KICKER Named Official Audio Partner for American Flat Track’s Return to Racing

STILLWATER, OK (07.15.2020) – KICKER has announced an exclusive partnership with American Flat Track Racing for the 2020 season as its initial event begins July 17-18 following a lengthy delay in scheduling.  KICKER is the official audio partner of AFT as it kicks off the racing season with an inaugural Volusia (Fla.) Speedway Park doubleheader, the Volusia Half-Mile I and II.

“At KICKER, we deliver the kind of products that excites – that makes your heart race when you hear your favorite song through our equipment,” said Kevin Campbell, KICKER Director of Marketing. “Now in our 47th year of developing high-performance audio, our ‘Livin’ Loud’ trademark is a perfect fit for the passion of athletes and teams of American Flat Track racing.”

KICKER is providing a high-power public address system to AFT, so the entire crowd will hear which racers earn a place on the podium. The winners of each event will also be awarded a KICKER Bullfrog BF400 wireless outdoor speaker.

The racers can exceed 140 mph in the straightaways, and 90 mph in the corners. “The sport remains perhaps motorsport’s purest test of man and machine,” according to the website. In normal years, with more than 75 competitors running in three separate classes, this thrilling format brings tens of thousands of spectators to each of the year’s 20 races. However, due to the COVID-19 pandemic, AFT’s first race won’t begin until this weekend.

NBCSN will also broadcast each race, with live streaming available through NBC Sports Gold. For more information, visit

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