Edward’s Audio Spotlights JBL at Rumble on the Island

GRAND ISLAND, NE (09.23.2021) – Edward’s Audio sponsored the 8th Annual Rumble on the Island on Sunday, September 19th. The event was centered at the Edward’s Audio store and included a number of events in the town of just over 50,000 in southeastern Nebraska. A Car Show, Midwest SPL event and Police escorted cruise through downtown were featured along with family activities that included bounce house and corn-hole tournament. Food trucks were also onsite.

The Edward’s Audio JBL branded ‘Milk Truck’, totally loaded with JBL, was a standout in front of the company’s store. Brian Bohrer and Larry Alvarez are partners in the business since 2014. Alvarez related to The 12volt News “We are always looking for ways to have fun in the community and build the Edward’s Audio brand. The Rumble on the Island event is growing growing each year and a way for us to put our brand in front of a wide audience. We finished the Edward’s Audio JBL vehicle this summer and it definitely attracted attention with the great paint and of course the sound of the JBL system that includes 24 woofers. No one left the event without seeing and experiencing the JBL rig.”

The Edward’s Audio JBL demo truck grabs eyeballs… and ears… from blocks away.
The custom interior installation work is world-class!

The Edward’s Audio team worked with JBL’s Shawn Spedding and Chris Pace with Arrowhead Marketing the area JBL rep firm. Pace related “I think it is awesome to see dealers promoting large systems and emphasizing sound quality. I was amazed at how good the truck sounded and think is will definitely be a good tool in their toolbox for reaching consumers well into the future.”

The back area of the truck is a full sound room including seating for the show!

Concluding Alvarez stated “We certainly appreciate the support from JBL, Shawn, Chris. Members of our team, Savion Smith and Austin Muhlbach, spent a lot of time and energy designing and installing the gear to make the JBL system come alive in the Edward’s Audio rig. During the days it is parked at our store where people can see it driving by and that continues the return on the investment for all.”

The police escorted downtown cruise capped the Rumble on the Island event.

Great to see 12volt retailers, like Edward’s Audio, creating interest in their respective communities to drive mobile electronics interest and sales.

A big thanks to Chris Pace for the heads up on the event and utilizing the 12voltSTP Tool to send images of the rig and event.

Visit www.jbl.com for more.

Oracle Lighting Features New Rear Bumper LED Reverse Lights for Jeep Gladiator JT & JL at 2021 SEMA Expo

METAIRIE, LA (09.23.2021) – Oracle Lighting will feature its new Rear Bumper LED Reverse Lights for Jeep Gladiator JT (p/n 5878-504) during the 2021 SEMA Show, held in Las Vegas, Nev. from Nov. 2-5 at the Las Vegas Convention Center, booth #C20547. Now shipping, these new reverse lights have an MSRP of $149.95 and are also available for Jeep Wrangler JL.

Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with high-output replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.

“We noticed a consensus of Gladiator owners who had the same problem…complaints of low visibility when backing up at night,” said Justin Hartenstein, Oracle Lighting director of development. “Many tried to supplement with auxiliary lights and light bars which just did not fit, had limited ground clearance, and just looked out-of-place. We immediately saw an opportunity to use our expertise to provide a functional integrated solution.”

Designed for function and durability, these lights feature an aluminum housing with PMMA lens while also maintaining the rear reflector function with a scaled-down version integrated into the housing.

These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plug-and-Play adapter (p/n 5881-504) for even easier installation.

Additional features and specifications include:
• Connects to existing reverse light power source without error code
• Integrated rear reflector for OE appearance and function
• Total of 30 high-powered LEDs with 3,000 raw Lumen output
• Aluminum housing with black powder coat finish
• Optic-focused beam pattern for an extended field of view

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Remembering Carl Sprague

OCEANSIDE, CA (09.23.2021) – “It is with heavy heart and deep sadness that we at Custom Autosound Mfg. regretfully announce the passing of our founder Carl Sprague at age of 92. In 1976, his passion for classic cars and music led to his creation of the first company to specialize in creating replacement radios for the vintage vehicle enthusiast.”

“He will be remembered as an innovator in the restoration and car audio industries, a very generous employer and snappy dresser. Carl’s vision and example continue to inspire his family, friends and dedicated employees. With that, we toast, raise a glass and say “thank you” for the many years.”

The Uncensored Motorsports RZR in the KICKER Booth at the Sand Sports Super Show Was Livin’ Loud

COSTA MESA, CA (09.22.2021) – The Sand Sport Super Show, Friday-Sunday September 17-19, was the Mecca for motorsports enthusiasts who like to play and race in the sand. Since 1999 the Sand Sport Super Show has been the biggest and most exciting dune and dirt sports expo in the world. 2021 was reported be be the largest to date as hundreds of exhibitors and 60,000 plus attendees came together at the 130 acre OC Fair and Event Center in Costa Mesa to see the latest vehicles, demos, gear and accessories for motorsports.

KICKER had a 140’ booth in Costa Mesa.

The KICKER booth included a partnership with area retailer Uncensored Motorsports from Temecula CA. The Uncensored Motorsports 2021 RZR Turbo S Dynamic 4-seater no doubt set the standard for demo side-by-sides at the event. Chris and Amy Call headed the area retailer’s team on site. “Our new RZR demo is brand new and has less clocked less that 5 miles. After the event last year we started talking with Tracy Focht, KICKER Western Regional, about partnering on a demo in their booth for this year’s event. It all came together and we think it is over the top. We got so much positive feedback from people at the event and did so many demos. Our RZR is already back at our store in Temecula and will be Livin’Loud there… hopefully to return to the Sand Sports Super Show 2022,” Chris Call related.

Chris and Amy Call pictured with their Uncensored Motorsports RZR creation.

“Chris, Amy and their team did an over-the-top installation on the Uncensored Motorsports RZR. Amy provide ideas for the color scheme and their tech team did a super job with every facet and presentation of the KICKER products on board. Not sure I have ever seen a list that long of KICKER products installed in a vehicle. We feel the Uncensored Motorsports was without a doubt the best demo at the event. With the travel restrictions I could not be on site but I have seen pictures and heard the super reports. Hopefully next year I can attend,” Focht stated.

The Uncensored Motorsports RZR parked behind the company’s store in Temecula, CA.

Lorin Morrell, Maddog_Media, orchestrated set up at the KICKER booth as pandemic resurgence cancelled the onsite presence of the 82’ KICKER XRV at the event. Morrell offered, “We had a 140’ long booth to fill and it all turned out very well. We positioned tents, displays and demo vehicles. The Uncensored Motorsports RZR was spotlighted and drew a crowd throughout the event. Their team, along with representatives from KICKER’s area rep firm Murphco, provided staff to speak with enthusiasts about the many product categories in KICKER’s product lineup.”

Click below to view these videos

Click to view a daytime video of the RZR

Click to view a nighttime video of the RZR

“The vehicle is a 2021 RZR Turbo S Dynamic 4 seat. What we’ve installed into it includes the following: All Kicker pieces, KMC5 Media Center, KX2400.1 Sub Amp, KX1200.2 Amp for the 11″ cans, KX400.4 Amp for the 9″ cans and 8″ front pods, 2 rolls of 0-gauge Kicker power and ground wire, 2 rolls 4 gauge power and ground wire for amplifiers, KMT 11″ tower speakers, KMT 9″ tower speakers, KMT 8″ LED front speakers, L7T 12″ subs X2 in a custom-built enclosure. Total power is 4270 watts, 2 full-throttle batteries with an isolater to supply power. Everything is controlled through Bluetooth via KMC 5, iPhone, or Apple Watch!”

Riley Murphy, Devin Daniel and Victor Pietro were on site with Murphco. “The KICKER booth at the event was definitely packed throughout the 3 days. Saturday we were slammed. We have not done many in-person events over the last couple of years and it was definitely very refreshing to be among so many enthusiastic motorsports enthusiasts. We all worked together and Lorin did a super job with the booth layout. No doubt attendees will be talking KICKER for weeks and months to come. I am sure Chris and Amy will see action at their store in Temecula as a result of the show,” Murphy stated.

The motorsports and powersports categories had been growing very rapidly and the 2012 Sand Sports Super Show will definitely add high octane fuel to the categories.

To see much more action from the Sand Sport Super Show over this past weekend see @12voltnews on Instagram and Facebook.

P&E Distributors Appoints Don Dolan as V.P. of Sales

NASHVILLE, TN (09.22.2021) – P&E Distributors Inc. has announced Don Dolan as their new V.P. of Sales.

As V.P. of Sales, Dolan will be responsible for managing overall sales functions in all areas of sales including wholesale B2B, retail B2C marketplace platforms as well as their Tennessee Speed Sport retail store.

Josh Eatherly Executive Vice President Said, “We are excited that Don has joined our team to help lead us in achieving our company’s strategic growth and marketing plans. He brings a wealth of sales knowledge and professionalism to our team.”

Before joining P&E, Don has spent his career in Sales and marketing, most recently with Driver Industrial and The Covert Track Group where he was responsible for developing and implementing all sales and marketing in domestic and international channels. 

Don holds a BS in Business Administration from The Citadel, The Military College of South Carolina and was a former United States Army Field Artillery Officer.

P&E Distributors Inc./Tennessee Speed Sport has been a family-owned distributor and retailer of aftermarket performance, Truck, Jeep, 4WD, and Mobile Electronics since the early 1960s.  

Today P&E continues to serve its customers and vendors with the same values of its founder JD Eatherly using the methods and technologies of today.

With over 140,000 sq. ft of stocking merchandise and a sales team with over 250 years of combined experience, P&E is continuing a long tradition of leading customer service and logistics.

Visit www.pedistributors.com for more.

Broadway Distributor to Handle Silencer Remote Start and Security Products

HOUSTON, TX (09.22.2021) – Broadway has been appointed to distribute Silencer Remote Start and Security products in the Texas, Oklahoma, Louisiana and Arkansas territory. Armando Parra, Magnadyne National Sales Manager, traveled from the company’s West Coast HQ to finalize the Broadway partnership. David Toliver, Synergy Marketing the territory representative, was on hand and will work with Parra in the Houston marketplace with dealer sales calls for 2 days.

Broadway Distributor’s Andy Pariona is flanked by Silencer’s Armando Parra (L) and David Toliver with Synergy Marketing in the company’s Houston Showroom.

Parra stated, “Broadway has an excellent reputation for serving dealers in the territory. The remote start season is right around the corner so the timing is definitely right. The Silencer Remote Start and Security categories cover all the bases and we have a deep supply of inventory to support Broadway’s sales efforts.”

“We have been representing Magnadyne, Carbine and Silencer in the territory since June of this year. We have grown the dealer base in that time and see the partnership with Broadway as a vehicle to accelerate the awareness of the Silencer brand across the territory. I am on the road in the in the territory and think dealers will definitely see the strong benefit of having Silencer inventory in Broadway’s Houston warehouse for pretty much next day UPS across the 4 states,” Toliver stated.

Oracle Lighting Continues Youth Engagement Outreach Despite Hurricane Ida Evacuations

METAIRIE, LA (09.21.2021) – Oracle Lighting continues its youth engagement outreach despite Hurricane Ida evacuations.

Anthony Hostetler, an Oracle Lighting industrial designer, was one of many who were evacuated from Louisiana during the recent hurricane. Hostetler took the opportunity to visit his hometown high school of Westview Jr-Sr High School in Topeka, Ind. to speak with an Advanced Drawing class about the automotive design industry.

“Many students have a limited idea of the options they have when entering a creative field, and I welcomed the chance to show them a different avenue of thinking and a unique way to use their artistic talents,” explained Hostetler. “These students were receptive to learning more about how automotive design blends creativity and technical skill.”

Hostetler’s presentation included a day-to-day look at his position with Oracle Lighting and his journey to finding the industry. He also demonstrated standard design processes and technology, including the company’s new 3D scanning system. Before concluding with a question-and-answer session, Hostetler showed students some of the latest projects from Oracle Lighting including custom Deluge D12 hypercar exterior lighting and flush-mount tail lights for the Jeep Gladiator.

“Early exposure to this field is important for those considering a future career in our quickly adapting industry, and these opportunities for youth outreach allow us to foster curiosity in new generations,” continued Hostetler. “Investing time into these students is the first step to helping them to cultivate a mindset of ingenuity and develop their skill set that could later benefit the automotive design industry.”

In August 2021, Hostetler also hosted two local high school students at Oracle Lighting’s Louisiana headquarters for a similar exploratory workshop. These students also had the chance to job-shadow the industrial designer at work.

“We welcome the opportunity to expand our youth engagement programs, and this chance during hurricane evacuations was an unexpected benefit,” noted Justin Hartenstein, Oracle Lighting founder and director of product development. “At Oracle Lighting, we recognize the importance of supporting future innovators and sparking their interest in the automotive market. Planting that seed in young minds is the key to continuing to push our industry forward into the future.”

Oracle Lighting was recently ranked as the third fastest growing company in the entire metro New Orleans area according to New Orleans CityBusiness magazine.

Oracle Lighting has safely re-opened post-hurricane and has resumed normal operations.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today’s world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

Rockford Fosgate Introduces All-In-One Audio Solution for Select Polaris Ranger 2018 – 2022 Vehicles

TEMPE, AZ (09.21.2021) – Rockford Fosgate has announced the RNGR18-STG1 audio system, their latest audio innovation for Polaris Ranger vehicles is available soon at a MSRP of $619.99.

This new all-in-one audio solution is purpose built for the off-road environment featuring a single enclosure that houses a pair of 5.25-inch speakers and a Bluetooth ready source unit. The audio components are pre-installed so that this kit can be quickly installed in place of the factory center cup holder and connected using the included plug-and-play harness.

Jake Braaten, VP of Business and Product Development at Rockford stated, “Ranger owners will love that this kit delivers the Rockford Fosgate sound they expect, with easy installation, quick Bluetooth pairing, and right out of the box performance, so everything just works.”

The 5.25-inch speakers are rated to handle 50 watts of power and feature a full-range coaxial design, for solid mid bass response and crisp high-end output. The PMX-1 source unit includes a 2.3-inch wet bonded dot matrix display, so it’s built rugged and it’s also easy to read in any light, day, or night. With Bluetooth connectivity, to quickly get your playlist loaded as well as an AM/FM/WB tuner you have all the music and information at your fingertips. Plus, all components of the system are Element Ready so that they perform regardless of water, dirt, mud, or UV rays.

Those who want to experience the new Stage 1 system should visit the Sand Sport Super Show being held this weekend in Costa Mesa, California where Rockford will debut this new all-in-one audio solution.

For more information on Sand Sport Super Show visit their event site.
Visit rockfordfosgate.com for more.

SPL Car Audio Championship Set for Oct 8 & 9 in Muscle Shoals, AL

AUSTIN, TX (09.21.2021) – Attention audio fanatics – mark your calendars for the 2021 Car Audio Championship – Oct 8-9 at the North Alabama State Fairgrounds!  Come on out and experience the loudest CAR & BIKE SYSTEMS in ALABAMA.

Competition Formats: SPL (Sound Pressure Level), Motorcycle Audio, Kids Power Wheels, Show N Shine and Ride the Lite at Night! Hundreds of vehicles will be on display and competing with their systems in over 50 formats of competition. Vendors will have products on display and showcasing new technology for consumers interested in after-market audio and accessories. Tickets available at gate.  

Event Location: 
North Alabama State Fairgrounds
65 Sportsplex Drive
Muscle Shoals, AL 35661

Tickets – $10 per day
DEMO PASS – $50 per day
Parking – FREE

Show Hours: 
Friday, October 8, 2021 – 10am – 6pm
Saturday, October 9, 2021 – 10am – 6pm

The Sand Sports Super Show Was a Mecca for Motorsports Enthusiasts

COSTA MESA, CA (09.20.2021) – The Sand Sport Super Show, Friday-Sunday September 17-19, was the Mecca for motorsports enthusiasts who like to play and race in the sand. Since 1999 the Sand Sport Super Show has been the biggest and most exciting dune and dirt sports expo in the world. 2021 was reported be be the largest to date as hundreds of exhibitors and 20,000 plus attendees came together at the 130 acre OC Fair and Event Center in Costa Mesa to see the latest vehicles, demos, gear and accessories for motorsports.

Key 12volt vendors with a strong presence in the motorsports category were on site including KICKER, PowerBass, SSV Works, MB Quart, MTX Audio and Rockford Fosgate.

The KICKER booth included a partnership with area retailer Uncensored Motorsports from Temecula CA. Riley Murphy, with area rep firm Murphco was on site and stated, the show was great. We were really slammed on Saturday. Seeing so many enthusiastic attendees was terrific. Lorin Morrell, Maddog Media, coordinated the event for KICKER as corporate travels have been curtailed with the resurgence of the pandemic. Initially the KICKER XRV, the rolling 82’ showroom and Boom Room, was set to be Livin’Loud, at the event.

PowerBass was set with a CES type booth that showcased the company’s broad offering of motorsports related products. In the booth a decked Yamaha side-by-side and Harley-Davidson bike grabbed attention along with product displays. Erik Harbour, Dave Myers and Enrique Avalos led the team along with Meny. The Sarah’s model team was in the booth over the weekend.

The KICKER booth featured displays plus a side-by-side from area retail partner Uncensored Motorsports from Temecula.
The PowerBass booth was very active throughout the event.

Harbour stated “The show had a ton traffic especially all day Saturday. In our booth the new XL-50 V2 Series Soundbars really grabbed attention. The show people said they had more registrations than ever for tickets sold which made for a massive turnout. It was so good for us at PowerBass as a team to be in a crowd of excited people. It had been nearly 2 years since that had happened.”

SSV Works had a major presence at the event with several loaded side-by-sides in the company’s large corner booth. Trevor Kaplan, SSV Works CEO related “As the industry and the world work to get back to business, we could not be more excited to exhibit at the 2021 Sand Sports Super Show. In our booth we featured our top rides with our latest products in front of a huge crowd of off-road enthusiasts. Once again they were blown away as they experienced our market leading audio kits and products.”

The SSV Works booth featured several side-by-sides loaded with the company’s latest audio kits plus product displays.
The MB Quart booth grabbed eyeballs at night from a football field away.

MQ Quart had a wide selection of side-by-sides and by their big rig. At night the LED whips drew eyeballs from a football field away. Eddie Ramirez was on site with RPM Sales and passed along there was a very steady flow of traffic in the booth and people were lined up to get into the event.

Rockford Fosgate’s booth covered a large space and the company showed two new products that are set to ship in October. The All-in-One Audio Solution for select Polaris Ranger 2018-2022 Models along with a new 1000-Watt rear subwoofer solution for select Maverick X3 MAX debuted at the 2021 Sand Sports Super Show.

The new Rockford Fosgate 1,000-Watt Rear Subwoofer Solution for select Can-Am Maverick X3 MAX vehicles debuted at the Sand Sports Super Show.

The MTX Audio booth was anchored by a semi surrounded by a number of demo vehicles and displays. Rico Felice led the MTX Audio team in Costa Mesa.

The motorsports and powersports categories had been growing very rapidly and the 2012 Sand Sports Super Show will definitely add high octane fuel to the categories.

To see much more action from the Sand Sport Super Show over this past weekend see @12voltnews on Instagram and Facebook.