Design Engineering Releases New Sprint Car Thermal Engine Cover

AVON LAKE, OH (07.09.2020) –Keep your Sprint car looking good in the pits and help prevent cool-down between races with the new Sprint Car Thermal Engine Cover from Design Engineering, Inc.

The Sprint Car Thermal Engine Cover allows racers to avoid cold engine damage by keeping their sprint car engines up to racing temperatures. Easy to install and built to last, the innovative cover features a triple-layer construction and can be used on hot or even running engines without damage.

“DEI’s Sprint Car Thermal Engine Cover is designed to prevent engine cool-down between races,” said Mike Buca of DEI. “Built Ohio-tough to last many race seasons and still look great, it’s easy to install and fits all Sprint cars.”

The thermal cover’s unique design includes drop-down-side wings that can be folded up and snapped into place and can rest directly on hot exhaust pipes. The heavy-duty, triple-layer construction incorporates a durable, PVC-coated polyester black outer layer that will last for years, a glass fiber inner insulation, and a final layer of glass blanket fiber.

Final touches from DEI include high-strength fiberglass edge binding, use of heat-and flame-resistant Nomex fiber thread, and built-in stainless steel snaps.

Learn more about DEI’s Sprint Car Thermal Engine Cover and the company’s entire line of race-inspired heat-and sound-control products at

Cadence Summer Giveaway in June

INDUSTRY, CA (07.09.2020) – Cadence Sound loves to stay connected with the audio community. They understand that due to Covid-19, some customers have been affected financially. They decided to do a monthly giveaway all summer so that Cadence aficionados can still enjoy their passions without worry.

June Giveaway winner: Salvador in Los Angeles, CA

The June Giveaway winner is Salvador, in Los Angeles, CA. Salvador won a Cadence Beast Subwoofer. Cadence is excited to see what kind of project Salvador uses his new Cadence BT for. Check him out wearing his Cadence Lanyard to work!

To enter the raffle for Cadence’s next giveaway, make sure to be following them on Social Media so you can see the next post.

Visit for more.

The Sling Experience 2020 in Houston

THE 12VOLT CENTRAL STUDIOS (07.08.2020) – The Sling Experience was originally scheduled for April. Due to COVID-19 the event was rescheduled to June 25th through the 28th. Over the weekend the event lit up Houston. The huge grounds surrounding the Marriott Westchase Hotel for the national event was filled with over 30 exhibitor setups and over 300 Slingshots. Live DJ, kids activities, food trucks, audio competition, lighting competition, People’s Choice Awards, donut competitions, after party and more were on the schedule.

This The Sling Experience Instagram image shows the action at the event.

Event organizer Mark Mallet offered on Instagram, “Although the odds were stacked highly against us with the pandemic and sketchy weather reports the event was truly a memorable experience for all who attended. We had well over 300 Slingshots on site and had many more who wanted to attend but could not attend”

This The Sling Experiences Instagram image shows the extensive list of activities scheduled for the 4-Day event.

House of Sound Car Audio is a huge player on the Slingshot scene in Houston and sponsored the audio competition at the Sling Experience. Owner Alex Restrepo related “This year’s Sling Experience, the second annual was truly amazing. We had our work on 33 of the Slingshots showing at the event. Audio, lighting, wheels, graphics and air ride systems are big product categories for aftermarket add-ons for Slingshots. DS18, Beyma, db Drive and PRV are audio brands we installed on Slingshots at the event.

This House of Sound Car Audio Instagram image post shows one of the retailer’s 33 Slingshots on site at the Sling Experience.

Houston retailer Dabass is also big on the Slingshot scene. Mike Truong commented “We look forward to the Sling Experience as a place to show our work. We custom fabricate several items that go into our Slingshot projects and utilize DD Audio gear for the audio many times. Our friend and customer @rokstar100 won the lighting competition this year and finished second n the sound competition. The turnout at the Sling Experience this year was really amazing. Events like this really raise the awareness and drive business.”

Mike Troung (L), DaBass Houston retailer, is shown with rokstar100 who won the lighting contest. DaBass put created the winning Slingshot for their friend and customer.

Jack Polubinski, Underground Auto Styling, made the trip from Sarasota FL to The Sling Experience with his Slingshot in the trailer. “At our retail store we have been working with Slingshot projects for several years and actually produce quite a few items that are used to customize Slingshots. This category is red hot for us and we see it continuing to grow. Events like The Sling Experience accelerate that growth. Right now we are working on our 4th custom Slingshot for the one and only Shaq. One of our projects with him was on display at CES and SEMA”

The Underground Auto Slingshot was put in the trailer for the trip from Sarasota FL to Houston for the Sling Experience in this Instagram post.

Amir Dhanani, SSR Distributing in Houston, is seeing much growth from area 12volt retailers for PowerSports and Slingshot products.

Great to see events like The Sling Experience draw large turnouts and create excitement in the marketplace.

Epsilon Electronics Hires New Western Regional

MONTEBELLO, CA (07.08.2020) – Epsilon has announced the addition of Ceasar Olaes to their continually growing family. Starting immediately, Ceasar will take his role in working with Western sales representatives and direct accounts, introducing himself and sharing new focus for Precision Power, Soundstream, and Power Acoustik.

Ceasar Olaes has joined Epsilon Electronics as Western Regional. Olaes proudly shows off the Power Acoustik, SoundStream, and PrecisionPower brands on his new Epsilon shirt.

Ceasar has a solid mobile electronics background with more than 30 years of experience in the industry, including serving recently as a sales manager for popular manufactures.

Olaes commented, “As Western Regional Sales Manager for Epsilon Electronics, I look forward to partnering with Vice President Ronnie Brashear and the rest of the Epsilon team as we continue to provide our customers with brilliant products with outstanding and professional service. I’m honored to take part in such a reputable company.”

Ceasar is looking forward to meeting dealers and conveying his experience to Epsilon’s upcoming first time exhibiting KnowledgeFest shows.

Visit for more.

AudioControl Set to Highlight EPICENTER Products in Thursday’s Webinar

SEATTLE, WA (07.08.2020) – This week’s AudioControl training will focus on the EPICENTER family of products- some of the most successful mobile audio processors of all time.

Tune in Thursday, July 9 at 11:00 am PST to learn more about The EPICENTER family of products, what they do and how they do it.

“I used to have an EPICENTER in my system years ago, do I really still need one with today’s music?” If you like bass, then yes, you really do. Join AudioControl this Thursday to learn more.

“I don’t have room in my trunk, what’s this InDash Epicenter all about?”
Tune in to find out!

Click HERE to join using Zoom (Recommended)

Click HERE to watch via Facebook Live

The 17th episode in our ongoing Weekly Web Training series, LIVE from AudioControl HQ.

Join National Trainer – Matthew Palumbo for this live training session direct from AudioControl.

Visit for more.

Nakamichi Celebrates 1-Year Return to U.S. Market

MIAMI, FL (07.07.2020) – Last month marked the one-year anniversary of Nakamichi Car Audio’s return to the U.S. It was June 2019 that Diplomat Trading, the exclusive agent for Nakamichi, reintroduced the car audio brand domestically.

NQ721BE: New mechless single DIN with 10-band EQ carries a MAP of $69.95.

The first half of the year finished strong for Nakamichi having processed more dealer applications in June then the prior 5 months of 2020.

Currently all head units are available. The brand’s much anticipated two new audiophile vacuum tube amplifiers are in stock and shipping. Nakamichi continues to process orders at a 90% fill rate.

NA3605: 2DIN DVD CarPlay / Android Auto with a MAP of $299.95.

“We have been working closely forecasting with Asia to keep the shelves full”, commented Nakamichi National Sales Manager Robin McNeal.  “Like many brands we are experiencing delays in new products, so the challenge is to have enough of the current product to bridge the gap.”  McNeal joined the relaunch last September. 

Nakamichi Car Audio is represented nationwide through an independent rep network.

Click chart to enlarge

“We had a great SEMA and fantastic CES that allowed us to connect with many dealers and reps who were longtime Nak fans”, stated McNeal, ”Since then it has been off to the races!”

Established in 1948 the Japanese brand is known worldwide for its innovations in car and home audio equipment.

For additional information visit the Nakamichi global website at or contact Nakamichi’ s National Sales Manager

Click here to view a video of the NQ721BE.

SEMA Market Report: Automotive Specialty-Equipment Market Expected to Rebound

DIAMOND BAR, CA (07.07.2020) – Even though 2020 has altered the vehicle landscape for many, the specialty-equipment market had shown impressive growth over the past 10 years with industry retail sales climbing nearly 4% to a new high of $46.2 billion in 2019, according to the new “2020 SEMA Market Report.” The report provides a comprehensive review of the automotive specialty-equipment market, market-sizing by vehicle segment, purchasing channels and trends to help SEMA-member companies make better business decisions.

SEMA estimates that with the impact of COVID-19, industry retail sales will likely be down 12% in 2020. However, most economists think that the recession hit its lowest point in mid-April, and companies within the specialty-equipment industry are optimistic about sales moving forward. By Q4 of 2020, nearly 50% of industry businesses expect their sales to be the same as or even better than 2019.

SEMA estimates that with the impact of COVID-19, industry retail sales will likely be down 12% in 2020. However, most economists think that the recession hit its lowest point in mid-April, and companies within the specialty-equipment industry are optimistic about sales moving forward.

“While this year has presented its challenges, the SEMA Market Report can help our member companies identify the key areas of interest for consumers and prepare for the growth that we expect in 2021,” said Gavin Knapp, SEMA director of Market Research. “It’s still early to predict exactly how things will play out over the next couple years, but the positive news is that as the country re-emerges from the shutdown, we can expect that sales should rise back toward previous levels.”

In-store purchases accounted for the largest share of 2019 retail sales, representing almost 60% of the total. It is highly likely that online purchases will spike in 2020 due to COVID-19, but SEMA expects that many consumers will return to in-store shopping once restrictions are loosened. Word-of-mouth and the web were important sources of ideas and information for consumers researching potential upgrades. Forty-four percent of consumers used search engines or review websites; 40% went directly to manufacturers’ own websites; and 37% sought advice or recommendations from friends or relatives.

Pickup upgrades are the largest sector of the specialty-equipment industry, accounting for 31% of 2019 retail sales, although mid-range cars, CUVs and SUVs (including the Jeep Wrangler) are also major components of the market. Fifty-nine percent of specialty-automotive consumers are under the age of 40, and younger drivers are more likely than older drivers to buy performance parts or accessories and make heavier modifications to their vehicles.

To learn more about where the opportunity is for your business and to get the latest research on market sizing, consumer profiles and 2020 industry indicators, download the report for free today.

July 4th Celebration Marked 244th Anniversary Of Independence Day

12VOLT CENTRAL STUDIOS (07.07.2020) – Saturday, July 4th, marked the celebration of Independence Day 244 across the U.S. Many businesses enjoyed a 3-Day 4th of July weekend by taking the day off on July 3rd.

To say July 4th 2020 was different is an understatement. The COVID-19 Pandemic and public unrest across the country certainly lead to a setting we have never seen in the previous 244 years.

Great 4th of July graphic created by Sondralee and the Custom Audio team keeping #eriestrong

Over the July 4th weekend there were many positive social media posts by industry members noted in the 12volt Central Studios. We selected a number of them and created the short video below.

Included are posts from Custom Audio in Erie PA, Memphis Car Audio, Columbus Car Audio in Columbus OH, Morumo LED Lighting, SSV Works, Mobile Sound Systems in Arlington TX, Sound Connection in Brainerd MN, RetroSound, VisionX Lighting and the 12volt Central Studios.

Click above to view on

The business year is divided into four quarters….much like a football game. This year’s ‘game’ certainly is being played under the COVID-19 cloud. The first quarter of 2020 was just OK from what most say. The second quarter, with billions in stimulus checks, saw off the chart sales.

We are now entering the second half of the 2020 ‘game’. As of Monday, July 6th, there are 178 days remaining in the 2020 ‘game’. The COVID-19 Cloud is still overhead, as well as products shortages, which can definitely impact the playing field in the second half.

Let’s keep our eye on the ball and play smart as we work to ‘Get Our Shine On’ as an industry.

Let’s be Jammin’NJuly!

Rydeen Announces the Distribution of CUB Blind Spot Detection / ADAS Products

TORRANCE, CA (07.06.2020) – Rydeen Mobile is proud to announce the distribution of CUB ADAS products through its independent retailers & distribution partners exclusively in USA and Canada for 12-Volt channels.

“We are excited to work with Rydeen Mobile because of their outstanding reputation in the automotive industry and their passion to help create a safer road,” said Augustin Leung, Vice President of Novus Radar Technologies, sole authorized importer of CUB ADAS products. “Saving lives and mitigating accidents is a key focus to CUB since we are an industry leader in ADAS and driver safety devices.”

“CUB ADAS products are the reflection of our commitment to engineering, as the provider of the best radar based ADAS solutions in the market with as many vehicle applications as possible, from motorcycles, truck taillights, trailers and motorhomes,” Leung continues.

Rydeen Mobile has been in Vehicle Safety Electronics manufacturing and distribution for over 10-years and is recognized as the leader in the aftermarket mobile electronics marketplace. “CUB products fit well with our product mix, we will be able to represent them very well in our distribution network,” said Phil Maeda, President CEO of Rydeen Mobile. “We look forward to a great future together as both companies grow and prosper. Together with CUB products, Rydeen continues to offer the latest in driver safety technologies. The CUB product line will make Rydeen’s Blind Spot offering more comprehensive, as both companies are utilizing OE grade blind spot solution using the latest advancement of true radar technology,” Maeda continues.

Rydeen and CUB product overview and training sessions are available for 12V distributors and retail customers in USA and Canada. Feel free to contact us at 310-787-7880 or to communicate with our sales staff for any arrangements.

Visit and for more.

The 12Volt Spin-To-Win Wheel Is Rolling in 2020 with JBL

SHREVEPORT, LA (07.06.2020) – WTF… Win This Friday. The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Seven months ago we celebrated the first anniversary of the weekly 12volt Spin-To-Win Wheel.

JBL has a space on the wheel and several retailers across the industry are enjoying JBL prizes in their stores. The latest JBL winner on the 12volt Spin-To-Win Wheel was Intense Car Audio in Oklahoma City OK. Rene Rodriguez was the JBL Clip3 winner on the 82nd spin on June 26th. Shawn Spedding at JBL sent the Clip3 right out to the winner who received the JBL prize on July 2nd. “The Clip3 is really cool and I received it just in time for some 4th of July fun” Rodriguez related to

A happy Rene Rodriguez in the Intense Car Audio showroom in OKC with his JBL Clip3 and JBL koozies from Spin-To-Win number 82.

Spedding, Director of Sales-Mobile Aftermarket, relayed “At Harman JBL we are committed to supporting 12volt News and the 12volt Spin-To-Win program. In a time where it is easy to get distracted it’s great to see 12volt News and the dealers remaining focused and engaged in our industry. Keep on spinning and we’ll continue to support.”

New prizes from JBL on the 12volt Spin-To-Win Wheel are the JBL WIND2 and the JBL CLICK. These are 2 new exciting Bluetooth enabled on-the-go products that will make a winner very happy.

The JBL WIND2 and JBL CLICK are 2 new prizes available on future spins of the 12volt Spin-To-Win Wheel.

The list of JBL prize winners continues to grow. Intense Car Audio joins past winners including Markland Designs, Traffic Jamz, Earmark Car Audio and Marine, Audio Depot and SK Customs Car Audio as past JBL 12volt Spin-To-Win prize winners.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel Friday, July 10th. One lucky 12volt retailer could win one of the cool new JBL prizes when the next wheel spins.

Intense Car Audio was the Winner of Spin-To-Win 82 on June 26th. The Wheel landed on JBL space and Rene Rodriguez is enjoying his JBL Clip3 over 4th of July weekend.

Want to enter for future spins? It’s easy-when making an Instagram post for your store include the hashtag #12voltspin to make sure your company has a slip in the jar. There are over 1100 #12voltspin posts on Instagram.

With 18 chances to WIN, the 12Volt Spin-To-Win Wheel is ready to shower a lucky weekly winner with one of the cool prizes.

Stay tuned to on the web and @12voltnews on Instagram, Facebook and Twitter for 12volt Spin-To-Win winner announcements every Friday!