Alpine Names the 2020 Rep Firm of the Year

AUBURN HILLS, MI (12.17.2020) – Alpine Electronics of America, Inc. named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

 Mike Anderson, Alpine Vice President and General Manager-Business Unit, with Dennis Montgomery, Mark Barber, Richie Holtzman and Steve Paul from Tech Marketing (L to R) pictured at a previous Alpine event.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

The Santa Fe Team members Jeff Henshaw, Eric Balzer, Anthony Rawlings and Matt Macias (pictured from top left) in social distanced settings.

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin the 2020 Alpine Direct Rep of the Year

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

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