Merry Christmas and Happy Holidays to All Across the 12Volt Industry

SHREVEPORT, LA (12.25.2020) – 2020, driven by the COVID-19 Pandemic, certainly has been such a very strange year on so many fronts. Many companies within the 12volt industry were posting record sales prompted by very strong second and third quarters.

Many are now seeing sales slow plus inventory availability is in question in some categories. The tremendous spike in online holiday sales no doubt has impacted traffic in brick and mortar storefronts. Fires across California and the Western US continue to add to uncertainty in that region. Severe snow storms are blanketing much of the country from the Rockies to the Northeast this last week of the year. As 2021 dawns, there will still be considerable uncertainty on many fronts.

The above narrative is a harsh reality that each business is facing.

From the 12volt Central Studios, we encourage all to evaluate their situation and play to their strengths. Build on your company’s strengths and highlight the positives in your every day activities.

We look forward to continuing to showcase positives from companies across the 12volt industry in 2021.

MECA Awards Over 60 Championship Rings, Capping the 2020 Season

GOODLETTSVILLE, TN (12.24.2020) – MECA’s 2020 SQL, SPL, Ride The Light, and Show & Shine World Champs received custom rings for each class championship. 60+ rings were sponsored by Retail Member SoundCheck Customs in Lafayette, IN and Sundown Audio, both with logos on the rings.

MECA awarded over 60 Championship Rings for the 2020 Competition Season.

Brian Mitchell from Team Arc Audio, Moddesto, CA, earned 5 rings in Sound Quality League contests, including Install Best of Show, SQL Best of Show known as The Zenner, Master SQ, and Extreme Install.
Rookie of the Year Christopher Anderson from Indiana won SQL Street Install and both Interior and Exterior Ride The Light Championship rings.

Loud Spouses Lori and Chris Caudel model their 2020 MECA Championship Rings for Street 1 and Street 2 that they won in Bowling Green KY.

Ken Reed (Audio X) from Alabama won the Best of Best of Show ring.

There are many success stories about MECA Members who worked hard to win their rings. MECA will present some of those stories over the next 2 months.

MECA awarded over 60 Championship Rings for the 2020 Competition Season.

Commissioner Stern commented “Our club survived 2020 and ended on a very positive note with unusual separate SQL and SPL Finals events, which included 100+ competitors in all contests. The car audio industry had an amazing year, and MECA contributed the fun and games that are our legacy and an important part of promoting the Mobile Electronics Industry.”

The 2021 season is underway and the forecast is for an exciting series of contests, especially in late Spring/early Summer when conditions are projected to improve concerning COVID-19.
Thanks to our many members, at all levels, for the support and participation: Competitors, Judges, Retail Members, Fans, and Manufacturer Members.

Watch their 23rd year, the 2021 season schedule develop at

Contact the Commissioner to make arrangements for your 2021 events.

JVC and KENWOOD Present Holiday Hours and Warm Wishes

LONG BEACH, CA (12.24.2020) – JVC Direct Dealer Support Team will be available at 1-866-456-3799 during the following hours:

All times are in Eastern Standard Time

12-24 10 AM – 2 PM
12-25 CLOSED
12-26 9 AM – 6 PM (Normal Hours)
12-27 10 AM – 7 PM (Normal Hours)
12-28 9 AM – 9 PM (Normal Hours)
12-29 9 AM – 9 PM (Normal Hours)
12-30 9 AM – 9 PM (Normal Hours)
12-31 10 AM – 2 PM
01-01 CLOSED
01-02 9 AM – 6 PM (Normal Hours)
01-03 10 AM – 7 PM (Normal Hours)
01-04 9 AM – 9 PM (Normal Hours)

Warm wishes to you and your loved ones for holiday celebrations filled with everything that brings you happiness.

Our KENWOOD Direct Dealer Support Team will be available at 1-866-843-6124 during the following hours:

All times are in Eastern Standard Time

12-24 10 AM – 2 PM
12-25 CLOSED
12-26 9 AM – 6 PM (Normal Hours)
12-27 10 AM – 7 PM (Normal Hours)
12-28 9 AM – 9 PM (Normal Hours)
12-29 9 AM – 9 PM (Normal Hours)
12-30 9 AM – 9 PM (Normal Hours)
12-31 10 AM – 2 PM
01-01 CLOSED
01-02 9 AM – 6 PM (Normal Hours)
01-03 10 AM – 7 PM (Normal Hours)
01-04 9 AM – 9 PM (Normal Hours)

We wish you a very Happy Holiday season and a peaceful and prosperous New Year!

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SEMA Industry Indicators: U.S. Economy Continues to Recover, But Growth is Slowing

LONG BEACH, CA (12.24.2020) – The end of 2020 is finally here. While the economy continues to recover, growth is slowing as COVID-19 cases rise across the country. There is still significant uncertainty moving into 2021 that makes it difficult to predict the long-term economic outlook, but there is optimism as vaccines are beginning to roll out.

A key bright spot in the economic recovery has been the auto sector, which has outpaced many other industries. Overall, the auto industry has brought nearly 80% of the jobs it has lost over the last year.

Want more information on the trends affecting the specialty-equipment industry? Check out the “SEMA Industry Indicators” report each month to learn how movements in the broader economy may impact your business strategy. In this report, published monthly, you’ll find:

  • Overall Economic Outlook
  • New Vehicle Sales and Statistics on Auto Parts Production
  • Consumer Sentiment and Spending
  • Economic Growth and Unemployment
  • Other Important Industry Insights

Download the December “SEMA Industry Indicators” report for free today at

Article written by Kyle Cheng

Alpine Electronics Now Shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System

AUBURN HILLS, MI (12.23.2020) – Alpine Electronics of America, Inc. is now shipping the PSS-SX01 Weather-Resistant Side-by-Side Sound System. With the included Bluetooth Adaptor, drivers can stream music directly from their smartphone.

Alpine in the Side-by-Side

Having established a relationship with the music-loving active weekender through their vehicle specific solutions, Alpine saw a need for a premium solution in the Side-by-Side market. From the backroads to the dunes, Side-by-Side owners are known for customizing their ride with exciting solutions built to perform in any driving condition.

Now Alpine seeks to bring an uninterrupted music experience to the Side-by-Side with a complete, weather-resistant sound system that includes two premium, ruggedized enclosures with 6.5-inch speakers with grilles, 1-inch teteron dome tweeters, one 4-channel amplifier, and a Bluetooth Adaptor. With a universal folding-style clamp, the PSS-SX01 fits 1.5-inch – 2-inch rails on a variety of Polaris, Honda, Kawasaki, Can-Am, and Yamaha Side-by-Sides

Premium Sound on the Road

Without doors, windows, or a roof, music details are often lost to wind and engine noise that occur while driving. The PSS-SX01 is designed to deliver a premium sound experience on the road.

The tweeters capture the high frequencies of music, for clarity even when driving. The 90-watt speakers project powerful sound powered by a 4-channel amplifier that utilizes Alpine’s Exclusive Dynamic Peak Power (DPP) during power-hungry musical passages.

Music that Moves with You

The PSS-SX01 takes the Side-by-Side beyond utility with an included Bluetooth Adaptor that can stream music directly through a smartphone without a radio or head unit source. Now drivers can enjoy their music while taking their Side-by-Side on an adventure, no matter where it is.

The weather-resistant sound system is built to withstand all the elements. The speakers are made from rugged, durable fiberglass, finished in a matt black coating that replicates the look of the Side-by-Side. The included clamps are durable and are attached to a rotating aluminum base coated for protection against the elements and adjustable up to 90-degrees for an optimal listening position. The speakers come with a weather-resistant plug for wiring. Additional wires, like power or speaker wire extensions to the amplifier, may be necessary for installation.

The PSS-SX01 is now shipping for $999.95 and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Metra Shipping New Kits for Mitsubishi, Mini, and Universal Mount for Pioneer

HOLLY HILL, FL (12.23.2020) – Metra Electronics has a universal floating mount kit and three new dash kits now available. These dash kits were introduced at SEMA360 and are now in stock.

The 107-UN02 is a universal floating mount engineered exclusively for the Pioneer Modular Solutions DMH-C2500NEX and DMH-C2500NEX 6.8-inch touchscreen in-dash receivers*. The 107-UN02 is designed to “float” the modular Pioneer touchscreen display panel in front of a vehicle’s original radio location using a series of included brackets, plus provide the ability to easily mount the Pioneer hide-away chassis into the radio/pocket location of more than 250 existing Metra Double-DIN kits for 1990 to current vehicle applications. This patent-pending solution completely encases the touchscreen display panel and works similar to Metra’s existing 108-UN02 and 109-UN02 floating mount kits for Pioneer. A vehicle-specific Double-DIN Metra dash kit, sold separately, is required for use with the 107-UN02.

Two new dash kits for 2011-2016 Mini Countryman and Mini Paceman models without the factory navigation are also in stock and shipping. The 107-MI1 is designed specifically for the 6.8-inch modular Pioneer receivers, the DMH-C2550NEX and DMH-C2500NEX*. 

The 108-MI1 is designed specifically for the Pioneer 8-inch DMH-C550NEX modular receiver*. Since there is limited space within the vehicle’s dashboard that is too small to fit a standard Double-DIN radio, Metra has solved this obstacle by utilizing the same design from the 107-UN02 to “float” the Pioneer touchscreen in the factory radio location. Both kits include a blank-out for the factory radio controls that are removed from the upper panel and have a patent-pending design. The high polished processing on these kits provides a look that’s similar to both the aftermarket radio and the vehicle’s factory finish.

Also available from Metra is the 95-7020 dash kit. This kit is for an ISO Double-DIN radio provision and designed to fit 2018-2020 Mitsubishi Eclipse Cross ES models. It has high polished processing to give a gloss plastic look to match both the aftermarket radio and factory finish.

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Team DEI 2021 Sponsorship Program Now Accepting Applications

AVON LAKE, OH (12.23.2020) – Racers, car builders and project vehicle creators looking for a leg up on the competition can apply to be part of the Team DEI 2021 Sponsorship Program.

Design Engineering, Inc. offers products and support to all corners of the automotive aftermarket, from motorsports competitors to custom car creators. Rewarding quality and performance, Team DEI members over the years have included Street Machine and Hot Rod of the Year honorees, Barrett-Jackson Cup winners, national and international driver and rider champions, and world-class builders.

“Team DEI isn’t just a sponsorship – it’s an elite group of the best of the best,” said Will Farkas, Sponsorship Coordinator for DEI. “Our heat and sound control products are second-to-none, and we are always looking for quality builders, top race teams and exciting vehicles to sponsor.”

What does a Team DEI Sponsorship mean for you?

  • The highest-quality products for improved performance
  • High-profile coverage through DEI’s social media & marketing outlets
  • Elite partnership opportunities, with full product & technical support

In return, sponsored partners will be expected to showcase the performance and quality of DEI products, help to increase brand awareness and loyalty, and provide high-quality content for the company’s marketing initiatives.

Getting started is easy. Applicants are asked to fill out an application form and email it to with all necessary supporting documentation.

More information on the Team DEI 2021 Sponsorship Program and a link to the application is available at

Tint World Orlando at the Central Florida International Auto Show

ORLANDO, FL (12.22.2020) – New cars, trucks, SUV’s and customized cars filled the Orange County Convention Center, Friday-Sunday December 18th through 20th, for the Central Florida International Auto Show. Almost every major auto brand exhibited their 2021, and beyond, models.Tint World Orlando showcased the company’s Viper and spent quality time with attendees during the 3-Day event.

The decked-out Tint World Orlando Viper was showcased in the custom car club area of the Orange County Convention Center.

Pete Muller, Tint World Orlando, was on the event floor with the company’s decked Viper all 3 days. Muller related to The 12volt News “Overall showing at the event was very positive. This was the first show of this type since March due to the COVID-19 Pandemic and no one really knew what to expect attendance wise. Attendance was certainly less than normal times. The show promoters definitely went out of their was to make sure precautions were taken to keep everyone as safe as possible. Wearing a mask was a requirement for everyone.”

Pete Muller during a live Instagram video post from the show floor. Masks were required at all times during the event.

Throughout the venue there was signage encouraging social distancing. Event personnel were even holding social distancing signs as they walked through the venue with many hand sanitizing stations set up. Attendees were able to sit in the new vehicles to check out the interiors. After each person exited the vehicle a worker, in a protective suit, sanitized the vehicle.

Large show signage was suspended to guide attendees at the show.

Tint World is a regular on the ‘Cars and Coffee’ and Car Club circuit in the Orlando area. Being on the floor at the International Auto show was an opportunity to interact with a different group of local consumers.

Aisles looked like highways in this show setup image.

“We had our Viper in the MOPAR area of the show. Our relationship with the local club provided us with the opportunity to have the Viper in their area at the convention center. We handed out over 250 fliers with specials and details about our company and services. Attendees that came to our area saw some great vehicles that had been customized. It was very interesting to get their take with regard to the latest in automotive trends.”

The new Ford Bronco was a must see for many at the show.

The last day of the show Muller’s daughter, named Tesla, was at the show. It created quite a stir in the Ford booth when the FORD robot asked her name. Their conversation over the loudspeakers made reference that she would be right at home in the new electric Ford Mustang.

Concluding, Muller commented “Attending the Auto Show, with our club friends, was a good investment. We will definitely look at having our own Tint World Orlando booth at next year’s Central Florida International Auto Show.

A big Thank You to Pete for info and show images.

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Alpine Electronics Now Shipping the Alpine Halo11 11” Multimedia Receiver

AUBURN HILLS, MI (12.22.2020)  – Alpine Electronics of America, Inc. is now shipping the iLX-F411 Alpine Halo11 Multimedia Receiver with an 11-inch floating touchscreen display. The Alpine Halo11 is the culmination of the Alpine Halo platform.

The Largest Display on the Market
Since the first Alpine Halo9 iLX-F309 display in 2018, the Alpine Halo display platform has made waves in the industry for its oversized screen, “floating” display, and versatile installation. The sleek, tapered edges outlined in silver trim, along with the smartphone integration technology, modernizes the technology in any dash that can house a single-DIN receiver.

Not resting on their laurels, Alpine Electronics decided to go big in 2020 and create the largest aftermarket display on the market with the 11-inch iLX-F411 Alpine Halo11 Multimedia Receiver. The 11-inch display has 49% more surface area than the 9-inch display, with larger icons and a user experience that replicates a smartphone.

While the iLX-F411 is larger, the display still maintains the same versatility as the other Alpine Halo displays with a mount that allows the display to be positioned in such a way that it won’t block HVAC controls.

The Best of the Alpine Halo Platform
When it comes to customer needs, Alpine keeps its finger on the pulse. The iLX-F411 is the culmination of everything customers love about the Alpine Halo platform, including three customizable home screens, media expandability with HDMI connectivity, and iDatalink Maestro Module compatibility.

Features like Apple CarPlay, Android Auto, and built-in Bluetooth hands-free calling and audio streaming allow access to music, texts, phone calls, and maps on a smartphone via USB or smartphone connection and controlled through touch or voice commands with the included external microphone.

SiriusXM Radio is available with an optional tuner and paid subscription for even more music and entertainment.

System Compatibility
Upgrading dash technology can often result in a loss of factory controls, like steering wheel controls and access to engine codes. The iLX-F411 is compatible with the iDatalink Maestro Module (sold separately) so vehicle information is retained and displayed on the large, 11-inch screen.

A reverse RCA camera input is included to add a rearview camera (sold separately) that overlays guidelines onto the camera image when in reverse. More cameras can be added with the KCX-C2600B Universal Front and Rear Camera Selector (sold separately).

While the iLX-F411 is mech-less (no CD/DVD player) an HDMI input and output is included to connect a CD, DVD player, or even a smartphone for an all-digital audio and video connection through a single cable.

Also new to the Alpine Halo platform is the KTX-HF11 Anti-Reflective Screen Protector, designed to shield the iLX-F411 from oils and dirt that can come from fingerprints. The KTX-HF11 is designed to follow the curves of the screen for a direct fit that keeps the screen looking new.

The iLX-F411 and KTX-HF11 are now shipping for $999.95 and $29.95, respectively, and will be available at Alpine Authorized retailers or online at through Crutchfield. Installation options can be found on the Alpine-USA website through the store locator.

Oracle Lighting Announces New Ford Mustang Dynamic ColorSHIFT Headlight DRL Halo Kit

METAIRE, LA (12.22.2020) – Oracle Lighting has launched its new Dynamic ColorSHIFT™ Halo Kit with DRL Upgrade (p/n 1446-332) for 2018-21 model year Ford Mustangs. Now available with an MSRP of $299.99, the kit includes unique standard features such as sequential FLOW turn signals, true white DRL mode, and smartphone control all in one package.

“Dynamic ColorSHIFT LEDs are individually addressable which unlock some very unique programming opportunities for these lights,” explained Justin Hartenstein, Oracle Lighting director of development. “The Dynamic features allow the user to run multiple moving color patterns through the LEDs, creating a vivid eye-catching lighting effect. The color-changing motion flow effects are conveniently controlled through a free smartphone app, and the system features more than 200 pre-programmed moving patterns as well as static color control and color wheel.”

The integrated controller features both DRL and turn indicator inputs. The switchback LED indicator features Oracle Lighting’s exclusive Dynamic FLOW turn signal effect. The white DRL trigger automatically switches the LEDs to pure white when the vehicle is started.

The kit includes:

  • (6) Dynamic DRL Circuit Boards
  • (2) Dynamic Projector Halo Rings
  • Bluetooth Multi-function Controller

“This kit includes everything you need to convert your existing headlights to have these unique dynamic lighting features,” added Hartenstein. “Oracle Lighting also plans to release a complete set of replacement headlights with these same dynamic features early in 2021.”

Having celebrated its 20-year anniversary in 2019, Metairie, LA-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email