Alpine Electronics Continues to Grow the Alpine Halo Family

AUBURN HILLS, MI (01.19. 2021) – Alpine Electronics of America, Inc. has introduced the newest addition to the Alpine Halo Display lineup: the iLX-F409 Alpine Halo9 Multimedia Receiver with a 9-inch, customizable touchscreen display.

“After releasing the iLX-F309, we listened to our customers and crafted a solution that adds the features needed for an exciting drive,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc.

Beyond Factory Technology

The Alpine Halo display platform is known for its oversized, “floating” screen and versatile installation into virtually any vehicle. The sleek tapered edges, outlined in silver trim, along with smartphone integration capability, modernizes the technology in any dash that can house a single-DIN receiver.

The launch of the iLX-F409 and the iLX-F411 signals a new generation of the Alpine Halo models that are a culmination of all the fan-favorite features, including customizable home screens, media expandability with HDMI connectivity, and iDatalink Maestro Module compatibility.

Features like Apple CarPlay, Android Auto, and built-in Bluetooth hands-free calling with audio streaming allows access to music, messages, phone calls, and maps on a smartphone via USB. These features are controlled through touch or voice commands with the included external microphone. SiriusXM Radio is available with an optional tuner and paid subscription for even more music and entertainment during the drive.

System Compatibility

Upgrading dash technology can often result in a loss of factory functionality such as steering wheel controls and access to engine codes. However, the iLX-F409 is compatible with the iDatalink Maestro Module (sold separately) allowing select OEM features to be retained and vehicle information displayed on the 9-inch screen. 

An RCA input is included so you can add a rearview camera (sold separately) that overlays guidelines onto the screen for ease when moving in reverse. Additional cameras can be added with the KCX-C2600B Universal Front and Rear Camera Selector (sold separately).

While the iLX-F409 is mech-less (no CD/DVD player) an HDMI input and output is included so you can connect a CD, DVD player, or even your smartphone for an all-digital audio and video connection through a single cable.

The iLX-F409 will ship in January 2021 at a MAP of $699.95 and will be available at Alpine Authorized retailersand at Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.

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XS Power Batteries Announces Las Vegas Distribution Point

LAS VEGAS (01.19.2021) – XS Power Batteries, based in Knoxville, Tennessee, announced the start of operations at their new Las Vegas distribution and manufacturing facility. 

Located near McCarren International Airport, the first stage of expansion includes a 8,500 square foot space that allows for quick access to all XS Power products for customers in the Western United States. Shorter shipping times will also result in less overall package handling and fewer damages. 

In addition to a fully staffed shipping hub, the new XS Power facility will be used for production of SuperBank Ultra Capacitors, Li series, lithium batteries, Titan8 lithium batteries, and XV series lithium batteries. 

“Not only are we able to better serve our west coast customers by providing shorter shipping times, but we are providing more jobs, and more US made products every single day” said Brady Basner, Sales and Marketing Manager for XS Power. 

Visit or call 865-688-5953 for more information. 

ASA Electronics Revamps Company and Brand Websites

ELKHART, IN (01.19.2021) – ASA Electronics is ringing in the New Year with four new websites. The Elkhart-based company gave their corporate site,, a modern and user friendly facelift. The site provides an overview of the company’s over 40 year history of developing mobile electronics for unique industries under seven brands: JENSEN, JENSEN Marine, JENSEN Heavy Duty, iN∙Command Control Systems, Voyager, Klipsch Marine, and Polk Ultramarine.

The redesign also includes three new informational branded sites:, and is the new home for the JENSEN, JENSEN Marine, and JENSEN Heavy Duty brands. By bringing all three product lines under one virtual roof, the company is better able to showcase the versatile appeal the brands have across a wide range of industries. highlights the observation and safety products ASA Electronics has specialized in for over 20 years. The site features both wired and wireless options for recreational and commercial vehicles alike. showcases the company’s luxury brand, featuring the Complete DSP Sound System with high performance, marine grade audio components.

The new corporate website incorporates an online store that unites all their brands for a simplified shopping experience as well as a support library that puts all their resources, from high resolution product photos to owners’ manuals, in one convenient place.

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The KICKER AMA ArenaCross Series Raced into Stop 2 on the 2021 Season

LEVELLAND, TX (01.18.2021) – The Kicker AMA ArenaCross was Livin’Loud at Mallet Event Center and Event Arena in Levelland TX on Friday and Saturday evenings January 15th and 16th.

The arena was set on Friday at the Mallet Center for the KICKER AMA ArenaCross in Levelland TX.
Jimmy Davis (L) and Bobby Crawford from retailer JD Glassworks by the KICKER RZR under the tent displaying KICKER products.

A KICKER tent, showcasing the company’s wide selection of products for PowerSports, Marine, Automotive and LifeStyle, was set up in the lobby for enthusiasts to see as they entered and exited the arena both days. A KICKER RZR was positioned next to tent. Local retailer JD Glassworks was on site with a customized ’83 C-10 Silverado and adjacent to the KICKER tent. The custom KICKER system in the decked pickup gave members of the crowd an opportunity to hear, and feel, their favorite artists like never before.

The super custom JD Glassworks ‘83 Chevy drew a lot of attention from attendees.

Jimmy Davis, JD Glassworks owner, related “Having a presence at the Kicker ArenaCross event was a terrific experience. People were very impressed with the demos in RZR and our ’83 Chevy C-10. Bobby Crawford, from the store, and I spent time with members of the crowd and passed out a big stack of business cards. In addition, we had one of our customized shop ‘Pit Boxes’ that we use as a demo and mobile desk at car events. It also rocks with KICKER gear. We would definitely look forward to having a presence at future KICKER AMA ArenaCross events. Our store has been a KICKER dealer over 10 years and are looking forward to a strong year with KICKER’s new products.”

Riders were flying high on the track.
Riders start young and these two show their winning hardware in the 50cc in the 7-8 class.

Lorin Morrell, maddog_media, was on site as a Brand Ambassador for KICKER. “Both days were filled with a lot of activity. On Saturday there was a nice crowd in the stands. The floor of the arena was set for riders to show their skills against the clock with amateurs running in the day. Top amateurs raced again in the evening followed by the pros. In light of COVID-19 mandates, with masks and social distancing in place, attendees in the stands were enthusiastic as they watched riders on the track fly and heard the bikes rev.”

JD Glassworks also makes custom Pit Boxes with chests from Harbor Freight. KICKER Audio is featured and the Pit Boxes are used as demos and desks at car events.

KICKER, as a leading 12volt brand, participates in multiple national circuits to put their products in front a broad audience of consumers. 

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Kenwood Holds Annual Rep Awards Ceremony – Virtually

LONG BEACH, CA (01.18.2021) – KENWOOD USA has announced its rep of the year awards for both individual sales reps, as well as sales rep firms for the East, Midwest, and Western territories at their recent annual rep awards ceremony, which was held virtually this year.  

Admin Support of the Year: Katie Lopez, Momentum Marketing

Western Region Sales Rep of the Year:  Ryan Christie, N&S Marketing

Midwest Region Sales Rep of the Year:  Keith Selby, Cardinal Sales

Eastern Region Sales Rep of the Year:  Paul Ward, CF Marketing

Katie Lopez represents Momentum Marketing in Southwest Texas and has been a part of the company for over 10 years.  “Katie is always one step ahead of the game,” stated Tim Hill, KENWOOD Midwest Regional Sales Manager.  “If you’re thinking about it, Katie is already making it happen. She has a firm handle on what needs to be done, how fast it needs to be done, and how often it needs to be done.”

“I’ve had the privilege of working with the KENWOOD family for more than 10 years,” stated Lopez. I’m honored and grateful to have received such an award. KENWOOD truly has my heart and I’m thankful for the friendships that have evolved throughout the years. I work with a remarkable team and powerful dealers that I continue to learn something new from every day.”

Ryan Christie represents N & S Marketing in the Pacific Northwest and has been a part of the company for 13 years.  “With the challenges we’ve faced this year, I looked for sales reps who went above and beyond to stay connected to their dealers in deciding this award,” stated Rob Sutton, KENWOOD Western Regional Sales Manager. “I also needed someone who was able to give dealers the tough answers and still guide them through the process of getting new orders in place for allocations. Ryan Christie did all the above and then some. He stayed focused on selling KENWOOD all year, was always available to tackle issues, executed the programs, and always did a great job with following-up.”

“When my name was called, I was blown away,” stated Christie. “I always try to do what’s right and what’s best. I put myself in other’s shoes and try to see things from their point of view so I can help create the best outcome for both parties.”

Keith Selby has been with Cardinal Sales since 1983 and the Rep Principal since 1996. His son Max recently joined the company at the beginning of 2019 and has also had the privilege of having his wife Bess aid in the marketing department for the last 5 years.   “Keith exhibits excellent customer service,” stated Tim Hill, KENWOOD Midwest Regional Sales Manager.  “His dealers really enjoy working with him and his ability to follow up is impeccable! KENWOOD is lucky to have Keith representing our company in his area!”

“The continued success of Cardinal Sales is a direct reflection of our entire team (which now marks 21 years for Jennifer Marr, 11 years for Tony Spires, and 4 years for John Black,” stated Selby. “It has also only been possible with the sustained loyalty and friendship from all of our dealers.”    

Paul Ward has been a part of the sales team with CF Marketing for the past 18 years. “Paul’s ability to handle multiple tasks at the same time is astounding,” stated Kelly McDaniel, KENWOOD Eastern Regional Sales Manager.  “He truly cares about his dealers and ensures they receive the utmost in support.”

“It is very gratifying being named the Eastern Region Sales Rep of the Year,” stated Ward. 2020 was certainly a challenging year and success was only possible with all the help and support from KENWOOD and CF Marketing.  Working with great people makes my job easier and much more enjoyable.  Loving what you do is important. It all started when I heard my first high-end car audio system while in college. After I built my first system I was hooked!”

Western Region Sales Rep Company of the Year:  Oliver Marketing South

Midwest Region Sales Rep Company of the Year:  Momentum Marketing

Eastern Region Sales Rep Company of the Year:  CF Marketing

Oliver Marketing, covering Southern California and Arizona, was founded in 1986. “It’s been years since I managed a rep firm and lately, I’ve thought about how hard it must be on our rep firms this year,” stated Sutton.  “They’ve been forced to take a group of people who are programmed to be on the road, and completely re-invent their company culture to fit within the pandemic.  All of our reps have done a great job in a difficult year, but one really stood out, Oliver Marketing South.”

When VP of Oliver Marketing Dave Furness heard the announcement, he shared: “there are many talented individuals representing KENWOOD across the country, so it is truly an honor for Oliver Marketing to have been recognized with this award. We are proud to represent KENWOOD and extremely appreciative of the partnership and support they provide.”

Momentum Marketing has served the Southwestern market since January of 2008, covering areas such as; Texas, Louisiana, Oklahoma, and Arkansas. “The entire team at Momentum is excellent and always strives for nothing short of the best,” stated Hill. “With a commitment to excellence, their entire team are some of the best in the business. They communicate daily, and when there are issues, they call with solutions, not just to report a problem.”

“Momentum is made up of a group of people that love music, the 12V industry, and the people that we get to do life with as a result of doing business together,” stated Hector Mena, Momentum Marketing’s Rep Principal.   “We are extremely honored and humbled to be chosen as the 2020 KENWOOD Rep Firm of the Year for the Midwest Territory. It would be irresponsible of us to not give credit to the amazing group of KENWOOD eXcelon Dealers and Distributor partners that we have the pleasure of serving in the “TOLA” market.  2020 proved to be a challenging year both personally and professionally for our team, as it was for everyone in our industry. Through it all, we are thankful for the blessings of health, provision, faith, and the privilege we have to work with the wonderful KENWOOD family and our network of partners.”

Dominating both the Eastern Region territory awards, CF Marketing has served the Mid-Atlantic area for 21 years. “CF Marketing continues to push the limits on ensuring the needs of their dealers are always met,” stated McDaniel. “Their team communicates clearly, effectively, and timely, of which is crucial to the needs of dealers today.” 

President of CF Marketing Howard Feldman commented: “No one person alone makes things successful. McDaniel has been a huge help to us in this territory. This business only exists with equal effort between dealer, manufacturer, and sales rep. We are lucky to have a great batch of long-standing supporting dealers that see the value of the brand and helped us to grow it in our territories.”

“2020 was very difficult year as it took a lot of adaptation and communication for our reps with their individual dealer bases,” stated Mike Roberts, VP of Sales & Marketing for KENWOOD.  “Emails, video conference calls, and phone calls were the new norm for many reps to stay in contact. Our entire rep force did an incredible job of adapting and helping our dealer base through busy and challenging times. This is what made selecting the award winners so difficult this year. At the end of the day, it was all about helping their dealers buy KENWOOD products through solving challenges, keeping a positive attitude, and doing the right thing. We are truly grateful to have such an incredible and committed rep force in the field.”

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Alpine Electronics Introduces a New PowerStack Receiver

AUBURN HILLS, MI (01.18.2021) – Alpine Electronics of America, Inc. has introduced the new iLX-407 Shallow Chassis 7-inch Multimedia Receiver with PowerStack capabilities.

“Following the success of the tremendously popular iLX-W650, we sought to create a solution that captured everything the customer loved about the iLX-W650, with even more features,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “The features, along with the price point, will solidify the iLX-407 as one of the most impactful audio upgrades on the market.”

New Technology
The iLX-407 is the next evolution of the customer-favorite iLX-W650 Shallow Chassis Multimedia Receiver, with added features like HD Radio, three customizable home screens, media expandability with HDMI connectivity, and iDatalink Maestro Module compatibility.

Other features like Apple CarPlay, Android Auto, and built-in Bluetooth hands-free calling with audio streaming allows access to music, messages, phone calls, and maps on a smartphone via USB or smartphone connection. These features are controlled through touch or voice commands with the included external microphone. SiriusXM Radio is available with an optional tuner and paid subscription for even more music and entertainment during the drive.

System Compatibility
Upgrading dash technology can often result in a loss of factory functionality such as steering wheel controls and access to engine codes. However, the iLX-407 is compatible with the iDatalink Maestro Module (sold separately) allowing select OEM features to be retained and vehicle information displayed on the 7-inch screen.

Two RCA inputs are included for rear, side, or front cameras (sold separately). When in use, the rear camera overlays guidelines onto the screen for ease when moving in reverse. Additional cameras can be added with the KCX-C2600B Universal Front and Rear Camera Selector (sold separately).

While the iLX-407 is mech-less (no CD/DVD player) an HDMI input is included so you can connect a CD, DVD player, or even your smartphone for an all-digital audio and video connection through a single cable.

Simple System Building
The iLX-407 is PowerStack capable and designed to be a simple, sound system builder for those who may be new to aftermarket car audio. The iLX-407, paired with the KTA-200M Mono Power Pack Amplifier, provides an easy way to add amplification for a subwoofer, like the S-SB10V 10-inch Alpine Halo S-Series Preloaded Subwoofer Enclosure.

With a required power range of 250W – 600W RMS, the S-SB10V can produce clean, powerful bass when driven from the iLX-407 and a 200W KTA-200M PowerStack Amplifier, thanks to the KTA-200M’s Dynamic Peak Power, which effectively produces 400W during power-hungry music passages.

The iLX-407 will ship in May 2021 at a MAP of $399.95 and will be available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator.

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.

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Oscars Audio Designs Wins CES Backpack Prize on the 12volt Spin-To-Win Wheel Spin 111

SHREVEPORT LA (01.16.21)  WTF…Win This Friday. Oscars Audio Designs won the CES Backpack prize on the 12volt Spin-To-Win Wheel on Friday morning, January 15th.

The 12volt Spin-to-Win Wheel was created to bring an element of fun to the 12volt industry. Six weeks ago we celebrated the 2nd Anniversary of the weekly 12volt Spin-To-Win Wheel.

The 12volt Spin-To-Win Wheel rolled for 111th time on Friday, January 15th. The Wheel landed on the CES Backpack space. The Oscars Audio Designs slip was drawn from the jar and an Instagram post of the winning slip was posted. A video of the Wheel spin was also posted. We reached out to the dealer in Corpus Christi but there was no answer at the store. We will continue reaching out to let them know the news that the CES Backpack will be headed their way.

The CES Backpack is new and had been in the closet at the 12volt News office in Shreveport for a few years. As fate would have, it the all-digital CES 2021 ended on January 14th. As an all-digital event there was certainly no need for a backpack. Maybe next year it in-person events are possible once again.

Spinning out a winner each Friday, the lucky 12volt retailer can win a cool prize and top brands receive visibility across the marketplace.

12volt brands with a space on the 12volt Spin-To-Win Wheel include Kicker, NavAtlas, SiriusXM, Accele, PowerBass, CRUX, DS18, SoundStream, AIS, JBL, Power Acoustik, JVC and ZZ-2. 12volt News $100. cash awards have spaces on the 12volt Spin-To-Wheel for a winning 12volt retailer.

Past winners of the 12volt Spin-To-Win include…Stereo & Video Center-Tyler TX, The Outlaw Garage-Franklin TN, Exotic Sounds-West Palm Beach FL, Endless Possibilities-Aurora IL., Go Auto Sound in Union City NJ, Al&Ed’s South Bay CA, No Limitz Car Audio in Upland CA, Neil’s Specialty-Eureka CA, Sturgess Customs-Lexington SC, Audio By Art-San Antonio TX, SMS Car Audio in Marreo LA and Sweet Wheelz in Mississauga Ontario Canada, Cartronics in Biscayne FL, The CarAudio Shop in St Louis MO, Exotic Sounds in West Palm Beach FL, High North Customs in Grand Prairie Alberta Canada and AMS Audio in Bakersfield CA, Team QRT in Abbeyville LA and California Sound in Fontana CA and Jackie Cooper Electronics, Oklahoma City OK, MARS Audio-Orlando FL, All American Audio in Nutley NJ, Proline Car Stereo in Brooklyn NY, Custom Shop Miami, Tunes and Tint in Lakeland FL, Mobile Concepts Inc in Mokena IL, Seismic Auto Sound in Concord CA, Brooklyn Car Audio in Brooklyn NY, Audio Solutions in Florence MS, Enhanced Customs in Largo FL, Rayco Auto Clinic, Audio Design in San Jose CA, Go Bass Mode in Florida, Avenue Sound in Freeport NY, Audio Plus in Riverview FL, Stereo Zone in Whittier CA, In-Phase Car Audio in Omaha NE, AutoLife Group, N&H Electronics, SK Customs, Land & Sea, The Audio One, NC Custom Shop,Tint World Orlando, Ricky Smith’s Audio, VIP Custom Woks, Mobile Audio Concepts, Audio Lad, Sound Sensations, Dave’s Stereo, Stereo Design, Badlands Customs, Custom Audio-Erie PA, Voltz Autosports-Bridgeport CT, Infinity Sound and Security-Kissimmee, Autosport Plus-Canton OH, Stereo City Pros in Carmichael CA, Devine Concepts in Naples FL, The Sound Shop in Indian Trail NC, Extreme Performance Audio in Fresno CA, Audio Depot in Arlington TX, Audio Security in Houston TX, Earmark Car Audio and Marine in Lewisville TX, Audio Jam in Bear DE, Stereo City Ontario, Ontario CA, Audio By Art, San Antonio TX, Code Zero Customs in Tulsa OK, Ken’s Car Tunes in Mobile AL, Soundz Plus in Naperville IL, Markland Designs in Lithonia GA, Electronics Plus in Salinas CA, Xtreme Autosports in Santa Clarita CA, Superior Audio Sounds in San Angelo TX and Model Electronics in Ramsey NJ, Texas Dreamz Customs in Spring TX, Wired Electronics in Linden NJ and Intense Car Audio in OKC, OK, Underground Auto in Sarasota FL, Car Toys Tulsa in Tulsa OK,  Real Audio in Erie PA, Go Autosound in Union NJ, DFM Stereo in Ukiah CA, Impact Tint and Audio in Tyler TX, Mobile Sound Systems in Arlington TX, Redline Audio and Performance In Spindale NC, Car Audio Land in San Diego CA, Audio X Custom Car Audio in Florence AL, River Oaks Car Stereo in Houston TX, American Radio Orlando in Sanford FL, Illustrious Customs in Woodbridge VA, Remote Start Pros in Lawrence MA, HiPro Audio in Victoria TX, AudioPlanetNY in Huntington Station NY, Endless Possibilities in Aurora IL, Audio Finesse in Santa Monica, Drive Customs in San Luis Obispo CA, Custom Works, Noblesville IN, AtoZ Detail in West Haven CT, Cars 843 in Charleston SC, CarTunes Atlanta in Atlanta GA, Mobile Concepts in Garwood NJ, Duke’s Car Stereo in Flint MI, Infinity Auto Sound and King Car Audio in Norwalk CT. Congratulations to all.

WTF… Where’s the Fun. On next spin of the 12volt Spin-To-Win Wheel will be on Friday, January 22nd.

CES 2021 Makes History as Largest Digital Tech Industry Event

ARLINGTON, VA (01.15.2021) – The first-ever, all-digital CES 2021 made history as the largest digital tech event. Almost 2000 companies unveiled next-gen innovation for a better future. Owned and produced by the Consumer Technology Association (CTA), the all-digital CES 2021 featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming.

“The all-digital CES 2021 engaged the global tech community to experience innovation, make connections and conduct business,” said Gary Shapiro, president and CEO, CTA. “CES showed how the pandemic accelerated the arc of innovation and illustrated the resilience and innovative spirit of our industry. From the latest innovations for the home and entertainment, and advances in 5G, vehicle technology, AI and digital health, the technologies at CES 2021 will pave the way for a brighter tomorrow.”

CES 2021 kicked off Jan. 11 with Media Day, featuring 19 press conferences with companies including Bosch, Canon, Caterpillar, Hisense, Intel, LG Electronics, Mercedes-Benz, Panasonic, Samsung Electronics and Sony breaking news and launching products. Trends from Media Day focused on “the home” with innovation that personalizes work, health and entertainment at home, as well as advancements in transportation and mobility.

Almost 2000 companies launched products during the all-digital CES 2021, including almost 700 startups from 37 countries. Exhibiting companies included tech giants, such as Intel, LG Electronics, Panasonic, Samsung Electronics and Sony, as well as non-traditional tech companies, from AARP to Bridgestone, Caterpillar, Indy Autonomous Challenge, John Deere, L’Oréal, Moen and Procter & Gamble. New companies exhibiting at CES 2021 included ASUS, BioIntelliSense, Bose, Sono Motors and Volvo Penta.

“The industry came together digitally at CES 2021. This was a medium for companies to make announcements, launch products and connect with their audiences,” said Karen Chupka, executive vice president, CES. “The all-digital format brought new voices to the tech conversation.”

Keynote Announcements
Industry leaders took to the all-digital CES keynote stage to make major announcements, including:

  • Verizon: Hans Vestberg, chairman and CEO of Verizon, demonstrated the immersive 5G experience across sports, education, connected communities and live music, and announced partnerships with the NFL, UPS, Live Nation Clubs and Theaters, The Met and the Smithsonian.
  • General Motors: Mary Barra, chairman and CEO of General Motors (GM), launched new product lines from GM, including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market.
  • AMD: Dr. Lisa Su, president and CEO of AMD, revealed the new Ryzen 5000 series mobile processors with two categories – the H-series, for laptops intended for gaming and content creation and the U-series, for ultraportable notebooks.
  • Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person.
  • Future Reimagined: Michael Miebach, CEO of Mastercard, and Julie Sweet, CEO of Accenture, predicted tech trends they expect to see over the next decade.
  • Walmart: Doug McMillon, CEO of Walmart, discussed ways 5G, AI and robotics will change the business; how Walmart pivoted to keep employees healthy and customers satisfied; and the company’s commitment to diversity and inclusion.
  • Microsoft: Brad Smith, president of Microsoft, gave his vision on ensuring cyber security and customer privacy protection, and discussed the tech industry’s responsibility to exercise our conscience.
  • Entertainment Transformed: Michael Kassan, chairman and CEO of MediaLink, and Ann Sarnoff, chair and CEO of WarnerMedia Studios and Networks Group, described the ever-evolving entertainment industry and what the industry will look like in a post-pandemic world. Maverick Carter, CEO of The Springhill Co.; Adrienne Lofton, VP, North America Marketing, NIKE; and Deborah Wahl, Global CMO of General Motors, discussed how marketers and brands are adjusting and creating in today’s landscape.

Key Themes at CES 2021

  • The all-digital CES 2021 featured groundbreaking innovation that will improve our world, from health to safety, sustainability and accessibility.
  • Tech Innovation Accelerated by COVID-19
  • Tech companies innovated during the pandemic, with companies at CES 2021 featuring smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air filtration systems.
  • Consumer Privacy and Trust
  • The heads of privacy at Amazon, Google and Twitter discussed new privacy regulations and the need to increase consumer trust, stating that tech companies must give users more control over their data.
  • Global Tech Challenge
  • The Global Tech Challenge, launched at CES 2020, in partnership with the World Bank and CTA, rewards tech solutions in three areas: digital health in East Africa, resilience in India and gender equalityaround the world. The selected winners were announced this week from more than 1000 applications, with three winners selected for gender equality, 10 for resilience and 17 for digital health.
  • Space Tech
  • NASA was joined by leaders from Lockheed Martin and Space Tango to discuss technology’s role in accelerating space research and breakthroughs that will benefit all of humanity.

CES Anchor Desk

The CES Live Anchor Desk was a true broadcast experience, bringing the latest CES news and highlights with anchors including:

Justine Ezarik (iJustine) – Host + Tech Content Creator @ijustine

Rich DeMuro – Tech reporter for KTLA-TV Channel 5 in Los Angeles @richontech

Naomi Kyle – Host and Producer @NaomiKyle

Brian Tong – Tech Host & Content Creator @briantong

The Anchor Desk featured interviews with top industry leaders and visionariesincluding entrepreneur Mark Cuban; musician and tech entrepreneur; HRH Constantijn van Oranje, The Netherlands; Shelley Zalis, The Female Quotient and CES Official Equality Partner; and leaders from AT&T, Audi, Bosch, FIFA, Humana, Hyperion, Indianapolis Motor Speedway, Material Impact, OMRON Healthcare, Philips, P&G, Samsung Electronics and United Talent Agency.

Conference Program and Special Events
The CES conference program showcased more than 100 hours of programming. Sessions covered pressing topics including privacy, the future of AI and health care, autonomous transportation, trends in retail and tech policy.

The future of entertainment was reimagined at CES 2021, with a special event featuring Ryan Seacrest and music superstars Billie Eilish and Dua Lipa, as they discussed how tech has enabled the creation of a new immersive fan experience.

Diversity Commitment
CTA continued its commitment to driving diversity in tech with its latest investment, announcing an investment in VC fund Plum Alley. This is part of its $10 million commitment to venture firms and funds that invest in women, people of color and other underrepresented entrepreneurs. Plum Alley invests in founding teams of women, and women and men and has an impressive representation of women founders from many backgrounds and ethnic groups in the STEM fields including Dr. Jennifer Doudna, who recently won the Nobel Prize in Chemistry. CTA announced its $10 million funding commitment on stage at CES 2019.

Government Leaders at CES 2021
Government leaders and policymakers from the U.S. and around the globe participated in the all-digital CES 2021, sharing their insight into the future of innovation. Policymakers included Director-Designate of the U.S. National Economic Council for the incoming Biden administration Brian Dreese; French Minister of State for Digital Transition and Electronic Communications Cédric O; State Secretary for Economic Affairs and Climate Policy for The Netherlands Mona Keijzer; and UK Minister of Transport Rachel McLean.

Global Reach of CES 2021
CES 2021 was truly a global event, with attendees joining from over 150 countries and over 1300 exhibitors coming from outside the United States, including more than 530 international startups. Country Group Organizers brought large delegations of exhibitors included Canada, France, Israel, Italy, Japan and South Korea. CES 2021 featured startups from Nigeria and Russia for the first time.

Content can be accessed on demand through Feb. 15, 2021. CES 2022 will take place in person in Las Vegas, and digitally, Jan. 5-8, 2022.

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Pioneer’s Latest Modular Solutions NEX In-Dash Receiver

LOS ANGELES, CA (01.15.2021)  – At the CES 2021 all-digital experience, Pioneer Electronics (USA) Inc. debuted the DMH-WC5700NEX, the latest Pioneer modular solutions in-dash receiver that expands its lineup of products designed to provide vehicles with limited or restricted dash space an in-dash upgrade solution.  

The DMH-WC5700NEX includes Alexa Built-in, Android Auto (wired/wireless), Apple CarPlay (wired/wireless), plus a variety of multimedia entertainment capabilities.  The 6.8-inch touchscreen DMH-C5700NEX is similar in design and features to the 9-inch DMH-WC6600NEX introduced in 2020, but with the ability to fit a wider variety of vehicles including traditional 2DIN applications. 

Since the introduction of the first Pioneer modular solutions in-dash receivers in 2019, Metra Electronics has introduced several dash kits and fully integrated dash kit packages designed to integrate the modular solutions products, including the DMH-WC5700NEX, into specific vehicles.  

Due to the modular form factor and availability of two different optional extension cables2, the DMH-WC5700NEX is also suitable for fully custom installation by an installation specialist, further expanding its application to an even wider range of vehicles when compared to traditional in-dash receivers.

“With the DMH-WC5700NEX, Pioneer provides an automotive upgrade solution for many different vehicles that typically have been extremely restrictive or even impossible with regard to the installation of an aftermarket in-dash receiver, including several popular late model Chevrolet vehicles such as the Silverado and Camaro,” said Ted Cardenas, vice president of marketing for Pioneer Electronics (USA) Inc. “With this solution, owners of these vehicles now have an option for adding Amazon Alexa, Android Auto, Apple CarPlay and more to enhance and upgrade their driving experience.”

The DMH-WC5700NEX also features Hi-Res Audio playback capability, FLAC file playback, 13-band graphic equalizer, time alignment, 4V RCA preamplifier outputs (front/rear/subwoofer), Bluetooth connectivity for audio streaming and hands-free communication, built-in HD Radio capability, SiriusXM Ready (requires SiriusXM tuner and subscription, sold separately), RGB illumination, rear camera input, HDMI video input for rear seat entertainment and more. 

The Pioneer DMH-WC5700NEX is planned for summer 2021 availability.

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CelsusUK Connects Across the Continent with Social Media

POOLE, ENGLAND (01.15.2021) – As the UK and European distributor for some of the industry’s leading brands Celsus UK believes that social media a key tool for engaging with both dealers and consumers in today’s 12volt world.

The best marketing tool a company can have is now on the smartphone in your pocket and CelsusUK is focused on helping both our manufacturers and retail customer reach new audiences.

Josh Baker, Celsus Marketing assistant, manages Facebook and Instagram the JL Audio UK, Dynamat Europe, Kicker UK and the company’s own Celsus UK channels. “Social media is a great way to interact with enthusiasts and customers of ours in the UK and across the world. Being able to share product information, as well as install pictures and get instant feedback on what the fans of our brands like, is pretty cool” Baker related.

“CelsusUK loves to share the awesome work their dealers create on a weekly basis and also use the platforms to help educate the consumer on why buying premium products and having them installed correctly is the way to go when you want a great experience. As we all navigate difficult times it’s even more important that we can help share content and create a positive environment for car and marine audio enthusiast online” Mark Baker added.

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