ANCHORAGE, AK (03.03.2021) – SoundShield, the premium sound deadening brand launched in 2019 by 12 volt industry veterans John Schwartz and Bryan Schmitt, announces the addition of End Result as the brand’s representatives in Ohio, West Virginia and Western Pennsylvania.
Ed Dalesandro, Principal of End Result said, “We are proactive about adding brands and categories that make our retailers healthier in business.” End Result has a 37 year track record of representing some of the most iconic and sought after brands in the business. “Sound deadening has always been an afterthought category. With the addition of SoundShield, we intend to show real world performance and additional profit opportunities to our retailers. The products are a cut above, just like we perceive ourselves, so it’s a great fit.”
“We are extremely happy to welcome End Result to the SoundShield family,” commented SoundShield CEO Schwartz. He and co-founder Schmitt know Dalesandro and his team well from past industry trade shows, as well as regional training events known as the End Result Show. “Ed does a great job of supporting and training his dealer base, which is something important to us as a premium brand” added Schmitt.
For 2021, Dalesandro and colleague Rusty North plan to educate their entire dealer base on why to sell sound deadening and noise control products at all, plus what differentiates SoundShield from other products in the category. “A dealer introduction video for SoundShield is already recorded and circulating throughout our dealer base with about 70 having already watched and climbing every day,” remarked Dalesandro.
End Result typically puts on regional trainings via the End Result Show twice per year, but in the pandemic they were early to take the lead on Zoom meetings/trainings. Since Dalesandro feels some folks are ‘Zoomed out’ he is being increasingly creative about how to put together more interesting content for SoundShield, such as an interview format rather than a traditional product training with slides. Depending on the viability of an in-person End Result Show in 2021, Dalesandro is considering Pittsburgh, PA or Columbus, OH.