MIAMI, FL (02.20.2020) – KICKER Marine Audio is coming on strong in the marine industry as evidenced by the company’s presence and activities at the just completed 2020 Miami International Boat Show, on Virginia Key, February 13th-17th.
KICKER, long recognized in the “12-Volt” world of automotive, truck and powersports mobile audio, has recently flexed its muscle in the marine environment. While the brand initially appealed to many lake boaters, excelling in the pontoon, wake and surf boat markets, Kicker Marine Audio has recently expanded to the open water fishing boats and cruiser market, thanks to the growing appeal of its strong waterproof and reliable product characteristics.
Kicker staff members on site at the Miami International Boat Show included Lori Boyer, Kip Litsey, David Glasgow, Sandy Moore and Carlos Jimenez. Litsey, Associate Director of Marketing-B2B, offered “The Miami International Boat Show is such a terrific event. Boat builders, marine retailers, vendor representatives, 12volt dealers, distributors and enthusiasts see the latest products and trends. Kicker Marine Audio lived up to the GO OVERBOARD theme and was ‘LivinLoud’ for sure at this event. The displays in the booth engaged attendees and sponsorships of the boat show events added to Kicker’s presence at the event-including the Kicker Marine Audio $4,000 system that was added to the $85,000 Reef Runner Boat Raffle for the Susan G Komen Breast Cancer Foundation.”
At the Miami Show, KICKER Marine Audio teamed up with Reef Runner Boats as a key sponsor in the manufacturer’s third annual “Battle Breast Cancer Giveaway.” The charitable fundraiser featured a $25 ticket donation campaign for the giveaway of a 230 open fishing boat, valued at $85,000 retail, with all funds raised to benefit breast cancer research for the Susan G. Komen Miami/Fort Lauderdale organization. Total donations raised reached $20,000. KICKER Marine Audio donated a full sound system, valued at nearly $4,000, joining additional sponsors like Evinrude, TACO Marine, SeaDek, Epson and others that supported the effort. The boat was prominently displayed at the show entrance. The drawing for the Reef Runner Boat was at 1 PM on Monday, February 17 and the lucky winner was Omar Fakhri from Flower Mound TX.
KICKER Marine Audio also participated at the show’s opening industry event on Thursday morning that featured Marine Marketers of America (MMA) and Boating Writing International (BWI) in a joint annual awards celebration. KICKER was the exclusive event sponsor for the MMA Neptune Awards, along with a category sponsorship of the BWI Travel Award. In addition, the company donated raffle prizes to the awards event that included giveaways of Kicker high-end blue tooth product, EB200 Earbuds and the Tabor Over-the-ear headset.
KICKER Marine Audio’s booth highlighted the line-up of marine audio equipment for 2020. Coaxials, subwoofers, amplifiers, receivers, service units and remotes for operation and lighting were included the offerings. KICKER Marine Audio has gone the extra mile behind the scenes to ensure that its marine components and rigging are waterproof, durable and problem-free. This attention to detail was expressly seen in items like fuses, cables, coaxial speakers and subwoofers, which are both certified and compliant to stringent marine standards.
While “compliance” (relying on the manufacturer to test its own products) and “certification” (requiring third party review) are equipment terms often used, in the international marine industry these descriptors hold even more credence.
“We ensure that the right product is used for the application,” stated Phil White, KICKER’s Unit Director of Marine Audio Systems. “KICKER Audio components are designed to meet or exceed U.S. Coast Guard (USCG) as well as American Boat & Yacht Council (ABYC) standards. We also carry certification on certain items for water-tightness, ignition protection, and IP rating. We want to ensure that our high standards meet those of our boat builder partners, so every installation involving KICKER Marine Audio components can be waterproof, safe, and eliminate any avoidable risk in the harsh marine environment.”
Items like fuse holders, ground distribution and cables are USCG and ABYC compliant, protecting electrical circuits against short circuits and corrosion, with construction and labelling compliant with USCG and ABYC standards. The Marine Rated Battery Fuses (MRBF) are certified IP66, meaning they are sealed to protect against dust and water intrusion. These KICKER Marine Audio fuses are also certified as Ignition Protected so they will not ignite flammable or explosive vapors in your engine compartment or enclosed spaces.
KICKER has taken a big step with ISO marine certification for its coaxial speakers and woofers. Kicker coaxial speakers and woofers are certified to meet the same ISO standard which applies to marine windows, doors and hatches, as those audio components must withstand water intrusion as well. Carrying this ISO certification has had a major impact in the EU and the rest of the global market.
KICKER tests all components in real life situations: salt fog, for corrosion; weather, for UV and moisture resistance; and IP testing for debris and water ingress, thereby providing OEM builders, dealers and customers with ultimate peace of mind when using KICKER Marine Audio. New products are also being added to the roster including more wiring, AMP kits, RCA Interconnects and terminals, all designed from the start to be marine compliant.
“KICKER Marine Audio delivers a trustworthy experience for our highly valued marine industry customers and the retail community,” stated Jeremy Bale, Brand Manager for Lifestyle and Marine Products, “We deliver total confidence in our product as proven in over 40 years of manufacturing top-quality mobile sound systems, with the goal to continually grow our brand and reputation in the recreational marine marketplace.”
Visit kicker.com/marine-audio for more.