Scrapin’ the Coast 2020 on the Mississippi Gulf Coast

BILOXI, MS (06.29.2020) – The 2020 Scrapin’ the Coast event filled the Gulf Coast Coliseum and surrounding grounds the weekend June 26th thru 28th in Biloxi MS. A large enthusiastic crowd is checked out hundreds of rides, exhibits and vendors.

DS18 was setup on the Gulf Coast Coliseum grounds with a number of Team demo vehicles.

The DS18 Team was on site with Mr.DS18 Rob Ferro and a large contingent including The Limitless Lithium Gorilla, GROUNDPOUND Boombox and El Fuego crews. Ferro offered “We made so many demos on Saturday and Sunday. Members of the crowd outside were really drawn to the demo vehicles we had setup outside. The all learned that at DS18 ‘We Like It Loud’ for sure”

“I am so excited to have been awarded the ‘Best of Show Full Size Truck at Scrapin’ the Coast 2020. Winning Best of Show is like Boom”!

Also on the grounds outside Pro Audio Center from Richland MS was set up demoing the company’s RAM pickup loaded with Kicker Gear. Payton Ham was behind the wheel. Pro Audio Center is located just over 150 miles north of Biloxi and this was an opportunity to show the company’s creativity to area enthusiasts.

Performance Audio, in Brookhaven MS, showed the company’s great work in a Chevy Pickup just outside the Coliseum. The custom console in Nick Brooks demo showcased very creative work that was highlighted by eye catching lighting in the cockpit.

Rob Ferro, MR.DS18 said “We saw so many friends running DS18 and did so many demos on Saturday and Sunday.

Mike Barcia’s NOCOMPROMIZEDUALLY was positioned up front on the Gulf Coast Coliseum floor and drew raves from attendees around the large booth. Barcia offered “The show was really busy. We have been on the floor at Scrapin’ the Coast a few years. It’s always a great time. The Beach cruising was the best. Scrapin’ the Coast never disappoints.”

Pro Audio Center in Richland MS made the trip to Biloxi with Payton Ham behind the wheel to show the company RAM loaded with Kicker gear.

Across the 12volt industry there are continuing reports indicating 12volt retailers are having record sales months. Distributors are slammed with business and there are rising product shortages from vendors. Manufacturer rep firms are beginning to travel their territories in certain areas of the U.S.

The Performance Audio, Brookhaven MS, Chevy highlighted the company’s creativity for attendees with a great custom console with eye catching lighting. Hats off to Nick Brooks.

Scrapin’ the Coast is an example that the overall marketplace has a desire to return to normal. Against the above backdrop the number of COVID-19 cases is rising again. Professional baseball training camps have closed and the MLB season may only be 60 games. The NBA has plans to kick of a shortened season in July at the ESPN Disney complex in Orlando. Members of top college football teams, along with pro teams, have tested positive for the CORONA-19 virus.

Mike Barcia’s NOCOMPROMIZEDUALLY was positioned up front on the Coliseum floor.

WTF… What’s The Future? Day by Day, from the 12volt Central Studios, we will strive to highlight positives across the 12volt industry. We trust others will do they same in all business segments, organizations and personally. Please be safe, courteous of others and practice social distancing.

We encourage your input.

Vision Zero Gives Network Retailers Easy Website Integration Tool

SOUTHFIELD, MI (06.29.2020) – The Vision Zero Automotive Network announced that it has launched a new tool for its Vision Zero Automotive Network retailers to be able to quickly add a Vision Zero page to their existing website, with no coding expertise needed. It provides a step-by-step tutorial on creating the code, and how to place it on any existing website. This provides an easy way for retailers to show their customers that they are part of the Preferred Retailer network, and to highlight the types of aftermarket driving safety products they can sell and integrate into their vehicle.

The Vision Zero Automotive Network launched its new website at vzan.org in April 2019 with a focus on educating visitors, introducing aftermarket safety technologies, and enlisting safety product manufacturers and suppliers to participate. Visitors can search for qualified retail centers by distance from their location as well as proximity to an entered address. Visitors can further refine the list based on six safety categories and more than 30 product types and services offered. To be listed, retailers must meet specific criteria to become part of the network. Retailers that feel they meet the requirements can fill out the Store Submission Form.

“Our partnership with 1sixty8 media gives us a powerful resource to create and maintain tools like this that benefit our retailer and manufacturer partners,” stated Bernie Sapienza, executive director of the Vision Zero Automotive Network. “Being part of our Preferred Retailer network is important, and now every visitor to your website can see the safety product categories you offer, learn about them, and understand why they are important for saving lives.”

“Our team at 1sixty8 is committed to bring our partners lightweight, efficient solutions that provide tremendous value and benefit to their business.” said Mitch Schaffer, founder of 1sixty8 media. “The mission of Vision Zero is critical to the aftermarket safety categories in the industry, and we are here to help facilitate their retailer and manufacturer support by leveraging our content and technical expertise.”

For more information on the Vision Zero Automotive network, contact Bernie Sapienza, executive director, at bsapienza@visionzero.us, or visit the website at www.vzan.org.

For more information about 1sixty8 media, contact Mitch Schaffer, founder, at mitch@1sixty8.com or visit the website at www.1sixty8.com.

Ford to Debut SiriusXM with 360L in the All-New 2021 Ford F-150

NEW YORK, NY (06.29.2020) – SiriusXM and Ford Motor Company have announced that SiriusXM with 360L – SiriusXM’s newest and most advanced audio entertainment platform – will make its Ford debut in the 2021 F-150.  SiriusXM with 360L is planned to be available on all future Ford models with its next generation SYNC 4 communications and entertainment system.  The news was first announced last night during Ford’s primetime global reveal of the all-new F-150.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choices in entertainment than ever before.

With SiriusXM with 360L, drivers and their passengers now get access to more than 10,000 hours of SiriusXM’s recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM’s acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more. SiriusXM with 360L’s personalized “For You” recommendations and ability to search for related content also make it easier than ever for listeners to discover more of the programming they love.

SiriusXM with 360L will be available in 2021 F-150 trucks scheduled to be available at the end of the year.

“The all-new 2021 F-150 is the toughest, most productive F-150 ever, it’s targeted to be the most powerful light duty full-size pickup. It’s a natural fit that F-150 is the first Ford vehicle equipped with SiriusXM with 360L, which is SiriusXM’s most advanced audio entertainment platform ever,” said Todd Eckert, Ford Truck Group Marketing Manager. “Seamlessly integrated into Ford’s new SYNC 4 infotainment system, SiriusXM with 360L gives Ford customers more options to listen to their favorite tunes, stay informed on breaking news, catch the score of the game and even more.”

“Ford has a long history as one of America’s favorite automotive brands and we are excited to be introducing SiriusXM with 360L in 2021 model year Ford vehicles with SYNC 4, beginning with the all-new Ford F-150,” said Mike Heinonen, VP, Automotive Partnerships, for SiriusXM. “SiriusXM with 360L in Ford’s new SYNC 4 infotainment system delivers drivers and passengers more SiriusXM channels and programming choices than ever before with its revolutionary hybrid content delivery system.”

The benefits of SiriusXM with 360L include:

More variety:

  • More channels available to listeners, including many of SiriusXM’s exclusive streaming channels.
  • Access to over 10,000 hours of on-demand SiriusXM exclusive shows, interviews and events in the car, giving listeners more of what they want, when they want to hear it.
  • Enhanced sports play-by-play offering gives listeners access to the official broadcasts for more pro and college teams.

A more personalized experience:

  • Intuitive “For You” content recommendations enable listeners to discover more of what they love, based on listening habits, served on screen for easy, one-touch access.
  • Individual SiriusXM listener profiles allow multiple drivers and passengers to customize and maintain their own personalized SiriusXM audio experience.

Ease of use:

  • Dynamic user interface makes it easier to browse by genre and allows for seamless navigation between satellite and streaming channels and SiriusXM On Demand content.
  • “Related” recommendations feature allows listeners to easily discover other channels and On Demand shows/episodes related to the currently playing channel and content.
  • The new Live Sports category puts all football, baseball, basketball and hockey games in one place, making it easier to find and listen to the game live during your drive.
  • Vehicle owners can subscribe to SiriusXM, manage their existing account, or contact SiriusXM directly from the touch screen on the dash when their vehicle is parked.
  • SiriusXM with 360L in the Ford F-150 can receive over-the-air updates to help stay up to date.

Ford owners and lessees receive a trial subscription to SiriusXM’s top tier All Access package when they purchase or lease any SiriusXM-equipped Ford vehicle. Those customers buying or leasing a 2021 F-150, and other future Ford models with the SYNC 4 infotainment system, can drive off the lot and immediately enjoy all of the satellite and streaming features that SiriusXM with 360L offers.

SiriusXM All Access delivers to consumers SiriusXM’s full lineup of varied programming, plus access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes.

For more on all the programming that SiriusXM offers, and all the ways you can listen, go to www.SiriusXM.com.

The 12Volt Spin-To-Win Wheel Is Rolling In 2020 – Intense Car Audio Wins Spin 82

SHREVEPORT LA (06.27.20)  WTF…Win This Friday. The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Seven months ago we celebrated the first anniversary of the weekly 12volt Spin-To-Win Wheel.

Click to view.

The latest 12volt Spin-To-Win Wheel Winner, Number 82, is Intense Car Audio in Oklahoma City OK. The Wheel landed on the JBL space Friday morning June 26th. We left word for Rene Rodriguez that a cool JBL portable prize would be headed his way.
Spinning out a new winner each Friday, a 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Cadence, PowerBass, Sony, CRUX, DS18, SoundStream, AIS, Precision Power, JBL, Power Acoustik, Farenheit, Image Dynamics and SpellBrite. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX and Wired Electronics in Linden NJ. Congratulations to all.

WTF… Where’s the Fun. On the next spin of the 12volt Spin-To-Win Wheel Friday, July 3rd.

Want to enter for future spins? It’s easy – when making an Instagram post for your store include the hashtag #12voltspin to make sure your company has a slip in the jar. There are over 1100 #12voltspin posts on Instagram.  

With 18 chances to WIN, the 12Volt Spin-To-Win Wheel is ready to shower a lucky weekly winner with one of the cool prizes.

Stay tuned to 12voltnews.com on the web and @12voltnews on Instagram, Facebook and Twitter for 12volt Spin-To-Win winner announcements every Friday!

WTF… What’s The Future as the Road Forward Is Filled with Questions and Events Ramp Up

THE 12VOLT CENTRAL STUDIOS (06.26.2020) – With recent news that COVID-19 is spiking, the road forward is filled with questions as we enter the last weekend of June and get ready for the second half of 2020.

This amazing demo at the Florida Jeep Jam was loaded with DS18.

People in general are ready for everything to return to some degree of normal. The Florida Jeep Jam in Panama City, on Fathers’ Day Weekend, drew a large number of Jeepers and amazing demo vehicles to Panama City, FL. Reports are the crowd was less than expected and social distancing was not wide spread as enthusiasts checked out the rides and seeing fellow enthusiasts.

Scrapin’ the Coast 2020 will rock the Gulf Coast in Biloxi, MS.

The 2020 Scrapin’ the Coast event is set to happen this weekend June 26th-28th in Biloxi ,MS. A large crowd is expected. The DS18 Team will be on site with MrDS18 and a large contingent including The Limitless Gorilla and GROUNDPOUND. Mike Barcia will show the award winning NoCompromizeDually inside the Mississippi Coast Coliseum. Inside and outside the event will undoubtedly be packed.

Mike Barcia rolled in early to set up the NoCompromizeDually at Scrapin’ the Coast.

The Rednecks with Paychecks event will take place in Saint Jo, TX, close to the Oklahoma border, on a 1,200 acre site set for UTV’s in the mud and on rocks. Camping and an outdoor drive-in outdoor music festival is also on tap.

Kicker’s Randy Botts (R), Jeremy Wynn and Tim Smith worked to get a loaded RZR ready for the PowerSports crew and the Rednecks with Paychecks event.

717 Car Audio in Mountville, PA is planning a 3-Year Celebration event at their store on Saturday, June 27th. Prizes, Contests, Giveaways, Food and Drink, along with a Beat the Jeep Audio contest is on the schedule from 10 AM till 4 PM.

Stephanie, Jeremy and the Team have big plans for the 717 Car Audio 3-Year Celebration.

The Sling Experience in Houston is expected to draw a big crowd to see amazing Slingshots. Bike rally events are happening, the boating season is making waves plus the dunes and trailers are drawing UTV riders.

The Sling Experience in Houston will definitely be showcase hundreds of Slingshots.

Across the 12volt industry, there are continuing reports indicating 12volt retailers are having record sales months. Distributors are slammed with business and there are rising product shortages from vendors. Manufacturer rep firms are beginning to travel their territories in certain areas of the U.S.

The above examples are signs that the overall marketplace has a desire to return to normal. Against the above backdrop, the number of COVID-19 cases are rising again. Professional baseball training camps have closed and the MLB season may only be 60 games. Members of top college football teams, along with pro teams, have tested positive for the CORONA-19 virus.

In addition, general unrest across the population is a very significant factor in the road forward.

WTF… What’s The Future? Day by Day, from the 12volt Central Studios, we will strive to highlight positives across the 12volt industry. We trust others will do the same in all business segments, organizations and personally. Please be safe and courteously practice social distancing.

We encourage your input.

Hifonics Releases Loud and Powerful ALPHA Amps

LIBERTYVILLE, IL (06.26.2020) – With Hifonics ALPHA amplifiers, speakers, and subwoofers, not only does ALPHA place top precision quality, but sets the bar to a new standard of expectation to exceed engineering achievements in sleek, compact, and powerful products.

It all starts with an amplifier that feeds your audio undistorted performance.

The A2500.5D is a 2500 watt, 5-channel amplifier, with a hybrid of full-range and Super D-Class Technologies. Engineered and manufactured with voltage matched, tight tolerance, and hand-selected proprietary components on the double-sided glass epoxy PC board, ALPHA delivers Hifonics best-ever sound quality and power output.

FEATURES & BENEFITS INCLUDE:

  • LOW NOISE PREAMPLIFIER CIRCUITRY
  • Maximum low voltage signal from the source unit comes into the amplifier through a low voltage circuit which delivers minimal distortion through the amplification process
  • RCA INPUTS
  • Nickel-plated RCA connectors for audiophile signal quality and maximum signal throughput with minimum distortion and maximum external noise rejection
  • OPERATION MODE
  • Flexible installation allows this amplifier to run in 4-channel or mono mode simultaneously
  • CROSSOVER TYPE
  • Accu-Cross crossovers allow for complete control of the signal directing to all speakers. See specifications section for specific frequencies
  • ELECTRONIC EQUALIZER
  • Control of amplifier output with onboard electronic crossover to tailor specific frequencies to speakers and subwoofers. Check specifications for specific frequencies for this amplifier

To see more details about the A2500.5D, click here.

Lordstown Motors Charges into Electric Truck Fray with Endurance

This article was written for TheDetroitBureau.com by Michael Strong.

DETROIT, MI (06.26.2020) – After months of making noise about the progress of its electric pickup truck, Lordstown Motors rolled out the Endurance and instantly put a charge into the growing segment, claiming it will be first to market.

“People are starting to believe in electric,” Lordstown CEO Steve Burns said at the event. “We’re going to beat everyone to market.”

The new Endurance electric pickup made a red, white and blue debut.

The event, held at the plant the company purchased from General Motors and featured an appearance by Vice President Mike Pence, was a red, white and blue affair with the truck rolling onto the stage in front of a large American flag.

Burns will be in a fight with Tesla, which is accelerating the production timeframe for its uniquely styled Cybertruck – which also has at least 250,000 reservations in hand, and others like Rivian and Nikola on the “underdog” front as well as the aforementioned GM, which plans to have its GMC Hummer and its eye-popping performance stats, and Ford’s electric F-Series all out in the market in the next 18 to 24 months.

Unlike its competition, Lordstown aims to sell the Endurance to fleets and the commercial market. It comes in at $52,500, before government tax credits. It also uses four electric motors mounted on the hub of each wheel.

The new model will travel about 250 miles on a full charge, which averages out to about 75 mph, according to the company. Total power output is planned at 600 horsepower with a peak torque output of 4,400 pound-feet. It’s expected to tow 7,500 pounds.

The exterior of the new truck is clearly different from other gas-powered full-size pickups on the road, but it’s not as unusual as the previously mentioned Cybertruck. With the goal to sell them to the commercial market, the styling is best kept clean and simple.

Click here to read the full article on TheDetroitBureau.com

The AutoTech Engineering Bass And Chill Meet June 14th

RIVERSIDE, CA (06.25.2020) – The recent AutoTech Engineering Bass and Chill Meet, along with a Car Show, at the company’s Riverside plant was a very bright spot on the car audio scene in Southern California. The COVID-19 Pandemic has disrupted daily lives across the state and U.S. The Sunday, June 14th, event was a chance for many car audio enthusiasts to get outside and enjoy their ‘sport.’ Over 185 vehicles were on the property and members of the crowd enjoyed showing off their rides…while keeping social distancing in mind.

The huge lot on the AutoTech Engineering property in Riverside CA was filled with vehicles and car audio enthusiasts.

Sam DeSantos, who orchestrated the event, stated, “It was terrific to see the huge turnout. This was our second event this year and enthusiasts from around the area really turned out. Chris Denardo, from Al&Eds in Escondido, helped get the word out and put together a raffle with great prizes that excited members of the crowd and helped local charities.”

Products from AutoTech, SoundStream, Cerwin Vega and SoundSkins brought smiles to raffle winners faces.

SoundstreamUSA, in Montebello, CA, got behind the event with their area Soundstream Team members. “We had a great turnout from the Soundstream Team with 15 vehicles onsite featuring full Soundstream systems,” Jordan Shahriary, Soundstream Social / Marketing Manager, stated.

SoundStream Team members numbered 15 at the event. This installation is amazing.
Chris Denardo’s Scion, loaded with Cerwin Vega from AlandEd’s in Escondido, was a top demo vehicle at the event.

Chris Denardo from the Al&Eds location in Escondido offered “People in the area turned out to breathe some fresh air, see friends and check out great systems at the event. We had an Al&Ed’s tent set up and drew a lot of traffic to the booth with the raffle along with my red Scion that is loaded. The winners of the great Cerwin Vega and SoundSkins raffle prizes were smiling from ear to ear. Our store in Escondido is maybe 70 miles away from AutoTech in Riverside but we have had people contacting us after the event.”

SoundSkins and Cerwin Vega prizes were awarded to these raffle winners.

Reisenauer Designs, with Chris, displayed his great acrylic creations at the event and added to the prizes raffled. “I do a lot to support car audio and BassHeads. People who display their systems are very creative and they appreciate the detail in my work.”

This acrylic Soundstream logo showcases the details in work from Reisenauer Designs.

AutoTech Engineering manufactures a wide variety of high output alternators driven by quality, value and performance.

AutoTech makes a wide selection of custom high performance alternators.

Visit autotechengineeringusa.com for more.

Nemesis Audio Releases New Series of Korean Made Amplifiers

DALLAS, TX (06.25.2020) – Nemesis Audio, maker of competition level Speakers and amplifiers since 2014, has released a new line of Made in Korea Amplifiers. The new line line of Amplifiers which will fall under the Category: “TEAM NEMESIS” has 10 new models including Eight New Monoblock Amplifiers, One 4-CH Amplifier, and One 5-Ch Amplifier. The ALL NEW NA-K12000D is Nemesis’ largest amplifier to date a 12,000W RMS Amplifier. All “Team Nemesis” Amplifiers will be underrated Amplifiers which will exceed even listed RMS Power. “Team Nemesis” Amplifiers will range in power from 1,000W RMS – 12,000W RMS Team Nemesis Series Amplifiers are now in stock and Shipping to Dealers worldwide.

At the top of the monoblocks is a Nemesis 12,000 watt RMS amplifier, the most powerful from Nemesis to date.

Nemesis will also introduce in the 3rd quarter of 2020 Nemesis Batteries, that will compliment the Team Nemesis Amplifiers, as well as a new Brazilian Style series of Amplifiers.

New Nemesis amplifiers:
NA-K12000D, NA-K7500D, NA-K6000D, NA-K4000D, NA-K3000D, NA-K2000D, NA-K1500D, NA-K1000D, NA-K200X4, and NA-K2200X5D

For more info, visit NemesisAudio.com or e-mail: Info@NemesisAudio.com

CTA Says Moving Forward Act a Missed Opportunity for SDV Leadership

ARLINGTON, VA (06.25.2020) – The following statement is attributed to Gary Shapiro, president and CEO, Consumer Technology Association (CTA), regarding the introduction H.R. 2, the Moving Forward Act in the U.S. House of Representatives:

“Lawmakers in the House have missed a key opportunity to show U.S. leadership on self-driving vehicles (SDVs). House Democrats called their infrastructure bill ‘The Moving Forward Act’ – but without provisions advancing self-driving vehicle technology, the bill leaves the U.S. standing still on transportation innovation, while the rest of the world moves forward. To the contrary – this bill would make it more difficult to use SDVs in public transit.

“Self-driving technology will boost our economy, save lives, help seniors and those with disabilities and lead to even better contactless delivery services. But politics continues to throttle any legislative progress on this pivotal technology. We hope the Senate will include provisions in its own infrastructure package that move our country closer to fully realizing self-driving technology and saving thousands of lives on American roads.”

Visit cta-tech.org for more.