DALLAS, TX (07.21.2020) – Empire Sound & Security is a very successful 12volt retailer in the Dallas Metroplex. Stores in Dallas and McKinney are seeing very strong business at both locations.
A recent post the company made on their Instagram account grabbed the 12volt News attention. The post featured a CanAm parked outside and in front of 2 very large JL Audio graphics along plus a Viper graphic.
Johnny Award, the store owner, related to 12volt News “Our store on Forest Lane is in a great location just south of the 635 Expressway. The side where we placed the graphics actually faces 635. We did some exterior remodeling and closed the rollup garage doors on that side as we expanded the installation bay to 4,000 square feet. After we did that, in November of 2019, we decided to place some branding that would cover those garage doors that were no longer being used. JL Audio is a strong brand for us and we noticed some attention grabbing marine and power sports graphics on their website. We reached out to our rep Mark Couch with Team Sales for info.”
Couch offered “Empire Sound is a strong dealer for us. Johnny contacted us with his idea and the project came together quickly. Great graphic digital files were available from JL Audio and Johnny contacted a local company to create the signage to cover the large overhead doors. The doors were 10’x12’ and 10’x10’ as I recall. The finished product looks great and certainly grabs eyeballs from people driving in the area.”
The CanAm pictured in the above referenced Instagram post was a customer’s new ride that was decked out with a Rockford Fosgate Stage 5 system. Empire Sound, a proactive retailer with a couple thousand followers on Instagram, snapped an image and made a post. That’s marketing 101 in the digital marketplace.
“We get comments from customers saying they noticed our store and the JL Audio branding. The project cost around $2K as I recall. But it is visible 24 hours a day and will last for years. That’s a super marketing investment” Award added.
Empire is seeing a very steady stream of work. Cars, pickups, UTV’s. marine and bikes are in the install bay every day. Award noted a recent job was a jet ski with a full Kicker Marine audio system.
Empire Sound & Security has been operating for 13 years. A second location was opened in McKinney 4 years ago.
Visit empiresoundandsecurity.com for more.