Belair & Associates Appointed Southern California Rep for MSC America

MESA, AZ (11.04.2019) – MSC America, authorized distribution partners for Audiotec Fischer (BRAX, Helix and Match) BLAM Audio from France and Stinger Speed Trap Protection is pleased to announce the appointment of Belair & Associates as the Southern California sales representative.

Jason Digos, Vice President of MSC America, commented, “We are excited to have Mike and his team represent our company in the Southern California Market, he has tremendous relationships with specialty retailers, and we are looking forward to working together to develop the MSC culture in the marketplace.”

Mike and his new venture will hit the ground running on November 1st. The team from MSC will be in the territory with Mike and his crew often. MSC is also planning several training events for the territory and those dates will be released soon.

For dealer inquires, contact Jason Digos 480-372-2929.

Custom Cars and Celebrities at the 2019 SEMA Show KICKER Booth

STILLWATER, OK (11.03.2019) – KICKER has announced a booth filled with custom vehicles and celebrity appearances at the 2019 SEMA Show, November 5-8. KICKER will be located in the Las Vegas Convention Center’s North Hall, booth #11861, and will play host to three groups of prominent racers from Discovery Channel’s “STREET OUTLAWS” hit television series.

To make KICKER’s SEMA experience even more exciting, the 46-year audio brand has packed the booth with several celebrity signings. On Tuesday from 11-12 p.m., True Fire airbrush artist Mike Lavallee stops by the KICKER booth to meet fans and show off his recent custom build.

KICKER’s Joe Gross outlines the 2019 GMC truck, KICKER audio system, including the popular MultiPro™ Tailgate System featuring KICKER audio.

On Wednesday from 1-3 p.m., the stars of “STREET OUTLAWS” and the “405” brandwill be at the KICKER booth. Chuck “Death Trap” Seitsinger, Ryan “Fireball” Martin and Jeff Lutz will meet fans and sign autographs.

On Thursday, more “STREET OUTLAWS” set up, beginning with Farmtruck and AZN from 10-11 a.m., followed at 1-3 p.m. by Justin “Big Chief” Shearer, Shawn “Murder Nova” Ellington and “Daddy Dave” Comstock signing autographs and meeting showgoers.

STREET OUTLAWS sign autographs in the KICKER booth.

KICKER’s hottest original equipment manufacturer (OEM) offering to date, the sound system in GMC’s MultiPro Tailgate is a GM exclusive and will be demonstrated, featuring a 100-watt amplifier, 4-inch weatherproof coaxial speakers, and Bluetooth streaming with 3.5mm audio jack and charging USB plug.

The MultiPro Tailgate System will be shown on a 2020 GMC Sierra 2500HD, which will also feature KICKER’s VSS (Vehicle-Specific Solutions) audio system inside the truck. The VSS system is a plug-and-play kit that includes a powered subwoofer, low power-draw amplifiers with digital signal processing (DSP) and a unique sound signature, all in factory mounting locations with no modifications to the vehicle’s interior.

Returning to the KICKER booth for 2019, Goodguys (Rod and Custom Association) Gold Award-winning shop SicChops will bring a 1951 Oldsmobile Club Coupe, dubbed “Silvia.” Wrapped in upholstery by legendary interior artist Ron Mangus, the ‘51 Olds has a full complement of KICKER’s premier Q-Class audio equipment including an L7QB8 loaded aluminum subwoofer enclosure.

Next to Silvia, Lavallee’s 1951 Mercury will be on display, also sporting a full KICKER Q-Class audio system. The “Dead Sled” will feature four 10-inch, Q-Class subs providing the bass, while four sets of Q-Class component speakers deliver the mid and high range.

Showcasing its powersports business, KICKER will also bring a 2017 Polaris GENERAL to the booth. Using a KICKER/SSV Works Phase 5 audio kit for the front stage, the GENERAL will also include a trio of KICKER TB10 tube subwoofers, four KMTC 9-inch Horn-Loaded Tower Systems, and 2,400 additional watts of KXM-Series all-weather amplification.

More than 30 elite builders throughout the show will use KICKER gear as their audio partner of choice. Classic Car Studio, RMD Garage and the Ring Brothers are among the world-class fabricators that feature KICKER audio products in their builds this year.

Full event details are available on the SEMA Show web page at

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Ground Zero Introduces New Competition Series Neodymium Midrange Speakers

DANIA BEACH, FL (11.03.2019) – SounDigital USA has announced Ground Zero’s new Competition Series Neodymium midrange speakers.

The GZCM 6.5NEO and GZCM 8.0NEO are high-powered midrange speakers with a powerful neodymium motor, aluminum phase plug, gold-plated push terminals and come in 6.5 inch and 8 inch versions. GZCM 6.5NEO has a frequency response of 250 to 10 kHz and a power handling of 120 Watts RMS / 300 Watts Max. GZCM 8.0NEO has a frequency response of 170 Hz to 6 kHz and a power handling of 180 Watts RMS / 420 Watts Max. Both models have a scheduled release date in Q1 2020.

SounDigital and Ground Zero are currently showing at the SEMA Show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center booth 12031. For more information or to become an authorized Ground Zero retailer, email SounDigital at

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SEMA Show Education Expands to the Show Floor, Rewards Power Users

DIAMOND BAR, CA (11.01.2019) – The 2019 SEMA Show Education program includes more than 100 seminars designed to help business owners and industry professionals be more competitive and knowledgeable about how to succeed in the $45 billion automotive aftermarket. Back by popular demand are free professional headshots for all Showgoers and Power User cards that reward those attending three or more seminars. A new feature is the SEMA Education STAGE, where Showgoers will be able to hear from leading experts without leaving the Show floor.

DUB co-founder and entrepreneur Myles Kovacs will conduct interviews on the SEMA Education STAGE, a new 2019 SEMA Show feature where Showgoers will be able to hear from leading experts.

“SEMA Showgoers and their business will benefit from hearing unfiltered, candid insights from business experts and their peers in the industry,” said Zane Clark, SEMA Senior Director of Education. “The seminars are a great resource in helping Show attendees translate the innovation found on the trade show floor to success back in the office.”

Among the features of this year’s SEMA Show Education program:

  • The STAGE, featuring DUB Co-Founder and entrepreneur Myles Kovacs. With interviews hosted multiple times daily, Kovacs will join top industry professionals and personalities as they participate in intimate conversations that will inspire, motivate and cultivate. Produced in partnership with SEMA’s Wheel & Tire Council (WTC), the STAGE will address topics such as wheel and tire trends, best practices, marketing and sales.
  • Free professional headshots to all attendees and exhibitors. Headshots will be taken Nov. 5-8. At the STAGE, where Showgoers will have the opportunity to quickly touch up their photo and have it emailed to them right away. It’s recommended that participants come prepared and dress professionally.
  • The QUAD. At the QUAD, across from the SEMA Members Lounge – North (N251), Showgoers can pick up their Power User Card, earn free SEMA swag, attend educational seminars and learn about career opportunities. To become an Education Power User, Showgoers are required to attend three seminars, where they will receive a card-hole punch from a room ambassador. Once all three seminars are attended, they can return to the QUAD to pick up their limited-edition SEMA swag.
  • New retail learning track: Retail Next. Focusing on the market segment’s critical and ever-evolving role in the automotive distribution channel, Retail Next seminars will provide attendees with practical solutions addressing increased competition, financial management and the path to purchase.
  • Women Driven learning track. Powered by the SEMA Businesswomen’s Network (SBN), the seminars are aimed at building a community of female professionals and allies who can learn from one another’s experiences by highlighting issues that women currently face in their careers and the skills critical for their success.

Also available are learning tracks on tires and collision repair that are created through a partnership with the Society of Collision Repair Specialists (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Tire Industry Association (TIA).

“The SEMA Show is the only place where can you take part in such a valuable and comprehensive learning experience, taught by industry leaders and business experts from all over the world,” said Tom Gattuso, SEMA Vice President of Events. “The seminars are open to all Showgoers with credentials, and most education seminars are available free of charge.”

To view the entire 2019 SEMA Show Education program, which begins the day before the official opening of the SEMA Show, visit

Velocity Distributing Welcomes David Lynch as Sales Rep for OK and Parts of TX

HOUSTON, TX (11.01.2019) – Velocity Distributing is excited to be bringing David Lynch on as the Velocity Distributing Sales Representative for North, East, and West Texas as well as Oklahoma starting on November 4th, 2019 David will be servicing his area of responsibility from his office in the DFW area.

David has a long history serving the car audio industry for the past 39 years. David’s extensive experience includes:

David Lynch
  • Four years as co-owner of a five-store chain of car audio stores in DFW
  • Over fourteen years as a sales representative at Sunbelt Electronics
  • Twelve years as a sales representative at New Age Marketing
  • Six years as a sales representative at Audio Video Marketing
  • Two years as a sales representative at Southwest Sales and Marketing
  • David has extensive experience as a factory representative with numerous “Rep of the Year” industry awards.

We are looking forward to adding his vast industry knowledge and experience to our Velocity Distributing team so we can better serve our current and future dealers.

To contact David directly, email or call 214-405-9994.

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Oracle Lighting’s Justin Hartenstein Named Finalist for ‘19 SEMA Gen-III Innovator of the Year

METAIRE, LA (11.01.2019) – Oracle Lighting has announced that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

Justin Hartenstein

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information, visit, call (800) 407-5776, or email

SEER, Smart Entry Exit Recognition, Offers Hands-Free Liftgate, Automatic Locking, Unlocking and More

ENGLEWOOD, CO (10.31.2019) – VAIS Technology presents a high-tech, innovative product for aftermarket and OEM companies at the 2019 SEMA Show. SEER (Smart Entry Exit Recognition) product line combines automated door locking at driver’s departure, automated unlocking when driver is approaching, Hands Free Liftgate opening, illuminated entry, and 4 auxiliary  inputs and outputs that are fully customizable to trigger any electronic accessory in the vehicle – all based on driver proximity.

VAIS Technology uses LF and RF communication to determine the driver’s proximity to the vehicle and to authenticate the user. Proprietary software analyzes the driver’s behavior around the car. Communication to the vehicle is done over CAN bus to execute factory door locking, unlocking, turn headlights, dome, puddle, and sentry lights ON or OFF. SEER recognizes a pre-programmed pattern by the power liftgate to activate factory opening or closing without pressing any buttons.

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The product requires a driver to carry a small tag on the key chain for authentication purposes. Installation includes placing RF antennas and a sensor behind the front and rear bumpers, then connecting it to the VAIS ECU module placed behind a trim panel.

In addition to pre-programmed functions, SEER has 4 AUX inputs and outputs to allow electronic accessories customization based on driver proximity. Popular features include motorized steps, sliding side door, electronically locking compartments & tool boxes, and much more!

SEER can work on brand new vehicles as well as vehicles dating back decades with installed electronic accessories.

“SEER is an automotive grade device designed by our in-house engineering team and manufactured at an automotive certified facility. We plan to ship the product Q1 of 2020 starting at $319.99 for a version without Hands Free Liftgate option and at $449.99 with Hands Free Liftgate option” says Dennis Hopper, EVP at VAIS Technology.

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