​Alpine Hosted a Dealer Training in the Houston, TX

HOUSTON, TX (03.30.23) – Wednesday, March 22nd, was the date of the latest Alpine Training for Houston TX area dealers. The location was Pappas BBQ in Houston, TX. Alpine invited both Direct Alpine Dealers & Tri-State Enterprises Alpine Dealers to the event.

When dealers arrived at Pappa’s BBQ for the Alpine training they were directed upstairs to the private Party Room.

The training was conducted by Alpine’s Texas based Brand Specialist, Dan Greenwood. Dan also brought the Alpine Toyota Tundra Demo Truck equipped with a completely new system for 2023, featuring Status Series Hi-Res Amps, Speakers, DSP & Head Unit.

The newest addition to the Tundra system is Alpine’s brand-new R Series Shallow Subwoofer Enclosures, which feature the new RS series shallow subwoofers. Dealers were able to come away with valuable information about many new products that Alpine is shipping NOW for 2023!

Dan Greenwood, Alpine’s Texas-based Brand Specialist, set to get the Alpine training meeting started.

Lucky Alpine Turn 1 Bluetooth Speaker winners flank Dan Greenwood. Eli Larios from Xochilt Car Audio and Lucas Buluc from Stereo Max are both with Houston-based 12volt retailers.

There was a lot of excitement about the new product – especially the new RS Shallow woofers. Jake Jesty, from Sound Evolution in Houston, said “These are the best sounding shallow woofers on the market. They sound just like a standard woofer…but with less than 3.5” of depth needed!”

In addition to tasty hot BBQ from Pappa’s, Alpine also gave away Turn 1 Bluetooth Speakers to two lucky attendees. The winners were Eli Larios from Xochilt Car Audio and Lucas Bulux from Stereo Max. Both stores are located in Houston, TX.

Andy Allen, Alpine Brand Representative in the South Texas, contributed this coverage of the Alpine Houston training.

Visit alpine-usa.com for more

Alpine Released Free Software Update with SiriusXM’s Latest Generation 360L Platform

AUBURN HILLS, MI (03.28.23) – Alps Alpine North America, Inc. (“Alpine”) today released the free software update that includes SiriusXM-Ready with 360L on compatible head units, including the Alpine Halo11 iLX-F511, the Alpine Halo9 iLX-F509, the iLX-507, and Jeep-specific head units i509-WRA-JL and i509-WRA-JK. Alpine is the first aftermarket car audio company to offer SiriusXM-Ready head units enhanced with the satellite and streaming capabilities of 360L – SiriusXM’s most advanced audio entertainment platform.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, providing more choice and a more customizable listening experience. SiriusXM with 360L delivers more SiriusXM channels (350+), SiriusXM’s Pandora Stations, “For You” recommendations, recorded on demand content and podcasts, and more. SiriusXM with 360L in Alpine’s head units will also feature individual SiriusXM listener profiles to allow multiple drivers and passengers to customize and maintain their own SiriusXM favorites and personalized recommendations, as well as voice search functionality.*

SiriusXM offers promotions for Alpine head unit owners that purchase and activate the SXV300 Tuner. Visit siriusxm.com/activatenow for offer details.

Subscribers can also listen to SiriusXM outside their vehicles on the SXM App, available on the App Store or Google Play, and on connected devices and speakers in their homes.

The free software update that includes SiriusXM-Ready with 360L is available now and can be found on the Alpine Knowledge Center (https://kb.alpine-usa.com). SiriusXM-Ready with 360L is available on compatible Alpine head units and requires the SXV300 Tuner and subscription (sold separately).

*Some 360L content and features require a Wi-Fi connection with internet access. Data rates may apply.

Alpine Now Shipping Next-Generation R-Series 4-Channel Amp

AUBURN HILLS, MI (03.21.23) – Alps Alpine North America, Inc. (“Alpine”) is now shipping the Next-Generation R-Series R2-A60F 4-Channel Amplifier. The R2-A60F is the first amplifier to ship from the Next-Generation R-Series Sound System Line, following the speakers which shipped in January.

Using “trickle-down” technology from the Ultra-High-Resolution AlpineF#1Status and Alpine Status systems, the R2-A60F is Hi-Res Audio Certified and able to reproduce up to 40kHz frequency response for music that is closer to the original source. The R2-A60F features Alpine’s Class D Amplifier Circuit and provides 100W x 4 @ 4Ω or 150W x 4 @ 2Ω.

In addition to the High-Resolution capabilities of the Next-Generation amplifier model, design changes were made to improve installation. A 15% reduced footprint increases fitment options in most vehicle applications yet still maintains the “Loud and Fun” performance quality that long-time R-Series fans have come to enjoy. Speaker connections were consolidated to one side of the amplifier for easy access. Amplifier controls, like gain and crossover controls, were relocated to the top of the amplifier under a removable plate for convenient access. Mounting “feet” were also integrated into the chassis of the amplifier to simplify the installation process.

The R2-A60F is Remote Bass Knob Compatible and works with the RUX-KNOB.2 or RUX-H01 (sold separately).

The R2-A60F is available now for $449.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.

Alpine to Attend the 2023 Master Tech Expo in Mesa, AZ

AUBURN HILLS, MI (02.28.23) – Alps Alpine North America, Inc. (“Alpine”) will attend the upcoming 2023 Master Tech Expo hosted in the Mesa Convention Center in Mesa, Arizona from Sunday, March 5 to Wednesday, March 8. This is Alpine’s first time attending the event as an exhibitor.

“Alpine is excited to attend the 2023 Master Tech Expo and connect with those in our industry who are committed to furthering their education and mastering their craft,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “We’re looking forward to showcasing our 2023 Product Line and providing valuable education and training to support our Alpine Authorized Dealers.”

Alpine will be in exhibit #402 where staff will demo new event displays with High-Resolution sound and display audio family systems from the 2023 Alpine Product Line, including the High-Resolution Alpine Status line, High-Resolution head unit line, and the new Alpine Optim8™ 8-Channel Hi-Res Sound Processor and Amplifier with Automatic Sound Tuning.

Featuring the Ultra High-Resolution AlpineF#1Status system, a Tesla Model S demo vehicle will also be available in the Alpine booth so attendees can experience the first premium car audio system that can achieve 384kHz/32bit High-Resolution Audio Playback, the highest recording spec possible in a car audio system.

Alpine will host a training session during Master Tech that will focus on the 2023 Product Line:

Tuesday, March 7 from 7:00 p.m. – 9:00 p.m. in Superstition South
2023 Alpine Product Line and a New Faster Way to Tune with Optim8 DSP
Learn about the next generation of High-Resolution sound, display audio family, and the new Alpine “Optim8” automatic sound tuner and processor.

All Master Tech attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit https://www.mastertechexpo.com/ and use the “Workshops” link to register for the Alpine training sessions.

Visit mastertechexpo.com and alpine-usa.com for more.

Alpine Welcomes DOW Technologies as an Authorized Dealer Fulfillment Center for the Mid-Atlantic

AUBURN HILLS, MI (02.21.23) – Alps Alpine North America, Inc. (“Alpine”) welcomes DOW Technologies as a new Authorized Dealer Fulfillment Center in Alpine’s Mid-Atlantic markets (east Pennsylvania, southern New Jersey, Delaware, southern Maryland, Virginia, and Washington D.C.).

As a current fulfilment center in Alpine’s Florida and southeast markets, DOW Technologies will now expand to cover the Mid-Atlantic markets.Alpine will be the primary aftermarket car audio brand in the DOW Technologies warehouse, located in Montgomeryville, PA.

“We’re excited to partner with DOW Technologies as an Authorized Dealer Fulfillment Center for our Mid-Atlantic Alpine Authorized Dealers,” said Mike Anderson, Executive Director at Alps Alpine North America. “We believe DOW Technologies’ location, infrastructure, and service will continue to contribute great success to our dealers’ business.”

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated technology distributors servicing independent retailers in the United States for 64 years. With seven locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C., DOW Technologies focuses on distributing products and technologies that enhance lives at home, at work and on the road.

“DOW Technologies is extremely excited to be the Authorized Dealer Fulfillment Center partner for Alpine in the Mid-Atlantic, and we are focused on continued growth of the brand through the dedicated, loyal Alpine dealer base,” said Dave Elkin, SVP Sales and Product Management, DOW Technologies.

Details of the partnership were communicated directly to Alpine Authorized Dealers in the territory.

Visit alpine-usa.com for more.

Alpine Names the 2022 Rep and Rep Firm of the Year

AUBURN HILLS, MI (02.09.23) – Alps Alpine North America, Inc. (“Alpine”) named their 2022 Rep of the Year and Rep Firm of the Year for the Alpine Brand Business Unit (aftermarket division) during an all-staff meeting on Thursday, February 2 at the Paris Hotel & Casino in Las Vegas, Nevada. These annual awards recognize independent rep firms and direct reps who strongly commit to the Alpine brand, providing exceptional sales and marketing growth.

Pictured from left to right: Anthony Rawlings, Eric Baltzer, Mike Anderson, Matthew Macias, and Jeffery Henshaw. 

“We’re excited to honor the rep and rep firms who have gone above and beyond for the Alpine Brand,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “Despite the challenges in the market, these individuals have shown great sales and marketing efforts and provided excellent service to their Alpine Authorized Dealers.”

Greg Douglas (Right) was named the 2022 Direct Rep of the Year

During the ceremony, Santa Fe Sales Rocky Mountain States was named 2022 Rep Firm of the Year. The team from Santa Fe (Anthony Rawlings, Eric Baltzer, Matthew Macias, and Jeffery Henshaw) was recognized for their strong sales results in 2022, exceptional support and service to their Alpine Authorized Dealers and Alpine Style Centers, and their pride and passion for the Alpine Brand.

Greg Douglas was named the 2022 Direct Rep of the Year for his impressive sales growth and dedicated support to his Alpine Authorized Dealers. Douglas was also recognized for coordinating an Alpine event that resulted in gaining new customer insights and business opportunities for the Brand.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2022.

Visit alpine-usa.com for more.

Alpine Welcomes Tri-State Enterprises as New Fulfillment Center Partner

AUBURN HILLS, MI (01.27.23) – Alps Alpine North America, Inc. (“Alpine”) welcomes Tri-State Enterprises as a new fulfillment center partner. Tri-State will support fulfillment in Alpine’s Territory 44 states (Texas, Oklahoma, Louisiana, and Arkansas).

“We look forward to partnering with Tri-State Enterprises and believe this relationship will help our Alpine Authorized Dealers grow their Alpine business,” said Mike Anderson, Executive Director at Alps Alpine North America. “Tri-State’s dedication to building long-term partnerships, as well as their commitment to service, makes them the ideal partner to continue growth in this key territory.”

Left to right: Devon Taylor, Tristan Taylor, Roger Donald, Robert Donald

Headquartered in Fort Smith, AR, Tri-State Enterprises has distribution and cross dock locations with over 1 million sq. ft. of space throughout the central US. 300 delivery trucks ensure same day or next day delivery, up to two times per day. A team of expert 12V sales staff with over 50 years of combined experience is well prepared to assist customers.

“Tri-State is honored to be selected by Alpine to be the new fulfillment center for Arkansas, Oklahoma, Texas, and Louisiana,” said Roger Donald, Tri-State 12V Category Manager. “Alpine’s commitment to quality and innovation fits perfectly with what Tri-State looks for in a partnership. We are excited for the opportunity to provide excellent service to all the Alpine Authorized Dealers in the region.”

Details of the partnership were communicated earlier this month directly to Alpine Authorized Dealers in the territory.

Visit alpine-usa.com and etristate.com for more.

Alpine to Reveal New “Optim8” Product During KnowledgeFest in Las Vegas

AUBURN HILLS, MI (01.25.23) – Alps Alpine North America, Inc. (“Alpine”) will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada from Friday, February 3 to Sunday, February 5.

As a premier opportunity for KnowledgeFest attendees, Alpine will reveal an exciting new product in their 2023 lineup: “Optim8™.” The reveal will take place in the Alpine booth (exhibit #806) on the first day of KnowledgeFest. More information on the product will be distributed to the media following the reveal.

The Alpine booth will also feature new event displays with High-Resolution sound and display audio family systems from the 2023 Alpine Product Line, including the High-Resolution Alpine Status line, High-Resolution head unit line, and Next-Generation R-Series and S-Series sound system Line.

“This will be the first opportunity to showcase a complete lineup of High-Resolution sound and display audio products in one setting,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The trend to Hi-Res music is undeniable and we believe our 2023 lineup sends a strong message to our partners and further solidifies Alpine in the premium car audio space.”

A new Tesla Model 3 demo vehicle will be on display in the Alpine booth featuring the new Optim8™. The vehicle will also feature the Next-Generation S-Series line to demonstrate the new High-Resolution playback capabilities of the sound system and the new Alpine PrismaLink™ S-Series Wedge Preloaded Subwoofer Enclosures, a new enclosure from Alpine that features a plug-and-play RGB lighting system and multi-link capable design for single, dual, and even quad-enclosure applications.

A Toyota Tundra demo vehicle will also be on-site with the High-Resolution Alpine Status line. Demos will be available to all Alpine booth visitors.

Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2023 Product Line:

Friday, February 3 from 12:30 p.m. – 1:30 p.m. in Champagne 2
Alpine 2023 Product Presentation

Friday, February 3 from 3:00 p.m. – 4:00 p.m. in Champagne 2
Alpine 2023 Product Presentation

Saturday, February 4 from 5:30 p.m. – 6:30 p.m. in Champagne 4
Alpine Optim8™: The Future of Car Audio Tuning

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

Visit alpine-usa.com for more.

Alpine Now Shipping R-Series Shallow Subwoofers and Enclosures

AUBURN HILLS, MI (01.20.23) – Alps Alpine North America, Inc. (“Alpine”) is now shipping R-Series Shallow Subwoofers available in 12” or 10” raw or enclosed versions. The ultra-shallow subwoofers deliver the same “Loud and Fun” performance synonymous with Alpine’s R-Series Line, now in a shallow subwoofer designed to fit in most vehicle applications. 

Ultra-Shallow Design

The R-Series Shallow Subwoofers offer a 12” or 10” High-Performance Shallow Bass Driver that’s available in both a 4Ω (RS-W12D4, RS-W10D4) or 2Ω (RS-W12D2, RS-W10D2) dual voice coil (DVC) version.

With an ultra-shallow subwoofer design and powerful sound output, the R-Series Shallow Subwoofers provide the best of both worlds in size and sound. Even with a mounting depth of 3.25”, the shallow subwoofers still provide the same cone movement (20mm of linear excursion) as the full-size R-Series Subwoofers, for extreme low-end in a shallow woofer design.

At the heart of the subwoofer is an oversized, USA-manufactured 4” voice coil that is controlled by a powerful neodymium magnet and provides an impressive 600W RMS / 1800W of power handling. Exclusive to Alpine is the Gen2 DD-Linear Magnetic Circuit technology, a compact and efficient dual-gap voice coil structure that allows for better control over the motor, resulting in lower distortion and precise bass control.

Cosmetic design features like a lightweight aluminum dust cap allow the cone to stay cooler for enhanced reliability with minimal distortion for a deep, up-front bass kick. The die-cast aluminum frame provides rigid and sturdy construction with integrated heat sync fins to wick heat from the coil for uninterrupted performance. 

For extra protection, an optional Shallow Subwoofer Grille Kit is available in 12” (KTE-RS12G) and 10” (KTE-RS10G) version (sold separately).

Bigger Bass in Less Space

The R-Series Shallow Subwoofers are also offered in a 12” or 10” Sealed Preloaded Enclosure for those looking for a complete subwoofer application. Measuring a minimal 5.25” in depth without mounting feet, the enclosures are the ideal application for vehicles that lack bass and space.

Intentional designs like rubber modular “feet” allow the enclosure to be adjusted in height to accommodate uneven vehicle floors. The feet can also be configured for an upfire or downfire configuration where a pre-installed mesh grille provides a clean finish and extra protection for the speaker cone. The rear panel exposed motor radiates heat from the inside of the subwoofer to the outside of the box for enhanced thermal reliability.

The R-Series Raw Subwoofers are available now in a 12” (RS-W12D4, RS-W12D2) for $649.95 and 10” (RS-W10D4, RS-W10D2) for $599.95. Preloaded Subwoofer Enclosures are also available in a 12” (RS-SB12) for $799.95 and 10” (RS-SB10) for $749.95. Optional Grille Kits are offered in a 12” (KTE-RS12G) and 10” (KTE-RS10G) option for $29.95. All models can be purchased at Alpine Authorized retailers and Preferred Online Stores. 

Please check the store locator on www.alpine-usa.com for details.

Alpine and Online Marketing on the Road in Ohio

MIAMISBURG, OH (01.13.23) – Alpine Electronics’ Chris Reavis and Online Marketing’s Steve McGaffee are on the road in seeing dealers in Ohio the week of January 9th. On Wednesday, January 11th, Reavis pulled the Alpine Jeep up in front of the Stereo-in-Dash store in Miamisburg.

Road warriors Steve McGaffee-Online Marketing (2nd L) and Alpine’s Chris Reavis (R) in the Stereo-in-Dash showroom with Todd Grubb (L) and Jason Gilley (2nd R).

McGaffee related “Stereo-in-Dash is a strong dealer, and an Alpine Style Center, in our territory and we wanted to bring them up to speed on the new Alpine products for 2023.”

The Alpine Style Center display area in the Stereo-in-Dash showroom immediately grabs attention as soon as customers enter the store.

Chris Reavis pulled the Alpine Jeep that he pilots his region up in front of Stereo-in-Dash in Miamisburg, OH.

Continuing McGaffee offered “Reception has been really strong on this road trip and dealers feel like Alpine listened to the input they shared… which is leading to this great new product launch. In spending time speaking with Jason Gilley and Todd Grubb on the sales floor they agreed. 2023 will be an exciting year to be an Alpine dealer.”

Zack Knoop and Rocky Palmer are owners of the Stereo-in-Dash location in Miamiasburg, OH.

Visit alpine-usa.com for more.