Manheim and SiriusXM Team Up to Make SiriusXM Activation Easier for Dealers

NEW YORK, NY (09.30.2019) – SiriusXM and Manheim, which operates the leading wholesale vehicle marketplace, are teaming up to make activation easier for dealers, demonstrating the accessibility and benefits of SiriusXM in the pre-owned vehicles they sell.  When dealers purchase SiriusXM-equipped vehicles sold in-lane at any Manheim U.S. location, they can now take delivery of vehicles with SiriusXM already activated and working, at no extra cost to the dealers.

With this arrangement, dealers no longer need to individually activate radios for vehicles purchased from Manheim locations, saving them time and effort. This also enables their sales team to easily and fully showcase the availability of SiriusXM to customers on the lot and on test drives. Since April, Manheim has activated more than one million radios.

“This partnership is another way we’re freeing up time for clients to focus on their core business of selling cars,” said Patrick Brennan, senior vice president, Marketplace, at Manheim. “In-vehicle technology has become even more important in used vehicle sales, and we want to do all we can to help dealers get their purchases frontline ready.”

Manheim offers complimentary SiriusXM pre-activation to any of the more than 37,500 franchise and independent dealers who have enrolled in the SiriusXM Pre-Owned Program. The SiriusXM Pre-Owned Program enables dealers to give their customers the benefit of a three-month subscription to the SiriusXM All Access package when purchasing any pre-owned vehicle with a factory-installed SiriusXM radio.

“Manheim is a groundbreaking leader in the industry of buying and selling used vehicles, and this is an exciting advancement for the growing number of dealers in our Pre-Owned Program,” said Gail Berger, Vice President, Auto Remarketing for SiriusXM. “Drivers love having SiriusXM’s world class programming in their vehicles, and dealers appreciate the added value of being able to give their customers a three-month subscription to SiriusXM. With Manheim we’re making the SiriusXM activation process easier than ever for dealers and ensuring that SiriusXM is ready to be experienced at the push of a button in the cars and trucks they are selling.”

Dealers who wish to participate in the SiriusXM Pre-Owned Program can learn more and enroll by going to

SiriusXM All Access is SiriusXM’s most extensive offering, featuring Howard Stern, and including every NFL, MLB, and NBA game, every NASCAR race, plus NHL games, PGA TOUR coverage and live college sports, as well as SiriusXM’s wide variety of commercial-free music, plus talk programming, comedy and several exclusive online-only channels. All-Access subscribers also get access to SiriusXM programming outside the vehicle on the SiriusXM app and online at

Visit for more.