with distance guide display • Available in March SRI: $1,200
iDatalink connectivity for vehicle information and parking assist display on compatible vehicles *Available via software update Fall 2020
iLX-F309 HALO 9-INCH MECH-LESS AUDIO/VIDEO RECEIVER • 9-inch WVGA display with capacitive touchscreen and swipe graphical user interface • Floating style display with adjustable height, depth and angle mounting bracket • Works with Pandora Music for iPhone and Android • Built-in HD Radio • My Favorites Function • MediaXpander HD • Works with Apple CarPlay • The Google Assistant is available on Android Auto • SiriusXM-Ready • Bluetooth built-in for hands-free calling and audio streaming • iDatalink connectivity for vehicle information and parking assist display on compatible vehicles • FLAC/MP3/WMA/AAC/HE-AAC music playback • AVI/MPEG4 video playback via USB • Alpine TuneIt App for iPhone and Android • Bass Engine SQ • 9-band graphic EQ • 50W x 4 High Power Amp • KAC-001 Accessory Controller Ready • KXC250MC Multi-Camera Switcher Ready • 1 HDMI input • 3 Preouts (4V) • 6-channel time correction • 1 Rearview camera input with distance guide display • Available now SRI: $1,200
iLX-F259 HALO 9-INCH MECH-LESS AUDIO/VIDEO RECEIVER • 9-inchWVGA display with capacitive touchscreen • Floating style display with adjustable height, depth and angle mounting bracket • Customizable User Interface (three pages with 22 available widgets) • Customizable wallpaper (user photos) • Works with Apple CarPlay • The Google Assistant is available on Android Auto • SiriusXM-Ready • Bluetooth built-in for hands-free calling and audio streaming • FLAC/MP3/WMA/AAC/WAV music playback • AVI/MP4/MPG/MOV/WMV video playback via USB • JPG/PNG/BMP USB photo viewer • 5-band graphic EQ • 45W x 4 Amp • 3 Preouts (4V) • 6-channel time correction • 1 Rearview camera input with distance guide display • Available now SRI: $800
ATLANTIC CITY, NJ (12.13.19) – Alpine Electronics of America, Inc. attended the 2019 Jeepers Holiday Bazaar at the Showboat Hotel in Atlantic City, NJ on Saturday, December 7th and Sunday, December 8th. This new, Holiday-themed Jeep event featured a large selection of vendors, kid-friendly activities and a Holiday-themed Jeep decorating contest that got all attendees into the Holiday spirit.
Alpine sponsored the 2019 “Photos with Santa” station. Event attendees could snap a free kid’s photo with Santa that was located next to Alpine’s Booth on the Showboat Hotel event floor. Alpine offered free giveaways in their booth after a photo with Santa.
The Alpine booth was stocked with the latest vehicle-specific Audio and Video technology, as well as premium sound system upgrades with easy Plug-and-Play installations built to directly fit select Jeep models.
Alpine dealers Proline Car Stereo and Brooklyn Car Audio, from the Metro New York City market, were on site with members of their sales teams. The stock in the booth area was inventory from the dealer’s stock. Will Sullivan, for Proline Car Stereo and Brooklyn Car Audio, stated “This was a terrific event for us. We were able to show the latest Alpine products to a large number of Jeep owners and enthusiasts. The Jeep is such a hot vehicle and Alpine has done such a great job of developing the latest in-vehicle technology designed to be Jeep specific. Jeepers travel and we saw quite a number from the New York City area.”
Making its first Jeep event debut was Alpine’s solution for the new 2018 – Up Jeep Wrangler and 2019 – Up Jeep Gladiator: The 9-inch Weather-Resistant X409-WRA-JL Navigation System with Off-Road Mode. This solution, built for easy, Plug-and-Play installation, enhances the lifestyle of any Jeep driver, from the adventurous Off-Roader to the day-to-day commuter.
The new 9-inch Weather-Resistant X409-WRA-JK Navigation System with Off-Road Mode for the 2011 – 2018 Jeep Wrangler was also on display, where visitors could witness faster screen performance and a new interface that’s designed to deliver an entertaining in-vehicle experience in any driving condition.
All Alpine booth products were showcased in a store-front display that allowed visitors to demo products with an on-site Alpine staff member and find the perfect solution for their Jeep. All products were available for purchase with special, event-only pricing available throughout the duration of the event – perfect for fulfilling a Holiday wish list.
Alpine’s Jeep Wrangler was on-site, loaded with the new X409-WRA-JL, a PSS-22WRA Weather-Resistant Sound System Upgrade, an HCE-TCAM1-WRA Spare Tire Mount Rear-View Camera, and an HCE-C2600FD4 Front View Camera.
Roy Meyer, Alpine Northeast Regional Sales Manager, stated “We interacted with customers and showcased the new Jeep JL platform radio. It was two days of Christmas music and Santa.”
MARRERO, LA (12.03.2019) – It was a special Black Friday at Extreme Car Audio in Marrero LA on Friday, November 29th. An Alpine X-Perience event added to the Extreme Car Audio Black Friday promotion. Alpine‘s Jimmy Chauffe arrived with the Alpine X-Perience Tundra, tent and promo items for Ace Truong’s event. Truong, Extreme Car Audio owner, told 12volt News
“We had a terrific day… certainly more than 50 customers came into the store and sales were very strong. We had great Alpine specials and gave away a pair of Alpine 6×9 speakers every hour with a drawing. The 6 PM Grand Prize drawing was for an Alpine iLX-650. James Thibodaux was the very happy winner. We offered great food including gumbo for all. Jimmy was great and worked with customers and demo’ed the Tundra all day. One of our customer’s Ford F150, loaded with Alpine, got a lot of attention too. This was our third Alpine X-Perience event and we truly appreciate Alpine‘s commitment and support of independent 12volt retailers. The Alpine X-Perience event promo is terrific for driving consumer awareness and business for specialty 12volt retailers.”
DETROIT, MI (11.27.2019) – Introducing the 9-Inch X409-WRA-JL Weather-Resistant Navigation System with Off-Road Mode. This mech-less (no CD/DVD) in-dash audio/video/navigation (AVN) system is a direct-fit solution for the new 2018 – Up Jeep Wrangler and 2019 – Up Jeep Gladiator.
Enhancements to the user interface for faster screen transitions, as well as added features based on industry research, has made the X409-WRA-JL an ideal upgrade for the active weekender looking to enhance their adventures.
The X409-WRA-JL is designed for Plug-and-Play installation and includes a vehicle-specific dash bezel and factory-compatible wiring harness to create a direct-fit solution for the dash and integrated operation in the vehicle, so factory features like the volume knob, steering wheel controls, and HVAC system are retained.
Built to handle the toughest of outdoor conditions, the weather-resistant X409-WRA-JL is rated IP53 for protection against dust and ingress. The dash bezel is precisely fitted to house the screen so no water or dust can enter the electronics assembly. The high-visibility screen delivers cleaner, brighter images even when off-roading on rugged terrain.
As many Jeep owners enjoy off-road activities like trail rides, the X409-WRA-JL comes equipped with Off-Road Mode with off-road centric vehicle information like vehicle tilt, tire pressure, optimized camera view, and FunTreks trailhead POI database displayed on the large, 9-inch screen. Drivers can revisit their favorite off-road adventures through Off-Road Trip Recording.
The large, 9-inch screen has a WVGA display, Capacitive Touch, and Swipe Graphical User Interface that’s optimized for in-vehicle smartphone use so drivers can access Apple CarPlay or Android Auto for music, messages, or maps while keeping their eyes on the road. Built-in Bluetooth is also available for hands-free calling and audio streaming.
Third-party driving maps like Google Maps and Waze are available through Apple CarPlay or Android Auto, or in areas that don’t have strong cellphone service, the X409-WRA-JL comes equipped with built-in navigation with Turn-By-Turn and Pinch-to-Zoom maps of the United States, Canada, and Puerto Rico with The Latest Map Guarantee.
The X409-WRA-JL retains the factory rear-view camera with three additional camera inputs that can be assigned as a front or side camera. For multiple camera systems, the KCX-C250MC Multi-Camera Selector (sold separately) allows the camera systems to be easily controlled right from the touchscreen.
Display up to eight accessories directly from the touchscreen by adding the optional KAC-001 External Accessory Controller. Assign graphical icons to the accessories for quick identification and control through a pulsed, latched or momentary output.
Audio entertainment sources include a built-in HD Radio Tuner, Pandora via a smartphone, iPod/iPhone music, various music file formats including FLAC / MP3 / WMA / AAC / HE-AAC playback via USB and SiriusXM compatibility (tuner and subscription required).
For even more entertainment options, a “Media” center that matches the factory look is added to the lower, right-hand side of the dash with one HDMI input, dual USB for smartphone access (one device at a time) or charging, and an Aux input.
The X409-WRA-JL is available now at Alpine Authorized retails or online at www.alpine-usa.com through Crutchfield for $2999.95. Installation options can be found on the Alpine-USA website through the store locator.
TORRANCE, CA (11.26.2019) – Alpine Electronics of America, Inc. will attend the 2019 Jeepers Holiday Bazaar at the Showboat Hotel in Atlantic City, New Jersey from Saturday, December 7 – Sunday, December 8. This new, Holiday-themed Jeep event will feature a large selection of vendors, kid-friendly activities, and a Holiday-themed Jeep decorating contest that’s sure to get attendees in the Holiday spirit.
Alpine is excited to sponsor the 2019 “Photos with Santa” station. Event attendees can receive a free kid’s photo with Santa, located next to Alpine’s Booth in the Showboat Hotel event floor. Stop by Alpine’s Booth afterward for free giveaways.
The booth will also be stocked with the latest vehicle-specific Audio and Video technology, as well as premium sound system upgrades with easy Plug-and-Play installations built to directly fit select Jeep models.
Making its first Jeep event debut is Alpine’s solution for the new 2018 – Up Jeep Wrangler and 2019 – Up Jeep Gladiator: The 9-inch Weather-Resistant X409-WRA-JL Navigation System with Off-Road Mode. This solution, built for easy, Plug-and-Play installation, will enhance the lifestyle of any Jeep driver, from the adventurous Off-Roader to the day-to-day commuter.
The new 9-inch Weather-Resistant X409-WRA-JK Navigation System with Off-Road Mode for the 2011 – 2018 Jeep Wrangler will also be on display, where visitors can witness faster screen performance and a new interface that’s designed to deliver an entertaining in-vehicle experience in any driving condition.
All Alpine booth products will be showcased in a store-front display that allows visitors to demo products with an on-site Alpine staff member and find the perfect solution for their Jeep. All products are available for purchase with special, event-only pricing available throughout the duration of the event – perfect for fulfilling a Holiday wish list.
Alpine’s Jeep Wrangler will be on-site, loaded with the new X409-WRA-JL, a PSS-22WRA Weather-Resistant Sound System Upgrade, an HCE-TCAM1-WRA Spare Tire Mount Rear-View Camera, and an HCE-C2600FD4 Front View Camera.
Tickets to the 2019 Holiday Jeep Bazaar are $8 per day if purchased in advance, with a $15 charge at the door. Kids 12 and under are free. Learn more about the event and Alpine’s involvement by visiting Alpine’s Facebook Event Page.