Alpine Training at Mach 1 Car Audio

RICHFIELD, MN (07.08.22) – Mach 1 Car Audio and Security operates 2 stores in the Minneapolis/St Paul metropolitan area of Minnesota. In keeping with the company’s ‘Making Great Cars Better’ the staffs from both locations gathered in the Richmond store for an Alpine training session on Tuesday, June 28th.

Alpine Brand Specialist Chris Reavis and Alpine area Alpine representative Patrick Virock-Echo Sales conducted the session with Mach 1 owner Brent Kummer and his team members.

The Mach 1 Car Audio Team assembled at the Alpine in-person training session conducted by Chris Reavis (R).

“We are finally beginning to get back on the road after nearly a 2-year Covid-19 disruption. We feel it is so important to connect with our dealers to make sure they have all the tools to deliver the Alpine message to consumers who are looking to upgrade the audio in their vehicles. There were almost 20 members of the Mach 1 staff in the meeting and they were all very engaged with the presentation and asking specific questions” Reavis related.

Virock stated “We did a deep dive into the new models across the Alpine line. Staff members also spent time outside in Chris’s 4-Runner and received great demos of the Alpine system in a real-world setting. It was terrific to spend time with Chris in the training a strong Alpine retailer Mach 1 Car Audio.”

Kummer contributed “The Alpine brand is an important brand in our go to market strategy. The Alpine feature set is in tune with today’s vehicles and consumer expectations. It was a great meeting. We benefitted from the time spent covering the new Alpine line along with some time together, as the Mach 1 crew, with a little pizza and together time too. I can’t say enough how important face-to-face time is in communicating and building relationships. A big Mach 1thank you to Alpine, Chris and Patrick.”

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