DOVER, DE (09.14.2020) – The Dover International Speedway was the site of the 4th Annual Jeepers Back The Blue event. Area retailer Audioworks of Delaware, with KICKER and Opus Marketing, was on site supporting the event and connecting with Jeep enthusiasts from across the region. Over 600 Jeeps were on site for the event on Saturday, September 12th.
The Jeepers Back The Blue Foundation event was organized by Jeff Lehnert to honor and raise money for the Families of fallen or injured Police Officers. Lehnert is a State Probation Officer with 23 years of service.
“Jeep owners overwhelmingly support the efforts of law enforcement. Jeepers come together as a community at events across the U.S. The Dover International Speedway is well known in the area and offered a unique venue and experience for Jeepers to show support law enforcement, connect with members of their community and take a few laps around a NASCAR track in their rides. With over 600 Jeeps on site the event was certainly very successful. Over 400 Jeepers took 3 laps on the NASCAR Miracle Mile Track” Lehnert stated.
Continuing “We had representatives from 10 Police agencies, a special Honor Guard Ceremony mid-afternoon, K-9 demos, food trucks and vendors. Audioworks of Delaware, with KICKER and Opus Marketing, was among a large number of vendors on site” Lehnert related.
Jamie White and the Opus Marketing Team worked the event under the Audioworks of Delaware and KICKER tents. Darren Thomas, Audioworks of Delaware owner, along with Bruno Berg, Chuck Ottati, Todd Ess and White set up the tents Friday night. Bright and early Saturday morning the tables were stocked with KICKER products that led to a very successful day. At the end of the day all worked as the products were packed, the tents came down and all was loaded to wrap the event.
“Sales were good for the day. In addition, Darren put the store’s brand in front of a large number of Jeepers that will lead to future business. Audioworks, in Newark DE, is less that an hour from Dover. KICKER makes a wide selection of products that really connect with Jeepers so it was a great match. Audioworks of Delaware also showcased the KICKER brand at the OC Jeep Week in Ocean City MD the previous week. Area Jeepers will definitely look to Darren’s store to get their Jeeps Livin’Loud with Kicker. Being able to jump in Bill Weidemoyer’s Gecko Jeep for a few laps around the Miracle Mile NASCAR track capped a great event. We look forward to next year” White offered.
Great to see 12volt industry retailers, vendors and rep firms working together to create consumer awareness and support very worthy causes.