The HighLifter Mud Nationals, Team Nutz in Pittsburgh, Sling Experience in Houston

THE 12VOLT CENTRAL STUDIOS (04.09.2021) – This weekend in early April, 9-11, is shaping up to get the 2021 event season off to a strong start. The 12volt Central Studios will be working with friends and companies at events in Blevins AR, Pittsburgh PA and Houston TX to showcase event activities and deliver positive news to members of the 12volt industry.

Over 2000 acres of water, bogs and trails welcome ATV enthusiasts to the HighLifter Mud National.

The HighLifter Mud Nationals is being held at the Hillarosa ATV Park in Blevins AR April 7th – 11th. The expansive park offers 2000 acres of deep mud bogs, water crossings and muddy trails. Music venues are also on site.The Powersports category is definitely on fire. The ATV marketplace also offers so much more including lifts, tires, wheels, jacks, seating, graphics and so much more than mobile electronics products.

MTX was one of the first companies to set up on Wednesday morning, April 7th.

On the grounds of the Hillorosa ATV Park there is a large area set up as a vendor village where major companies rolled in with semis. MTX rolled in a big rig from Phoenix with Rico Felice and Jason Planck to set up a huge tent area with multiple side by side demos on display.

Rockford Fosgate set up early to welcome ATV enthusiasts,

Rockford Fosgate rolled in from company HQ in Tempe with a big rig filled with tent, gear and demo side by sides. Tammy Lowe, John Bosley and Mark Schliepfer and made the trip and are conducting demos and info for enthusiasts. New Can Speakers and Amplifies will greet attendees.

MB Quart has an impressive setup and is ready to get loud.

Maxxsonics is on site with a big presence for MB Quart. Rob Anderson is on site along with Tommy McClure and Scott Ringo from area rep firm Southwest Sales and Marketing.

Product displays like this will drive sales for Team Nutz at the Pittsburgh show.
More displays in the Team Nutz Booth.

Team Nutz, a very proactive retailer, is back at the MAXmotive World of Wheels again this year at the David Lawerence Convention Center in downtown Pittsburgh. The event was rescheduled several times but rolls this weekend. Team Nutz has an 80’x100’ booth and will fill it with demo vehicles, tents, show cars and displays. End Result, with Rusty North and Ed Dalesandro will be on site with the Team Nutz staff of 15 to work the show.

The Sling Experiment is set to be a record setter!

Ed Nuttall, for Team Nutz, stated “We are anticipating a crowd in the neighborhood of 40,000. We have literally over 10,000 swag items including pens, stickers, tote bags and lanyards to hand out to attendees. We are also have a custom QR Code in play that will provide additional ways to connect after the event with attendees in our booth.”

 House of Sound Car Audio -Houston will show rear lighting packages like this for s Slingshots.

The Sling Experience is in its second year in Houston and is expected to be even larger than 2020. House of Sound Car Audio does a huge business with Slingshot owners. Alex Restrepo stated “We will have shop Slingshots in our booth and have over a dozen customers that will show their rides at the event. Custom lighting is a rapidly growing area in Slingshot customization and we offer custom lighting products. SounDigital, Kicker, DS18, DB Drive and XS Power are big brands for us with Slingshots. The event will take place in the large Houston Marriott Westchase Hotel Thursday through Sunday.

A Slingshot in the House of Sound Car Audio shop with a super lighting package.

Utilizing the 12voltSTP Tool, with images supplied from friends and companies, the 12volt Central Studios plans many posts over the next several days to deliver this exciting news to members of the 12volt industry.

Visit and for more.

Snap…Txt…PRESTO! Your company’s activities and products could be in the news.

IASCA Worldwide Sets Event Plans for 2021

EAST WENATCHEE, WA (04.09.2021) – With COVID-19 restrictions being lessened in some states IASCA Worldwide is making plans to begin the organization’s 2021 event schedule.

Travis Chin is ready to roll IASCA events in 2021.

Travis Chin stated for IASCA, “Recently, we participated with SQOLOGY at their Lonestar SQ Showdown event at the Frisco, TX Car Toys location. That was a couple weeks ago, and it had a much larger than expected turnout. Other than that, our schedule of events has been limited and they have been low-key. In some cases, we would have events set up and ready and just hope that they weren’t canceled or would create a problem in a community.”

This coming weekend, ISACA has 5 events taking place. Saturday April 10: SQ in Lacey, WA3X World Record SPL event in Savannah, GA3X SQ and SPL in Fresno, CA and SQ in Rowlette, TX.

On Sunday April 11th a Car Stereo Show and SQ Competition is set at OTS Mobile Audio in Oldsmar, FL. During a call to the store a sales staff member said, “There is a buzz about the event and we are looking forward to an exciting event.”

“There is excitement building up as competitors want to get back to participating in shows and we are looking to a lot of events this summer as long as COVID-19 restrictions allow. All points and memberships from 2020 will carry over into 2021 since we did not have a 2020 North America Championship,” Chin added.

Recently, TRU Technologies signed on as an industry member as well as more retailers which are listed in the retailer section of our website. The website also has all the events listed as well as results from past events and current rulebooks.

Concluding Chin related, “Maybe the flip has switched on COVID-19 restrictions as it seems like a lot of shows are getting set up.”

Visit for more.

SEMA Show Excitement Grows as May Registration Approaches

DIAMOND BAR, CA (04.09.2021) – With registration for the 2021 SEMA Show less than 30 days away, specialty-equipment businesses are eager to reconnect in person at the world’s leading celebration of innovation, ingenuity, and passion for automobiles.

Not only are companies ready to get down to business, Las Vegas is primed for the return of what will be one of the most exciting Shows in the event’s 50-plus year history. Positive news has been reported from activities throughout Las Vegas, such as the return of on-stage shows with in-person fans, casino-floor occupancy limits at up to 50%, and the Vegas Golden Knights hosting thousands of fans at T-Mobile Arena on game nights.

Earlier this year, the Las Vegas Convention Center completed construction of a brand new 1.4-million square-foot hall, as well as a high-speed underground transportation system that will make navigating the SEMA Show easier than ever. Recently, MGM Resorts also reaffirmed its commitment to help businesses get back to in-person interactions by announcing details of a comprehensive plan to host groups at its facility.

In addition to Las Vegas businesses showing signs of recovery, analysts see Las Vegas returning faster and stronger than expected, according to the latest report from the Las Vegas Review Journal.

Specialty-equipment companies have persevered through the past year, with some thriving beyond expectations. To support that dedication and passion to succeed, the Show will help close the distance between the people who push the industry forward that have been separated by necessity. Show management has held several onsite meetings with partners throughout the city over the past few months and continues to prepare for an extraordinary event.

“We’re starting to see meetings return to Las Vegas, and excitement is building as the events industry is getting back to business,” said SEMA Vice President of Events Tom Gattuso. “The anticipation from the people we talk to in Las Vegas who can’t wait for the Show’s return is phenomenal, and we can’t wait to see it all come together in November.”

The 2021 SEMA Show is about seven months away, and Show management continues to work closely with the convention center authorities and the state of Nevada as trends continue to move in a positive direction.

Key SEMA Show Dates

  • The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
  • Deadline to submit Exhibit Space Rental Application and deposit is May 7.
  • SEMA Show Space Selection: June 7, 2021-June 23, 2021.

Reserve booth space for the 2021 SEMA Show at

For complete information about the 2021 SEMA Show, visit

Written by Jason Catull for

Race Sport Lighting Launches New RoadRunner Series Light Bars and Auxiliary Spotlights

RINGWOOD, IL (04.08.2021) – Race Sport Lighting is excited to announce the launch of their new RoadRunner series light bars and auxiliary spotlights. This slick Blacked Out light bar is not only slimmer and more appealing than most of the light bars on the marketplace, but the performance and compliance design features really set them apart.

Most high-power LED light bars are off-road use only because of their widespread optical beam patterns that do not comply for on-road use. The RoadRunner series was specifically designed with an optical system that keeps the extra light focused straight and to the sidewalk, focused down and low when recessed into a lower valance bumper or grill for fog style set up. These light bars improve the on-road driving performance on work vehicles that drive in remote areas without streetlights. This feature adds additional visual distance in low light conditions for more time to react to hazards.

“I am very excited to launch this exciting new RoadRunner series family of products. See page 31 in our new catalog for more” Steve Jergensen, President of Race Sport Lighting, stated.

The RoadRunner series also flaunts a new manufacturing style with screwless frame construction, creating the ultimate weatherproof seal. This series is also strategically designed with a heat transfer lens to make perimeter contact with a heat plate to keep ice from building up and refracting light in the harsh winter environments. This new technology allows the series to heat the face lens up to 30 degrees warmer than traditional light bars on the marketplace that cannot combat snow or ice buildup. The light bars range from 7” to 50” in the family and the series also features an auxiliary cube, spotlight and flush mount to complete the lineup.

“I am personally excited to launch this exciting new RoadRunner series family of products and look forward to continued growth in the light bar category with an influx of new, professional grade focused customers that will be looking to buy this high-performance light.”

– Steve Jergensen, President of Race Sport Lighting

“From an installer’s perspective, this RoadRunner light bar has it all. It’s slim, heavy-duty, bright, focused and functional for on and off-road use to make it a special bar for the marketplace. This has everything you want in a light bar, especially if you are looking for a bar that you can use on-road in a lower fog light setting.”

– Mac Gracia, Installation & Tech Support

The new RoadRunner series light Bars and auxiliary spotlights are in stock and shipping in all sizes out of their Northern Illinois warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

Visit for more.

SEMA: New Research Looks at Shifting U.S. Vehicle Landscape and Hottest Models for the Aftermarket

DIAMOND BAR, CA (04.08.2021) – Just about any vehicle on the road can be modified with aftermarket parts. However, with more than 281 million vehicles currently on the road in the United States, knowing where the greatest opportunities for customization are can be challenging. In the new “SEMA Vehicle Landscape Report,” the SEMA Market Research team looks at changes in the vehicle landscape, where the greatest opportunities are for the aftermarket industry and trends that may impact businesses.

What does the current vehicle landscape look like? What are the latest trends? Where is the opportunity for the specialty-equipment industry moving forward? The SEMA report answers these questions and more. Readers will find:

  • An overview of the current vehicles on the road in the United States today.
  • New light-vehicle sales and powertrain projections.
  • The hottest models for the specialty-equipment industry.
  • The latest vehicle trends, including electrification and advanced vehicle technology.

Download the new 2021 SEMA Vehicle Landscape Report today at and register here for the upcoming webinar “Vehicle Landscape: Which Cars and Trucks are Hot?,” as the SEMA Market Research team provides an in-depth overview of the report and answers questions.

Written by Kyle Cheng for

CTA Tech Week to Bring Together Innovators and Policymakers to Address Future of Tech Policy

ARLINGTON, VA (04.08.2021) - The Consumer Technology Association (CTA) will convene top government officials, technology leaders, entrepreneurs and policy experts to explore the relationship between innovation and public policies, while addressing major issues impacting U.S. competitiveness during CTA’s Tech Week, a digital event on April 14 and 15.

At CTA’s Tech Week, which consists of Innovation Policy Summit and Lobby Day, top innovators and policymakers will tackle top tech issues, including digital health, broadband access, self-driving vehicles, online speech, cybersecurity, trade and more. New this year, CTA will host Clubhouse chats on topics including digital health, Section 230 and autonomous transportation. CTA will also announce this year’s Digital Patriots, recognizing elected officials who champion policies and practices vital to innovation in consumer technology.

“We are excited to bring innovators and government officials together to discuss the future of U.S. tech policy,” said Gary Shapiro, president and CEO, CTA. “CTA and its members work closely with lawmakers to ensure streamlined policies and regulations that foster innovation. Over the last year especially, we have seen America’s technology companies step up to provide solutions for remote work, online education, telemedicine and more. America’s economic competitiveness and status as a global tech leader depend on smart pro-innovation policies.”

CTA Tech Week events include:

  • What Does the Future Hold for Section 230 and Online Speech? with U.S. Senator Ron Wyden (D-OR)
  • Digital Health and Emerging Technologies with Jeffrey Shuren, director, Center for Devices and Radiological Health at the Food and Drug Administration
  • How Can Policymakers Unlock the Transformative Power of Self-Driving Vehicles? with Robert Hampshire, acting assistant secretary for research and technology, U.S. Department of Transportation and Melissa Froelich, director of government relations, Aurora
  • New White House, New Congress…New Trade Policy? with Jeff Werner, vice president of corporate and government affairs, Panasonic USA
  • Securing our Digital Future with Marjorie Dickman, chief government affairs and public policy officer, Blackberry
  • Connectivity in America with Courtney Reinhard, vice president of federal government relations, Verizon and John Godfrey, senior vice president of public policy, Samsung Electronics America

Visit for more.

The USACi World Finals 2020 Is in the Books

LAWTON, OK (04.07.2021) – The USACi 2020 World Finals, delayed by COVID-19, took place March 26th-28th in Lawton OK March 26th-28th 2021at the Comanche County Fairgrounds. Many of the loudest cars on the planet were on the event floor for SPL and Demos by competitors.

Large competitor awards placed on tables in front of the stage during set up.

“We had well over 75 entries and 14 new world records were set in the lanes. There was a spectator attendance of 500 plus and all at the event enjoyed getting out to see and hear the vehicles shake the hall,” Jenissa Lillard stated.

David Milian and Chet Teel were the Head Judges and all ran very smoothly in the lanes. Connie Cambron ran the 3X event. Richie Crum judged the Demo competition for Demo King, Hairtrick King, Show King and Lows King.

Boomin’ Audio/USACI judges Andy Teuscher (L) and Jeffrey Fernandez traveled to be onsite at the Finals.

Top competitors took home custom rings sponsored by APEX Audio and JJS. Jones N SPL sponsored the Demo Belts and Awards.

Wayne and Celise Harris, dB Drag Racing, made the trip up from Austin to ensure all the meters were updated and operated smoothly.

The Champions will be wearing these major rings sponsored by APEX Audio and JSS.

David MacDonald and Chris Schneider made the trip up from Austin also to meet with the USACi Team to coordinate the USACi event at the upcoming Spring Break Jam in South Padre April 24th and 25th.

Mel Valadez, representing AAMP Global in the territory, is all smiles with his First Place Stock 3K award.

Andy Teuscher traveled from Salt Lake City to be on site at the USACi Finals. Boomin’ Audio has a number of events scheduled for 2021 in the Utah marketplace.

The 2021 USACi World Finals will return to Lawton and be held March 25th-27th 2022.

Visit for more.

Wet Sounds Integrates SKAA Technology Into New A-Link Plus Wireless Kit

EDMONTON, AB (04.07.2021) – Eleven Engineering, Inc. has announced that its SKAA Wireless Audio technology has been integrated into the new Wet Sounds AL-SR-V2 A-Link Plus wireless sending/receiving kit. The AL-SR-V2 is now available at the SKAA Store with an MSRP of $199.99.

“With a sleek design and vastly improved connectivity and range utilizing SKAA Wireless Audio technology, our new AL-SR-V2 is a must have for sharing audio signals,” said Gabe Sandoval, Program Director of Wet Sounds Product Development. “The new cradle/dock makes for simple mounting, while maximizing wireless range.”

With SKAA and the AL-SR-V2 A-Link Plus, you can now connect up to four units per one sending unit across multiple audio systems.

“With improved range, clarity, and performance thanks to SKAA, you can now share your audio signal up to 500 meters between links,” added Lee Teeples, VP of Wet Sounds Product Development. “We have also integrated a new connection harness including micro USB for charging, with 3.5mm input and output connections.”

Founded in 2005 by a team of highly skilled audio veterans, Wet Sounds is an award-winning, Texas-based marine audio company. Bringing a level of performance, style, and durability unparalleled in the audio industry, Wet Sounds’ marine stereo systems and equipment provide crisp, high-quality audio that’s loud enough to be heard whether you’re fishing a local pond, water skiing on a lake, or tubing on the ocean. Enjoy unparalleled protection from water damage with Wet Sounds’ state-of-the-art equipment.

SKAA is the new wireless HiFi audio standard developed by Eleven Engineering, Inc. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack. SKAA is also available as a built-in technology not requiring an external transmitter in purpose-designed partner products, which are featured at In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals which are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

“SKAA is the ideal wireless technology for Wet Sounds’ new AL-SR-V2 A-Link Plus,” explained Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “This is probably the best overall SKAA-integrated product on the market today thanks in large part to the combination of Wet Sounds’ and Eleven Engineering’s technologies in one package. Battery operated with great range, we see this being used in applications outside of marine and powersports, such as mobile DJ. We are proud to be a part of such a great product and application.”

With every application covered in the consumer and prosumer world, no other wireless solution comes close to delivering such a high level of coverage as SKAA, especially not WiFi-based audio nor Bluetooth.

“Highly flexible with rock solid reliability, SKAA also has great range and CD-quality sound,” Whitehead continued. “SKAA is ridiculously easy to use… all compatible products are ready to play right out of the box with no pairing required.”

For more information, contact Rex Whitehead at 480-650-3979 or email, and visit and

Love Your Bug with a New Thermal & Sound Control Kit from DEI

AVON LAKE, OH (04.07.2021) – Keep things cool and quiet in your classic VW Bug with a new thermal and sound control kit specifically designed for Volkswagen Beetles from Design Engineering, Inc.

The VW Bug Interior Insulation & Sound Damping Kit reduces road noise for a quiet ride usually found only in big cars. Featuring DEI’s premium D-Mat insulation paired with Boom Mat sound-damping material, the kits are CNC-cut for a great fit and ease of installation.

“Achieve a more comfortable ride in a small package with these new kits for VW Bugs,” stated Mike Buca of DEI. “Custom cut to fit your Beetle’s specifications, these kits are easy to install and provide the proven benefits of DEI’s sound deadening and heat insulation materials.”

The ultra-lightweight D-Mat layer covers firewalls, headliners and other areas with a superior heat barrier, while the peel-and-stick Boom Mat material eliminates unwanted engine and road noise and damps vibrations.

Offering a precise fitment, the kits provide total noise and thermal protection for standard Beetle (1950-’72) Super Beetle (1971-’72) models (# 5510015).

For more information about the VW Bug Interior Insulation & Sound Damping Kit and DEI’s complete line of performance heat and sound control products, visit

Oracle Lighting Announces Rear Bumper LED Reverse Lights for Jeep Gladiator JT

METAIRIE, LA (04.06.2021) – Oracle Lighting has launched the new Rear Bumper LED Reverse Lights for Jeep Gladiator JT (p/n 5878-504). Scheduled to release April 20, 2021, these new reverse lights have an MSRP of $149.95 per pair.

Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with high-output replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.

“We noticed a consensus of Gladiator owners who had the same problem…complaints of low visibility when backing up at night,” said Justin Hartenstein, Oracle Lighting director of development. “Many tried to supplement with auxiliary lights and light bars which just did not fit, had limited ground clearance, and just looked out-of-place. We immediately saw an opportunity to use our expertise to provide a functional integrated solution.”

Designed for function and durability, these lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing.

These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plug-and-Play adapter (p/n 5881-504) for even easier installation.

Additional features and specifications include:

  • Connects to existing reverse light power source without error code
  • Integrated rear reflector for OE appearance and function
  • Total of 30 high-powered LEDs with 3,000 raw Lumen output
  • Aluminum housing with black powder coat finish
  • Optic-focused beam pattern for an extended field of view

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit, call (800) 407-5776, or email