Oracle Lighting Launches Dynamic ColorSHIFT Projector Fog Halo Kit for ‘15-‘17 Ford Mustangs

METAIRE, LA (09.25.2020) – ORACLE Lighting has announced its new Dynamic ColorSHIFT RGB+A Projector Fog Halo Kit (p/n 1235-332) for 2015-2017 Ford Mustangs. The new headlights are now available with an MSRP of $169.95.

“Our new ORACLE Lighting Dynamic ColorSHIFT Halo Kit is the latest advancement in our expansive lighting modifications,” explained Justin Hartenstein, Oracle Lighting director of development. “The dynamic features allow the user to run multiple moving color patterns through these Halo Rings, creating vivid eye-catching lighting effects.”

The integrated RGB+A turn signal features dynamic “Motion Flow” sequential effect. The LEDs on the ring illuminate sequentially for a unique turn signal effect.

These patent-pending surface mount halos are designed to be installed directly to the bezel around the fog light lens. These rings are encapsulated in a special polymer resin, making them completely waterproof with an IP68 rating (can be submerged underwater).

“The new user-friendly design is a simple plug-and-play design making wiring easy for even a novice,” Hartenstein continued. “Connect the ring terminals to the + and – battery terminals then control your lights from the smartphone app.”

Dynamic ColorSHIFT RGB+A Projector Fog Halo Kit (p/n 1235-332) kit includes:
• 2x Dynamic ColorSHIFT RGB+A Halo Rings
• LED Voltage Regulator
• Data Splitter Hub
• Plug and Play Wiring Harness

Oracle Lighting also recommends purchasing the 2015-2017 Ford Mustang ORACLE Dynamic ColorSHIFT Headlight DRL + Halo Kit along with the Fog Light Kit, as the fog light kit alone will not include the Bluetooth controller. The Bluetooth controller is included with the Headlight Halo Kit purchase. Only one controller is necessary to operate both Headlight and Fog Light Halos.

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Metra Electronics is Now Shipping Two New Dash Kits for Toyota RAV4 2019-Up Models

HOLLY HILL, FL (09.25.2020)Metra Electronics is shipping two new dash kits, the 107-TO1HG and 108-TO6HG, designed for Toyota RAV4 2019 and up* models. The new RAV4 dashboards do not have space to fit a standard aftermarket Single-DIN or Double-DIN sized radio provision, so Metra has developed two unique solutions for either a 6.8” to 7” screen or Pioneer’s 8” modular receivers.

107-TO1HG

The 107-TO1HG is part of the new 107 Series of dash kits designed for radios which have an “L” shaped chassis design with the radio chassis at the bottom of the screen. These kits feature a patent-pending design to work with receivers like the Alpine iLX-207, with special brackets included for installation of the Pioneer DMH-C2550NEX and DMH-C2500NEX 6.8” touchscreen in-dash receivers**.

108-TO6HG

The second kit, the 108-TO6HG, is designed specifically for Pioneer’s Modular Solutions 8” radios, like the DMH-C5500NEX 8-inch touchscreen in-dash receiver**. Both dash kits are painted gloss black, made in the U.S.A., and available now from Metra Electronics. An installation video with tips for installers is also available at https://youtu.be/zXF6jKHlEdI.

*See MetraOnline.com for up-to-date, vehicle specific information.
**Refer to the radio manufacturer for current models.

Progressive AFT Title Fights Enter Second Half at Dallas Half-Mile

DAYTONA BEACH, FL (09.25.2020) – After a near-three decade absence, Progressive American Flat Track returns to Devil’s Bowl Speedway, in Mesquite, Texas, on Friday, September 25, and Saturday, September 26, to launch the second-half of an epic Grand National Championship fight with the Roof Systems Dallas Half-Mile I & II presented by Law Tigers.

Expectations were sky high prior to the start of the 2020 campaign, as Briar Bauman (No. 1 Indian Motorcycle/Progressive Insurance FTR750) was set to defend his AFT SuperTwins presented by Vance & Hines crown against record-book smasher Jared Mees (No. 9 Indian Motorcycle/Progressive Insurance FTR750).

Those expectations have most certainly been met; between them, the two have accounted for seven of eight Main Event wins on the season while trading the championship advantage back and forth following each successive doubleheader. While reigning champion Bauman currently leads the way, Mees is in a strong position to keep that trend alive with just five points separating the two at the top of the order as they prepare to do battle on Devil’s Bowl Speedway’s high-banked black clay.

The weekend will carry extra importance for a number of riders; it’s the home race of Roof Systems, which is not only the title sponsor of the doubleheader but also a key backer of nearly twenty riders spread across the three classes.

Roof Systems boasts a high-profile presence in the premier category in the form of two front-running efforts, HCRR Racing / Ben Evans Racing, backed by Roof Systems of Dallas, Texas and the Roof Systems of Dallas, Texas racing team.

Both outfits come into Dallas having flashed considerable potential in ‘20. Brandon Robinson (No. 44 HCRR Racing/Ben Evans Racing Indian FTR750) captured two runner-ups in the last three races, Brandon Price (No. 92 Roof Systems of Dallas, Texas Indian FTR750) has run up front in the pack all season long and Dan Bromley (No. 62 Roof Systems of Dallas, Texas Indian FTR750) secured two top fives last time out at Williams Grove.

That increased emphasis will also be evident in the AFT Singles presented by Russ Brown Motorcycle Attorneys class, where Roof Systems Racing ace Trent Lowe (No. 48 Roof Systems of Dallas, TX/Shoei Helmets Honda CRF450R) is fresh off the best ride of his young professional career.

Lowe pushed championship leader Dallas Daniels (No. 32 Estenson Racing Yamaha YZ450F) to the checkered flag en route to his first-career Progressive AFT podium. He’d love to move up one step this weekend.

That said, it could prove difficult to beat Dallas Daniels in Dallas, Texas. The ultra-talented Daniels has blossomed into the title frontrunner in just his second pro season on the strength of three wins and a runner-up result in eight races this season.

Preseason championship favorites Henry Wiles (No. 17 RMR Honda/Honda Talon CRF450R) and Mikey Rush (No. 15 Estenson Racing Yamaha YZ450F) are still within striking distance but would do well to not allow the fast-rising Daniels to pick up any more momentum.

The same could be said for reigning AFT Production Twins champ Cory Texter (No. 1 G&G Racing/Roof Systems Yamaha MT-07), ‘19 runner-up Ryan Varnes (No. 68 RVR/RoyBuilt Don’s Kawasaki Ninja 650), and Indy winner Ben Lowe (No. 25 Roof Systems of Dallas/Bruce Lowe Excavating Yamaha MT-07) regarding the streaking James Rispoli (No. 43 Latus Motors Racing Harley-Davidson XG750R).

Rispoli has won four of the class’ last five races and finished lower than second just once all season long. As a result, he’s assembled a 30-point advantage at the season’s midpoint while leaving his rivals scrambling for answers.

As always, spectator safety has been placed at a premium and Progressive AFT has worked closely with local health and government officials toward those ends. For more on the specific precautions being undertaken, please consult the Progressive AFT Events Health & Safety FAQ.

Click here to purchase tickets online.

Admission has been limited in accordance with federal, state and local guidelines in order to promote a safe atmosphere and allow for proper social distancing. General Admission Grandstand tickets are $25 (kids 12 and under are free with the purchase of an adult admission) with a $10 multi-day discount is available for each pair of Friday/Saturday General Admission tickets purchased in advance. Premium General Admission Grandstand tickets have sold out for Saturday, but a limited number for Friday Premium GA Grandstand tickets remain.

The Main Event program is set to kick off at 9:00 p.m. ET/6:00 p.m. PT both evenings. Live coverage of the entire weekend’s racing activities will be available on any device for less than $1 per event via TrackPass on NBC Sports Gold.

The Roof Systems Dallas Half-Mile I presented by Law Tigers will air on NBCSN on Saturday, October 3, at 3:00 p.m. ET/12:00 p.m. PT, and the Roof Systems Dallas Half-Mile II presented by Law Tigers will air on NBCSN later that same day at 9:30 p.m. ET/6:30 p.m. PT. The broadcasts will include exclusive features, cutting-edge aerial drone and onboard footage, and the expert commentary of Progressive AFT legend Chris Carr.

PlanetWorld at Home in a New Cape Town South Africa Facility

CAPE TOWN, SOUTH AFRICA (09.24.2020) – PlanetWorld is a proactive 12volt distributor with 3 location in South Africa. Their newly expanded facility in Cape Town joins the Johannesburg and Durban locations.

The new PlanetWorld Cape Town facility is up and running.

David Glasgow, Kicker International Sales Manager for that part of the world, coordinated this article with PlanetWorld’s Rayno van Heerden. This article, in Rayno’s own words, details obstacles that caused time consuming delays in preparing the building for their operation. Then the COVID-19 Pandemic hit the world and that resulted in a complete shutdown of the country for 2 long months.

The new PlanetWorld facility in Cape Town is now complete. The images in this article definitely showcase the new state of the art facility. A Grand Opening event will be scheduled for a date in the near future.

This lovely lady greets all with a big smile in the PlanetWorld lobby.

Words from Rayno van Heerden:

“Having run out of space quicker than expected, I urgently had to start looking for new premises as soon as we re-opened from summer holidays in mid-January. After viewing many different options I eventually settled on a building in close proximity to the airport. It was only a shell but this suited us perfectly as it allowed the flexibility of turning it into what we wanted.

We officially moved in on 1 March and because of a technicality at our electricity supplier, the premises was without electricity for the first 2 weeks. – yes, 2 weeks! As I’m sure you can imagine, renovating and remaining operational with no electricity is far from ideal however we somehow managed using extension cords and generators.

12volt brands are displayed for dealers to check out.

Within 4 days of moving in, disaster struck again when one of the construction staff left a tap running wide open overnight. The next morning I arrived to flooded upstairs offices with water seeping through the floor, dripping into the warehouse. This delayed all operations by 10 days as we had to allow time for dehumidifiers to dry everything out before we could continue.

Just as we were starting to make some progress again Covid19 hit and on 26th March the country went on full lockdown. This hard lock down was to remain in place for a full 2 months in which time no renovation could take place. We only re-opened again on 1 June at which stage we could continue with the renovations and business.

The SONOS Room spotlights PlanetWorld’s Home AV products.

Expecting the worst, we were bracing ourselves for what the car audio landscape would look like post lock down. We were ecstatic to find that there was still a good market demand which lead to sales surpassing our expectations. Our shoot-the-lights-out brand was Kicker. To our surprise we’ve managed to maintain a year on year growth of 25% on the Kicker brand since reopening in June. I guess not even a hard lock down and plummeting vehicle sales were enough to stop folks Livin Loud with a Kicker sound.

“PlanetWorld is doing a terrific job growing the Kicker brand throughout their region. The entire PlanetWorld Team works to support their dealers and keep them informed about the latest Kicker products” David Glasgow stated. 

This is a relaxing multi-use area.

Renovations were fully completed and offices officially opened on 7 September. Due to continued lock down rules we’ve unfortunately not yet been able to host a launch party yet but the offices are operating in full swing sporting facilities such as our Jim Morison board room, SONOS lounge, cinema listening room, speaker and radio display walls as well as open view technical department.

Despite the difficulties we faced, the PlanetWorld team pulled together, persisted and managed to pull off something we’re all very proud of. That is what I call living life amplified!”

Visit www.planetworld.co.za for more.

99 Aviation Cresent, Airport City, Cape Town

SSV Works 10-Inch Under Dash Sub for RZR Pro XP Kits Now Available

OXNARD, CA (09.24.2020) – SSV Works has announced its new weatherproof Polaris RZR Pro XP under dash 10-inch subwoofer enclosure (p/n RZ5-UD10) is now shipping.

Current SSV Works customers can now add more bass to their 2- or 4-speaker audio kits with an easy Plug-&-Play subwoofer system, or improve the sound of their factory Ride Command system with an easy upgrade.

“Installing the RZ5-UD10 is a simple process with less disassembly than our competitors,” explained Trevor Kaplan, SSV Works CEO. “The enclosure is designed to maximize output without taking up usable space under the passenger side dash. It’s a perfect upgrade to your RZR Pro XP.”

Additional features of the RZ5-UD10 include:

  • Available loaded with a 10-inch SSV Works Powersports subwoofer (RZ5-UD10), Kicker 10-inch subwoofer (RZ5-UD10K), or unloaded (RZ5-UD10U)
  • 100 percent fiberglass for the best sound quality and bass response
  • Finished in a black texture coat to match the factory interior
  • Includes stainless mounting hardware and step-by-step installation instructions
  • Pre-installed weatherproof subwoofer wiring harness

SSV Works also recently announced that its new 3- and 5-speaker kits with JVC backup-camera-ready radio for Polaris RZR Pro XP (2020) are now shipping. SSV Works is also offering, for a limited time, a backup camera with these new systems free of charge.

The Polaris RZR Pro XP 5-speaker kit includes:

  • Direct-Fit dash kit with JVC MR1 Media Receiver and Backup Camera
  • Front door panel speaker pods with SSV Works 6.5-inch speakers
  • Direct-Fit amp mounting system with 4-channel amplifier
  • Plug-&-Play harness, wiring, and cables
  • SSV Works passenger side under dash sub enclosure with Kicker 10-inch subwoofer
  • 3-speaker kits are the same minus the cage pods
  • MSRP (3-speaker kit): RZ5-3A1 is $2,049.99
  • MSRP (5-speaker kit): RZ5-5A1 is $2,399.99

The IPX6-rated KD-MR1BTS digital media receiver features Bluetooth, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability, and is SiriusXM-Ready.

For more information, visit www.SSVWorks.com, call 818-991-1SSV (1778), or email sales@SSVworks.com.

SEMA360 Educational Seminar Schedule Announced

DIAMOND BAR, CA (09.24.2020) – The SEMA360 Education Program will feature more than 30 professional development seminars and candid conversations with industry-leading celebrities and personalities.

Each session will take place in SEMA360, the new industry event that is 100 percent online on November 2-6. Attendees will be able to sign up for an unlimited number of seminars at no additional cost, when registering to participate in SEMA360.

“While circumstances have refrained us from meeting in person this year, SEMA remains committed to helping our industry members succeed and prosper,” said Gary Vigil, SEMA senior manager of professional development. “Each educational session in SEMA360 was carefully crafted to help attendees make smarter business decisions, and offers the exciting opportunity to hear stories and advice from a diverse collection of highly successful, entrepreneurial leaders.”

View the SEMA360 Seminar schedule document here.

The program includes sessions on online marketing and business management, vehicle accessorization, aftermarket trends and research, advanced vehicle technology and more. Each session is designed to help businesses succeed and automotive aftermarket professionals advance their careers.

“Now more than ever, our members are looking for new and effective ways to come together and build on their industry knowledge and create long-lasting business relationships,” said Vigil. “SEMA360 Education will open new doors to those who are looking to enhance their expertise and get more involved in the industry.”

Register for SEMA360 to get access to the full seminar and event schedule. Additional details: www.sema360.com.

Mobile Music Opens a Spectacular New Location

BURLINGTON, WA (09.23.2020) – Mobile Music recently opened a spectacular new location in Burlington WA. This new store is the company’s third location, along with Bellingham and Port Angeles, in the area.

The new Mobile Music location features company branding on 2 sides.

“We opened right after Labor Day but are not totally finished with the installation bay, displays and final touches in the showroom. The COVID-19 Pandemic caused delays but all is coming together. Our goal is to have a WOW factor with consumers when they enter the store that complements our installation expertise and customer service.” owner Shawn Gunnels related. Gunnels is a 30+ year industry veteran.

Large screen monitors draw attention to brand displays including Hertz in the foreground.

The new location is over 6000 square feet and features a shop area of 36’ x 50′ with 3 bay doors. The space will accommodate more than 8 vehicles at a time and a lift is to be installed by month’s end.

Demo vehicles up front draw attention inside and outside.

Mark Giovannetti, Pacific Rim Marketing, recently made a sales call at the new Mobile Music location. “When my wife Valentina and I drove up we could see this new location was special. Once we went inside we recognized how special the new location will be for customers looking for 12volt and related aftermarket products for their vehicles. Shawn utilized his past experience and designed everything including the showroom layout, displays and counter cabinets.”

Shawn Gunnels is pictured with Valentina Giovannetti in front of the Hertz display. Valentina was accompanying husband Mark Giovannetti on a Pacific Rim Marketing store visit representing Hertz.

Multiple large screen monitors are mounted above products displays along one wall. LED lighting definitely draws attention to the Hertz display. JL Audio and Rockford Fosgate are also featured with unique displays. A decked UTV and demo vehicle up front add to the customer experience in the new Mobile Music location.

Great company signage grabs attention from the road.

Sebastian Lee is the Store Manager of the new location. Mobile Music, with 16 employees at the 3 locations, is a MESA member.

Concluding Gunnels stated “We are certainly excited to be open in our new location. We feel all is in place at each of our locations to provide customers great products, installation and a terrific experience with Mobile Music.”

Stay tuned for more as the new Mobile Music location is completed.

Visit mobilemusic.com for more.

JVC Ships SUPER-SIZED 10.1” Multimedia Receiver, Boasting Many Firsts

LONG BEACH, CA (09.23.2020) – JVC Mobile Entertainment is now shipping a SUPER-SIZED 10.1” floating panel digital multimedia receiver. The KW-Z1000W ($1,199.95 MAP) marks the first High Definition multimedia receiver to date for JVC, further elevating its multimedia line for the best in-car user experience.

The large-screen 10.1” HD 1280 x 720 (720P) display is about 2.4 times higher resolution than a conventional WVGA panel. Its highly accurate and responsive capacitive touch screen is paired with optical bonding technology- meaning that there is no longer an air layer between the liquid crystal module and the clear panel, providing the best in glare reduction and off-axis viewing, plus enhanced durability.  Its fully adjustable display allows you to change the depth, height, and angle for easy vehicle fitment. Depth: 2 steps (0, 25/32 inch by set screws), Height: 4 steps (0, 33/64, 1-1/32, 1-17/32 inch by set screws), and Hand Tilt: -10˚ ~ +45˚.

JVC’s Dynamic Graphic User Interface (GUI) displays user selectable “widget” options including album art images, photos, and iDatalink Maestro sources. Swiping the monitor with two fingers lets you split the screen and display single, dual, or triple widget selections. Its unique Live Wallpaper background can also be enabled to synchronize background visual and color with music. User selectable wallpapers and photos in a “slide show” format can also be displayed simply by connecting a phone via Bluetooth and transferring the images from the new JVC Portal App. A “Favorite” icon and physical button selection allows users to choose from a wide variety of shortcut selections to their favorite screens. As is always a stand-out from JVC’s multimedia receivers, the KW-Z1000W includes the ability for users to benefit from the crowd-favorite Gesture Touch Control feature. With Gesture Touch Control, users can keep their eyes on the road, while using intuitive finger movements to control select popular functions, such as volume/track changes, widget format and style.

The KW-Z1000W touts enhanced driver assistance vehicle safety technology, by incorporating 4 selectable camera inputs. When an optional Automotive Data Solutions iDatalink Maestro RR or RR2 is connected, the receiver can also automatically switch to OEM or aftermarket blind spot camera system views on the display when a turn signal is activated (supported vehicles only). Both the RR and RR2 modules provide seamless retention of factory safety and camera systems, steering wheel controls and add performance gauges in most modern vehicles. In addition, the RR2 provides on screen Advanced Driver Assistance Systems (ADAS) safety alerts (supported vehicles only) and three programmable outputs that can be used to activate things like a winch or a light bar from the KW-Z1000W’s on-screen controls. Radar detector information can also be displayed on the screen when used with a compatible K40 (RR or RR2) or ESCORT (RR2 only) radar detector system.

To visit the KW-Z1000W product page, click here.

When it comes to sound quality, the KW-Z1000W takes it to the next level, implementing its first Parametric EQ control options. With the Parametric EQ, sound quality enthusiasts can adjust the gain and Q for extremely fine tuning within the high pass, high shelving, peaking, low shelving, and low pass filter selections. A 3-way crossover is also available, as well as Digital Time Alignment, Dual Zone Audio controls, and the JVC Exclusive K2 sound effect for enhanced digital sound quality. 3 sets of 5 Volt RCA Pre-outs are available for system expansion, as well as support for Hi-Res Audio, both wired and wireless over a Bluetooth connection for select Android devices, thanks to incorporating LDAC technology.

The KW-Z1000W enables users to connect to Apple CarPlay over a wireless or USB connection, and Android Auto over a wireless or USB connection. It also sports an HDMI input, allowing for an easy connection method for mirroring a smartphone or displaying the content from any device that has an HDMI output. It also includes wireless mirroring technology, enabling users with compatible Android phones to display and control their phone from the receiver, all without the need for any cables.

An HD Radio Tuner is built-in, allowing users to enjoy listening to AM/FM stations with enhanced content and better sound quality, all with no monthly fees. It is also SiriusXM-Ready (SiriusXM Connect Vehicle Tuner and subscription sold separately), providing access to over 150 channels of the widest variety of ad-free music, plus entertainment, news, comedy and sports you won’t hear anywhere else.

“The number of firsts that this SUPER-SIZED receiver features are unprecedented in JVC’s multimedia line-up history,” said Ron Trout, JVC’s Director of Sales. “The pent-up demand for this product by both dealers and end-users is incredible, and we couldn’t be more excited as a company to deliver on our promise of exceeding expectations with the KW-Z1000W.”

For more information on the KW-Z1000W, visit JVC Mobile Entertainment’s website at http://www.us.jvc.com/car.

Accele Electronics Goes Touchless

SANTA FE SPRINGS, CA (09.23.2020) –  Accele Electronics has announced an additional product in the emerging “Personal Safety” category, The SNG400 Touchless Hand Sanitizer. The SNG400 is the perfect product to offer customers concerned about personal Safety, Hygiene and Virus protection while in their vehicles. The SNG400 reduces the risk from handling items while using Drive Thru’s at Banks and Fast Food Restaurants.

Additionally, in this age of Covid-19 it reduces the risk of handling packages and currency while shopping and picking up take-out meals as they return to their vehicles. There’s no need to touch anything, simply place hands under the spout to automatically dispense the sanitizer and eliminate the risk of cross-contamination as in standard pump dispensers. The device is designed to fit standard Cupholders in late model vehicles and is powered by 4 AA Batteries (not included).

Plus, it uses Hand Sanitizer Gel readily available everywhere. Another critical application is within the Fleet category where vehicles are used 24/7 and have multiple drivers therefore increasing the risk of viruses and germs spreading. Fleet operators can rest assured that their drivers are being safe when using the SNG400 regularly. Also perfect for Expeditors who can offer these devices to dealerships for demonstrator and loaner vehicles where there are multiple drivers.

Dealerships may also sell in their parts departments and accessory stores. As a result of its ingenious design, the SNG400 can be used anywhere including Offices & Homes. It’s particularly appropriate for Retail businesses at the Point Of Sale since it can provide customers with service as a demonstration system to pique interest while offering “peace of mind” as an in-store and in-shop Sanitizer.

Accele’s SNG400 is available in Retail packing for immediate shipment, please call your Accele Representative for special introductory pricing and further information or Toll Free (800) 788-1212 Ext 1, Sales2@accele.com

Visit accele.com for more.

12 Volt Industry Leader Steve Eatherly Passes Away at 64

SEATTLE, WA (09.22.2020) – EDA has announced the death of Steve Eatherly who passed away peacefully at his home on Sunday. A true innovator and enthusiast, Steve loved the industries within which he worked, founding (with his father) P&E Distributors, All Things Audio, and Elite Distributor Alliance. His love of cars was legendary within the industry; being able to have his career match up so nicely with his passion for automobiles and racing always brought a smile to his face.

Steve Eatherly seated far left with family members.

Steve believed deeply that quality 12 volt distribution was a great service to the industry and that identifying key distributors that could work together, share best practices, and join together in buying decisions could be something that would work well and resonate across the United States. Steve initiated the very first call on December 14, 2014 and now, nearly six years later, EDA has matured and grown to be a significant industry buying group representing well over one hundred million dollars in twelve volt wholesale business.

Steve is remembered as a true gentleman with a dry sense of humor. He was admired as a man of integrity with whom the veterans of our industry loved doing business.

Steve Eatherly

Ray Windsor, EDA’s first executive director and the recipient of that first call, said, “I’ve known Steve Eatherly a long time and can say with conviction that he was a man of integrity and a straight shooter. He tried to pretend that he was a simple country boy but he was always the smartest guy in the room.”

Kevin Taliani, president of Davis Distribution said, “Since joining the EDA, the Eatherly & Taliani families developed a very close business & personal relationship. We cherish your friendship, & our hearts go out, to each of you, during this painful time. We undoubtedly know how wonderful the Eatherly family is, which is an evident reflection of what a great man Steve was. Our thoughts & prayers are with the Eatherly & P&E family.”

Steve is survived by his wife Darcy, his children Josh and Stephanie, and three grandchildren. Due to COVID-19 restrictions, no services are scheduled.

Visit www.elitedistributoralliance.com for more.