KENWOOD Promotes John Lucas to Vice President of Sales

LONG BEACH, CA (01.18.23) – KENWOOD USA, manufacturer of premier entertainment and information solutions for the automotive, marine, and motorsports aftermarket, announced that John Lucas has been named Vice President of Sales for the Car Electronics division, a promotion from Director of National Accounts.

Lucas will be tasked with implementing sales programs and initiatives that further support its dealers, along with managing and supporting the company’s regional sales managers and independent sales representatives.  

John Lucas, Vice President of Sales

“I’m thrilled to be able to work with such an established network of true sales professionals,” said Lucas. “The opportunity to grow the KENWOOD brand from this new direction is beyond exciting to me, and I’m ready to give it my all.” 

Lucas’s background consists of over a 30-year tenure in the consumer electronics industry, of which the last 18 have been at KENWOOD. Before KENWOOD, he worked as a merchant for several retailers including Best Buy and Audio King.

“John has done an amazing job at servicing and developing relationships with our national account vendors during his time with us,” said Dave Hoag, Executive Vice President, JVCKENWOOD’s Automotive Sector. “His retail background coupled with his current vendor account experience and company knowledge sets him up for a smooth transition into this role, of which we are excited to embark upon with him.”  

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John Driscoll Promoted to Southeastern Regional Manager of Mobile and Powersports at Maxxsonics

LIBERTYVILLE, IL (01.18.23) – Effective Monday, January 16th, 2023, John Driscoll will be promoted from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports at Maxxsonics. John’s main focus will be on planning territory development, traveling the territory to build new business opportunities, and developing new distribution partners to better service the southeastern region.

On his new position, John Driscoll of Maxxsonics said, “I am excited to be working with our team of industry veterans in the Southeast region of the US. The Maxxsonics family of brands offers a comprehensive variety of 12 volt products for the Automotive, Marine and Powersports markets with solid growth opportunities in all channels of distribution.”

Planning to maximize new Mobile and Powersports opportunities – newly promoted John
Driscoll looks to bring Maxxsonics new business.

John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, and 1992. John grew to Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree.

Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers, including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile. In 2012, John entered the Powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets). In 2020 John joined Maxxsonics and is looking to extend his outreach of product knowledge and industry experience with his promotion from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports.

On John’s new position, Sam Dattalo, Vice President of Sales, commented, “I am thrilled to have John take on these new responsibilities, and I am excited to see the growth and opportunities he brings to Maxxsonics. From traveling the territory to grow business to continue building new and current relationships for the stability of Maxxsonics – John Driscoll looks to catapult Maxxsonics into 2023 and beyond with his expertise and industry knowledge. I am confident with these new responsibilities and roles that he will continue finding abundant success and company growth.”

John brings over 30 years of experience in the consumer electronics and Powersports industries, making this promotion a perfect fit and mold into 2023. Maxxsonics is excited to see what growth and opportunities John will bring to the company as he looks to expand the Maxxsonics family of audio brands and share more of his impressive assortment and industry knowledge of products in the future.

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Kicker Awards International Distributor of the Year Award to GemSen

CONCORD, ONTARIO (01.17.23) – Aziz Masri, International Sales Manager for car audio manufacturer Kicker, has announced that Canadian distributor GemSen, has been awarded the company’s International Distriibutor of the Year award for 2022.

The award was presented to GemSen’s founders Sal and Nadia Riina along with Mike O’Connor, Mike Danbrook, and Dave Singh by Kicker’s Aziz Masri, Chet Weddle, and Kicker Founder Steve Irby in Mexico at the Hard Rock in Puerto Vallarta during the Kicker Trip attended by hundreds of American Kicker dealers and of distributors and from across the globe.

GemSen VP of Sales, Mike O’Connor stated “Escaping the cold and spending time in Hot & Sunny Mexico to celebrate the 50th anniversary of Kicker was an incredible treat in itself. Being recognized by an industry pioneer and innovator as being one of the Best in the World was the icing on the cake. Kicker is receptive to the needs of dealers and are continually developing products to cater to market demand. GemSen could not ask for anything more in a business partner.”

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ARC Audio Dealer Open House Only 1 Week Away

MODESTO, CA (01.17.23) – ARC Audio’s open house event will take place this Saturday and Sunday January 21 and 22 FROM 10 AM – 4 PM. The open house will take place at ARC Audio Arc Audio – 4719 Greenleaf Ct, Modesto, CA 95356.

Scott Baughman, Reliable Product Marketing Principal, related “This is shaping up to be a great event for ARC Audio dealers in the area. It’s been a few years since we hosted an area open house at the ARC HQ. Dealers will see new products, catch up and do fun things like an amp toss plus enjoy special tacos. It will also be good to see the sunshine in California.”

Weather: The forecast as of today shows Saturday and Sunday to be sunny and dry!


Made to order tacos will be available for lunch around noon

Snacks and drinks will be offered throughout the day


The plan is to use the ARC Audio parking lot to display cars, product and other things. This means that parking will be in the adjacent parking lot or on the street.

Saturday will have plenty of parking, Sunday however a church across the street will hold service and they will be sharing resources. Try to get there early.


Chris, Brian, Brad and Lisa are pulling out all the stops and will have some amazing close out deals so bring a big car or truck to take full advantage. Shipping will be available (But not included).


There will be several rotating trainings. times will be loosely based on when people show up. But they promise you will get every opportunity to learn about any and all things ARC Audio. Just ask!

They are planning to do a DSP training, All Pass Filter Demonstration and a MPAK install overview and maybe more!

Click here to RSVP


There will be several cars to listen to including Brian’s multi world award winning Caddy! and his simply ridiculous BlackBird powered Chevy pick up.

Day of Contact:

The office phones will probably not be answered on the weekend. Please call your local rep if you need help finding the event.

Family Friendly:

Although there will not be specific things to keep kids entertained, ARC was built on “Family” and yours is welcome. There is a TON of shopping and a Dave and Busters very close if they get bored while you are getting your learn on!

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MUSWAY Distributor Global Audio Marketing to Offer Trainings at KnowledgeFest

MURRIETTA, CA (01.17.23) – Join Chris Bennett and Joseph Norton as they debut new MUSWAY products and discuss the features and benefits the product offering has for their Authorized Dealer Partners. Chris Bennett starts the class with an introduction to business with Global Audio Marketing. Showcasing the benefits for MUSWAY retail partners that include profitability, programs, and support. Joseph Norton
will be doing hands-on training and demonstrating the attributes and audio quality found in all products throughout the MUSWAY product assortment.

Join these sessions as Global audio Marketing debuts the uncompromising quality and sound reproduction from MUSWAY Products and remember “Music is the Way”.

MUSWAY training times during Las Vegas KnowledgeFest will be:
Friday February 3rd 1:45pm in room Versailles 4.
Saturday February 4th 5:30pm in room Versailles 4.

Global Audio Marketing, the US distributor for MUSWAY car audio productions, is proud to announce MUSWAY training sessions at KnowledgeFest, Las Vegas.

To learn more about MUSWAY, please visit or email Chris Bennett directly at

The AMA KICKER Arenacross Was Livin’ Loud in Prescott Valley, AZ

PRESCOTT VALLEY, AZ (01.16.23) – The Findlay Toyota Center was sold out of Friday night January 13th for the AMA KICKER Arenacross. The arena area was reconfigured from a hockey rink to a dirt track with mound after mound riders had to navigate as they made their way around the track.

The Findlay Toyota Center was the site of the AMA KICKER Arenacross in Prescott Valley.
The pre-race Pit Party brought fans and racers together track side and on the track.

Prior to the race card fans enjoyed meeting riders in the Pit Party. “The pre-race Pit Party is new this year and starts about an hour before racing begins. Fans got a chance to speak with, and get to know a little about, their favorite riders and how they ride on the track. All had smiles on their faces. In addition the Pit Party adds time to the length of time Arenacross fans spend at the event. Many fans are in the venue until 10PM. This provides us more time to talk with attendees about products in the KICKER product lineup” related Lorin Morrell-Maddog_Media who orchestrates KICKER activities at the AMA Arenacross events.

Once the Pit Party area cleared the track was opened riders cranked up their bikes and made their ways around the very difficult track circuit where the dirt mounds were barely 15 feet apart. Many of the riders were able to fly over one mound and land on the downside of the next mound. Some riders didn’t have smooth landings and had to adjust their body parts before continuing the race.

Riders on the track in front of a full house of spectators.
The Kicker booth set up in the lobby Friday afternoon before the event started.
A wide variety of KICKER products on tables for fans to check out.

KICKER had a booth set up in the lobby with a wide selection of products set up on tables under the tent. AMA Arenacross attendees are definitely interested in audio products as many enjoy motorcycle, PowerSport, Lifestyle and/or marine activities in addition to their everyday drives.

Morrell added “In the Prescott Valley there are a lot of opportunities for outdoor activities. PowerBars for side-by-sides and marine installs plus under seat truck boxes and Harley setups grabbed a lot of interest in the KICKER booth.”

Kyle Peters doing what he does best in this post by Also see @kylepeters
Event promotions by announcers provide opportunities for members of the crowd to win prizes. This happy winner received a KICKER Bullfrog from her father. Photo by
Mounds on the track can be less than 15 feet apart!

There were more Pro riders at this Arenacross as recent heavy rain in California cancelled many outdoor riding events.

“This AMA KICKER Arenacross season was expanded to 14 events all across the U.S. The Prescott Valley event was the 4th event and next on the schedule is Guthrie Oklahoma on January 21st. With Guthrie very near the KICKER HQ in Stillwater we know the whole state will be Livin’Loud!” Morrell concluded.

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Aron Demers to Keynote State of the Industry at MasterTech Expo

TEMPE, AZ (01.16.23) – The second annual MasterTech Expo will welcome Aron Demers to the stage for the State of the Industry interview and discussion, hosted by MasterTech Expo Founder Bryan Schmitt. Demers is a 32-year participant of the automotive electronics industry and serves as Vice President, Automotive Aftermarket Business for VOXX International. The interview and discussion will take place during the final day of MasterTech Expo, held Mach 5-8, 2023 at the Mesa Convention Center in Mesa, Ariz.

This year, the State of the Industry gathering will focus on future challenges of the automotive electronics industry and the impact of OEM innovations and collaborations on aftermarket products and system access. Of particular note is the topic of subscription-based, in-vehicle amenities.

“I am honored to be asked to share my knowledge and insight to speak at the 2023 MasterTech Expo,” said Demers. “The OEM and aftermarket have been tied together since the first consumer bought tires from a retailer that was not the car dealership. Since being involved in the Mobile Electronics industry for the last 32 years, I have seen the aftermarket consistently pivot to address new opportunities and deliver consumers enhanced in-car experiences. And today, with profits and technologies driving both the OEM and aftermarket, we need more than ever to be nimble enough to capitalize on every opportunity possible.”

“We are thrilled that Aron accepted our invitation to empower our guests with his knowledge and experience,” added Schmitt. “It is our hope that attendees will leave with a broader insight of the larger automotive community, and renewed enthusiasm to meet the challenges ahead.”

To attend the MasterTech Expo, sign up at

25th Anniversary dB Drag Championship Rings Have Arrived

AUSTIN, TX (01.16.22) – Congrats to the 25th Anniversary dB Drag Racing World Finals Champions and big THANKS to Incriminator Audio for sponsoring the rings. Please post your ring pic and tag dB Drag Racing!

25th Anniversary World Finals Champions

dB Drag Racing
Street Stock 1K – Team Directronix Poptart
Pro Stock 2K – Team Last Minute
Pro Stock 5K – Team Soundcheck Kenneth
Pro Stock Trunk 5K – Team Directronix Matt
Pro Stock Wall 5K – Team Mach 1
Pro Stock NL – Team Crossfire Eric
Super Street NW – Team Directronix Dan
Super Street 1-2 – Team Soundcheck Butthurt Exp
Super Street 3-4 – Gorman Cassidy
Super Street 5+ – Beau Boren
Super Street X – Team Crossfire Donteay
Extreme NL – Team Soundcheck

Bass Race
120.0 dB to 129.9 dB – Audiodreamland Chris
130.0 dB to 139.9 dB – Team Directronix David
140.0 dB to 149.9 dB – Team Directronix Matt
150.0 dB to 159.9 dB – Team Fx Jimbo

Psychlone Demo
Demo No Wall – Julius Mack Johnson III
Demo Wall – Team DC Lucas
Demo Extreme – DD Tank

Top Dog – Team Fx Jimbo

Freestyle Street Stock 1K – John Bennett
Freestyle Pro Stock NL – Team Crossfire Eric
Freestyle Pro Stock 5k – Chad Flopbox Bleeke
Freestyle Super Street NL – Team Fx Jimbo

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Ultimate Sounds 1 Wins NavAtlas Prize on The Spin-To-Win Wheel 210

SHREVEPORT LA (01.14.23) WTF…Win This Friday. Ultimate Sounds 1 won the NavAtlas prize on the 12volt Spin-To-Win Wheel 210 on Friday morning, January 13th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. The weekly 12volt Spin-To-Win Wheel is now spinning in Year 5.

The 12volt Spin-To-Win Wheel rolled for 210th time on Friday morning January 13th. The Wheel landed on the NavAtlas space and Ultimate Sounds 1 slip was drawn from the jar. An Instagram post of the winning slip was posted. A video of the wheel spin was also posted.

We reached out to Ultimate Sounds 1 with an Instagram message and received a call from owner Marcos Palencia from the store in Wilmington NC. He was very happy to hear a NavAtlas prize will be headed his way. We will contact Patrick Brooks to get the ball rolling for the NavAtlas prize to ship to Ultimate Sounds 1.

Spinning out a winner each Friday, a lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, PowerBass, CRUX, JBL, RDV Automotive, Kenwood, JVC, Nakamichi and Maximum Power. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX, Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK, Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound, King Car Audio in Norwalk CT, PopTronics in Baltimore MD, Sanford Sound in Sanford ME, Angelvip2474 in Draper UT, Dynamic Car Audio in Baltimore MD, Hi-Pro Audio in Victoria TX, Car Stereo Max in Houston, Pro Audio Center in Richland MS, Rhodes Off-Roads in Farmington MO, Model Electronics in Ramsey NJ, Class A Sounds in Athens OH. Just Audio Video in North Providence RI, CT_Custom in Philadelphia, Audio Solutions in Florence MS and The Audio Shop RC in Rapid City SD, DG Motorsportz in High Point NC, ST Mobile in Texarkana TX, AR Custom OC in Orange CA, Temecula Mobile Sound in Temecula CA, Unique Auto Sound in Lindenhurst NY, D’s Garage in Corona CA and DS2 Mobile Solutionz in Tomball TX, C G Car Audio in Kissimmee FL, California Audio in West Valley City UT and The Action Audio Store in Wethersfield CT, Eclipse Car Audio in Vancouver WA, Electronics Depot Car Audio in Altamonte Springs FL. Car Audio Garage in Pearland TX, Pinnacle Autosound in Lake City FL, J H Audio in Bowling Green VA, The Car Audio Shop StL in High Ridge MO, Anthonys Car Stereo in North Highlands CA, Flynn Audio in Middleton WI, Living Loud Car Audio in Pelham AL, Trail Star Audio in Minnesota, On The Spot Audio in Pennsauken NJ, Animated Car Audio in Essex MD, West Coast Car Audio in Citrus Heights CA, Modified Auto Sound in East Alton IL, Star Car Audio in Hermiston OR, VapeNAudio in Clovis CA, SoundWorks in Millersville MD Eclipse Car Audio in Vancouver WA, J A Custom Audio in Houston TX Jose Electronics in North Hills CA, Sound Proof Car Stereo in Douglasville GA, Auto Additions in Springfield IL, Elite Car Audio in Hollywood CA, Masters Car Stereo in Greenville SC, Audio Plus in Eden NC, Seismic AutoSound in Novato CA, Car Audio Addicts in Pittsburgh PA and AudioKing Tinting in Yakima WA, Arias Tint and Alarms in Duncanville TX, Odeh Car Audio in Gadsden AL, 12volt Specialist in Newark DE, Cutting Edge Audio in San Diego CA, Southern Auto Fab in Lafayette LA, California Sound in Fontana CA, Big Boyz Toyz in Florence SC, 740 Audio in Athens OH and 12volt Outfitters in Hollywood FL., High Quality Auto Sound, Lawrence MA, Custom Car Stereo SC in Spartanburg SC, Zier Box in Dallas TX, Maximum in Manville NJ, Audio Car Stereo in Miami FL, Mach 1 Audio in Washington MO, Doren Car Stereo in Queens Village NY, Side-x-Side Audio in South Charleston WV, Sound Concept in Nanuet NY, Pda Road Gear in Littleton CO and A-Plus Audio and Tinting Newington CT, Audio Electronics in Indianapolis IN, Tint and Sound in Frederick MD, Tint World Wilmington DE, VIP Autoworks in Mentor OH, All Out Audio in Killeen TX, Yong’s Audio in Indianapolis IN, Custom Audio Concepts in Lima OH, Clear Vibrations in Quakertown PA, The Outlaw Garage in Columbia TN, Xpert Car Audio in Layton UT, No Doubt Window Tint in Ardmore OK, San Diego Car Stereo in San Diego CA, Smart Audio in Lawrence MA, Car Audio One in Chula Vista CA and Audio Excellence in Orlando FL.……Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel… on Friday January 20th.

Alpine and Online Marketing on the Road in Ohio

MIAMISBURG, OH (01.13.23) – Alpine Electronics’ Chris Reavis and Online Marketing’s Steve McGaffee are on the road in seeing dealers in Ohio the week of January 9th. On Wednesday, January 11th, Reavis pulled the Alpine Jeep up in front of the Stereo-in-Dash store in Miamisburg.

Road warriors Steve McGaffee-Online Marketing (2nd L) and Alpine’s Chris Reavis (R) in the Stereo-in-Dash showroom with Todd Grubb (L) and Jason Gilley (2nd R).

McGaffee related “Stereo-in-Dash is a strong dealer, and an Alpine Style Center, in our territory and we wanted to bring them up to speed on the new Alpine products for 2023.”

The Alpine Style Center display area in the Stereo-in-Dash showroom immediately grabs attention as soon as customers enter the store.

Chris Reavis pulled the Alpine Jeep that he pilots his region up in front of Stereo-in-Dash in Miamisburg, OH.

Continuing McGaffee offered “Reception has been really strong on this road trip and dealers feel like Alpine listened to the input they shared… which is leading to this great new product launch. In spending time speaking with Jason Gilley and Todd Grubb on the sales floor they agreed. 2023 will be an exciting year to be an Alpine dealer.”

Zack Knoop and Rocky Palmer are owners of the Stereo-in-Dash location in Miamiasburg, OH.

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