The Wholesale House Distributes Over $1 Million in Profit Sharing for 2019

HICKSVILLE, OH (02.14.2020) – The Wholesale House (TWH), in Hicksville, Ohio recently closed the books on a record-setting 2019 and are proud to issue profit sharing checks totaling more than $1 million to company employees. This marks the 4th consecutive year of distributing a percentage of their net profit to employees.


“We are proud to be able to share our continued success with our 65 dedicated team members who work tirelessly to make TWH a leader in the industry. Our crew is committed to providing a variety of 12Volt electronics and consumer products, at the highest service level to our thousands of dealers nationwide,” stated Steve and Mary Height, TWH Owners. “Our customers are why we are here, and our family of employees is who makes it all happen.”

The profit sharing program started in 2016 and in 4 years has distributed over 2.5 million dollars to TWH employees.

President Mark Yoder commented, “This is a point of pride for all of us here, especially the Heights. They built this company from nothing over 40 years ago and they are pleased to be able to share in the success of the business. We wouldn’t be the company we are today without all of them.”

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Oracle Lighting Announces New Oculus Bi-LED Headlight Choices for Select Jeeps

METAIRE, LA (02.14.2020) – Oracle Lighting now offers additional choices for its popular Oculus Bi-LED headlights for 2018-2020 Jeep Wrangler JL and 2020 Jeep Gladiator JT. Now available, the Oculus Bi-LED headlights have an MSRP of $689.95.

“Our Oculus bi-LED headlights are now available in a RGB+W ColorSHIFT,” explained Justin Hartenstein, Oracle Lighting director of development. “Our customers asked, and we listened! You can now have your Oculus headlights change colors without sacrificing the White Daytime Running Light (DRL). Oculus headlights feature advanced focused LED projection that outshines all the competition (including the factory LED headlights). With 3,200 Lumens of high-quality Bi-LED projection, these headlights provide enhanced driver visibility in all weather conditions.”

Light focus is very important for driver safety and for others who can have their vision obstructed by glare. Oracle Lighting is proud to offer the most focused and lowest-glare LED headlights for the JL and JT on the market.  ColorSHIFT Oculus Headlights feature 3-Tiered RGB features in the lamps, including:

  • Outer Halo Ring (RGB+W)
  • Inner Halo Ring (RGB)
  • Projector Demon Eye (RGB)

“Each LED feature has a separate cable output and can be connected together so all three create the same color or set up as three separate channels or ‘zones’ depending on the user preference and the ColorSHIFT controller selected,” Hartenstein continued. “The Pure-White DRL has its own wiring harness (same as the original Oculus) that connects to the fuse box with an add-a-circuit for easy and safe integration. The DRL will come on when the engine is running or can be connected to a switch (including the factory Aux switches) for additional user control.”

Oculus bi-LED headlights product specifications:

  • Headlight Wattage: 36W
  • Headlight Total Lumens: 4800LM
  • Headlight Color Temp: 5500K
  • Certification: DOT SAE 5839-504 HL VOR 19
  • Warranty: 2 Years

Oculus bi-LED headlights package contents include:

  • 2x Oculus ColorSHIFT headlights
  • Headlight aiming tool
  • DRL wiring harness
  • Add-A-Circuit fuse adapter
  • 6x RGB wiring extensions
  • RGB controller not Included

Please note that these features are intended for off-road “show” use only and are not compliant for street use.

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email

SCOSCHE Congratulates Nic Ashby of Rockstar Performance Garage for Being Named “SuperJeep Builder Of The Year”

OXNARD, CA (02.14.2020) – Scosche congratulates their partner Nic Ashby
of Rockstar Performance Garage (RPG) on this prestigious and well-deserved honor.

Nic Ashby and Rockstar Performance Garage have partnered with Scosche since 2016. In addition to completing several vehicle builds with us, including our 2020 Jeep Gladiator Rubicon, they test, use, and create content for Scosche products including: smartphone mounts, powersports mounts and mirrors, chargers and cables, vehicle jump starters, backup batteries, power inverters and more.This product testing is carried out by Nic, the RPG Team and their ambassadors in their vehicle builds, everywhere from daily drives to extreme off road environments such as trail runs, and races, like King of the Hammers.

On February 12, 2020, MotorTrend magazine announced that Rockstar Performance Garage’s owner Nic Ashby has been named Builder of the Year by MotorTrend’s American SuperJeep Challenge. As part of the inaugural competition, the American SuperJeep Challenge invited the top custom modified Jeep Builders in the country to compete for the title of SuperJeep Champion Builder of the Year. Entries were required to pass pre-set modification requirements to qualify, and were judged by an elite panel of diversified industry leaders, including Courtney Hansen, Terry Madden and Greg Henderson.

“We scoured the country looking for some of the most exciting and unique rigs and builders in America. Our goal is to highlight the incredible skill that exists among today’s builders who have mastered working with a uniquely American platform – The Jeep Wrangler,” said Tony May, Executive Producer, American SuperJeep Challenge. “We could not be happier with the competitors for our first series, and while all of the participants deserve recognition for their many contributions to the off-road community, GRDLOC’s marriage of form, function and creativity ultimately earned Nic Ashby and Rockstar Performance Garage the top spot.”

The winning builders and their one-of-a-kind builds were ultimately measured by the highest standards, based on custom modifications, fabrications and its craftsmanship as well as creativity, presentation, overall functionality – and put to the test during a series of challenges at the 2020 King of the Hammers in Johnson Valley, California.

GRDLOC – A 1983 CJ7 Jeep was redesigned and built to be a dream rig on and off the road. “GRDLOC is my personal build and a passion project that has involved nearly every member of the team at RPG, I’m proud to share this recognition

with my team and honored that we had the opportunity to compare our work head-to-head with the work of colleagues and fellow shop owners who we all hold in such high regard,” said Nic Ashby, Proprietor of LDRSHIPdesigns and Rockstar Performance Garage. “I’m thankful to American SuperJeep and MotorTrend for creating this platform and I look forward to following along as the series grows and more builders have the opportunity to showcase their passion.”

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DS18 Partners with A&W Distributors

MIAMI GARDENS, FL (02.13.2020) – DS18 has again opened another major distributor, this one is in Dallas, TX. A&W Distributors will be serving Dallas, Ft. Worth and the surrounding areas for the fastest fulfillment for all DS18 products. Mobile Audio, Marine and PowerSports from DS18 is in stock at the company’s Harry Hines location. Brothers Maher and Maged Awad began their car audio electronics distribution business in 1979. Over the past 30 years A&W has grown into one of the largest 12Volt distributors in the nation.

DS18 CEO Sasha Susterman stated “We are very proud to have A&W as a part of the DS18 family. Now customers and dealers can experience their excellent customer service and receive DS18 products much faster than being shipped from Miami.”

With a highly qualified staff, A&W provides their dealers with the best customer service and the latest product technology and support. A&W doesn’t just see their dealers as a customer, they see everyone as a business partner. Every decision they make and deal with, A&W keeps in mind every customer’s needs and to make sure what they are doing is in the dealers best interest.

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Nakamichi Gets in Front of Dealers at Long Beach KnowledgeFest

LONG BEACH, CA (02.13.2020) – Nakamichi Car Audio made the most of its first appearance at Knowledgefest this past weekend by talking to dealers from California plus bordering Western States and making a case for carrying the relaunched line.

Local reps Jerry Zemming (Sound Sales & Marketing) and Scott Schmidt (Cardoza & Company) showing the Nakamichi line up to interested California dealers.

Present at the Long Beach show were California reps Sound Sales & Marketing (So Cal) and Cardoza & Company (No Cal). Both were on hand to take dealers through the range of new products and discuss the Nakamichi brand philosophy and profit potential.

Dealers saw the production unit first hand.

Of particular interest was the new 2020 single DIN mechless (no CD) model NQ-721BE. This new short chassis addition features RGB multi color 2-line VA (Vertical Alignment) display, 10-band EQ, 2 phone connection for Bluetooth pairing, Nak Control APP smart phone compatibility for iOS and Android along with 4-volt front and rear line outputs. The NQ-721BE has a MSRP of $89.95 and is ready to ship this month.

Robin McNeal-Nakamichi National Sales Manager and Orestes Ordaz-Diplomat Trading Sales Manager host a dinner with staffs from Sound Sales & Marketing and Cardoza & Company.

Friday night exclusive U.S. agent for Nakamichi, Diplomat Trading, hosted an appreciation meal at a nearby steakhouse for the local reps that helped work the Long Beach show. In attendance for dinner were Jerry Zemming—Sound Sales & Marketing and the crew from Cardoza & Company—Mark Cardoza, Scott Schmidt and Micah Boren.

“We were very happy with the quality of the dealers we saw in Long Beach,” stated Robin McNeal—National Sales Manager for Nakamichi, “and are looking forward to even a bigger turnout in Indianapolis next month.”

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Earmark Car And Marine Audio Made Waves at the Dallas Boat Show

DALLAS, TX (02.13.2020) – Earmark Car and Marine Audio exhibited at the recent Dallas Boat Show at Dallas Market Hall. The event was held over 2 weekends, January 31 – February 2 and February 6 – 9.

Earmark’s Captain, Joe Parker, related this was the 13th year the company has exhibited at the Dallas Boat Show. The company’s Lewisville location is located just north of Dallas in ‘Lake Country.’ Jim Johnson worked the booth with Parker to show the company’s marine offerings to members of the crowd.

Joe Parker pictured in the install bay area with a $4,500 job just finished for a customer from the Dallas Boat Show.

Parker stated “The investment in exhibiting at the Dallas Boat Show is very good. We receive tremendous exposure for the Earmark brand and the manufacturers that are presented in the booth. JL Audio, Wet Sounds and Kenwood Marine were featured in out 10×20 booth. With a staff of 2 working the booth it made for long hours but will prove, once again, to be a very good investment. Mark Couch, from Team Sales our JL Audio rep, was in the booth with us and a great help.”

As a direct, and immediate, result of exhibiting at the boat show Earmark has just completed a $4500. boat job. That will go quite away to paying for the cost of the booth at Market Hall.

Click above to view this video on Instagram via @earmarkcaraudio_lewisville

During the show Parker kept a notebook noting the names and contact information of attendees that were ‘real potentials’. That list to followup with topped 3 dozen.

While speaking with Parker, on his cellphone, a call came into the store’s line. That call ended with an appointment for the caller to bring his boat in for a new system.

Hat’s off to Earmark Car and Marine Audio for seeing the value of participating in an offsite event.

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Fortified SQL for 2020

NASHVILLE, TN (02.12.2020) – MECA’s Sound Quality League (SQL) program is growing, with more people involved as competitors and judges for the 2020 season. With 80+ vehicles involved in SQL contests at both the 2018 and 2019 Finals, MECA entertained the largest sound quality groups in the club’s history. With the 2020 season underway, the state of MECA SQL is strong.

Steve Stern, MECA COMMISH, has the new MECA SQL Rules Book set for 2020.

The 4X SQL contests were well received during the 2019 season, the first year these elite events were offered. With major support from ARC Audio as Title Sponsor for the series, MECA will elevate the sound quality contests, using the 3 judge rating system for each vehicle. Each judge scores the systems, and the average score determines the winner. MECA has used a 100 point scoring system since 1999, updated and improved as needed over the years. ARC Audio’s participation will help to pay for travel expenses for the judges, the most experienced and talented “ears” in the organization.

MECA’s annual SQL Judge Training session will be held in Nashville on the weekend of 2/22-23. This is the largest class of judge hopefuls to date, with 18 signed up from TX, CA, TN, SC, PA, and IN. On Saturday, judges will be trained specifically on scoring the sound quality contests. This will include listening to source music tracks on a “reference” system, a live performance with TN string band The Goodies, and the Beethoven Festival concert at the Nashville Symphony. Training will be held at Stu Phillips’ Stage d’or, owned by the Grand Old Opry Hall of Fame entertainer. Trainees will practice real-world scoring at MECA’s annual Freezefest event (part of the SQLOLOGY series) on Sunday, working at Audio Specialists store in Clarksville, TN. Several SQL World Champion vehicles will be there for training listening sessions, including Rob Bess’ 2019 Culbertson Cup winner. The SQL Judge Training session provides several listening experiences, so that judges can compare and concepetualize the quality and realism of SQL systems. Commisioner Steve Stern and SQL Coordinator Vinny Taylor will conduct the training.

The 2020 SQL Rule Book is posted at:
No major changes were added, only verifications and some necessary judging guidelines.

Contact the Commissioner at or 615-851-7428 to review options for SQL contests for worthy promotions for Retailers and Manufacturers. MECA is very active at: and PM’s are welcome.