SEMA Market Research: Retailers Adapt to a Changing Landscape

DIAMOND BAR, CA (12.09.2019) – Last year, nearly one-third of specialty-automotive parts sales were made online. And 79% of specialty-automotive retailers expect online sales growth to have a significant impact on the industry over the next few years. This growth is driven by changing consumer behavior. Customers now have more outlets to research specs, compare brands and purchase products than ever before.

As a result, many retailers are adapting to a customer base that is more informed about brands and products, more aware of price differences and may be less loyal to any retailer. Nearly two-thirds of retailers have added or grown their social-media presence to reach more customers effectively. And 59% find that providing advice and expertise offers a way to stand out in the market rather than competing on price.

To learn more about the key challenges and opportunities specialty-automotive retailers are facing, download the “SEMA Retail Landscape Report,” now available for free at

DS18 in the 36th Annual Santa’s Parade of the Elves

SOUTH MIAMI, FL (12.06.2019) – DS18 rocked along the parade route in the 36th Annual Santa’s Parade of the Elves on Sunday, December 1st, in South Miami. Along the 8 block parade DS18’s 2 Jeeps plus a Camaro and two additional vehicles to let all know at DS18 “We Like It Loud.”

DS18 rolled down the parade route packed with excited kids jumping and waving with big smiles on their faces.

A number of schools in the Miami area came together to celebrate. The streets were filled with floats, horses, Girl Scouts, Boy Scouts and marching bands along with Santa and Mrs. Claus. 

DS18 Jeeps and a Camaro ready to roll down the parade route.

DS18 Team members Rob and his young son along with Gustavo, Yohan, Yeri and Mari enjoyed the very warm sunny day and Holiday Festivities.

DS18 staff members with family plus Parade Court and friends pictured after the Santa’s Parade of the Elves concluded.

Rob Ferro, Mr DS18, stated “The parade was such a great event. Seeing kids along the parade that were so happy. They were waving, jumping up and down with big smiles on their faces. We were playing Christmas music in our DS18 vehicles and that added to the Christmas parade atmosphere.
Grand Marshals of the Santa’s Parade of the Elves were local NBC 6 reporters Julia and Marissa Bagg.”

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BOSS Audio Launches New All-in-One Weather Resistant Powersports Bluetooth Soundbar

OXNARD, CA (12.06.2019) – BOSS Audio Systems has announced the launch of its new weather resistant 450 Watt (Max) all-in-one Bluetooth soundbar. Now shipping, the 6.5-inch ATV65BRGB (MAP: $149.99) is compatible with the audio output of Smartphones and MP3 Players.

Click here to visit the ATV65BRGB product page.

“The self-powered, Bluetooth-enabled, IPX5-rated ATV65BRGB is the ideal soundbar for Powersports applications,” explained Jason Hannon, head of BOSS Audio’s Powersports lineup. “The aux in and Bluetooth connectivity allows the user to stream and control their favorite apps hard-wired or wirelessly directly from their smart device, putting their favorite music, such as from Spotify or Pandora, directly at their fingertips. Ruggedly built for all terrains, 450 Watts of power and RGB illumination make this soundbar look as great as it sounds wherever your ATV, UTV, or Side by Side may take you.”

Additional features and specifications of the ATV65BRGB include:
• Weatherproof 1-inch tweeters
• 3.5mm Aux input
• Controlled via Smartphone or MP3 player
• Frequency Response 45Hz – 22kHz

“BOSS Audio recently relaunched the brand in both looks and expanded products offerings,” Hannon concluded. “The ATV65BRGB is just the latest of our added Powersports offerings sure to excite the Side by Side, ATV, and UTV enthusiast.”

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DEI Introduces Black Floor & Tunnel Shield

AVON LAKE, OH (12.05.2019) – DEI now offers its popular Floor & Tunnel Shield in an attractive deep matte black finish providing a new option for underhood aesthetics. Manufactured with a high temperature thermal coating, it is ideal for protecting electronic components from damage while keeping the vehicle’s interior cool and comfortable.

Easy to shape and designed with a low profile that is only 3/16” thick, the shield can be used most anywhere to block heat – firewalls, transmission tunnels, under floor boards, fuel cells and more. Simply trim to fit, then peel and stick to install. The aggressive high temperature adhesive backing keeps the shield securely in place with minimal to no affect from wind, water or adverse weather conditions.

DEI’s Black Floor & Tunnel Shield is available now in either a 7 sq. ft. or 14 sq. ft. size – 21” x 48” (part #050552) or 42” x 48” (part #050549). Both can be purchased wherever DEI heat and sound control are sold.

For more information about DEI’s new Black Floor & Tunnel Shield and many other new products, visit

Jeeps on the Run Toys for Tots Gathered 4,800 Toys

CHICAGO, IL (12.04.2019) – The 7th Annual Toys for Tots Run, presented by Jeeps on the Run, was a HOME RUN! Nearly 700 Jeeps, and a crowd estimated at 2000 Jeepers, were on site at Napleton’s Northwest Jeep Dealership in Chicago IL for the event on Sunday, December 1.

This overhead shows Jeeps filling the Napleton’s Jeep dealership. More Jeeps were parked across the street.

Mike Missak, the driving force behind and coordinating the event, stated “4800 toys were donated along with $20,000 in merchandise. Two 7-ton Marine Reserve trucks were needed to haul away the toys. We thank Alpine for donating 2 new in-dash X409-WRA-JL Navigation Systems. The success of this event is always a community effort and we thank all for everyone’s support.”

The Napleton’s Jeep showroom was wall-to-wall Jeepers.
Chris Reavis conducted demos throughout the day in this Jeep decked with Alpine.

Missak owns a local specialty retail business Insomnia LED in the Chicago suburb of McHenry. Insomnia LED provides professional work geared to best lighting for cars, trucks, motorcycles, side-by-sides and marine. Missak started the Annual Toys for Tots Jeeps on the Run event 6 years ago and there were 35 Jeeps at the initial event. “We didn’t know what to expect with the first event. At that time we saw the opportunity to help bring some Christmas cheer to youngsters in need. As this Toys for Tots event grew we had a lot of help along the way and we are very grateful to all those who have helped grow this annual event” Missak added.

These 2 Marine Reserve 7-Ton Trucks hauled away 4800 toys.
Mike Missak’s children hold a Certificate of Appreciation from the local Marine reserve as volunteers and Marine Reserve members gathered for a photo.

Alpine staff members on site at Napleton’s Jeep included Dan Sparks and Chris Reavis along with area Alpine representative Rob Osheaski-Echo Sales. Reavis, Alpine Brand Specialist, provided demos to members of the huge crowd throughout the day in Napleton’s packed showroom.

Alpine was set to demo products and the only vendor in the Napleton’s showroom.

Osheaski related to 12volt News “The Jeeps on the Run Toys for Tots event was really amazing. It’s hard for many people to believe there were nearly 700 Jeeps at any event. When people see the images they believe and say WOW. The Napleton’s huge showroom was absolutely filled with Jeepers from wall-to-wall. Having that many people experience Alpine products for their Jeeps was tremendous. Having Chris doing demos of the Alpine system in the Jeep in the showroom was huge. Dan, and I, spent the day answering questions for members of the crowd about Alpine gear for their Jeeps.”

Wall-To-Wall Jeeps in the Napleton’s parking lot.

A big 12volt News ‘Hat’s Off’ to all who contributed to this very successful Toys for Tots event.

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JVCKENWOOD Expands Training & Product Support Team

LONG BEACH, CA (12.05.2019) – JVCKENWOOD USA has hired Josh Bowen and Marcus Vasconcellos as Mobile Electronics Product Specialists for the company’s car electronics division. These new positions will provide enhanced support to JVC and KENWOOD retailers, reps, and distributors through training, advanced technical assistance, and event support. 

Josh Bowen brings 10 years of retail mobile electronics experience, serving in various aspects of sales, installation, and management, most recently serving as sales/installation manager for Sommer Sound Systems in Panama City, FL.  Josh’s drive for the industry shines clearly, boasting a Top 50 Installer of the Year position in the 2019 Mobile Electronics Industry Awards.  

Marcus Vasconcellos is a 17-year industry veteran who also comes directly from the retail circuit.  He has served in various capacities including sales, installation, and marketing in the lower Midwest for stores including Audio Tech in Lawton, OK and Big Daddy’s Stereo in Longview, TX.  Marcus’s passion for 12 Volt doesn’t stop with his custom fabrication and design skills, but also becomes evident with his love for music.

“Bowen and Vasconcellos are the perfect additions to the team, being able to relate and communicate seamlessly with dealers through their direct and recent 12 Volt retail sales and installation experience,” said Scott Caswell, Senior Marketing Manager for JVCKENWOOD USA.  “As we develop new and innovative ways to reach and support our dealers in a rapidly changing industry, we will be able to leverage their skill sets accordingly.” 

These new positions will be largely split East and West of the Mississippi, with Bowen focusing on JVC and KENWOOD dealers and events to the East, and Vasconcellos to the West. They will report directly to Seth Halstead, National Training and Content Development Manager, of whom will be able to further focus on and work with them to create training materials, including on-line materials and video content.

Bowen commented, “I couldn’t be happier to be a part of such an amazing organization that is focused on providing solutions that meet the needs of sales, installers, and consumers.”

Vasconcellos added “This is an incredible time to be a part of a growing company that is committed to the future of the 12 Volt industry!”

Bowen can be reached at, and Vasconcellos can be reached at

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NAV-TV Appoints Belair & Associates as Factory Representative for Southern California

CORAL SPRINGS, FL & COSTA MESA, CA (12.05.2019) – NAV-TV Corp. has announced the appointment of Belair & Associates as Factory Representatives for the Southern California Territory.

“Michael Belair and Russ Brayall have been closely associated with the NAV-TV brand on both the retail and distribution side for years. Their technical aptitude and firsthand experience with our product line will enable them to properly service NAV-TV dealers in and around the Southern California market. We are pleased to have Belair & Associates on board,” stated NAV-TV Vice President, Derek Schmiedl.

Michael Belair, Firm Principal, is already on the road with a NAV-TV sample at Audiolab Car Stereo in Laguna Hills, CA.

“We are excited at the opportunity to work with NAV-TV. With the complexity of vehicles today, having a partner in NAV-TV gives our customers the opportunity to be able to say YES to integration from audio, to back up camera systems, and even to the protection of your vehicle. Having them along with our other vendor partners gives us an opportunity to deliver a complete solution from an integration standpoint, which is a big focus for our company, and with what is happening in our industry today,” stated Rep Principal, Michael Belair.

Belair & Associates began representing NAV-TV in Southern California on December 1, 2019. For more information, Belair & Associates may be reached at 714-376-6231, or via email at

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