RINGWOOD, IL (05.07.2020) – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.
Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”
“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting
Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.
For more info, visit www.racesportinc.com.