NEW YORK, NY (02.18.2020) – AutoNation, Inc., America’s largest and most recognized automotive retailer, and Automatic Labs, Inc., a SiriusXM company that brings the power of connectivity to most cars available at AutoNation, are expanding the AutoNation Connected Car Program to additional markets.
The AutoNation Connected Car Program is powered by Automatic’s in-vehicle adapter and app, and was initially launched at five AutoNation USA stores in April 2019. Customers who take advantage of the program have access to important safety services such as Crash Alert and timely vehicle health notifications in vehicles without built-in connectivity, when choosing AutoNation to purchase their vehicles. Since launch, 97% of customers who activated at point-of-sale remain engaged with Automatic month over month. In turn, AutoNation has benefitted from higher retention of customers’ vehicle maintenance and service business.
Automatic’s Dealer Insights platform and customized analytics deliver daily reports to AutoNation, including information such as lists of customers with active recalls, engine light check alerts, service recommendations, and various data points about the health and performance of customer vehicles. AutoNation uses this valuable information to send targeted communications to its customers specific to their vehicles’ service and maintenance needs.
“Following the successful launch of the AutoNation Connected Car Program, we are excited to expand the program in additional markets across the country. Our customers have recognized and appreciated the value of Automatic, and now we will be delivering that value to many more customers,” said Marc Cannon, Executive Vice President and Chief Marketing Officer at AutoNation.
“This expansion of the AutoNation Connected Car Program powered by Automatic reflects its success at the AutoNation USA dealerships and the positive response from customers who appreciate the value of Automatic’s connectivity features,” said Joe Verbrugge, Executive Vice President and Division President, Connected Vehicle for SiriusXM. “This service establishes a strong and lasting connection between dealers and their customers long after the sale. We are very excited to continue building on the program’s success with AutoNation.”