Maxxsonics USA Appoints Sam Dattalo to Vice President of Sales

CHICAGO, IL (01.14.2020) – Alden Stiefel, President and CEO of Maxxsonics USA, announced the promotion of Sam Dattalo to Vice President of Sales. In his new role, Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.”

Alden Stiefel (L), President and CEO of Maxxsonics USA, pictured with new VP of Sales Sam Dattalo in front of the company’s HQ in Chicago.

Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business.

Dattalo stated, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.”

Sam Dattalo, VP of Sales Maxxsonics USA, pictured with the RPM sales team in the WestGate Hotel Suite during CES. Dattalo, Eddie Ramirez, David Lopez and Maria Perez (L to R).

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last 6 years, Dattalo has served as Maxxsonics’ National Sales Manager.

Dattalo continued, “I feel that Maxxsonics had a hugely successful CES in our Suite at the Westgate. We had solid appoints with key partners. We showed new products from each brand. The new Crunch Ground Pounder Series really grabbed the eyeballs of all in the Maxxsonics Suite.”

The appointment of Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO.

Stiefel concludes, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.”

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