12VOLT CENTRAL STUDIOS (01.29.2020) – It is still winter and cold across the U.S. However, the 2020 marine season is heating up in convention centers across the U.S. In recent weeks four proactive retailers spotlighted below set up booths in conventions centers: VIP AUTOSPORTS in Cleveland, Jackie Cooper Electronics in Oklahoma City OK, ABF Creations in Minneapolis plus sister companies Proline Car Stereo and Brooklyn Car Audio in New York City.
VIP AUTOWORKS Car & Marine set up at the Cleveland Boat Show and Fishing Expo on Wednesday January15th just 24 miles from the company’s Mentor OH store. Chris Simpson related to 12voltnews.com “We had a great 10×10 corner booth that was perfect for a table, our marine display and the Wet Sounds cooler. The Wet Sounds SHIVR-55 cooler really grabbed attention. We closed the shop during the days of the show but in the long run we will generate weeks worth of business from visibility and contacts from the show. While at the show we made contacts with boating enthusiasts plus local marinas and boat dealers. The Saturday following the show in fact I was out looking at a big boat job.”
Jackie Cooper Electronics was on site at the OKC Boat/RV/Outdoor Show at the State Fair Park in Oklahoma City January 24th-26th. Donnie Chaffin stated “This was our 4th year to have a booth at the event. Once again we generated a ton of leads and the phone was ringing on Monday morning following the event. Attendees at the show get excited and start thinking about the boating season. Many will bring their boats to the store from storage to prepare to hit the lake. For us that is great because when the season kicks in we are slammed with marine work. Also at the show we see customers who want to upgrade an installation we may have done previously. Some of these boat jobs can run $6000 or more.”
Jackie Cooper’s Jill Splitt also created a social media campaign offering a Kenwood Marine System giveaway for attendees stopping at the booth to register during the show.
ABF Creations, Excelsior MN, had a booth at the Minneapolis Boat Show the weekend of January 24th. Owner Adam Frickie commented “The Minneapolis Boat Show gets boating enthusiast in the boat mode to start thinking about getting the boating season kicked off. We had a 10×10 that was just right for our display counter and JL Audio Marine display. In addition to marine audio, and some car audio, we do a lot of marine flooring and upholstery. Our booth at the show lets attendees know the broad selection of services we offer to boaters. We generated a ton of leads that we will be following up on while it was 18 degrees outside the day after the show.”
Frickie has been installing electronics for over 20 years and has owned his business for the last 9 years. Today his business is marine focused.
Proline Car Stereo and Brooklyn Car Audio exhibited at the New York Boat Show, January 22nd-26th for the 7th year in a row at the famous Javits Convention Center. Will Sullivan and Shef Sadik, along with staff from both stores, worked with a steady stream of attendees throughout the 5 days of the show. Sullivan stated “There were thousands of people at the show every day and we set records for business generated at the show. We have days and weeks ahead to follow up on leads too. JL Audio Marine is strong at our stores and area JL Audio representative Kevin Stelling did a terrific job at the show.”
In the case of VIP AUTOWORKS, Jackie Cooper Electronics and ABF Creations exhibiting at a local boat show can be an out of pocket expense of $1000-$1500. Employees time and extras can add to the total expense. But, if 3 or 4 days at a show can bring in $20,000. in sales over the next several weeks that is a great ROI.
Cigarettes are $14. a pack in New York… so the New York Boat Show was certainly a large investment. That said, with record sales, the ROI for Proline Car Stereo and Brooklyn Car Audio was still very substantial!
As an industry let’s make some waves in 2020.