GREENSBORO, NC (02.02.22) – When the KICKER AMA Pro ArenaCross 6-City Series raced into the Greensboro Coliseum Complex on Saturday, January 29th, Sound Solutions was set up under the KICKER tents in the lobby. In spite of very cold temperatures and forecasts of snow the 24,000 seat arena was alive with an enthusiastic crowd.
Sound Solutions, with 3 stores in the area, was represented by Nate Hair along with his wife Kelly and daughter. Dennis Montgomery, with Tech Marketing, was also in the house to talk with members of the crowd about the latest KICKER products. Tech Marketing is the area rep firm for KICKER.
Lorin Morrell, Maddog_Media, who orchestrates the KICKER AMA ArenaCross events was also in the house. Morrell woks with the AMA ArenaCross team to get all the KICKER presentation in place at event sites for the 2022 6-City Series.
Hair related, “Being under the KICKER tents in the lobby of the Greenville Coliseum Complex was super. We had a chance to talk with many members of the crowd. KICKER Tower Speakers and the PowerBar got a lot of attention in the booth. We had a big Sound Solutions banner in the booth and Lorin arranged for a big banner in the race arena too. I know we gave out over 50 business cards and look forward to seeing folks in the store after the event. There is a good chance our stores in High Point and Winston-Salem will also see consumers from this event.”
Montgomery offered, “The KICKER AMA ArenaCross Series draws big crowds of PowerSports enthusiasts. Having Sound Solutions, a key area retailer, on site was a way to drive more visibility for the KICKER brand, products and business. Nate’s wife Kelly and daughter were also in the booth.”
Hair continued, “Spending face-to-face time with enthusiasts is terrific. I have been with Sound Solutions for 22 years and we showcase the KICKER brand in all stores… Greensboro, High Point and Winston-Salem NC. One attendee at the event had just had a KICKER system installed in his Tahoe by the Sound Solutions High Point store. He let Dennis and me know how happy he is with his new KICKER system.”
Throughout the Carolinas its truck country so the new KICKER L7T under seat drew a lot of attention. Powersports is strong in the area too so the KICKER PowerBar grabbed eyes when it cranked it the display… Kicker Marine and Lifestyle products drew interest too. Sound Solutions will benefit having shown those products to members of the ArenaCross crowd.
In addition to the action on the track, KICKER T-shirts were fired into the crowd during Pro Race breaks and track maintenance periods. A special T had a certificate wrapped inside for a KICKER BullFrog that was picked up in the booth.