Patrick Brooks Hits the Glamis Sand Dunes for a Demo Ride

BREA, CA (06.09.2020) – With Patrick Brooks, in a Polaris 4-seater RZR1000 Turbo, the new the NavAtlas NS27A 27” 10 Speaker Sound Bar was put to the ultimate test.

This short video shows the demo ride on the Glamis Sand Dunes south of Los Angeles this past weekend.

Click here to view the video on

Brooks, NavAtlas National Sales Manager, stated “The COVID-19 Pandemic lockdown is nearing an end and we all need to get out and feel the outdoors. Hit the dirt, sand, mud or trail and take your ride to the next level with NavAtlas rocking the tunes.

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Wilson Drive Reach Boosts Cell Signal for Summer Travel

ST. GEORGE, UT (06.08.20) – Wilson Electronics has announced the launch of the weBoost Drive Reach, a powerful in-vehicle cellular signal booster designed to provide solid cellular connectivity in cars, trucks and RVs. Compatible with all mobile phones and wireless carriers in North America, it allows users to enjoy strong call quality, fewer dead zones and faster data upload / download speeds while on the road.

The Drive Reach boasts uplink output power capabilities of 29.5 dBm and 50 dB gain – the maximum allowable gain under Federal Communications Commission (FCC) standards – allowing it to boost signal strength from locations over two times further away from cell signal towers than previous models. This provides users with the strongest connection and fastest data rate available in the mobile amplifier market.

“Whether you’re traveling for work or play, a strong cellular signal is crucial for both productivity and safety reasons,” said Wilson Electronics’ CEO Bruce Lancaster. “Thanks to the Drive Reach’s upgraded uplink capabilities, users will see a huge improvement in cellular connectivity and speed across all wireless carriers, providing peace of mind wherever the road takes you.”

The Drive Reach also shines in its ease of installation. Its versatile mounting plate allows users to install the booster in whatever way is most convenient for them. The typical everyday user can use velcro strips to sturdily attach the booster to the carpeting of the vehicle. More advanced installers can more permanently fasten the booster to a vehicle’s side walls. Once the booster is secured, weBoost’s innovative SMB connectors provide tactile confirmation that the antenna and booster have been successfully connected.

The Drive Reach has all components needed for installation, including:
● Powerful cellular amplifier
● Mini magnetic antenna
● Versatile mounting plate
● SMB connectors
● Power supply, including an extra port with rapid charging capabilities

How it works: The powerful exterior antenna reaches out to cell phone towers to receive a signal. The antenna then transmits this signal to the booster. The booster receives this outside signal and amplifies each of the supported frequency bands throughout the vehicle using a series of sophisticated low noise amplifiers and filters.

Priced at $499.99 and certified by the FCC, the weBoost Drive Reach is available for purchase now online at or through authorized resellers. All boosters have a two-year warranty.

Ground Zero Shipping New Digital Sound Processor

DANIA, FL (06.08.2020) – Coming off of the great success in the digital sound processor market with Ground Zero’s GZDSP 4-8X, the company is proud to announce that June will see the release of the newest processor, the GZDSP 4-8XII. The original 4-8X took the car and powersports market by storm, and Ground Zero played off of this by making improvements to the heat sink for more efficient cooling when needed, and also the cosmetic styling, helping it blend seamlessly with the selection of amplifiers.

The company also made device upgrades, changing the performance of the entire device, helping it become a staple in dealers arsenal of OEM interfacing and audio upgrading tools.

Standard features include summing, eq, time delay and crossovers, while an optional wire remote (GZDSP Remote XII) allows master volume, subwoofer level, and preset selection. An optional input device, the GZDSP BT Stick, combines the features of the wired remote, and full DSP control from a smart device app, with bluetooth audio streaming.

This DSP is a perfect option for basic OEM integration, audio system upgrading, or using it as an audio source in hidden applications like motorcycles, ATVs, hot rods, classic cars, and more.

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BOYO Shipping New Car Head Up Display

FULLERTON, CA (06.08.2020) – To help drivers keep their eyes on the road BOYO has introduced the new VTHUDpro Head Up display. This new model is iOS CarPlay and Android Auto (Plug and Play) compatible.

The VTHUDpro features a 15” image size with a clear head up display placed on the dash directly in the driver’s road view. The actual vehicle speed and RPM is displayed directly from the vehicles ODBII. A Bluetooth microphone is included with the vehicles FM radio delivering the audio.

Using the VTHUDpro a driver can make and receive calls and also listen to music or audio books while keeping eyes on the road.

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The 12Volt Spin-To-Win Wheel Is Rolling In 2020 – Model Electronics Wins Spin 79

SHREVEPORT LA (06.06.20)  WTF…Win This Friday. The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Six months ago we celebrated the first anniversary of the weekly 12volt Spin-To-Win Wheel.

Click to view.

The latest 12volt Spin-To-Win Wheel Winner, Number 79, is Model Electronics in Ramsey NJ. The Wheel landed on the 12volt space Friday morning June 5th. A call was made to Model Electronics for Rocco Gugliemello. The call was forwarded to the corporate office and a nice lady, Mary, took the message for Rocco. Look forward to speaking with Rocco. A check for $100. will be headed his way. 

Just heard back from Rocco and he said “WaHoo..nice to get some good news for a change. With the COVID-19 mandates and recent events it has been tough in New Jersey. Thanks Mike”.

Spinning out a new winner each Friday, a 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Cadence, PowerBass, Sony, CRUX, DS18, SoundStream, AIS, Precision Power, JBL, Power Acoustik, Farenheit, Image Dynamics and SpellBrite. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA and Superior Audio Sounds in San Angelo TX. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel Friday, June 12th.

Want to enter for future spins? It’s easy – when making an Instagram post for your store include the hashtag #12voltspin to make sure your company has a slip in the jar. There are over 1100 #12voltspin posts on Instagram.  

With 18 chances to WIN, the 12Volt Spin-To-Win Wheel is ready to shower a lucky weekly winner with one of the cool prizes.

Stay tuned to on the web and @12voltnews on Instagram, Facebook and Twitter for 12volt Spin-To-Win winner announcements every Friday!

Tint World Expands Florida Reach with 16th Location in the State

PORT CHARLOTTE, FL (06.05.2020) – Tint World Automotive Styling Centers has announced the opening of its 16th Florida location under the ownership of local entrepreneurs Chris and Michelle Mays. The store will provide full-service auto styling for Port Charlotte, Punta Gorda, Englewood, Arcadia, North Port and Venice.

Chris and Michelle Mays

“Our experience with Tint World has been overwhelmingly inviting and positive,” Michelle Mays said. “After working in retail management for several years, I understand how people want to feel when they are looking for a product or service. Tint World focuses on the overall experience of auto styling and offers customers a pleasant environment to visit for window tinting and other services.”

Tint World Port Charlotte, Florida will provide a full range of the following automotive styling and safety services:

  • Advanced Driver-Assistance Systems
  • Paint Protection Films
  • Window Tinting
  • Car Stereo Upgrades
  • Mobile Electronics
  • Residential and Commercial Window Film

“Michelle is a customer service expert who has spent years making customers smile,” said Charles Bonfiglio, president and CEO of Tint World. “Michelle and Chris are passionate about providing the Tint World experience to the people of Port Charlotte. They are focused on building their business in a way that supports the local community.”

The all-new Tint World Port Charlotte store is located at 2000 Tamiami Trail #217-218, Port Charlotte, FL 33948-2182. For more information, call (941) 229-6055.

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Crunch PowerZone Amplifiers for Demanding Playlists

LIBERTYVILLE, IL (06.05.2020) – Your audio deserves power that is undistorted, durable, and is ready to take on the most deserving of playlists. Feel your power with PZ.

With POWER ZONE amplifiers, you’ll receive reliable Crunch technology with VersaCross Electronic Crossover. Amplifiers are available in 2 channel, 4 channel, and mono configurations and all of them feature HUGE POWER that will take your audio to new levels as you have never heard before.

Bring that concert dimension of listening into your vehicle with every genre of music. POWER ZONE amplifiers push the power within every song to its full potential. Feel the adrenaline of clear bass, coupled with vibrant trebles of rich audio as you make any listening session a LIVE concert experience.

The PZ-3520.2-PRO is a 2-channel amplifier with high-level inputs that utilize SPEED-FET output devices and QTD Technology. Producing 3500 watts of power in a stereo or bridged mono application, this amplifier will grant the power your music has been craving.

Learn more about the PZ-3520.2-PRO HERE.

Still producing clear and undistorted playback for all of your playlists, the PZ-2020.2 2-channel amplifier is highlighted with that signature Crunch bright red heatsink and features SPEED-FET output devices and QTD Technology produces 2000 watts of power in a stereo or bridged mono application.

Learn more about the PZ-2020.2 HERE.

The PZ-1520.2 2-channel amplifier also highlighted with a Crunch bright red heatsink, features 1500 watts of power while still bringing you powerful audio that’s clear with rich levels of playback.

Learn more about the PZ-1520.2 HERE.
Click HERE to see the entire lineup of POWER ZONE (PZ) amplifiers and discover what it feels like to bringHUGE POWER into ALL of your audio

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Top Applicants Selected for 2020 SEMA Launch Pad Competition

DIAMOND BAR, CA (06.05.2020) – The top 15 applicants of the SEMA Young Executives Network (YEN) Launch Pad Competition have been selected and now move on to the online voting stage. Each applicant will receive a complimentary, one-year SEMA membership, as well as one professional Launch Pad video and widespread awareness of their business through SEMA communication channels.

The 15 SEMA Launch Pad semifinalists are:

  • Justin Bradshaw (REVER); Product: Mobile App
  • Joshua Carton (Curien); Product: Neuron N2
  • Johannes Crepon (PDM Automotive); Product: Data Technology
  • Roland Hence (FrontLane, Inc.); Product: Impulse–Emergency Brake Light
  • Khanjan Desai (Alchemy); Product: ExoShield
  • Luke Farley (Lynx Auto Wraps & More); Product: Lynx Auto Wraps TRD aps
  • Keith Ferry (Cerebrum Sensor Technologies); Product: Cerebrum
  • Brendan McGrath (Dyme PSI); Product: AN Hose & Fittings
  • Timur Mukhtasibov (AK Software); Product: BodyShopFlow
  • Matt Rafeld (Beachcomber Offroad, LLC); Product: Stowaway Door
  • Eric Rivera (Dirt Dynamix); Product: Truck Accessories
  • Patrick Sweeny (Blackgate Customs, Inc.); Product: KDSS Sway Bar Drop Spacer Kit
  • Brett Turnage (Brett Turnage Industries); Product: Modular Intercooler
  • Mike Unger (PICINH); Product: Tasker Tailgate
  • Brock Winberg (GTe-413 Electric Crate Motor); Product: GTe-413 Universal Plug

The public will be able to vote in the online competition beginning August 3. Five top candidates will go on to pitch their business ideas at the 2020 SEMA Show, where a panel of iconic judges select one winner to receive a prize package that includes $10,000 to be used for the benefit of their business and exhibit space at the annual SEMA Show.

“The 15 semifinalists are a great representation of the passion and innovation that can only be found in this industry,” said Nathan Ridnouer, SEMA vice president of councils and membership. “While all products are unique and valuable, we’re excited to share their ideas with the public and learn what our consumers are most interested in.”

Since 2013 the SEMA Launch Pad program has given young entrepreneurs, students, and business owners age 18-39 an opportunity to launch their products into the $44.6 billion automotive aftermarket industry. The program will teach participants new business strategies on how to develop, market, and boost their automotive products or services used by industry experts.

To learn more about SEMA Launch Pad and each of the 15 semifinalists, visit

Tint World Expands Virginia Service with New Sterling Location

STERLING, VA (06.04.2020) – Tint World Automotive Styling Centers has opened a new location in Sterling, Virginia. The second Tint World franchise in Virginia is under the ownership of LeRoy Schubert and will be managed by Hans Schubert.

“It’s exciting to be part of such a rapidly growing franchise,” LeRoy Schubert said. “I’m passionate about the diverse services we provide and the innovative products we offer, and I’m ready to give Sterling locals outstanding service.”

Tint World Sterling, Virginia will provide a full range of products and services, including:

Advanced Driver-Assistance Systems
Car Stereo Upgrades
Custom Wheel and Tire Packages
Industry-Leading Accessories
Mobile Electronics
Nano Ceramic Coatings
Paint Protection Films
Security Systems
Vehicle Wraps
Window Tinting

“LeRoy is an excellent addition to our team,” said Charles J. Bonfiglio, president and CEO of Tint World. “He’s knowledgeable with our products and services, and he has exceptional customer service skills. We look forward to seeing his positive contributions to the brand.”

The all-new Sterling franchise is located at 42750 Trade West Drive, Sterling, Virginia 20166. For additional information, call (703) 436-4900.

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SEMA Announces Board Election Results

DIAMOND BAR, CA (06.04.2020) – Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020-2021 SEMA Board of Directors in the Distributor / Retailer category. He will replace outgoing Board member Greg Adler of Greg Adler Motorsports, effective in July.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep and services.

Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020-2021 SEMA Board of Directors in the Distributor / Retailer category.

The SEMA Board of Directors for 2020-2021 will be as follows:

Board Officers
• Chairman – Tim Martin, CEO, Aftermarket Advisors
• Chairman-elect – James Lawrence, CEO Power Automedia
• Immediate Past-Chair/Secretary – Wade Kawasaki, President, Coker Group
• Treasurer – Kyle Fickler, Owner, Fickler Enterprises LLC

Board Members
• Chris Douglas – COO, COMP Performance Group
• Donnie Eatherly – President, P&E Distributors Inc.
• Dan Kahn – President, Kahn Media Inc.
• Brian Lounsberry – CEO, Motovicity Distribution
• Kim Pendergast – CEO, Magnuson Superchargers
• Kathryn Reinhardt – Senior Marketing Manager, 4WP/ Pro Comp
• Bunyan L. (Les) Rudd, CPMR – President, Bob Cook Sales
• Ted Wentz III – CEO, Quadratec Inc.
• Steve Whipple – Vice President of Sales and Marketing, Edelbrock LLC
• Melanie White – President, Hellwig Products

Outgoing Board Member
• Greg Adler – CEO, Greg Adler Motorsports

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