Metra Had a Major Presence at the SSR Distributors Dallas Dealer Show

DALLAS, TX (05.26.22) – Sunday, May 22nd, was the date of the SSR Distributors Dealer Show at the company’s new Dallas location and Metra Electronics was ready. The new 25,000 square foot location was packed with over 200 people in the house to see Metra on the show floor, attend a training session and checkout demo vehicles outside.

Jonathan Brothers gives a big thumbs up in front of the standing room only Metra training.
The Brothers’ Bronco was loaded with giveaways for dealers at the Metra training.

Jonathan Brothers, handling Regional Outsides Sales in Texas/Oklahoma/Arkansas/Louisiana, conducted the standing room only training session, worked the booth and showcased his Bronco outside for all to check out. Carlos Muniz, West South Central US Territory Supervisor, was in the house and both he and Brothers were busy throughout the show.

On the show floor the Metra booth displayed products and had real product catalogs for dealers.
The Brothers’ Bronco was also a demo vehicle outside.

Tracy Farr, SSR VP Sales/Ops, related “The Metra training by Jonathan Brothers was a huge success. He covered so much ground regarding the Metra and Heise brands for the dealers in the session. Plenty of giveaways too for the dealers with cameras and LED products. Having Carlos Muniz travel to Dallas for our show was an added bonus.”

SSR’s Amir Dhanani is flanked by Metra’s Jonathan Brothers (L) and Carlos Muniz in this ‘fun’ photo op.
The Bronco and Metra definitely shined at the SSR Distributors Dealer Show in Dallas.

Farr added “The turnout from 12volt dealers from across the territory was amazing. Having such strong support from Metra definitely added to our dealer’s takeaway from attending our show in Dallas. We are planning a show in the fall this year at the SSR Houston location.”

The SSR Dealer Show was a family friendly event with activities for kids along with food and refreshments. The Sports Zone set up outside offered a lot of activities for youngsters. The Breakfast Brothers food truck was also on site throughout the day.

There will be more coverage of this epic SSR Distributors event in the coming days this week.

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