LAKE HAVASU, AZ (04.26.22) – KICKER stretched West from Stillwater, OK to join dealers and fans with festivities at Desert Storm, running April 21-23, on Lake Havasu and Lake Havasu City AZ.
The KICKER XRV rolled out of KICKER HQ on Monday morning, April 18th, for the 1100 mile trip to Lake Havasu. Jeremy Wynn, Events and Promotions Manager, was behind the wheel as the XRV hit the road. Tracy Focht, Western Regional Sales Manager, and David Glasgow were also on board the big rig. Glasgow is involved in International Sales and has had his travels overseas restricted for nearly 2 years.
This is the 6th year with KICKER participating in Desert Storm. KICKER first started at Desert Storm with a 10×20 booth with River Dave and Wired 4 Sound. The last 4 years KICKER has been onsite as the Title Sponsor with a much, much larger presence at the downtown Street Festival and on the lake with the Poker Run and boat parades through the days and evening Friday and Saturday.
Tracy Focht related “As we continue to enjoy the customers and attendees it’s the KICKER family too. Dealers Wired 4 Sound and Ron In your Ear Audio were huge help this year. The staff at Murfco helped with the event and equipment. Frank and Annette were awesome to host us. Desert Storm has grown into a family event and we love them all out there.”
Dan Murphy’s Murfco is the Southern Nevada, Arizona and SoCal Rep Firm for KICKER.
Focht added “We feel this grass roots event is the perfect event to work directly with both boat manufacturers, dealers and end consumers. This allows us and our dealers to learn more about what customers are actually looking for and where the the target market is headed. Each year we work diligently to better our approach and showcase KICKER at the event.”
KICKER’s Glasgow added “Participating in an event like Desert Storm is certainly something that will interest all of the international customers that I work with…they all like to know about Livin’Loud activities in the US.”
Jeremy Wynn offered “It’s so great to see attendees in and around the KICKER XRV. They definitely see and Hear, in the Boom Room, KICKER is definitely Livin’Loud.
From the first night kick off the vendor party, to the hustle of the street party, to the Poker Run and the family atmosphere throughout the event Desert Storm 2022 at Lake Havasu was amazing. Lasting friendships have been created with extended families at Desert Storm. At Desert Storm 2022 KICKER went overboard and was Livin’Loud.”
Visit kicker.com/marine-audio for more